Great communication is all about getting the messaging right, knowing your target audience and where to find them, before finally delivering that message through excellent storytelling. Through EMG's podcast series, we are taking our clients and partners through the key themes shaping marketing communications today. Stay tuned for hot topics such as crisis communications, digitalisation and thought leadership & influencer strategies. Get in touch today.
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"Ketch a body"π"Chance" $how... Is about Hip-hop Muzik & tha Life of artist tryin to make a name 4 they self or get signed & Also what it takes to make it in this industry We will speak on & cover all kinds of issues about the do's & don'ts of "hip-hop" also talk about Artist on BattleMe Rap app , youtube Soundcloud & creating muzik on Bandlab. So if you Luv tha what's New & behind the scenes of hip-hop then U need 2 π§TUNEπ§into EMG "$upreme Team" Ketch a body & "Chance" $how
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Episode 19: 21 minutes with a personal branding and story-telling coach
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Celebrities, social media influencers and high-profile entrepreneurs might have personal brands, but do CEOs, sustainability officers and sales directors in B2B organizations really need them? Greg Monaco argues that if they want to create magnetism for themselves and their ideas, then the answer is yes, absolutely. As well as explaining why havingβ¦
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Episode 18: 20 minutes with a sustainability advocate
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Jonathan Graham discusses how your company can stride forward with confidence in their sustainability journey. People arenβt just happy with lip service anymore, says Jonathan, they want hard data showing what your company is doing to create a more sustainable future. But not to worry, Jonathan has some expert suggestions. We chat about the benefitβ¦
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Episode 17: 30 motivational minutes with an executive coach
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Aly Talen, founder of Resprkl, shares her thoughts on how busy corporate executives can make small changes to improve their health and vitality. Aly has identified four pillars - sleep, food, movement and connections - that benefit our long term health. In the past 18 months, lengthy video meetings and home-working have left many people lacking βcoβ¦
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Episode 16: 30 minutes with a colour marketing specialist
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We chat about the impact of colour choices on marketing and life in general with colour oracle Judith van Vliet. Colour psychology is a popular topic in pop psychology, but how often is what you read correct? There is a lot of βfake newsβ when it comes to colour, says Judith. Everybody reacts differently to colour, itβs about the story you tell witβ¦
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Episode 15: A special 40 minutes interview with our founders
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Founders Greg Farrett and Willem van de Velde talk about the industry of industrial marketing and the exciting changes that itβs gone through in the past 30 years. With our 30th birthday, weβre taking a moment to look back at the history of EMG and how it has changed. We chat with our founders about EMGsβ βyes we will get it doneβ attitude and how β¦
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Episode 14: Denise Naughton discusses how you can upgrade your webinars by producing them like a TV production
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Guest host and EMG intern Nephtalie Joseph interviews professional media consultant Denise Naughton in this episode of create, connect, communicate. They discuss why webinars need to be more engaging. Denise also imparts her wisdom about how you can turn that PowerPoint webinar into something more like a TV production. She gives us some tips and shβ¦
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Episode 13: Shayoni Lynn shares why it is important for your communication strategy to be data led
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Big data and AI arenβt just buzzwords anymore, they are important tools for a successful business and that includes communications as well! As more and more companies look to adapt and recoup after being hit by the pandemic, it has become more important than ever to have communications that can be proven to work. But as Shayoni Lynn says, humans arβ¦
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Episode 12: Malcolm Forsyth shares some of his tips for an honest and transparent sustainability strategy
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Sustainability has become a major buzzword over these past few years, but what does is actually mean? How do you build a convincing sustainability narrative and what are the most common mistakes companies make when developing their sustainability message? Malcolm Forsyth addresses these and other sustainability challenges and shares his insights onβ¦
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Episode 11: Exhibition strategy expert, Candy Adams, explores the challenges of exhibiting during a global pandemic
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The global pandemic has shaken the world and changed the way we think about events. Should you even have physical events and exhibitions right now? How do you recreate that essential human connection at online events? In this podcast we answer these questions and more with Candy Adams, also known as The Booth Mom. We talk about the challenges of ruβ¦
