Are you struggling to get media attention for your cybersecurity startup? Wondering how to make your PR strategy stand out in a crowded market? Curious about the secrets behind successful media campaigns in cybersecurity? In this conversation we discuss: 👉 Original analysis and data vs. product promotion in PR 👉 Utilizing events and awards to boost…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #63 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies for growing your data center solutions, asset liquidation, safety, and immersion cooling businesses. Discover how to increase brand awareness, position your team …

Megan Bowen, Refine Labs CEO, joins Evan Hughes and Steph Crugnola for the premiere episode of Stacking Growth: Called to Action. On this season of Stacking Growth, we’re featuring marketing leaders who’ve been called to make a change, and inviting them to share their journey - the highs, the lows, and everything in between. Megan reflects on the m…

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth. They explore how trust-building conversations and validating problem statements with potential …

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #62 of the Data Center Go-to-Market Podcast, industry veteran Emil Sayegh shares his expertise on the evolving challenges and opportunities in the digital infrastructure space. Learn strategies for simplifying complex concepts, communicat…

Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging? In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Monaghan to tackle these challenges head-on. 🛑…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #61 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies to grow your data center business. Discover how to identify the right target customers for a telecommunications provider, reach decision-makers as a data center m…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In Episode #60 of the Data Center Go-to-Market Podcast, Eckart Zollner of Digital Parks Africa shares invaluable insights on navigating the complex sales journey in the data center industry. You'll learn strategies for building trust with prospects,…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #59 of the Data Center Go-to-Market Podcast, Joshua Feinberg shares essential strategies for reaching and connecting with data center decision-makers in today's self-propelled buyer's journey. You'll learn how to develop buyer personas, c…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) This special bonus episode of the Data Center Go-to-Market Podcast provides a unique opportunity to hear from 11 industry leaders on the future of data center sales, marketing, product management, and strategy. You'll discover the evolving role of s…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #58 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Pierre Ellow, the European Business Development Manager at Pronomic. Pierre shares his unique career journey from material handling to the data center indust…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #57 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies to grow your business, no matter your role in the data center ecosystem. Discover how to define your ideal client profile and buyer personas, conduct research to …

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #56 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Benjamin Myers, a National Account Sales Executive at DH Pace. Ben shares his unique perspective on the data center industry, having transitioned from the ph…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #55 of the Data Center Go-to-Market Podcast, host Joshua Feinberg covers essential strategies for sales and marketing professionals in the data center industry. You'll learn how to define an ideal client profile and buyer personas for hyp…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #54 of the Data Center Go-to-Market Podcast, Gabe Andrews shares his unique career journey from the IT side to the sales side of the industry. Gabe provides valuable advice for both early-career and mid-career professionals, emphasizing t…

From Metrics & Chill: “In this Metrics & Chill interview we hear from Megan Bowen, CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. She shares how they leverage historical data to help their clients get more customers. When they start working with a new client, the first thing they do i…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #53 of the Data Center Go-to-Market Podcast, you’ll learn invaluable insights on how to effectively engage and influence key decision-makers like CTOs and CIOs in the data center industry. You'll discover strategies for positioning your c…

CEO ⁠Megan Bowen⁠ and VP of Marketing ⁠Evan Hughes⁠ hosted Director of Demand Generation Kerri Amodio to walk through the shift from a Lead Gen to Demand Gen strategy, especially focusing on the complexity of making the transition in a larger organization. They explored how to build a compelling business case using historical data, manage the chang…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In this insightful episode #52 of the Data Center Go-to-Market Podcast, Priyanka Ray, IBM's Global GTM Cloud Migration and Modernization Lead, shares her career journey and valuable advice for professionals at all stages. Learn how to navigate the r…

I denne episode af min podcast, Marketing To Go, taler jeg med SEO-eksperten Thomas Rosenstand. Thomas deler sin dybe indsigt i, hvordan AI og nye søgemaskinetiltag påvirker både brugere og virksomheder. Med mere end 25 års erfaring inden for SEO har han en unik vinkel på udviklingen i feltet. Thomas forklarer, hvordan AI-genererede søgeresultater …

Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to boost your company's awareness? In this episode, Robert Sobers, CMO at Varonis, shares his expert advice on go-to-market strategies specifically designe…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #51 of the Data Center Go-to-Market Podcast, host Joshua Feinberg tackles a variety of challenges faced by professionals in the digital infrastructure industry. You'll discover strategies for improving data center product management, secu…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #43 of the Data Center Go-to-Market podcast, you’ll learn strategic approaches for data center companies to identify their key buyer personas, engage potential clients throughout the buyer journey, define their target markets, enter new g…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #49 of the Data Center Go-to-Market Podcast, you'll learn proven strategies to elevate your company's brand awareness, generate more qualified leads, and connect with the right decision-makers. Discover how to reposition your sales team a…

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to bu…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #48 of the Data Center Go-to-Market Podcast, you’ll learn about the critical role of material resources and sustainability beyond just carbon emissions in the data center industry. Hear from Jon Summers, Research Leader at the Research In…

"We’re in a revolution of immediacy—buyers want speed, trust, and simplicity, whether they’re experimenting with generative AI or closing enterprise deals. It’s about meeting those needs efficiently and effectively." - Matt Yanchyshyn, VP of AWS Marketplace & Partner Services. In this episode, Tackle CEO John Jahnke sits down with Matt Yanchyshyn, …

