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Learn how to launch your product successfully. You will hear from an all star cast of experts in their industry as they come together and outline what you need to know to see greater results with any product you bring to market. Listen as the experts share their knowledge and expertise from their real life examples, giving you appropriate structure to enhance your approach and ensure a successful launch. So, if this is your first product launch or you’ve launched products in the past you’re ...
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Episode 6: Mindset, Marketing, and Seeking Guidance
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Building a business or launching a product is a skill set just like any other. And if you lack experience then the best thing you can do for yourself and your business is to seek guidance. That is the opinion of today’s guest, Rudy Grippo. An expert in directing and developing marketing strategies, he has helped countless companies across various i…
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Episode 5: From Startup to IPO: The Mindset of a Successful Entrepreneur with Deborah Simpson
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The focus of this episode is the United State's number one resource and driver of the economy: entrepreneurs. Today’s guest is Deborah Simpson, Chairman, CEO, and Co-Founder of SeeMedX, a medical equipment manufacturing company that provides smart non-invasive monitors and telehealth devices that save lives, improve patient care, and reduce healthc…
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Episode 4: What Experts Deem Crucial for a Successful Product Launch
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One of the most important aspects of preparing a successful product launch is planning for non-controllables. Unfortunately, this critical aspect is often overlooked on account of it being too uncomfortable to discuss. Our guest today is a big proponent of full scenario planning and believes that preparing yourself for these eventualities doesn’t n…
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Episode 3: The Magic of Product Launch Success
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The current healthcare model in the US is taking strain. That’s why it’s becoming increasingly important to launch products that solve a real problem and provide economic value to the market. Bill G is an industry expert with extensive experience in the pharmaceutical and medical devices industry and he joins us today to discuss the magic of produc…
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Episode 2: Product Launch Dos and Don’ts: Carefully Conducting the Medical Orchestra with Ben
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For this month's episode, we are bringing you an in-depth discussion on product launches from the perspective of pharmaceutical Medical Affairs. Our guest is Ben, who has experience in the academic, clinical, public health, and regulatory areas of the profession and has spent the majority of his recent career as a medical director. We have a fascin…
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Episode 1: Product Launch Do's and Don’ts: The Consultant’s View
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Welcome to the very first episode of Product Launch Best Practices, the podcast where industry experts share their insights into what makes for a successful product launch. Today, we are joined by consultant Nancy Barlow to discuss the dos and don’ts of launching a product. Nancy is the President of The Barlow Group and is focused on integrated mar…
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