Podcast Composable Commerce terbaik (2024)

1
086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway 37:04

3d ago37:04

37:04

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures …

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085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard 35:27

10d ago35:27

35:27

In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, w…

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Unlocking Customer Loyalty: Strategies for Boosting Retention and Profitability | S6, Ep6 - Sam Panzer 51:01

10d ago51:01

51:01

Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One. In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, an…

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Dirk & Kelly - Introducing commercetools Compilations 21:55

12d ago21:55

21:55

Special edition! commercetools announced Compilations, a new semi-annual showcase featuring over 50 product and feature updates, reinforcing the company's commitment to delivering constant innovation, faster time to market, and improved customer experiences for both end users and commercetools Platform customers. Dirk and Kelly discuss the Fall 202…

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084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio 38:34

17d ago38:34

38:34

In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal i…

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The Role of Fractional CTOs and CIOs in Modern Commerce | FODcast Bonus Episode with Simon Lascelles 29:30

19d ago29:30

29:30

Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses. Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles. In our latest chat for The FODcast, Simon helps to …

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083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin 45:46

24d ago45:46

45:46

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversatio…

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082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams 50:44

1M ago50:44

50:44

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud preven…

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Can Omni-Channel Strategies and AI Integration Transform Customer Engagement in Retail? | S6, Ep5 - Simon Suarez 54:16

1M ago54:16

54:16

What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape? In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement. With decades of experience spanning …

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Redefining Executive Roles for Agility and Growth | FODcast Bonus Episode with Michael Barker 36:11

1M ago36:11

36:11

In our latest BONUS FODcast short, we’re joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise. Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced di…

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081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo 38:09

1M ago38:09

38:09

Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technol…

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Evan Moore, NBCUniversal on the Intersection of Commerce and Entertainment 28:02

1M ago28:02

28:02

Is shopping entertainment? Evan Moore, Senior Vice President, NBCUniversal Advertising & Partnerships, answers the question. NBCUniversal uses composable commerce to enable seamless shopping experiences but their unique approach to commerce is also leveraging moments of inspiration (built with their audiences) to the benefit of the brand partners t…

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080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker 34:26

2M ago34:26

34:26

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Sal…

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079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22

2M ago46:22

46:22

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an …

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Modernising Clarks for Tomorrow's Retail Landscape | S6, Ep4 - Meriel Neighbour 47:21

2M ago47:21

47:21

What are the future-proof strategies every retailer needs to adopt? For Episode 4 of the current season of the FODcast, we were joined by multi-award-winning digital commerce leader, Meriel Neighbour, Head of Global Digital Product Delivery and Transformation at Clarks who shared with us the transformational journey of the iconic footwear brand. Wi…

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078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown 44:18

2M ago44:18

44:18

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the …

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The Increasing Rise of Fractional Hiring | FODcast Bonus Episode with Adrian Wakefield 33:21

2M ago33:21

33:21

In the second of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you another great discussion on the rising trend of fractional hiring with Adrian Wakefield, Co-Founder of The Digital WoW Group. With over 35 years of experience in delivering technology and digital transformations, Adrian's journey spans from manufacturing and oper…

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077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce 28:34

2M ago28:34

28:34

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-comme…

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076: Merchandising Operations with Syntheum AI CEO Vinod Kumar 1:03:35

2M ago1:03:35

1:03:35

Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and u…

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The Digital Future of Fitness at PureGym | S6, Ep3 - Lee Pentecost 38:17

2M ago38:17

38:17

Ever wondered how a gym chain can expand from one country to multiple regions using the power of technology? Join us as we sit down for Episode 3 of Season 6 with Lee Pentecost, experienced Tech Leader and currently Group Head of Architecture at PureGym. You’ll hear about Lee’s own career path, from crafting websites in the late '90s to his current…

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Best Practices for a Digital Commerce Project 31:01

3M ago31:01

31:01

From airport terminals to what happens when you run along the Hudson river, commercetools has some big news to share. Like Marcia, Marcia, Marcia! (if you know, you know), we’re at it again with MACH MACH MACH. Post MACH Three in NYC, commercetools announces a new CEO and a partnership with Microsoft/Azure. Needless to say, commercetools is not slo…

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075: How Black Rifle Coffee Found Headless Success With Colin Tracy, Director of Engineering 35:35

3M ago35:35

35:35

Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud. Explore …

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Is Fractional Hiring the Key to Composable Success? | FODcast Bonus Episode with Gareth Nutt 26:55

3M ago26:55

26:55

In the first of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you a great discussion on the rising trend of fractional hiring with highly experienced Digital Leader, and Fractional CTO, Gareth Nutt. In our chat with Gareth, we explore the rise of fractional executive leadership in digital transformation projects, and in particul…

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09 - Turning Rust into Pixie Dust (With Denis Cavalli) 28:45

3M ago28:45

28:45

In this episode, Jamie interviews Denis Cavalli, a very important name in the Rust community. They discuss Denis's journey in software development, focusing on his work with Rust and its benefits in backend and embedded systems. Denis also shares insights into an innovative ecommerce project he's working on, showcasing Rust's potential for building…

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074: Vector Search and how GPT is changing everything with Paige Tyrell, CRO of Prefixbox 34:41

3M ago34:41

34:41

Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company’s evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intric…

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073: The Open SFCC Project, Composable Commerce, and AI for Consulting with Kyle Montgomery of Astound 34:17

