Podcast Chris Tillman terbaik (2025)

1
Marketing Through Evolution: Insights from Natalie Bastian, Global CMO of Teads 22:34

4d ago22:34

22:34

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to inn…

1
Networking with Liz Heiman, Dave Sanderson & Brynne Tillman #507 1:11:06

5d ago1:11:06

1:11:06

On this week's GoalChat, Liz Heiman, Dave Sanderson, and Brynne Tillman join Debra Eckerling to talk about Networking. Liz is CEO and chief sales strategist, Regarding Sales; Dave is a speaker, #MiracleOnTheHudson survivor, and publisher of "Moments Matter" magazine; Brynne is CEO of Social Sales Link and host of the Making Sales Social podcast. Th…

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Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines 39:07

8d ago39:07

39:07

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie sha…

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GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success 26:02

12d ago26:02

26:02

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping…

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Productivity with Chris McKenney, Troy Sandidge & Kate Wolin #506 1:06:05

12d ago1:06:05

1:06:05

On a productive GoalChat on Productivity, host Debra Eckerling speaks with Chris McKenney, founder and CEO of Mango, publisher of Debra's latest, "52 Secrets for Goal-Setting and Goal-Getting;" Troy Sandidge, founder of Strategy Hackers®; and behavioral epidemiologist and entrepreneur Kate Wolin. The trio all have secrets featured in 52 Secrets. Pr…

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Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger 25:46

13d ago25:46

25:46

Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while foster…

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Astronaut Leland Melvin on Travelling to Space, NFL, and His New Book "Space Chasers" 40:56

14d ago40:56

40:56

Leland Melvin was born and raised in Lynchburg, VA in the 1960s during the time of the moon landing in 1969. But, instead of wanting to be the next Neil Armstrong or Buzz Aldrin, Melvin wanted to be the next Arthur Ashe. While tennis didn't become his sport, football did, and Melvin earned a scholarship to the University of Richmond. Playing for th…

1
Reinventing Marketing for the AI Era: Insights from Steven Wolfe Pereira, CEO of Alpha 28:01

15d ago28:01

28:01

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketin…

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Communication with Dave Bricker, Paula Rizzo & Michael Roderick #505 1:09:00

19d ago1:09:00

1:09:00

On this episode of GoalChat, Debra Eckerling talks about Communication with brand storyteller Dave Bricker, Speakipedia; media consultant Paula Rizzo, Listful Living, and connector Michael Roderick of Small Pond Enterprises. The panel, which appeared together on an episode on Pitching last June, are all featured in Debra's new book, "52 Secrets for…

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Leadership and Growth: Insights from Michael Kassan, Founder and CEO of 3C Ventures 24:56

20d ago24:56

24:56

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for…

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Teamwork with Jeff Bajorek, Katie Chin & Jess Dewell #504 1:02:11

26d ago1:02:11

1:02:11

On this episode of GoalChat, host Debra Eckerling talks about Teamwork with sales coach Jeff Bajorek, chef Katie Chin, and Jess Dewell of Red Direction. No matter what your project or business endeavor, having a team that leans into their strengths, while supporting each other and the big picture goals, is a recipe for success. For Debra's latest b…

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The Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi 30:45

26d ago30:45

30:45

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex share…

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Ep40. From Chaos to Strategy: Setting Goals with Strategy, Not Hope 26:43

29d ago26:43

26:43

00:00 Introduction to Sales SOS Podcast 00:40 Meet the Crew and Discussing New Year Planning 01:03 Practical Goal Setting Strategies 02:19 Avoiding Common Goal Setting Mistakes 04:44 Meaningful Metrics and Celebrating Wins 07:35 Breaking Down Sales Goals 11:59 Empowering Your Sales Team 15:14 Leveraging Internal Relationships 22:56 The Importance o…

1
Ep39. From Chaos to Strategy: Growing Revenue Through Existing Customers 25:37

29d ago25:37

25:37

00:00 Introduction to Sales SOS Podcast 00:41 Meet the Crew and Series Overview 00:52 Strategizing for the New Year 01:04 Leveraging Existing Customer Base 01:49 Importance of Happy Customers and Referrals 05:30 Maximizing Value from Key Accounts 07:59 Building Strong Customer Relationships 11:35 Effective Account Planning and Management 20:02 Whit…