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #47 of the Data Center Go-to-Market Podcast, host Joshua Feinberg answers key questions on how to identify and connect with the right decision makers, gain new data center clients, and improve lead generation. You'll also learn strategies…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #46 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Svante Horn, the co-founder and CEO of Scandinavian Data Centers. Svante shares his unique career journey, from his early days in banking to co-founding a su…

CEO Megan Bowen and VP of Marketing Evan Hughes hosted Demand Generation Manager Ryan Olestro and Senior Performance Marketing Manager Malin Wijenayake to discuss paid search efficiency and how to stop overspending. They dive into key tactics for improving paid advertising strategies, focusing on recognizing budget inefficiencies and balancing spen…

Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals? In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares insights and actionable strategies on transf…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #45 of the Data Center Go-to-Market Podcast, you’ll discover essential strategies for growing your digital infrastructure, colocation, and network cabling businesses. Learn how to develop an effective appointment-setting playbook, market …

"Scaling cloud marketplaces is about more than just listing products—it's about driving growth, building partnerships, and adapting to change." - Dai Vu, Managing Director for Google Cloud Marketplace. In this episode, Tackle CEO John Jahnke dives into the 2024 State of Cloud GTM report with Dai Vu, Managing Director and GTM Leader behind Google Cl…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) Episode #44 of the Data Center Go-to-Market Podcast features an insightful conversation with Viggy Hegde, the Vice President of Marketing at Compu Dynamics. Viggy shares his extensive experience in the data center industry, including his transition …

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure ind…

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a …

CEO Megan Bowen and VP of Marketing Evan Hughes hosted VP Of Demand Generation Ciara Hopkins, and Senior Director of Demand Generation Matthew Sciannella to dive into the 2025 planning process. Through the event, they addressed significant trends in the digital marketing space, emphasizing the need for adaptability and smart investment. Key topics …

"Don't build for perfect. Just build for simple. As you go, you can make adjustments to fit what reality is." - Connie Dodmead, Senior Director of Tech Alliances at BigID In today’s episode of Unlock Cloud Go-To-Market, hosts Patrick Riley and Erin Figer sit down with Connie Dodmead, Senior Director of Tech Alliances at BigID. She shares her tenure…

"Time is the one thing you can't get more of. How you spend it can make or break your cloud strategy." - Mike Mason, Regional Sales Director at Varonis In today’s episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Mike Mason, Regional Sales Director at Varonis, to discuss the evolving world of cloud marketplaces …

“Selling is the party. But like any great party, a lot of preparation is essential to make it successful.” - Brennan Lynch, Director of Global Marketplaces at CyberArk In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Brennan Lynch, the Director of Global Marketplaces at CyberArk. Lynch discusses the …

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #41 of the Data Center Go-to-Market podcast, you’ll learn strategies for navigating the data center industry as a newcomer, identifying the right customers, improving content creation and go-to-market strategies, and getting valuable repr…

“You need to be solving the problem at hand. It's fairly easy to get caught flat-footed when small problems start shifting to ones that require more time, people, financial investment.” - Jacob Bishop, Senior Director of Operations for Commvault In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Jacob …

"I believe partnerships, like friendships, grow over time. While we have many connections, true best friends are rare and take effort to develop, just like in business relationships." - Michael Musselman, Vice President for Partnerships at Astronomer In this episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Mich…

“Many companies measure success by how they compete with others, but with AWS programs, it's more about competing with yourself. If you're bringing in cash, using it wisely, and fully leveraging AWS, it drives your own business growth.” - TJ Schmidt, Director of Cloud Partnerships for Rapid7 In today's episode, of Unlock Cloud Go-To-Market, hosts E…

“To get your product teams to engage with CSPs, there are resources like Azure Innovate, which can provide substantial funding. Even though it's not directly tied to the marketplace, using programs like AWS Call Days can be very beneficial. At both Aviatrix and VMware, these initiatives helped our sellers engage more effectively with AWS sellers.” …

"Using the Tackle platform, we're now attracting high-quality leads, which helps us streamline our entire sales process. This tool provides us with better insights and a more efficient way to reach decision-makers and close deals. Without it, we'd still be working without clear direction."- David Gomes, Chief Executive Officer at Eclypses In this e…

"You need to understand what you bring to the table to ensure a mutually beneficial value exchange for the partnership. Once you identify this, focus on thorough internal enablement with the Cloud Provider to achieve significant success in the field."- Shane Wilson, Head of Global Cloud GTM, Business Development & Alliances at Veritas Technologies …

"Tackle empowered my team and me to effectively self-serve. They provided education and enablement, which allowed me to become an expert in Marketplace and co-sell strategies. They were a reliable support partner throughout this journey." - Rebecca Spataro, Director of Global Cloud Alliances at Snyk. In this episode of Unlock Cloud Go-To-Market, ho…

"Scaling is crucial for us. We're not constantly adding new staff, so we focus on growing revenue without expanding the team too much. At Starburst, our cloud alliances team works closely with the Tackle Co-sell and Marketplace teams to support our field sellers and partners with various programs." - Boone Quesnel, Head of Global Cloud Alliances at…

How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue j…