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The PricePlow Podcast

Supplement Industry Thought Leaders

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The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https ...
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In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline. Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus,…
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In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient developmen…
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In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a ba…
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Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how diffic…
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Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavo…
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On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits. Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion fo…
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On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health. Freemen Nutra is traditionally a distributor o…
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On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients. In this episode, we dive deep into the science behind some of the most innovative cognitive-…
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On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective. Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We …
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On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year. Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he…
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Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small. This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into…
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In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innov…
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In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of expe…
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In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle. Dr. Tan, a renowned expert in the field of phytonutrients and the world’s…
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The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes: Jim Emme, CEO of NOW Foods Kyle Turk, Natural Products Association Rick Collins, the one and only Mike DiMaggio, Chief Legal Officer at NutraBolt Mark LeDoux, founder and CEO of …
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In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us thr…
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It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition. Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode. ISSN and the Industry Battle for Crea…
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For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank. From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Sha…
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Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements. So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress. The two …
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Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Se…
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Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132. To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself: A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO …
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While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement Stack We had a quick discussion about the founding of Jocko Fuel, how they strive to do the right thing and formulate supplements in th…
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For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet …
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The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast. Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas This podcast was recorded ear…
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The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra. Joey Savage Launches Savage Nutra Consulting This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time of recording, Joey h…
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Every year, the who’s who in the supplement industry make the pilgrimage to the famous Arnold Expo. It’s a hectic, buzzing environment that showcases all the industry has to offer for the year, and brands use it as an opportunity to commingle with industry leaders, athletes, and consumers. The Cage is Back, Baby! One element that has been sorely mi…
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This is the second of two new episodes with Dr. Cameron Sepah, founder and CEO of Maximus, and this is the one that everyone’s going to get excited about. Previously, we talked about the Maximus Blood Flow Protocol in Episode #124, but for Episode #127, we’re happy to announce a major update to the Maximus Testosterone Protocol: An Oral TRT Breakth…
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It’s the story everyone’s been waiting for. James Boccuzzi joins The PricePlow Podcast to explain his side of the story in the 2019 Blackstone Labs indictments, where he was found guilty for conspiring to defraud the FDA and spent a bit over a year in prison after a 51-month sentence. James is now out, and came on to PricePlow to tell his side of t…
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In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro, the founder and CEO of Master Foods Lab, a specialty contract manufacturer in the supplement industry that focuses on functional foods and high-protein snacks. The focus of the podcast is on functional foods, specifically baked goods, which we delve into after a tour of …
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After a 50+ episode hiatus, Maximus founder and CEO Dr. Cameron Sepah is back on the PricePlow Podcast for the first of two new episodes to give us the update on what’s going on in the pharmaceutical world of performance enhancement. For Episode #124, we talk about the Maximus Blood Flow Protocol, which is a potent synergistic combination of Tadala…
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For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow Podcast to discuss MuscleTech’s new muscle-building supplement, Peptide 185 (pronounced “Peptide One-Eight-Five”), which is made from a new leucine dipeptide (dileucine). Understanding the Dileuci…