1
Ep38. From Chaos to Strategy: Turning Last Year’s Lessons into Next Year’s Wins 31:04

29d ago31:04

31:04

00:00 Introduction to Sales SOS Podcast 00:40 Today's Topic: Strategy and Planning for the New Year 00:49 Understanding the Past to Plan for the Future 02:36 Panel Discussion: Insights from Sales Experts 03:52 Reflecting on Sales Data and Performance 05:36 New Initiatives and Strategic Planning 14:28 Practical Steps for Sales Strategy 30:01 Final T…

1
Ep37. From Chaos to Strategy: Planning Ahead 24:10

29d ago24:10

24:10

00:00 Introduction to Sales SOS Podcast 00:37 Diving into Sales Strategy 00:57 Planning for the New Year 01:37 Mike's Planning Insights 03:28 Chris's Approach to Planning 04:46 Liz's Planning Process 05:31 Renee Joins the Discussion 08:06 Defining Strategy vs. Tactics 19:14 Prioritizing Activities in Planning 23:02 Conclusion and Next Episode Tease…

1
The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's 22:15

29d ago22:15

22:15

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix, CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn ab…

1
Project-Mode with Angela Miller Barton, Dayna Steele & Cynthia Kortman Westphal #503 1:14:11

1M ago1:14:11

1:14:11

On this episode of GoalChat, host Debra Eckerling talks about being in project-mode with some of her favorite multi-hyphenates: Angela Miller Barton, Dayna Steele, and Cynthia Kortman Westphal. Angela is a personal trainer, yoga instructor, and program Coordinator for Wellcoaches; Dayna is a Rock Radio Hall of Famer, author, entrepreneur, playwrigh…

1
Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES 37:03

1M ago37:03

37:03

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman, CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand par…

1
Chucky Brown's Epic Journey: From NC State to 13 Years and 12 NBA Teams! 38:02

1M ago38:02

38:02

Chucky Brown was born and raised in New York City before moving to Southeastern North Carolina his sophomore year in high school. He was a standout at North Brunswick High School in Leland, NC and was named the 1985 North Carolina Mr. Basketball along with All-State and All-America. Although he grew up a North Carolina Tar Heel fan, Brown chose NC …

1
Action with Holly Homer, Dylan Kenin & Viveka von Rosen #502 1:06:49

1M ago1:06:49

1:06:49

On this episode of GoalChat, Debra Eckerling talks about Action with Holly Homer, Kids Activities Blog and Pagewheel; actor Dylan Kenin, and Viveka von Rosen, Beyond the Dream Board. Holly, Dylan, and Viveka share their backstories, some of the things - failures and adventures - that led them to action, and so much more. Throughout the month, Debra…

1
Boubacar Aw on playing for John Thompson at Georgetown, rooming with Allen Iverson and coaching girls basketball 45:19

2M ago45:19

45:19

Boubacar Aw was born and raised in Sengela in West Africa. Like most Senegalese children, he played soccer and loved the sport. However, a growth spurt led to basketball and a new love. Georgetown assistant coach Craig Esherick helped discover Aw along with fellow Senegalese player Ya-Ya Dia. In 1993, at age 17 and speaking only French and Wolof, A…

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Ep36. Understanding Math: ROI on Sales Activity 25:54

2M ago25:54

25:54

00:00 Introduction to Sales SOS Podcast 00:43 Understanding Sales Math 02:21 Mapping the Buyer's Journey 03:47 Optimizing Revenue and Metrics 05:03 Changing the Math for Better Results 07:47 Aligning Strategy and Tactics 18:01 Compensation and Motivation 21:57 Execution and Alignment 23:21 Improving Sales and Marketing Literacy 24:39 Conclusion and…

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Ep35. Understanding Math: The Math of Hiring and Ramp Up 27:13

2M ago27:13

27:13

00:00 Introduction to Sales SOS Podcast 00:43 Meet the Sales SOS Crew 00:50 Understanding Sales Math 01:04 Hiring and Firing: A Client's Story 02:00 The Importance of Ramp Time and ROI 04:11 Sales vs. Revenue Explained 05:53 Common Mistakes in Sales Hiring 08:13 Onboarding and Setting Up for Success 12:41 Designing for Sales Success 25:45 Final Tho…

