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You’re a successful service-based entrepreneur in your local town, but you know it’s time to stop being the best-kept secret and expand your brand online for greater income and impact. On this show, we explore what it takes for diverse leaders just like you to expand your brand online so you can increase your income, invest more in causes and communities you care about, and impact more lives through your work and wealth. Your host, Elizabeth Yang, Social Sales Monetization Strategist, Mindse ...
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Birdie Lee is a successful serial beauty entrepreneur with a brick-and-mortar studio that’s a one-stop shop specializing in fine line tattoos, gel nail services, lash extensions, permanent brows, and body contouring. She knew how to bring in new clients, but hit a plateau in her revenue because she couldn’t figure out how to scale to that next leve…
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Voice coaching isn’t just something for those doing a lot of public speaking, starting a podcast, aimed at a specific gender or ethnicity or even English-as-a-second-language speakers. In every conversation you have, your voice is communicating subtle signals to who you’re talking to like whether that person should trust you. These signals are ofte…
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Mai Thao believes she is meant for more, but she struggled to believe that she could become a coach with her own online business, using social media to create a strong, authoritative brand that could attract her dreamy clients - other working mothers and mamapreneurs - and generate leads. As a working single mother, Mai has been through it and deep…
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As entrepreneurs, we need the right support to up level and consistently make high value sales, whether it’s your first or next 6-figure of income. That often means planning ahead to invest in what’s next or hire who’s next to support your growth like consistently hiring a coach, consultant or therapist depending on what you’re needing and when. Bu…
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When I was working in corporate, I had this belief that a corporate job was secure. But when I was unexpectedly let go and then rehired on the same day on my eight-year anniversary at the company, it completely shifted my perspective on job security. The way I was “let go” stripped me completely naked of my dignity. I thought I had done everything …
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If you run a local service-based business, expanding into the online space can give you an additional income stream and help you reach your sales goals faster. In this episode, I share the 3 quickest ways you can monetize your expertise and create additional income online plus examples from my clients on what this looks like so you can tangibly see…
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Do you have a fear of raising your prices even after years being in business? You might think by raising your prices you’ll lose your current clients or that it will be more difficult to find new clients. Sheng Vang, the owner of Ink Beauty by Sheng, which offers high-quality cosmetic tattooing and lash extensions, had this fear and she hadn’t incr…
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An online business sounds promising with flexibility for many. But leading your online business or expanding your brand online can bring up a lot of fear at first. But when Kari Poppleton was diagnosed with a disability later in life and didn’t have the same physical capabilities she previously had, an online business was an exciting opportunity th…
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Even established businesses can still make these startup mistakes. When you first start your business, it can be easy to think if you offer lower prices or a discount it will help you attract those initial clients and think that they’ll have such a great experience, they’ll buy again at full price. Discounts and low prices attract “Walmart” shopper…
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As a brand new business owner of NC Creative Strategies, a creative agency, Nancy Cha knew she wanted to reach the next level in her career, but also knew it wasn’t possible at her nine-to-five job. Without a structured offer or clarity on how to price herself, Nancy’s initial goal was to sell a $2,000 offer — but that wasn’t going to make her drea…
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You’re the average of who you hang out with. Who are your Frequent Five? Who you surround yourself with is often what predicts where you're at in your business and in your life. Your next level of where you want to be at next will depend on your next circles of influence. Your Frequent Five are going to determine who you grow into and influence how…
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Do you tend to wait until you’re burned out to schedule self-care? As entrepreneurs, we tend to be ambitious, hard workers and we can continuously push our own care to the side in pursuit of more “important” priorities or until we reach a specific goal. But your lack of rest might just be the thing that’s preventing you from growing. In this episod…
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Mae Yang, a financial strategist, was completely invisible in her business. She considered herself a “secret agent.” She was working in a corporate job while working to build her business on the side, but she wasn’t showing up online or connecting with potential clients. But sales happen from being visible, and Mae was committed to making a needed …
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You know what you need to do. You have the strategy, and you know the steps. But you find yourself procrastinating or coming up with excuses for pushing it off. That’s a sign you’re facing a mindset issue. The challenge with mindset work is that you have to be able to pinpoint the root of where that block is stemming from, and that can be so challe…
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When business owners experience a plateau or feel like they can’t scale, oftentimes the first thought is to invest in a new skill. But, when you’ve been able to get the results you want, it’s likely not a skillset issue, but rather a toolset issue. In this episode, I share how a toolset issue differs from a skillset and how you can identify if you …
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In order to develop the skills business owners need, many of them put their focus on consuming information. They focus on the how-to, like… “How do I learn how to sell?” “How do I design my website?” “How do I hire and lead a team? But information alone is not enough to develop your skillset as an entrepreneur. That knowledge has to be implemented …
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Every business owner that I have spoken to asks, “What’s the fastest way to get more sales? Where do I start?” In this episode, I share the four ways I’ve found to get more sales that are tailored toward premium service-based businesses and which is the quickest ways to get sales. I also break down the specific 3-step method for how to use the fast…
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When Lilian Hung started her bridal brand, Lyra Vega, she had a fear of being seen as a stereotype. She didn’t want people to see her and think her gowns were, “cheap quality made in China.” But Lilian eventually overcame this fear and ended up sharing this story on a stage at a Asian Women’s Networking event years ago — an event I was attending. H…
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Have you ever felt like, “I’m not great at selling,” so you procrastinate? Kang Vang, a mortgage broker, held that same limiting belief. He didn’t feel confident when speaking with potential clients and that lead to a lack of consistency with showing up and creating the sales he needed. But a part of him knew this didn’t have to be his identity. Th…
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How many times have you heard the “you’re too expensive”? Early in my business, I was talking to a multiple six-figure business owner who wanted to work with me. had been talking for quite some time. When we finally moved forward and got to the sales conversation and we started talking about pricing, I shared my pricing was $5,000 to work together.…
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We need more diverse representation in the marketplace, especially in the public eye. But becoming that representation yourself can feel intimidating — especially when the systems and institutions where we work aren’t typically designed for people like us. That’s why I’ve brought together journalist Gia Vang, reporter and anchor Laura Lee, and anch…
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I made a client cry… It made it possible for her to say yes to herself, her dreams, and her future. And I knew that I can make it possible for others, too! As someone who believed sales was the sleazy sales car guy approach or the annoying spammy direct messages, I never thought it was possible for me to help her invest in herself. I made it possib…
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