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LEVEL UP

Taylor Petrinovich & Kelley Gilster

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Ready to level up your wedding videography or photography business? Created to help wedding filmmakers + photographers level up their businesses and their craft, so they can make more and work less. LEVEL UP gives filmmakers + photographers every tool needed to confidently enter the luxury market. Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmak ...
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We are winding down our wedding season and heading straight into engagement season! Weddings are being planned, planners are reaching out, calendars are being filled and because of that, the biggest thing we should all have on our minds, is how can we best prepare for the season ahead. If you don’t want 2025 to look the same as 2024 you need to tak…
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Wow is it really November already? With fall wedding season coming to a close, we thought this would be the perfect time to reflect on how are we doing. When we are "go go go" it can be easy for us to enter into survival mode and put certain things, like our own health, on the back burner. And whether that health is mental, physical, or emotional, …
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What if we told you the ability to say no was actually a superpower in your business? Today we sat down with Victoria from Victoria Ann Events to talk about the power of saying no. When you start to feel confident in saying no, you start to open up to your greatness. And once you are able to have your greatness, the sky is the limit for you. Have t…
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A few episodes ago we teased that we have had something in the works and we are so excited to finally share what we have been up to! Drumroll please…. Intruding our new offering- the Revenue Multiplier! Your complete blueprint for diversifying your revenue as a wedding creative to maximize your income + impact. The Revenue Multiplier was created fo…
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Today we are sip and telling about unhappy clients. One of our main goals in business is keeping our clients happy, which by the way is a lot more than just creating a film they will love. And while we are sharing our best practices on making sure our clients are happy from pre wedding to post wedding, we are also talking about what happens when we…
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Picture this: You just said goodbye to the wedding planner while the couple is having the time of their lives on the dance floor. Your gear is packed up and loaded in the car and you finally are done after a loooong 12 hour day. What do you do next? It’s week two of sip n tell and today we are chatting all the things post wedding routines! Do we gr…
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We are doing something different on the podcast today and we have been so excited to share it with you!! Introducing our new series "Sip & Tell!" This really is just a chance for us to be a little more casual and just chat with you about everything that goes into running your business. And first up is how we stay sane as work from home entrepreneur…
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How many times have you looked at someone else's success and gone "wow they got so lucky." Yes luck is a thing but what if we also told you that luck is where opportunity meets preparedness? Today's guest, Austin Trenholm of Trenholm Photo has something to say about the matter. With over 20 years in the wedding industry we are chatting the concept …
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Okay guys we're baaaaack! Did you miss us? Cuz we missed you! We loved taking some time off after launching our workshop + fall mastermind but we are so excited to be back and catching up! Today's episode we are chatting about all the things. From reflecting on the year so far, to our current mental states and even some hints about the future of le…
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As you may know, last week we hosted Break Into the Luxury Market - a free 3 day workshop where we shared our step by step system e to constantly booking 5 figure weddings. It was incredible and had nearly 2000 photographers and videographers register and attend! If you didn’t have a chance to attend that’s ok! We get it- life is buys. So for today…
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Are you ready for 2025 to completely blow 2024 out of the water? Are you ready to start booking the types of weddings you want to be booking and start charging the prices you want to be charging? Are you ready for your most profitable year yet? Doors to our mastermind are now OPEN and we want YOU in there! Join us for a LIVE 12-week coaching experi…
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There is a time and place to put your blinders on- but did you know there is also a time and place to take them off? There is something to be said about putting your head down and putting the work in, but make sure to come up and learn from others to see the possibility of where you could to go next! Today’s guest, Carl S. Miller, shares about how …
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If we are being honest, a lot of people don’t understand what market they are in and how to utilize a strategy that fits not only that market, but where they want to go. But former luxury mastermind student Myla Garlitz understood that from day 1. Probably why she went from charing 3k to 10k in her first year of business. You heard that right. It t…
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A lot of times we hear “How can I show a planner that I can be a really great creative partner without having worked with them directly before?” Well today’s guest, Erin Taylor of Bustle Events is giving her take on just that. And do you want to know a big part of it? Someone who can not only tell the story of the day through the couple, but someon…
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You can’t compare your day 1 to someones day 100. And today’s guest, former Luxury Mastermind student Madeline Kuzminsky joins us to talk about how she learned that first hand. We have had so much fun with our Allstar series but we know how important it is to also speak to creatives who are still in the trenches of growth. And even though Madeline …
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You are your brand. Not your logo. Not the font you pick for your website. It is YOU. So are you attracting the types of clients you want? No? Well it is time to start. Today’s episode we are discussing how branding really is the key to booking the types of weddings you want to be booking. You are in control of what you are attracting. There is no …
