The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – ...
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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. ...
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We help startups build and ship exceptional products.
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Podcast by FinTech Podcast by IR
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Think Equal - Leanne Foy meets Reema Al Shammasi
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THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.…
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Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
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In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agr…
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Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
35:16
35:16
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35:16
In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agr…
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continue reading
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Episode 86: Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now
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“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable foo…
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Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now
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32:11
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32:11
“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable foo…
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continue reading
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Think Equal - Leanne Foy meets Alina Waite
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29:35
THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…
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continue reading
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Unofficial Partner - The Buy Side: What Does PepsiCo Want?
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The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the SVP & Chief Marketing Officer of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally acr…
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Under The Spotlight: The Sir Martin Sorrell Sundowner Session in Cannes
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Listen to our intimate Under The Spotlight event - The Sir Martin Sorrell Sundowner Session in Cannes recorded at an exclusive event around the Cannes Lions Festival of Creativity in June 2024. Join us for an insightful conversation between The Marketing Society CEO, Sophie Devonshire, with one of the most influential titans in our industry, Sir Ma…
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Episode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs
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“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Fou…
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Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs
32:53
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32:53
“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities’ and this episode we explored smarter, greener websites with Sepas Seraj, Fou…
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Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut
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In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail- small details, not just big ideas and how one brand in particular brings this to life. By small details we mean all the brand touchpoints, not just a big idea- it could be copy on pack, the way…
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Sustainability Squad - Driving positive change and planning for long-term sustainable business growth
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Hosted out of the UAE, The Sustainability Squad was created to drive change around ESG. Our mission is to place The Marketing Society at the heart of the sustainability conversation. Episode 6 In episode 6 of the Marketing Society’s Sustainability Squad podcast series the hear from Abdul Rahim Osman (15 years of experience in business and marketing…
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Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend
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Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without comprom…
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Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend
38:58
38:58
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38:58
Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without comprom…
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continue reading
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Think Equal - Leanne Foy meets Lucy d’Abo
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This month, THINK EQUAL Project Director, Leanne Foy met Lucy d’Abo, workplace culture expert, entrepreneur and public speaker. Together, Leanne and Lucy explore workplace culture, defining important questions, such as; what is workplace culture? Why is it important? And, how can business leaders cultivate a positive workplace culture? In this epis…
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Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver
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Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…
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The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver
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Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…
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The Whole Marketer Ep129 - Grief with guest Lucy Hudson
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Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. *Trigger warning: This episode contains discussion around bereavement and loss of a child. A complex and personal process, grief is the intense feeling of loss of someone …
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Think Equal - Leanne Foy meets Laura Naylor
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This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker. What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills…
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Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting
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Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…
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Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting
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50:19
Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…
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The Whole Marketer Ep128 - Burnout with guest Briony Gunson
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Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation t…
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Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic
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This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. In this episode The Marketing Society member Ruth Fittock speaks to Head of Clubhouses at Virgin Atlant…
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The Whole Marketer Ep127 - Burnout with guest Molly Innes
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Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having writte…
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Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn
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The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…
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Episode 81: Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn, Founder, Loless Blue Water Co.
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52:33
The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…
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continue reading
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The Whole Marketer Ep126 - Burnout with guest Rowan Morrison
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Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it. This episode highlights burnout from a leadership perspective and the pressure to become other people’s version of a …
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UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport
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Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop. Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and …
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The Whole Marketer Ep125 - Burnout with guest Alan Trice
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Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future. Abby’s guest is Alan Trice, an experienced and passionate senior marketer, having held Head of…
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