3M ago34:17

34:17

In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA). The episode explores the potential o…

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Digital Transformations: Why It Always Comes Back To 'The Why' | S6, Ep2 - Stuart Barker 48:46

3M ago48:46

48:46

Episode 2 of Season 6 is here – and features an insightful conversation on all things ‘digital transformation’ with well-known Digital Leader, Stuart Barker - Technology Enablement & Advisory Practice Lead at International business and technology consultancy, Slalom. With over 25 years of experience in both retail and consulting roles, there are fe…

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08 - Mastering Marketplaces (with Ken Serdons, CCO at Mollie) 25:32

3M ago25:32

25:32

In this episode, Chief Commercial Officer Ken Serdons from Mollie and Jamie discuss the rise of the platform economy, and the many opportunities has for both established and rising online merchants. Ken gives valuable insights on Mollie’s perspective and support for marketplaces with their Connect tool, while Jamie explains the innovative and flexi…

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072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral 24:11

3M ago24:11

24:11

Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the …

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071: REPLAY: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez 37:32

4M ago37:32

37:32

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect …

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070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova 19:57

4M ago19:57

19:57

Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solution…

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The Good, the Bad, and the Ugly of Building a Business within E-Commerce | S6, Ep1 - Nathan Lomax 51:58

4M ago51:58

51:58

Welcome to Season 6 of The FODcast by Simply Commerce. This season, we're diving deep into three pivotal areas shaping the future of digital commerce: navigating digital transformation, building a successful eCommerce business, and the innovations driving the sector forward. In our first episode, we chat with Nathan Lomax, co-founder of Quickfire D…

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069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ 31:20

4M ago31:20

31:20

What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of kno…

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068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz 22:24

4M ago22:24

22:24

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on …

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067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne 32:15

5M ago32:15

32:15

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the…

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The FODcast Season 5 | Episode 9 - Season Wrap Up 9:57

5M ago9:57

9:57

In this final episode of Season 5, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the continued topic of Composable. This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and le…

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Episode 11: Elastic Path and the Future of E-Commerce: Personalization, Composability, and AI 38:43

5M ago38:43

38:43

In this episode of the Discovered Podcast, Rachel Tonner sits down with Grant Deken, SVP of Marketing for Elastic Path, to delve into the evolution of e-commerce and technology over the past five years and look ahead to the future. They discuss the rise of AI, the importance of data in creating personalized shopping experiences, and the growing tre…

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Dirk & Kelly - The Future of Shopping 48:01

5M ago48:01

48:01

Imagine a world where everyone uses AR enabled by AI—what will shopping look like? Will we all have our own AI shopping assistants? Back again by popular demand, Dirk and Kelly find time in between their travels to explore "The Future of Shopping." With AI rapidly evolving into mainstream use, they discuss its significant impact on digital commerce…

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066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt 25:15

5M ago25:15

25:15

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlin…

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Making Composable Even Easier 33:02

5M ago33:02

33:02

Back by popular demand, we are back with another 1:1 episode where we're going deep on the topic of simplification. Dirk starts by talking through the founding of the commercetools product and original architecture goals, why MACH is mistakenly labeled as "complex" (hint: selection bias at play), how the buyers of commercetools have changed over th…

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065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin 38:15

5M ago38:15

38:15

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…

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The FODcast Season 5 | Episode 8 with Kelly Goetsch 55:20

5M ago55:20

55:20

We are excited to present the finale of Season 5 of our podcast -and our first repeat guest as we welcome back Kelly Goetsch, Chief Strategy Officer at commercetools. With nearly 8 years at commercetools, Kelly transitioned from Chief Product Officer a couple of years ago to his current strategic role – the first of its kind for the cloud-based hea…

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064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski 50:18

5M ago50:18

50:18

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The …

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063: Accelerating Salesforce Development with GenAI featuring Astound Digital's Joseph Kubon 48:37

6M ago48:37

48:37

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode al…

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Andy Hoar, Leading Authority on B2B eCommerce Business & Strategy 44:07

6M ago44:07

44:07

Dirk and Kelly dive into all things B2B commerce with Andy Hoar, one of the world’s foremost experts in B2B commerce. From a modern definition of B2B, to the state of B2B commerce, this episode covers composability in the B2B context, what’s next from Paradigm B2B and a sneak peek into an upcoming digital maturity report from commercetools and Mast…

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062: Creating a Center of Excellence for Composable Commerce with Kailin Noivo 27:55

6M ago27:55

27:55

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also…

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061: Composable Payments with Adyen's Product Leader Olga Kostina 27:25

6M ago27:25

27:25

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fin…

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060: Headless: The Intersection of Content and eCommerce with CoreMedia Solution Architect Håkan Fritz 21:12

6M ago21:12

21:12

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has …

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The FODcast Season 5 | Episode 7 with Mikko Mantila 47:25

7M ago47:25

47:25

Welcome to Episode 7 of The FOD: The Future Of All Things Digital - the podcast designed to bring you the latest hot topics and trending discussions across the wider world of eCommerce. In this penultimate episode of Season 5, we were delighted to welcome seasoned digital leader, Mikko Mantila , Co-Founder and CEO of IONA - an award-winning agency …

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059: Demystifying Monolithic, Headless, and Composable Storefronts with Director of Technology at Royal Cyber, Lala Asif Ali Allana 22:38

7M ago22:38

22:38

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, hi…

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