1
Ep34. Understanding Math: Changing The Math 31:54

2M ago31:54

31:54

00:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 00:56 Understanding ROI in Sales 03:11 Challenges in Budgeting and ROI 07:11 Effective ROI Measurement Strategies 09:32 The Importance of Team Collaboration 26:41 Practical Tips for Lead Generation 30:51 Conclusion and Next Episode Preview…

1
Ep33. Understanding Math: Basic Sales Math 35:00

2M ago35:00

35:00

00:00 Introduction to Sales SOS Podcast 00:40 Meet the Crew and Today's Topic: Sales Math 01:03 Debating Sales Math: Calls vs. Quality 01:43 Understanding Sales Math Basics 03:36 Simplifying Sales Math 05:48 Sales Math in Different Business Scenarios 07:56 Key Metrics in Sales Math 11:35 Pipeline and Conversion Rates 16:14 Marketing and Sales Align…

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Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong 22:51

2M ago22:51

22:51

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on mar…

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Happy New Year 2025 with Stacia Crawford, Keith Spiro & Jennifer Watson #501 1:12:24

2M ago1:12:24

1:12:24

On this episode of GoalChat, host Debra Eckerling celebrates the New Year 2025 with Stacia Crawford of Stay Ready Media, community builder and business consultant Keith Spiro, and Jennifer Watson of Twister Twins LLC. Stacia, Keith, and Jennifer share their biggest wins from 2024 and the aha moments that led to them there. They also talk about thei…

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Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton 17:32

2M ago17:32

17:32

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on …

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Food & Cooking with Aaron Hamburger, Babette Pepaj & CW Silverberg #448 1:15:15

2M ago1:15:15

1:15:15

On this episode of GoalChat, host Debra Eckerling talks about food and cooking with Aaron Hamburger, Babette Pepaj, and CW Silverberg. Aaron is a food writer, baker, and novelist; Babette is founder of Bakespace/BakeBot and co-founder of TastyUpdate.com; and CW is host of “Schmoozing & Cruising” and “Tripping Kosher.” The trio swaps food stories an…

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Persona with Bobbie Carlton, Nina Fountain & Cheryl Tan #447 1:06:46

2M ago1:06:46

1:06:46

On this episode of GoalChat, host Debra Eckerling talks embracing your persona with Bobbie Carlton, founder of Innovation Women; executive stylist Nina Fountain; and media strategist Cheryl Tan. The trio offers their takes on the external sides of persona from the perspectives of speaking, style, and media, and the internal work needed to identify …

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Building Your Board Career: Insights from Linda Boff and Tony Wells 22:09

2M ago22:09

22:09

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff, CEO of Said Differently, and Tony Wells, a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share inval…

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Identity with Jeni Jonte, Angela Page & Yuliya Patsay #446 1:03:42

2M ago1:03:42

1:03:42

On this episode of GoalChat host Debra Eckerling discusses Identity with Jeni Jonte, Bring On Possible; screenwriter and author Angela Page, and author and storyteller Yuliya Patsay, "Until the Last Pickle." Jeni, Angela, and Yuliya offer their takes on identity, how they identify, dealing with an identity crisis, and more. As you prep for 2025, em…

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The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024 30:58

2M ago30:58

30:58

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, Chief Creative Officer at Squarespace, and Rei Inamoto, Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artific…

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Start2025Now Party with Chris Cherian, Annie P. Ruggles & Keith Spiro #445 1:05:45

3M ago1:05:45

1:05:45

On this episode of GoalChat, host Debra Eckerling jumpstarts the new year with a Start2025Now Party. For the third year in a row, her guests are Chris Cherian, Analytics at MoMA; Annie P. Ruggles, founder of Quirk Works Consulting and the Non-Sleazy Sales Academy; and business strategist and community builder Keith Spiro. This annual reminder that …

1
Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci 26:45

3M ago26:45

26:45

Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a t…

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Giving with Noah Bleich, David Chiu & Nicky Pitman #444 1:08:06

3M ago1:08:06

1:08:06

On this episode of GoalChat, host Debra Eckerling talks about giving with Noah Bleich, founder of The TeaBook; David Chiu, marketing and communications manager for The Braid; and Nicky Pitman, director of Shemesh Farms. The three talked about their work, the role of food in it, and what inspired their giving spirit. Noah, David, and Nicky also shar…

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Greatest Hits - From Advertising to Operations with Frances Allen, Checkers & Rally's Drive-In Restaurants 31:22

3M ago31:22

31:22

Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.

