Mindfulness doesn’t have to be serious! Join host Meg Lewis as she turns you into a relaxed blob through part-useful, part-comedic improvised guided meditations, stories, affirmations, and other weirdly soothing experiences. Perfect for easing your anxiety and putting you into a better mood. Proudly a part of the Co-Loop Podcast Network.
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Draws in Spanish | Conversations with Latinx Visual Artists and Designers
Fabiola Lara, Co-Loop Podcast Network
[Draws in Spanish] showcases noteworthy Latinx visual artists, exploring their creative journeys and how they got to where they are today. Host and Chilean-American illustrator, Fabiola Lara, brings humor and empathy to the conversation, uncovering how the artist’s culture and Latinx identity informs their artwork. Whether you’re just starting your creative career or looking to discover the next big name in visual art, join Fabiola as she chats in English with artists who draw in Spanish.
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Polaris’ Pam Kermisch on marketing past assumptions in the powersports space
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Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:59] Damian: I'm [00:01:00] Damian Fowler. [00:01:05] Ily…
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Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age
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Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damien Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And w…
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e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports
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Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [0…
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ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now
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ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.” Episode Transcript Please note, this transcript may contain mi…
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Crunch Fitness’s Chad Waetzig on getting strong first-party data
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Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode Transcript Please note, this transcript may contain minor inconsistencies com…
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Intuit’s Dave Raggio on creating a media network for small businesses
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Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilys…
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Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike
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Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian[00:00:01] Illyse: And I'm Ilyse Liff…
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NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics
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NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm damian Fowler. [00:00:01] Ilyse: And I'm Eileen Sliffering. [00:00:02] Damian: Welcome to this edition of…
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Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye
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Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. And Ilyse: I'm Ilyse Li…
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Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars
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Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to Seaso…
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How MLS plans to capitalize on 2026 World Cup fever
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Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode …
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CMO Laura Jones on the final frontier of Instacart’s retail media ambitions
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Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households. Episode Transcript Please note, th…
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BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian Fowler. Ilyse: (00:02) And I'm Ilyse Liffreing. D…
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On chocolate and politics: What CPG brands and political campaigns have in common
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As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing po…
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AARP on combatting ageism in marketing
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Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01): I'm Damian Fowler. ILYSE (00:02): And I'm Ilyse Liffreing. DAMIAN…
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Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist
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Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to th…
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Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero
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Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to t…
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White Castle on maintaining itself as a pop culture icon
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As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon. Episode Transcript Please note, this transcript may cont…
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Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust
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Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian F…
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Tubi’s Nicole Parlapiano on sustaining growth after virality
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The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian F…
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Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer
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Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01): I'm Damian Fowler. ILYSE (00:02): And I'm Ilyse Liffreing.…
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State Farm’s Alyson Griffin’s policy: Meet customers at every life stage
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State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01) I'm Damien Fowler. And Ilyse Liffreing: (00:02) I'm EIS Lfr.…
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NFL's Marissa Solis on how she’s helping the league find new meaning in legacy
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The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01) I'm Damian Fowler. Ilyse Liffreing: (00:02) And I'm Ilyse Liffreing. And Damian Fowler: …
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Zillow’s Beverly Jackson on bringing real estate marketing closer to home
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Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian Fowler. Ilyse: (00:02) And I'm Ilyse Liffre…
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VML CEO Jon Cook wants more creativity while advertising on streaming platforms
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VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Ilyse: (00:01) I'm Ilyse Liffreing. And Damian: (00:02) I'm Da…
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Francesca’s Traci Graziani on merging in-person experiences with digital