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We won't be the first to tell you that 2024 has been a weird year for most of us. And we are sure more than a few of you are ready to leave it behind. So as we begin to open our books for 2025, we want to make sure you are setting yourselves up to be as successful as possible! On today's podcast we are sharing what we are doing (and what you should…
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Today we are rebroadcasting one of our favorite episodes from last year! Having a repeatable go-to process for the days leading up to a wedding helps to ensure success on the wedding day. Making sure you are in a great creative mindset and feel confident that you've crossed your T's and dotted your I'd will allow you to tackle each wedding with con…
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Do you ever wish you could go back in time and spill alllll the secrets you have learned over the last 5 years? Today's podcast we are doing just that! The year 2019 and our 2024 selves are holding nothing back. From not taking every wedding that comes your way, to alining yourself with the right brands, to just being 100% authentic to yourself- we…
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We know content creation is a hot topic in the industry right now. You either are triggered by it or you are embracing it. We figured it was time to really dive into what it all entails because it is not going anywhere. Today's guest, Saira Mirza of Social Saira has actually been doing content creation since before content creation was even a thing…
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Not only has technology changed over the last decade, but so has the industry, the way we form relationships and lets not even get started with the rise of social media. No matter what facet of the industry you serve, you really have to either adapt or die. Today's guests, Rick and Sarah Pendergraft of PenWeddings have been in the industry for over…
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So what does it truly mean to be a tastemaker and trendsetter in this industry? When you first start out, of course you want to work with these big names. But the clout chasing will only make your work look like everyone else's work. You are better off building your brand based on what works for you. This weeks guests, Sunna and Mollie of Bash Plea…
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Did you know that it is possible to level up too quickly? Listen, we are all about growth here and love to encourage fellow creatives as they scale their businesses, but jumping too quickly doesn't do you, or your creative partners, any favors. Todays guest, Rosemary Hattenbach of Rosemary Events, knows a thing or two about paying her dues. Before …
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Are you doing it because you are copying somebody and copying a trend or are you doing it because you authentically believe it is storytelling? These are the types of questions that led today's guest, Christina McNeill, to discover who she truly was as an artist. On today's episode, Christina shares her view on how to be unapologetically yourself i…
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Being an introvert or extrovert can totally impact your networking style and it is really important to understand where you fall so you can play to your strengths. Today on the podcast, Taylor and Kelley are sharing how understanding their personalities help guide them in authentic genuine networking. And even though these two are vastly different …
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We all start at the same starting line. It is time to realize that enough is enough, take control of your business and no longer let it run you. Today's guest Brooke Keegan, one of the top wedding planners in the world, is sharing how she got her start in the wedding industry. Hint- it was a whole lot of faking it till you make it! We hope today's …
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Is there really such a thing as an overnight success? With 17 years in the industry, today’s guest Amanda Crean is sharing her take on the phrase. After moving halfway across the world and reestablishing her business in a completely new city, Amanda discusses the importance of leveraging opportunities when they come your way. Plus Kelley shares the…
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Do you think it is possible to be tactical and strategic within your business while still approaching things in an authentic and organic way? That truly is today’s guest in a nutshell! Deanna from Harrison Films is on the podcast talking all about how her and her husband Grant are able to serve their clients while staying true to themselves as arti…
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If you could only do ONE thing to level up your business what would it be? We are picking right back up where we left last week and we are so excited to answer this question and others like it. We are diving a little deeper and getting into some juicy ones so make sure to listen to the whole episode! We had so much fun answering your questions and …
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We are putting a quick pause in our all-star series to answer YOUR questions!! That's right you asked and we answered! From our tips on how to build relationships with planners without cold calling them to how much time do we really spend on Level Up each week- we are answering it all. And if you didn't hear your questions answered don't worry! Tun…
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It is no secret that operating as a team is not super common once you reach a certain level in the industry. But can it be done when executed correctly? Today’s guest Abby Jiu is showing us that it absolutely can! Abby of Abby Jiu excels as the leader of a dynamic team of four photographers. Together, the all-women lead team specializes in luxury w…
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Risk taking is a muscle. You can flex it, you can get better at it, but that doesn't make it any less scary. Today's guest Chris Jespersen is proof of that. Chris's company, Storybox Cinema, is at the top of almost every "best of" list and how did he get there? By taking risks. Chris discusses how taking calculated risks in his career has gotten hi…
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What do you do when you have all these goals and dreams for your business but feel limited by your local market? Do you choose to accept those pre convinced notions that there may not be space for "luxury weddings" or do you push those boundaries and make it happen? We started the conversation last week about bringing luxury to your local market an…