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Simplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo 20:33

3M ago20:33

20:33

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Justin Choi, Founder and CEO of Nativo, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instea…

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Leadership with Marisa Wheeling Ciesluk, Monique Daigneault & Jess Dewell #443 1:03:54

3M ago1:03:54

1:03:54

On this episode of GoalChat, host Debra Eckerling talks about Leadership with Marisa Wheeling Ciesluk, MWC Leadership; Monique Daigneault, MD Consulting; and Jess Dewell, Managing Partner, Operations + Strategy, Red Direction. The panel shares their thoughts on what leadership is, qualities of good and bad leaders, ways to develop leadership skills…

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Dance with Jennifer Ballard, Missy Lawrence & Jessie-Sierra Ross #442 59:45

3M ago59:45

59:45

On this episode of GoalChat, host Debra Eckerling talks about the power of dance with Jennifer Ballard, founder of Joy Scoutz and Disco Ball Designs; Missy Lawrence, CEO or TransformMaven LLC; and Jessie-Sierra Ross, author of Seasons Around the Table and founder of Straight to the Hips, Baby. Jennifer, Missy, and Jessie-Sierra revealed their earli…

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Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz 27:04

3M ago27:04

27:04

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and t…

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Jake Plummer: NFL Pro Bowl Star, Pat Tillman's Bond, and the Magic of Umbo Mushrooms 49:04

3M ago49:04

49:04

Jake Plummer grew up in Idaho playing sports with his two older brothers. A three-sport athlete in high school, Plummer became an All-State quarterback who wanted to go to Stanford. Instead of being a walk-on for the Cardinal, he accepted a scholarship to Arizona State where he played for Bruce Snyder and became a starter his freshman year. A recor…

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Stress & Relationships with Angela Miller Barton, Kim Groshek & Terri Ann Heiman #441 1:03:08

3M ago1:03:08

1:03:08

On this episode of GoalChat, host Debra Eckerling has an uplifting, yet practical, conversation about Stress and Relationships with Angela Miller Barton of WellCoaches, the Original Pause Lady Kim Groshek, and Spiritual Mentor Terri Ann Heiman. The panel shares their takes on the topic, along with helpful tips for dealing with people and being good…

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Gary V on Creative Content, Social Media, and Live Shopping 38:42

3M ago38:42

38:42

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. SurveyMonkey Curiosity Aw…

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BMX Hall of Famer Ryan Nyquist on X Games, Dave Mirra and the Olympics 38:29

4M ago38:29

38:29

Ryan Nyquist grew up in California riding bikes and doing trikes with his brother. What started out as a hobby became a profession when he left college and turned pro in 1995. He competed in his first X Games in 1996 and would rise to the top of the sport soon after. He moved to Greenville, NC where he lived with, and competed against, BMX legend D…

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Advocacy with Howard Brodwin, Rich Holman & Sandy Rosenthal #440 1:01:24

4M ago1:01:24

1:01:24

On this week's GoalChat, I discussed #advocacy with Howard Brodwin, Rich Holman, and Sandy Rosenthal. Howard is the founder of Sports and Social Change, Rich is the author of Killing You Softly: How Sugar is Killing Us, and Sandy is author of Words Whispered in Water: Why the Levees Broke in Hurricane Katrina. The panel shared their origin stories,…

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Beyond Brands: Creating a Movement in Women’s Leadership with Ilona Aman, CMO of Athleta 35:36

4M ago35:36

35:36

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through …

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Ep32. Making the most of Q4: Creepy Selling 24:55

4M ago24:55

24:55

00:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 00:59 Spooky Sales Tactics 01:32 Creepy Sales Behaviors 05:20 Personal Boundaries in Sales 08:51 AI and Automation in Sales 18:37 Impact of Sales Tactics on Brand 21:53 Final Thoughts and Wrap-UpOleh Sales SOS Podcast

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Ep31. Making the most of Q4: Avoid the 4th Quarter Scramble 33:24

4M ago33:24

33:24

00:00 Introduction to Sales SOS Podcast 00:41 Meet the Sales SOS Crew 01:08 Planning for Next Year's Sales Success 01:49 The Importance of Consistent Prospecting 02:14 Leveraging Referrals and Content 06:15 Partnering for Greater Credibility 07:21 Strategic Sales Planning and KPIs 13:16 Behavioral KPIs and Funnel Management 16:41 Addressing Sales C…

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