Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
024: live strategy call with Graham inside the SBA
48:20
48:20
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
48:20
In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects. Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
023: the method acting strategy to making music that brands can find and use
23:21
23:21
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
23:21
In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
022: how a failed custom demo helped me write my most valuable sync tracks
19:40
19:40
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
19:40
In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world. There’s always a W in an L. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
021: the true stakes of the sync game
17:31
17:31
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
17:31
In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit. In the fast changing sync licensing landscape, we can’t afford to gamble away our limited cre…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
020: why you need higher standards than everyone else in the new sync landscape
22:10
22:10
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
22:10
In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably. New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
019: listen to this after you finish your next sync track
14:06
14:06
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
14:06
In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it. He also breaks down his process for determining when to attach and detach emotionally during the …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
018: the 2 types of tracks that get me syncs every month
30:54
30:54
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
30:54
In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync. Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand storie…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
017: make a plan for your best year in sync
12:44
12:44
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
12:44
Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024. The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
016: the truth about networking in sync
15:55
15:55
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
15:55
In this episode, Graham shares stories about his personal approach to networking in sync licensing. In an industry full of clout chasers and shiny object seekers, trust is at an all time low for collaboration. Listen in to set your reputation, relationships, and projects up for longevity and durability. Build your network. Make an impact. Reap the …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
015: how to destroy your sync licensing career
32:37
32:37
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
32:37
In this episode, Graham shares 8 fresh insights for gutting your sync career from the inside out. Most people approach the sync game in a destructive, all-action-no-strategy way. In the new age of sync, it doesn’t take much to ruin your chances of writing tracks that big brands want to throw money at. Thankfully, you can start flushing your syncs d…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
014: live strategy call with Graham inside the SBA
47:02
47:02
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
47:02
In this episode, Graham takes you behind the scenes with a Sync Strategy call from inside the Sync Beast Accelerator. Graham answers questions from SBA enrollees about moving the needle on sync projects with extreme clarity, prioritizing the highest ROI opportunities, and practical advice for working with collaborators. He also tackles nailing down…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
013: when “niching down” kills your chances of getting syncs
27:58
27:58
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
27:58
In this episode, Graham talks through one of the biggest mistakes he made early on in his sync career. He did what everyone says to do, it didn’t work, and he did something about it. Since taking on those scars, Graham has built a 6-figure sync catalog and boiled the game down to a science. Listen in for crucial gems on how to set yourself up for l…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
012: busting the “sYnC iS sAtUrAtEd” myth
26:42
26:42
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
26:42
In this episode, Graham talks about the mental model you need to actually make money with your music in the new sync licensing landscape. For producers, songwriters, topliners, and artists – The Sync Beast mindset applies to us all. Whether you’ve been in sync for a while or you’re just now dipping your toes in, the standards you carry into the syn…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
011: what actually goes into a high-value, profitable sync track
34:02
34:02
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
34:02
In this episode, Graham talks about the 3 fundamental things he listens for when he gives feedback on sync tracks. Injecting tracks with as much value as possible is the game. And, even though the targets always move, the same fundamental rules apply. Grab the Sync Beast Production Plan: https://www.syncbeastaccelerator.com/plan Grab my 300+ Lyric …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
010: what sync vets focus on that noobs and try-hards do not
26:34
26:34
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
26:34
In this episode, Graham talks about the focuses that will hold you back in sync. And how the vets in the industry fight for something that everyone else does not. As a sync producer, you are a business – Every business has core focuses that make them money. Graham gives you insight on how to reverse engineer the sync, reframe your focus, and see th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
009: how to write $$$ lyrics in one of sync’s most popular genres
26:44
26:44
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
26:44
In this episode, Graham talks about why writing cheesy lyrics for sync is the opposite of what gets you paid. Captivating lyrics for sync are built different than most Spotify songs that speak to clout, winning, and being the best. Find out how compelling, authentic toplines speak to a specific character, with a case study in one of sync’s most pop…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
008: strengthen your brand as a sync producer on socials
13:11
13:11
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
13:11
In this episode, Graham talks about why format matters when it comes to looking like a Sync Beast on socials. Find out why sharing your wins isn’t enough to look pro or attract more work in the new age of sync. Speak for your work, establish trust with others, and communicate your value. Grab the Sync Beast Production Plan: https://www.syncbeastacc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
007: avoid these 6 sync producer traps
25:35
25:35
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
25:35
In this episode, Graham cuts through the noise by pinpointing six mistakes to avoid on your rise in sync. From habits to workflows, anything can be a major distraction in a world where your attention is already so divided. Focus is your number one asset when it comes to getting what you want in sync – Everything else (no matter how shiny) is a care…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
006: combat bad briefs and position your tracks for more syncs
18:54
18:54
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
18:54
In this episode, Graham covers the importance of having high standards for creative briefs, and how your high expectations for language clarity and emotional depth can set your tracks up for more placements. Turning briefs from vague to valuable is a skill that everyone in sync should master as soon as possible. Listen now to learn the most importa…
…
continue reading
In this episode, Graham digs into a fatal mistake that moves sync producers from ambitious to disenchanted. With a business mindset and an encouraging word, Graham reveals how his catalog’s numbers convinced him that quality beats quantity every single time. Grab the Sync Beast Production Plan: https://www.syncbeastaccelerator.com/plan Get in touch…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
004: what happens when you treat sync like a side hustle?
12:01
12:01
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
12:01
In this episode, Graham talks about going all-in on writing music for sync (and what you can do if going all-in isn’t an option right now). Graham breaks down a portion of his journey to help you understand how you can best leverage your time and resources to position yourself for more syncs down the road – Even if you’re not writing for sync full-…
…
continue reading
In this episode, Graham reveals the dangers of working on too many sync tracks at once. Plus, you’ll hear how the new sync game demands quality, and what you can do to play by the rules to position your tracks for high-dollar placement opportunities. Grab the Sync Beast Production Plan: https://www.syncbeastaccelerator.com/plan Get in touch on Inst…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
002: 5 mini sync strategies for sane music producers
20:57
20:57
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
20:57
In this episode, Graham shares five key mini-strategies that are fundamental to producing tracks that sync predictably. From shaping the right sync mindset to navigating creative processes, delving into composition techniques, refining production skills, and maximizing monetization. These no-frills strategies have boosted Graham’s sync placement ra…
…
continue reading
In this episode, Graham takes you through the 3 levels of the new sync game. Most producers jump into sync fully expecting overnight returns. Big returns starts with respect for where you’re at in the game. Graham breaks down the “4 levers to pull” at each level to make it dead easy for you to know where you’re at on your journey and exactly what t…
…
continue reading