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Masters of Demand

The B2B Collective

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Dive into the intricate world of B2B marketing with 'Masters of Demand'. Every episode, we sit down with elite marketing leaders, unpacking their most successful strategies, challenges overcome, and insights on the evolving landscape. From demand generation campaigns to leadership narratives, join us as we explore the art and science of marketing in the high-stakes arena of B2B.
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster. Have questions like: How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do ...
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Blame it on Marketing ™

Emma Davies and Ruta Sudmantaite

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Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
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Welcome to The Corporate Escapee hosted by Brett Trainor, We are on a mission to help 10,000 GenX professionals escape the corporate confines and find freedom and balance. We focus on helping you replace your corporate income by monetizing your experience and working fewer hours. GenX was raised without many rules and a lot of independence. We want to show you how to reclaim that freedom We blend stories from escapees, how to episodes, subject matter experts and authors. Subscribe to Corpora ...
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Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
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Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing ...
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Discover the secrets to impactful leadership with How Leaders Think, hosted by Kenny Lange. This podcast is your go-to resource for insights from top leaders across various industries. Each episode delves into the minds of successful entrepreneurs, CEOs, and thought leaders to uncover strategies for personal and professional growth. Key Topics Covered: - Emotional goals and effective leadership - Coaching and employee retention - Innovation and AI in business - Escaping hustle culture - Buil ...
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Dublin Chamber is proud and excited to introduce The Dublin Business Collective, kindly sponsored by SSE Airtricity. Every fortnight, our host, Máire Fay will sit down with entrepreneurial visionaries, industry icons, and game-changers from diverse backgrounds and industries. These trailblazers have built empires, shattered glass ceilings, and transformed their passion into thriving businesses. The Dublin Business Collective is your go-to resource for actionable advice, practical tips, and m ...
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Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, inves ...
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Join Kevin Hopp as he makes live cold calls, featuring the top minds in B2B outbound sales today. Every episode features real conversations with buyers all around the US and expert advice on how to become a cold calling legend. Tune in to learn the golden rules of cold calling and turn the phone into your ultimate revenue generator!
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This Podcast by MEDICI is hosted by Amit Goel (Founder of MEDICI). And focuses on the part of FinTech innovation that is invisible to the end-customers. The e-plumbing and financial rewiring that is rewriting how financial services are delivered and experienced. Fintech, banking and tech folks come here to learn about how financial firms (old and new) are leveraging the power of open banking and APIs.
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Hi my name is DJ Mike Speed, I'm 47 and live in West Yorkshire near Leeds. I've been dj'ing since about 1986. Started off in a youth club playing all kinds of stuff, but early acid house, hip house and classic british hip hop kept appearing in the mix, this is when I started to collect 12" vinyl with my twin brother, there was the odd bit of cheese added at times! In the late part of 1991 we both got shows on the local pirate radio station Wacky FM, I played 9 while midnight every Friday nig ...
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 080924 | Sunday 2100-2300 | Show 046EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - Progressive House, Rave & Oldskool Underground Beats - Oldskool, Early 90's2ND HOUR: MIKE SPEED LIVE IN THE MIX - Progressive House, Rave & Oldskool Underground Beats …
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Debbie Schwake and Ashley Evenson discuss their escapee journeys and how they formed a collaborative partnership. They emphasize the importance of collaboration and transparency in their working relationship. They have their own independent businesses but also work together on projects, leveraging each other's strengths. They highlight the flexibil…
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In this episode, Emma and Ruta team up with the marketing team from the Technology for Marketing and eCommerce Expo London, to spill all the dirty secrets of conference and event marketing. They’re calling out the most common mistakes vendors make—like thinking it’s enough to just show up and pitch products. Spoiler: It’s not. This episode is packe…
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On today's episode of "How Leaders Think," Kenny Lange sits down with Patricia Glass for her second interview, diving deep into the dynamics of the nonprofit sector. In this insightful discussion, they explore the unique approach to launching a coaching practice, the critical role of mentorship, and the power of collective genius. Patricia shares h…
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Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…
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Kate Kompelien, founder of The Insight, shares her journey as a customer experience consultant and qualitative researcher. She helps companies understand key moments that matter to their customers and identifies pain points that hinder a better customer experience. Kate started her own business after realizing she wanted to focus on smaller project…
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In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that’s actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they’ve done so far—from costs and time investment to mistakes, tech stack, and all the hard-earned lessons along the way. They talk ab…