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Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective. Episode Transcript Francesca's, Traci Graziani Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowle…
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LG Ad Solutions CMO Tony Marlow on the evolving nature of TV
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Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive.Oleh Ilyse Liffreing, Damian Fowler, Tony Marlow
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Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences
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Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.Oleh Michelle Peterson, Ilyse Liffreing, Damian Fowler
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Lenovo CMO Emily Ketchen on delivering tech with diversity
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Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers.Oleh Ilyse Liffreing, Damian Fowler, Emily Ketchen
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VaynerX CMO Andrea Sullivan on moving at the speed of culture
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VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk.Oleh Damian Fowler, Ilyse Liffreing, Andrea Sullivan
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Take the Listener Survey! DrawsInSpanish.com/survey Listen to Extended Episodes on Patreon.com/DrawsInSpanishOleh Fabiola Lara
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Publicis Health Media President Andrea Palmer on connecting health and wellness
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Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.Oleh Ilyse Liffreing, Damian Fowler, Andrea Palmer
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The Weather Company's Randi Stipes on why weather is the original influencer
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Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.Oleh Ilyse Liffreing, Damian Fowler, Randi Stipes
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PepsiCo SVP Shyam Venugopal on the importance of simple human insights
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PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next.Oleh Ilyse Liffreing, Damian Fowler, Shyam Venugopal
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SiriusXM’s Suzi Watford on growing a subscriber base through community
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SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical.Oleh Ilyse Liffreing, Damian Fowler, Suzi Watford
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AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy
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AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.”Oleh Ilyse Liffreing, Damian Fowler, Kim Granito
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Expedia’s Rory Paterson on the value of destination marketing
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Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.Oleh Ilyse Liffreing, Damian Fowler, Rory Paterson
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Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030
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Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars.Oleh Ilyse Liffreing, Damian Fowler, Melissa Grady Dias
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Snap’s Doug Frisbee on staying at the forefront of AR
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Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever.Oleh Doug Frisbie, Ilyse Liffreing, Damian Fowler
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Time Out’s Stacy Bettman on giving readers access to local treasures
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Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact.Oleh Stacy Bettman, Damian Fowler, Ilyse Liffreing
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Paramount+’s Domenic DiMeglio on pioneering the FAST space
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We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost revenue this year.Oleh Ilyse Liffreing, Damian Fowler, Domenic DiMeglio
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S2 Minisode 04: Should You Find Your Niche as an Artist?
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[SEASON 2 FINALE] In this mini episode, I'm excited to share with you the concept of "niche-ing down" as an artist. Have you ever struggled to find your focus as a creative? Do you feel like you're trying to appeal to everyone and ending up pleasing no one? Then this episode is for you! I'll be exploring the benefits and drawbacks of niche-ing down…
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Klarna’s David Sandström on disrupting “one of the most hated industries in the world”
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Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg.Oleh Ilyse Liffreing, Damian Fowler, David Sandström
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Canva’s Zach Kitschke on harnessing AI to advance products
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Canva’s CMO Zach Kitschke joins The Current Podcast to share how the brand is innovating with AI, its journey to becoming a global giant, and why design literacy is increasingly important.Oleh Zach Kitschke, Ilyse Liffreing, Damian Fowler
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Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad
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Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand.Oleh Ilyse Liffreing, Damian Fowler, Noel Mack
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Uber’s Lee Walsh on leaning into local experiences
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Uber Global Head of Media Lee Walsh breaks down why he thinks Uber is the ultimate local product as well as advertising conditions across the globe.Oleh Lee Walsh, Damian Fowler, Ilyse Liffreing
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Pereira O’Dell’s Robert Lambrechts on the importance of creativity
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Robert Lambrechts, chief creative officer at ad agency Pereira O’Dell, goes in-depth on creativity versus leadership and how AI is impacting the ad world.Oleh Ilyse Liffreing, Damian Fowler, Robert Lambrechts
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S2 E15: Cuban & Egyptian American Muralist Symone Salib
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In this episode, I'm talking to Egyptian and Cuban American street artist Symone Salib. Symone is a Philadelphia-based artist that I connected with here, and i'm so thrilled to bring this conversation to you all. Through acrylic paint and illustration, Symone works to highlight the lives of people, with an emphasis on Black Indigenous People of Col…
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Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values
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Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase.Oleh Lisa Perlmutter, Ilyse Liffreing, Damian Fowler
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S2 Minisode 03: How to Collaborate with Other Artists
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On today's Minisode, I'm talking about collaboration — something that's super important but overlooked by artists! I've collaborated with a lot of artists through the podcast, and I wanted to share my four stages of collaboration with you all. First up, we have outreach — make sure you're genuine friends with the person you want to work with, or at…
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