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Have you ever thought that you can’t charge luxury prices because there is no luxury market in your area? First of all, you are not alone in thinking this. But second of all, you might be wrong. And today’s guest proves that. Mike Cassimatis is sharing his story about how he helped bring luxury to St Louis and how he has gone from charing 1500 to 1…
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When you are thinking about your brand, you should be thinking beyond your logo and the colors on your website. Yes the fonts you choose and the words you use are important, but it will mean nothing if you aren't giving the same care and attention to your social media. Today's guest Peyton Frank has mastered making her social media presence part of…
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It's time to go all in. It is time to show up and pull that safety net from your business. It is time to simply go for it and figure it out along the way. Let's burn the boat and further our growth together. The Luxury Framework + Mastermind are now OPEN FOR ENROLLMENT. The door will close March 20th so DO NOT WAIT! https://thelevelupco.com/theluxu…
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Sometimes it can feel like all we ever do is plant seeds in our business but we never actually reap those rewards. Today on the podcast Taylor and Kelley are joined with some of their Luxury Framework Mastermind alumni to discuss how easy it is to become impatient and just give up. Instead, you must prioritize progress over perfection and remember …
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Do you ever feel frustrated trying to figure out how to attract luxury clients when you are not shooting luxury weddings quite yet? Today's guest Giselle Diaz shares how she learned to find the luxury in every event. She has been able to double her prices by discerning what to show, and not show, from each wedding she captures- even if they may not…
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We are taught from a young age how not to be selfish. But what if we told you that you actually NEED to be selfish in your business sometimes? Today we are giving you four reasons why. From how to curate what you are showing on social media to learning when to say no, we are holding nothing back. We promise you will leave this episode with a newfou…
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Are you letting who books you dictate the kind of weddings you are shooting? Or what about feeling totally in control of the video side of things but lost when it comes to the business side of things? Today's guest Miranda Rangel of Rosemary Films opens up about how she felt stuck in her business and overwhelmed with where to turn. Running a succes…
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How much can you really learn after almost two decades worth of experience in the wedding industry? Today's guest Matthieu Meynier has the answer. And spoiler alert? You actually never stop learning. Matthieu has been in business since 2001 and is revealing the best investment he has made in those 23 years- continuing to invest in education. THE RO…
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Want to know the truth about booking luxury weddings? Your business is meant to serve you. Not the other way around. Period. On today's podcast, Taylor and Kelley are talking about all the ways to make sure your business is serving you how it should. From figuring out which market you should target to the benefits of having a healthy work/life bala…
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So you have had your eyes opened to the luxury wedding industry- now what? Today’s podcast guest Summer Jones of Summer Films talks about just that. After feeling burnt out in her business Summer chats about the actionable steps she took to reach the luxury market. From rebranding, to updating her headshots, to really honing in on finding her ideal…
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Can you imagine quadrupling your prices in less than a year? Because that is exactly what today's guest Drew Coleman did. He went from charging $2500 to $10k in just 9 months! If your ideal client landed on your instagram page would they book you based off that alone? Make that answer YES!! FREE Instagram Review February 15th in our Level Up Co Fac…
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The possibility of millions of people seeing your content and being exposed to your brand is an amazing thing, right? Well, maybe. The popularity of reels + TikTok and the excitement of trying to going viral has changed the way we view content and these platforms. We see more and more people acting like influencers, whose sole mission is audience b…
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For many of us we are currently in the midst of our off season. Of course this is a time to rest, but it's also a time to RESET and REFRESH a few areas of our business that can use some TLC. We walk you through the most effective ways to utilize this off season so that you are setting yourself up for the best year ahead! MISSED OUR RESET SUMMIT? PU…
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Does the luxury market put you in a box? Today's guest Kim Alvarado is well on her way to the luxury market and firmly believes in remaining true to yourself. We love her outlook and dedication to her brand! GRAB YOUR TICKET TO THE RESET SUMMIT: https://thelevelupco.com/reset About Kim: Kim is a former journalist turned filmmaker who began filming …
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Hate getting ghosted? So do we. If you're a wedding filmmaker or photographer, you might be making one (or many) of these 7 common mistakes when it comes to the booking process. GRAB YOUR TICKET TO THE RESET SUMMIT: https://thelevelupco.com/reset LEVEL UP resources: - Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communi…
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Heading in to a new year is always exciting, and as wedding filmmakers and photographers, we tend to have a fresh and energized outlook on the coming year. Now is the time to: Reset. Refocus. Restart. Especially since booking season is upon us. We challenge you to adopt a fresh perspective and strategy to the way you approach pricing, packages + pr…
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Do you ever feel like you're being pulled in multiple directions creatively, but having a hard time gaining meaningful traction in any one of them? You might be lacking focus. And as it turns out, focus is a key ingredient to building a successful and sustainable business in the wedding industry. Megan Edgemond founded Saltrock Studios with the goa…
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