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Episode 10: SEO expert, Michel Kant, shares tips to perfect your SEO strategy
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Itβs been around for a couple of decades, but some companies are just beginning to seriously focus on Search Engine Optimization (SEO). In our latest podcast, SEO veteran expert Michel Kant discusses why SEO is trending in the current business climate. He also shares practical advice for breaking down barriers between an organizationβs technical anβ¦
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Episode 9: Emerging PR and Communication Trends for 2021
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Letβs leave 2020 behind us. Weβll look ahead to 2021 by discussing some of the biggest emerging public relations and communications trends with MatΓas Rodsevich, author of The PR Paradox. In this podcast, weβll talk about the nature of PR in todayβs world and why itβs more important than ever for B2B companies to create a customer connection by empβ¦
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Episode 8: Upping your digital strategy game plan
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Do you have digital growth plan? If you donβt, you are not alone. We find that many companies jump into the digital arena without a long term strategy which leaves them floundering after the first campaign. In this Create Connect Communicate podcast, Michelle Ponto of EMG and Andries van Oers of Nymark Agency, discuss some of the best B2B digital sβ¦
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Episode 7: Tips for using media analytics beyond the AVE to measure success
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How do you use your data analytics to measure success? Johna Burke, Global Managing Director AMEC (Association for the Measurement & Evaluation of Communications), discusses PR analytics and AMEβs Say no to AVEs (Advertising Value Equivalent) campaign. Analytics are an essential part of any communications plan, and this episodes explores which metrβ¦
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Episode 6: Staying connected in a world of virtual events
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The trade editorβs perspective: How to pivot your messaging in a virtual world Robert Grace, a well-known reporter, writer and editor on plastics, design and sustainability, offers his perspectives on whatβs working for visitors and exhibitors at virtual events, and whatβs not. Join us for a wealth of insights on effectively communicating with tradβ¦
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Episode 5: Importance of a sustainability message
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Tips on getting your sustainability solutions noticed by trade media Karen Laird, Editor of Sustainable Plastics, explains why a sustainability message is still so important within plastics and beyond. She offers her tips on how to get the news of your latest product launch out there, at a time when in person events are not possible. Listen in for β¦
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Episode 4: Wrap-up of key learnings
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Part 4/4 Communication through the crisis Crisis communications is not an incidental strategy, it is something that needs to be maintained throughout the event itself and in preparation of future threats. Recent weeks have reiterated how central empathy and heart is to effective communications. An open, honest, calm approach that has blended facts β¦
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Episode 3: Being prepared for black swan events
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Part 3/4 Communication through the crisis Forget to prepare and prepare to be forgotten. While the coronavirus disruption has been unprecedented in both scale and length, those who had a plan in place on how to stand up and tell their story have held their own. Even without the gift of extreme foresight, there are always unexpected event events takβ¦
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Part 2/4 Communication through the crisis We are now starting to see some glimmers of light at the end of the tunnel of the current crisis. There is a certain level of optimism that this will pass and that some sort of normality will return in a few weeksβ time. Following an assessment of the initial impact, company leaders and their advisory teamsβ¦
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Episode 1: Communication through the crisis
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Part 1/4 Communication through the crisis The coronavirus situation has presented the most complex communication maze in recent history. The scope, length and ever evolving scale of the global pandemic, has meant that communicators have had to be on our toes at all times. All this while often being physically apart from colleagues and stakeholders β¦
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Kamikaze? Got "Ketch"&"Chance" talk N past, presnt & future
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Latest episode of EMG $upreme Team "Ketch"π"Chance" $how #1 "Hip-hop" podcast
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1st EMG $upreme Team "Ketch"π"Chance" $how ! "Ketch a body" & "Chance" ... Speak on when Hip-hop became apart of their life. Also talk about the 90s hip-hop era VS what hip-hop is now. We speak on some Dope Battles & Artist on Battle Me Rap app. We Talk about some of our past Experinces in hip-hop & life some of the things we faced and been threw aβ¦
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Introduction of the.........EMG "$upreme Team" Ketch a body π "Chance" $how
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