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This bonus episode is a recording of a panel discussion we had during one of the Escapee Collective educational sessions. I had 4 escapees share their strategies and tips for effective networking The conversation focuses on the importance of networking and provides tips and strategies for effective networking. The speakers discuss the value of buil…
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Kenny Lange engages in an introspective conversation with John Hofmann, diving deep into the impact of capitalism on individuals and the importance of prioritizing experiences over material possessions. John shares his personal journey from humble beginnings in Detroit to becoming a successful marketer and community advocate. He emphasizes the tran…
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Eileen Rochford and Rob Johnson share their stories of escaping the corporate world and starting their own businesses. Eileen, the CEO of the Harbinger Group, left her job at a PR agency to start her own agency, driven by a desire for a different way of working and a lack of fulfillment in the corporate structure. Rob, a former television professio…
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Mohamed Issa, the co-founder and CEO of Cash My Stock, discusses the company's B2B cross-border liquidation platform. Cash My Stock helps companies liquidate their slow-moving inventory and release working capital. The platform connects buyers and sellers, providing a seamless and secure transaction experience. The business model focuses on premium…
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In this episode, Maddie and Megan talk to us about guerrilla marketing and its punchy impact on B2B brands. They’re talking about why playing it safe won’t cut it anymore, and why bold, creative, and downright unconventional tactics are the way forward. From branded beers to cheeky merch, they break down some of their campaigns that made waves and …
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Kenny Lange sits down with Lisa Sharapata, CMO of the Arbinger Institute, for an insightful conversation on the importance of mindsets in leadership. They look into recent research on workplace culture, emphasizing the impact of the pandemic and the toxic environments in the tech industry. Lisa explains the difference between inward and outward min…
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In this episode of the Corporate Escapee Podcast, Brett Trainor interviews Marcus Sheridan, author of 'They Ask, You Answer.' They discuss the concept of 'They Ask, You Answer' and how it involves meeting the needs and answering the questions of customers. Marcus emphasizes the importance of understanding the buyer's journey and being obsessed with…
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00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…
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In this episode of the Corporate Escapee Podcast, host Brett Trainor interviews Paul Durelli, founder of Digital Kahuna, about his journey from the corporate world to entrepreneurship. They discuss the challenges of toxic work environments and the importance of personal development for solo business owners. They also explore the use of automation a…
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Emma and Ruta get real about what it's like to be a woman in the marketing industry. Joined by their guest, Beth Crowe, they tackle everything from gender bias and the motherhood penalty to the glaring lack of women in leadership. They’re spilling the tea on the double standards, sharing personal war stories, and shining a light on why diversity an…
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Join Kenny Lang as he dives into the inspiring journey of Vincent Lanci, a podcast producer, CEO, and survivor of a life-altering accident. They explore the power of podcasting and entrepreneurship, sharing practical tips for aspiring podcasters and authors. Lanci discusses overcoming initial hurdles, the importance of authenticity, and his mission…
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 110824 | Sunday 2000-2300 | Show 045EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - Tunes from the set the night before at Rejuvanation Oldskool Event!2ND HOUR: Roger K LIVE IN THE GUEST MIX!LDC Radio | 97.8FM IN LEEDS AND WEST YORKSHIRE (Leeds & Surr…
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…
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In this conversation, Brett Trainor and Don discuss the topic of guest podcasting as a way to create awareness and grow your solo business. They share their strategies for getting on podcasts, including watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme. They emphasize the im…
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In this episode, Emma and Ruta dive into the world of marketing generalists with their guest, Michelle Boland. They kick things off by defining what it means to be a generalist and how it stacks up against being a specialist. Spoiler alert: specialists aren’t always the top dogs! Michelle dishes out her top 10 must-have skills for generalists, incl…
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On today's episode of "How Leaders Think," we discuss the role of AI and automation in modern marketing. Looking at the potential pitfalls of over-reliance on technology, emphasizing the irreplaceable value of human connection and genuine interactions in building strong client relationships. Ely shares his insights on leveraging AI as a tool to enh…
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Hani Saif, CIO of Extra, a major electronics retailer in Saudi Arabia, discusses the company's 20-year journey. He shares insights on Extra's innovative fixed pricing concept, strategic supplier relationships, online expansion, partnership with Noon, and customer retention strategies. Hani addresses talent management challenges and navigating the t…
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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…
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We're diving into why learning and development aren't just nice-to-haves for marketers—they're our responsibility. Our fabulous guests, Robyn Hartley and Tom Blake dish on why staying sharp isn’t just for your boss's benefit but for your personal growth too. We chat about making learning intentional, carving out time for it (yes, even in your busy …
