Podcast David Garfinkel terbaik (2024)

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Cary Nelson, "Hate Speech and Academic Freedom: The Antisemitic Assault on Basic Principles" (Academic Studies Press, 2024) 40:42

2d ago40:42

40:42

Completed shortly before Hamas carried out its barbaric October massacre, Cary Nelson's Hate Speech and Academic Freedom: The Antisemitic Assault on Basic Principles (Academic Studies Press, 2024) takes up issues that have consequently gained new urgency in the academy worldwide. It is the first book to ask what impact antisemitism has had on the f…

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New Model Of Copywriting, With CRO Expert Scott Zetlanh CRO Expert Scott Zetlan

4d ago

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These days, things in copywriting are changing so fast it can make your head spin.Junior copywriters aren’t sure there’s a career path, because of AI.Experienced copywriters are finding clients have different and sometimes confusing demands that you never would have heard five years ago.Our special guest today, Scott Zetlan, has some answers for ju…

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Jay Garfinkel, "Kohelet's Cocktail: Beyond the Pursuit of Happiness" (Illuminated Press, 2024) 27:03

10d ago27:03

27:03

Dive into the timeless wisdom of Ecclesiastes in Jay Garfinkel's groundbreaking work, Kohelet's Cocktail: Beyond the Pursuit of Happiness (Illuminated Press, 2024) This exquisite "illuminated" digital masterpiece marries the ancient with the avant-garde, offering a fresh, poetic voice to the biblical text that has resonated with humanity for millen…

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Cold Traffic Success Secrets, With Travis Moh

11d ago

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One of the hardest things for copywriters and business owners to get right is running ads to cold traffic on Facebook and Instagram, and making those ads profitable.If you’ve tried this for yourself, I think you know what I mean.So does today’s guest, who has discovered some important techniques that work and has also discovered the mistakes to avo…

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Amazingly Valuable Copywriting Tips with William Siebler

18d ago

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I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.”But the shimmering peace is shattered by a few words overlayed on the picture:“I’m Will. I write words that make your clients say, ‘Shut u…

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4 Seasons Of Copywriting

25d ago

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Listen to this:“A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken.”That’s from author and sportswriter Jim Dent, and it perfectly captures how a lot of us feel in the summertime. Lazy and happy to be so.And that’s fine. But don’t mistake your state of mind for the state of bu…

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Samuel C. Heilman and Mucahit Bilici, "Following Similar Paths: What American Jews and Muslims Can Learn from One Another" (U California Press, 2024) 35:04

28d ago35:04

35:04

Two academics, one Jewish and one Muslim, come together to show how much their faiths have in common—particularly in America. This book provides a braided portrait of two American groups whose strong religious attachments and powerful commitments to ritual observance are not always easy to adapt to American culture. Orthodox Jews and observant Musl…

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Eyal Regev, "The Temple in Early Christianity: Experiencing the Sacred" (Yale UP, 2019) 36:58

30d ago36:58

36:58

Eyal Regev's The Temple in Early Christianity: Experiencing the Sacred (Yale UP, 2019) is he first scholarly work to trace the Temple throughout the entire New Testament, this study examines Jewish and Christian attitudes toward the Temple in the first century and provides both Jews and Christians with a better understanding of their respective fai…

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Confidence in Copywriting

1M ago

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It’s a double-edged word that doesn’t get talked about enough.And that word is: confidence.It definitely has a bad connotation, as in “con artist” or “confidence man.”But on the flip side, and with a different meaning, it’s a very important, positive word.I would say in some very straight-laced business circles, it’s the only emotion you can talk a…

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Customer Problems Create Highly Profitable Copy

1M ago

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As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem.Well, that’s not exactly it.Actually, sometimes your biggest problem is when you don’t KNOW what your prospect’s problem is… and how to communicate to them in a compelling way that your product can solve that problem.And if you can show convincingly that yo…

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Copywriting to Prospects with Money

2M ago

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Does the world turn upside down when you are writing copy for prospects with money?The first time you do it, it sure seems that way.And there’s a good reason for that. The rules are different for writing that kind of copy.Does that mean that the core basic aspects of psychology are different for rich people than they are for everyone else?Absolutel…

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Transformation Stories That Convert

2M ago

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In this episode, we dive into the concept of transformation in marketing, revealing why it's the secret ingredient behind successful campaigns.We'll uncover the types of transformations—physical, emotional, and social—that resonate most with audiences. Learn how to identify the most compelling transformation your product offers and how to overcome …

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Prompts That Make AI Writing Conversational, With Jason Parker

2M ago

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In theory, AI should be able to do anything you tell it, including write good copy for you.In practice, AI does what you give it instructions to do.And finding the instructions to give it that will make it write in compelling, simple conversational English… looking for those instructions has been like the search for the Holy Grail.At least for me. …

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Stories That Predict The Future

2M ago

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It is rare that we quote baseball players on Copywriters Podcast, but today we are going to quote a great one, Yogi Berra. He said,“It is difficult to make predictions, especially about the future.”But as intrepid copywriters, we do the difficult.Actually, stories about the future are very useful and effective in copy.They’re probably not exactly w…

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Pro Wrestling Storytelling Secrets, With Copywriter Todd Jones

