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On this episode Titilayo Ekundayo our host and Sammie Odejobi took us on an engaging journey of converting prospects to paying customers through branding.Identity King is a designer with over 10 years of experience working with businesses. Sammie currently teaches brand design and marketing on different platforms while working with clients at Xpres…
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The host, Titilayo Ekundayo, and guest Isaac Ogboadayegbe, discuss the significance of workplace safety in this episode. Isaac Ogboadayegbe is a trainer and practitioner of occupational safety and health with over 13 years of experience in the oil and gas, construction, and manufacturing industries. He is a graduate member of the Institution of Occ…
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This week features another interesting episode. Titilayo Ekundayo, our host, and guest Chibuikem Nwani took us on a journey about the importance of creating a learning culture in your organization. Chibuikem Nwani is a Learning Development Professional with a keen interest in Youth Enterprise Development and Adult Learning for private and non-priva…
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In this episode, the hosts, Titilayo Ekundayo and Ikechukwu Kalu had a great time discussing the strategy and business intelligence necessary for micro, small, and medium businesses to survive. Ikechukwu Kalu is a Business Development Strategist with over 7 years of experience spanning Business Research, Digital Marketing, Project Management & Data…
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Discussing the shoe dog was a delight. Our host, Titilayo, and Mayowa, a financial consultant, drew out solid entrepreneurial lessons from the book. Phil Knight is a good storyteller. One of the beautiful things about the shoe dog is how relatable it is. Mayowa Olaniyan currently helps organizations to enhance operational efficiency in processes, w…
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We help X, to do Y by doing Z = Value proposition In this episode, John Awodeyi gave the formula above as a quick way of writing a value proposition. You should give it a shot!! John is a business development professional with experience in startup support within the technology space. John launched into the technology industry after his background …
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Nobody prays or wishes for a crisis but it happens. Does your business have a crisis document to help you navigate a crisis? In this episode, Titilayo Ekundayo and Nene Folorunso discuss communication strategies with a special focus on crafting a crisis document. Nene Folorunso is a Nigerian Lawyer turned communications professional based in Minnes…
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In this episode we have Busayo, who spends her time leading product direction, designing, talking to customers, brokering partnerships, and sometimes writing code, educating us on how to improve user experience. Busayo Oyewole is a product designer and problem solver who is currently interested in innovation in the Nigerian e-commerce space. This h…
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How do you envision an idea? How do you flow from idea to actually product/service? Adeniran Akinboyewa takes us on a journey of product conceptualization. Adeniran Akinboyewa is a product analyst and product/service designer. He has been involved in the building of products from conceptualization to product development. Over the years he has worke…
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What do you think? Should you work "9 to 5" before starting your business, or start your business while learning from other people's experiences?. In this episode, Samuel Adekanmbi shares his opinion on the matter Samuel Adekanmbi is the co-founder of Botsurance. He is currently working on a chatbot for insurance verification to combat the booming …
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Do you know how to write a problem statement for your business? Who are your direct and indirect customers? In this episode, Adewale shared a few pointers on how to make sales. Adewale Aderibigbe is a sales and marketing professional with a wide background in managing both online and offline product marketing and sales portfolios to effective use f…
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In this episode, Eniola Price spoke on some of the shockers he got when he transitioned from 9 to 5 into entrepreneurship. 02:03 Money doesn't absorb you from paying the price 03:18 Showing up even when you don't feel like it 19:53 Freedom is a Facade 22:51 The stretch magnitude is always more than you anticipate 26:30 Prepare for absolute failure …
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What do you know about selling? What sales mistakes do you make? In this episode, Titilayo Ekundayo and Taver Ayede scratched the surface of sales mistakes. “Tavershima George Ayede is an Abuja-based Sales Consultant and Event Media Professional who uses his knowledge to help other professionals grow their businesses and improve their client relati…
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Are you interested in exporting products outside Nigeria? Do you know what Mini exporting mean? Do you know the kind of food produce you can export? Do you know the quick steps to exporting? To know the answer to these questions listen in as Titilayo Ekundayo the host and Tobi Delly discuss the rudiment of exporting. Tobi Delly is the Founder of To…
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How do you get your creative juice flowing? What inspires you? In this episode Titilayo Ekundayo (Host) and Mojola Winjobi who is the creative head of a Lagos-based fashion brand Misterwow which is known majorly for creating simple & elegant men's wears from kaftan, agbada, shirts, and suits, discussed creativity. Guest Handle Business handle: @mis…
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In this episode, Titilayo Ekundayo and Damilola Obidairo spoke on incubating an idea, the importance of writing a business plan, etc. Damilola Obidairo the co-founder of 8thGear Partners, has multi-sectoral experience hovers around project management, customer service, client interface management, digital missions, business analytics, corporate str…
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Ideas are cheap, Execution is the real deal. Korede Taomu took us through the fundamental steps necessary to test and make foolproof a business idea. Mateen 'Korede Taomu is the founder of Dacurate Insight (a data site providing information and analytics about the Nigerian political space). 'Korede is a product manager and digital marketer who help…
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Do you know how to identify and retain talent as a small business? Do you know how to create the right culture for talents to stay and grow? Our guest on this episode is Modorotoluwa Ajayi did justice to these questions. Tolu is a Senior Talent Management Professional with experience across Marketing Communications, PR, Technology, Engineering, Pro…
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Do you need to eject capital into your business? Do you want to take the equity or debt route? Join Titilayo Ekundayo and Collins Iheagwara the CEO and co-founder of Simpu, who has spent the last 7 years developing consumer & enterprise applications for clients like Shell, Sterling Bank, etc, on this episode as they talk about financing for small b…
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Are you a wannabe entrepreneur or a newbie entrepreneur? There are a few things to be mindful of when starting a business. Listen as the Co-founder of Guava Credit Oluwatimilehin Folagbade, a consummate businesses man took Titilayo Ekundayo our host on an interesting ride on starting a business. BULLET POINTS 2:48 Entrepreneurial myths 6:50 Take ca…
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“Advertising says “I do this….” Marketing says “ I do this… and this is what makes me special” – Kenny Odeyemi In this episode, Kehinde Odeyemi demystifies the difference between advertising, marketing, and sales. He touched on how you can harness social media (even on a small budget) to boost sales in your small business. He defended his points to…
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Do you have a PR or marketing budget for your small business? Has your business ever been featured in traditional media? This episode is focused on how you can leverage media especially traditional media to gain credibility for your small business. Our host Titilayo Ekundayon entrepreneur and our guest Kola Muhammed had an interesting time, we are …
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Would you work for you? Why do people pick working with the big businesses over the small ones? Join Titilayo Ekundayo a serial entrepreneur and Abiola Oreagba an HR Generalists of over 5 years who has worked across several sectors as they have an interesting conversation on how small business owners can be better bosses. How to be more empathetic …
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Are you a wannabe entrepreneur or an entrepreneur of fewer than 5 years? Do you want to learn about how to navigate the entrepreneurial journey? Join Titilayo Ekundayo a serial entrepreneur on The Abeg who send me podcast every Thursday as she interviews entrepreneurs and subject matter experts on different issues affecting entrepreneurs. In this e…
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