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On Episode #122 of the PricePlow Podcast, Team PricePlow welcomes Jake Powers, the Director of Community at MTN OPS – a brand focused on outdoor performance supplements. MTN OPS, located north of Salt Lake City, Utah, recently celebrated its nine-year anniversary and does phenomenal business on Amazon (see the MTN OPS page on Amazon). As “Director …
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It’s a new year, and you know what that means! It is now time for PricePlow’s annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market. PricePlow’s 2023 Supplement Industry Awards This year, we have quite a few awards, similar to prior ye…
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Doug Kalman joins the PricePlow Podcast to talk about his experience co-founding the ISSN and how he helps professional fighters prepare their diets. We run through everything from regulatory, Doug’s appearance on the UFC reality TV show, macro breakdown, hydration and electrolytes, nutrient timing, the ISSN’s position stands, and so much more — mo…
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In October of 2023, we made our annual trip to the “mecca of ingredientology” – SuppySide West 2023 in Las Vegas, NV. This is a major trade show that includes basically every component of the dietary supplement and nutrition industry’s supply chains, from ingredient developers to flavor houses to machine manufacturers to distribution experts. If yo…
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At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates: Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler – Scientific Cons…
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Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels. Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is almost entirely about ene…
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Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show! We last saw Dan in Episode #088, where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the Year award. In this episode, Dan explains what Ghost…
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Almost everyone working within the dietary supplement industry knows Diana Morgan, the VP of Global Regulatory and Government Affairs at Nutrabolt. But it’s not just all that C4 that makes Diana an industry rock star — it’s the social events she puts on as well! In 2020, when industry trade shows abruptly shut down, Diana decided that it was time t…
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The man, the myth, the legend — TJ Humphreys — joins PricePlow Podcast for Episode #114 to talk about All Black Everything (ABE), a new dietary supplement brand in America based upon UK-based Applied Nutrition’s pre-workout supplement. Mike and Ben joined TJ in Plano, TX to get TJ’s entire backstory, which starts at Lone Star Distribution, VPX Spor…
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https://blog.priceplow.com/podcast/tim-gritzman-natural-body-inc-113 It’s been too long since Tim Gritzman of Natural Body Inc — everybody’s favorite retailer in New York — has graced us with his presence on the PricePlow Podcast. Last seen in Episodes #044 and #045, Tim continues to keep the ship straight with this business partner, Steve Calabres…
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https://blog.priceplow.com/podcast/peptistrong-nuritas-neil-foster-112 One of the most interesting ingredients we’ve covered this year is PeptiStrong, a pro-anabolic natural peptide network extracted from fava beans. Although technically a protein, PeptiStrong is not a dietary protein supplement like whey or casein – it’s actually a signaling net…
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https://blog.priceplow.com/podcast/brian-littlefield-jocko-fuel-111 On September 7, 2023, Team PricePlow traveled northeast to Maine, to visit the offices of Jocko Fuel and Origin USA. Jocko Fuel was born out of Origin, who manufactures jiu-jitsu gis, boots, and other apparel in the USA, using American materials. After touring the facility, we sat …
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https://blog.priceplow.com/podcast/ken-huntly-gnc-merchandising-110 Team PricePlow recently traveled to GNC headquarters in Pittsburgh, PA to support the Kaged Elite Series launch, the largest product launch in the retailer’s history with a whopping 27 SKUs. In Episode #098, Ben interviewed GNC’s Nate Frazier (Chief Operating Officer) and Kenneth H…
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https://blog.priceplow.com/podcast/2023-supplement-sales-trends-sportlife-109 In Episode #102 of the PricePlow Podcast, we hosted Michael Rossman of SportLife Nutrition, who explained the rapidly-growing supplement distributor’s business model and future plans. Q3 2023 Trends: PricePlow Jams with the SportLife Sales Team Towards the end of that epi…
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https://blog.priceplow.com/podcast/arla-foods-ingredients-whey-protein-108 Here on PricePlow, we’re happy to eat some crow. We recently mentioned that there hasn’t been much innovation in protein itself, and that most innovation has been coming in the add-on ingredients and protein enhancement technologies. It turns out that we were wrong — there’s…
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https://blog.priceplow.com/podcast/trung-nguyen-we-go-home-107 With the Global War on Terror drawing to a close, America’s Special Operations veterans are returning stateside and starting lifestyle brands in numerous industries. With that has come a tidal wave of social media content about tactics, physical training, and mindset, as these veterans …
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https://blog.priceplow.com/podcast/mike-mccandless-106 If you’ve been around the supplement industry the past decade or two, you’ve undoubtedly heard of Mike McCandless, the founder of Scivation and creator of the legendary Xtend BCAA formula that upended the entire sports nutrition industry. Mike McCandless: A Master of Supplement Business Transac…
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https://blog.priceplow.com/podcast/jack-gayton-vitamin-shoppe-105 In July of 2023, The Vitamin Shoppe held their annual Wellness Summit, a corporate event where key presentations and discussions are given by employees and partnered brands, highlighting industry trends and business plans. While there, we had Jack Gayton, The Vitamin Shoppe’s Divisio…
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