2M ago

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If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling.¬Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a terrific article called “5 Lessons I Learned About Storytelling From Pro Wrestling.”Yesterday I read it. Because it’s online, it has videos to illustrate…

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How Jason Parker Made AI Write Really Good Copy

3M ago

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I really didn’t believe it was possible—that AI could crank out compelling copy in a conversational, persuasive voice.But I reconnected with my old mentoring client Jason Parker last week. By “old,” I mean it’s been over a decade since we worked together. He’s not all that old himself. Me, that’s another story.When he showed me what he’s come up wi…

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Beware The Curse Of Knowledge

3M ago

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When you talk about your product and you get that deer-in-the-headlights look, what gives?In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying.And that very much could be because you’re the man or woman who knows too much.I’m talking about the curse of knowledge—when you’ve gotten all this expertise, which …

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Judith Lewis Herman, "Truth and Repair: How Trauma Survivors Envision Justice" (Basic Books, 2023) 32:44

3M ago32:44

32:44

Judith Herman is renowned for her groundbreaking work with survivors of trauma, including sexual trauma. Her earlier books include Trauma and Recovery: The Aftermath of Violence - from Domestic Abuse to Political Terror (Basic Books, 2022) and Father-Daughter Incest (Harvard UP, 2000) The #MeToo movement brought worldwide attention to sexual violen…

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Thomas Sparr, "German Jerusalem: The Remarkable Life of a German-Jewish Neighbourhood in the Holy City" (Haus Publishers, 2021) 25:59

3M ago25:59

25:59

In the 1920s, before the establishment of the state of Israel, a group of German Jews settled in a garden city on the outskirts of Jerusalem. During World War II, their quiet community, nicknamed Grunewald on the Orient, emerged as both an immigrant safe haven and a lively expatriate hotspot, welcoming many famous residents including poet-playwrigh…

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The Incredible, Versatile Origin Story

3M ago

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First weekend in May, the #1 show on Netflix was an origin story. Not a real origin story, but a total fabrication for comedy purposes. It was a movie called Unfrosted.It’s important for copywriters for a couple of reasons.The first is the power of a product name.The movie was a totally fictional story about how Kellogg's popular toaster pastries b…

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New Ways To Open Your Copy With A Story

3M ago

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Every day it gets worse–the struggle to get people’s attention.It’s always been hard, but never like this before.Too many things and people are competing for our attention at any given moment.This may seem like a particular problem for copywriters, since we’ve been trained to start every message with a headline or a subject line.Nothing wrong with …

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Nightmare Clients And What To Do About Them, with Copywriter Kim Krause Schwalm

4M ago

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Time to talk about a taboo subject that needs to be discussed: The truly awful clients copywriters inevitably get, and how to set things right with them (or make a Quick Draw McGraw exit)!We’ve all had them. That can’t be changed or avoided.But what to DO about them?That can be learned, from an expert who’s been there, done that, and figured it out…

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Jack Turk’s Killer Copy Checklist

4M ago

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After you’ve finished your copy, how do you know that you got everything right and haven’t left anything out?There are several good ways to double-check, but I don’t think there’s one more fun than Jack Turk’s Killer Copy Checklist.It’s an 8-page PDF, written and presented like a comic book.But it’s serious stuff, in an easy-to-take form.Today Jack…

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Carl Zimmer, "Life's Edge: The Search For What it Means to be Alive" (Dutton, 2022) 36:28

4M ago36:28

36:28

Carl Zimmer investigates one of the biggest questions of all: What is life? The answer seems obvious until you try to seriously answer it. Is the apple sitting on your kitchen counter alive, or is only the apple tree it came from deserving of the word? If we can’t answer that question here on Earth, how will we know when and if we discover alien li…

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David Tal, "The Making of an Alliance: The Origins and Development of the US-Israel Relationship" (Cambridge UP, 2022) 36:16

4M ago36:16

36:16

Laying the foundation for an understanding of US-Israeli relations, this lively and accessible book provides critical background on the origins and development of the 'special' relations between Israel and the United States. Questioning the usual neo-realist approach to understanding this relationship, David Tal instead suggests that the relations …

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When You Should Set Up An Agency, With Andy Strote

4M ago

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If you’re a copywriter and you’re itching to build a business, what should you do?You probably have many options. But if you’d like to know whether building your own agency is the right way to go, we have some valuable information for you.Today’s guest, Andy Strote, has built two agencies. The first one, Fireworks Creative, grew from 2 to 30 people…

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5 Ways To Make Any Story Stronger

4M ago

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Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower.But don’t stop there.Because the difference between a story and a STRONG story can be the difference between high-test gasoline and rocket fuel.One will get you there faster… but one will get you there a lot faster, and go…

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Building A Fortune From Scratch, With Aaron Gentzler

5M ago

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If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right?Same thing with a sales funnel that generates a level of income you can barely imagine.How do you build one?My advice is:Listen to our returning champion, Aaron Gentzler.Because he’s been there and done that.Multiple times.For exampl…

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Video Ads - Old Masters Board Meeting

5M ago

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Today we have a special edition of the Old Masters Series.I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples.If you’ve read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents?Well, this one’s like …

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