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John Browning shares his journey from working at large financial firms to starting his own independent financial planning business. He emphasizes the importance of building relationships and providing value to clients. Browning also discusses the challenges of acquiring a small firm and the lessons he learned from that experience. He highlights the…
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On today's episode of "How Leaders Think," Kenny Lange sits down with Michele Krolczyk to delve into the transformative power of radical acceptance and self-awareness in leadership. In this compelling conversation, they discuss how leaders can overcome controlling tendencies, build trust within their teams, and empower others to take on leadership …
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 280724 | Sunday 2000-2300 | Show 044EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - 90’s Hits, House & Rave Anthems In The Mix2ND HOUR: MIKE SPEED LIVE IN THE MIX - 90’s Hits, House & Rave Anthems In The MixLDC Radio | 97.8FM IN LEEDS AND WEST YORKSHI…
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Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…
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Kailash Tulsi Gajara, founder of Megastore, shares the journey of creating a B2C marketplace for handmade products, focusing on artisans and their unique creations. The platform offers a wide range of categories, sustainable and eco-friendly products, and a social and video commerce feature. Kailash discusses the business model, customer base, and …
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In this episode, we tackle the monumental shift towards video marketing and why business are still struggling to make video in 2024. Platforms like TikTok and Instagram have exploded in popularity, and Jess shares her expert insights on the hurdles businesses face in creating video content. We're talking about the fear of imperfection, the misalign…
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Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch. Other places to find the “How Leaders Think” po…
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We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…
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In this episode of The Corporate Escapee podcast, we welcome Shannon, a seasoned project management and HR consultant who partners with CEOs in growing organizations. Shannon focuses on building infrastructure that drives business results through human performance. She shares her escapee journey from corporate to solo business owner, having been so…
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This podcast episode features Boozt CEO Herman Haraldsson, who shares insights into his experience running a successful e-commerce business in the Scandinavian region. The entrepreneur discusses transitioning to a multi-brand model, focusing on the Nordic market, AI, customer-centricity for operational efficiency, and differentiation in e-commerce.…
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On today's episode of "How Leaders Think" Kenny Lange sits down with Justin McCorkle, an executive strategy coach with 20 years of leadership experience, for an in-depth discussion on integrating faith and business. In this insightful episode, they explore creating kingdom-focused businesses that attract a diverse range of investors, aligning organ…
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In this episode, our final show of series 2, host Máire Fay sits down with Kealan Lennon, founder of CleverCards. Kealan shares his remarkable entrepreneurial journey, from early success in corporate finance to leading a multimillion-pound buyout. Inspired by seamless mobile payments in China, Lennon identified a gap in the market for digital payme…
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On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade. In this episode, you'll learn: How social has changed from 2014 to 2024 How brands should think about narrative and series content The only 2 social media best practices that actually exist And much more.…
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In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting…
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On today's episode of "How Leaders Think" Kenny Lange sits down with Ashley Smalley to delve into the importance of relational leadership and building a kingdom culture in business. In this insightful conversation, they discuss the disparity between claimed accessibility and genuine connection, the crucial role of embodying core values, and practic…
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In this episode of "The Corporate Escapee," I'm excited to share my conversation from Beau Billington's "Finding That Next Gear" podcast. Special thanks to Beau for allowing me to feature this insightful discussion. In the latest episode of "Finding That Next Gear," I had the pleasure of speaking with Brett Trainor, an inspiring entrepreneur on a m…
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On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI. McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times. You'll learn: The challenges and fun of marketing a marketplace How McKenna uses AI in her workflow Cutting edg…
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In this episode of Commerce Talks podcast, we discuss Burger King operations and expansion plans in Denmark and Sweden with Carsten, the main director for Kingfood in these regions. We explore the advantages of owned versus franchised restaurants, workforce challenges, market strategies, menu innovations, and franchising processes. Delving into fin…
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Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…
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On today's episode of "How Leaders Think" Kenny Lange sits down with Kyle Mealy, founder and CEO of Next Level Coaching, for an insightful conversation on the importance of genuine care in sales and the integration of marketing and sales for small businesses. Whether you're a startup or an expanding enterprise, this episode is rich with practical s…
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