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DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do bus ...
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Something I have struggled with over the years is progress over perfection. If it doesn't feel "perfect" I don't like putting it out there whether it's on my social media or on a podcast episode. I had a goal to write a book by the time I was 50 and guess what? I'm 51 and my book is launching in a couple of weeks. I struggled getting it out on time…
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In this inspiring episode, I sit down with Kathy Taylor, former mayor of Tulsa, successful businesswoman, and a relentless advocate for community growth. From leading a city to empowering future female entrepreneurs, Kathy's journey is nothing short of remarkable. We explore her diverse career, her dedication to lifelong learning, and her drive to …
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We have been doing a lot of influencer marketing lately for clients and seeing some really great results! We all follow influencers that we like and trust and we've probably bought products because they said they were great. Influencers are able to "influence" their audience in such a powerful way. Influencer marketing offers several benefits, maki…
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As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work bec…
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I had an amazing conversation with Hannah Arnaud, owner of The Scout Guide - Tulsa. Hannah’s path has taken her from a corporate office, to the classroom, and to a nonprofit before becoming an entrepreneur. She shares the pivotal moments that led her to become a business owner and the community she’s passionately built around it—all while raising t…
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Back to school time has me thinking about work/life balance. It is always such a crazy time getting the kids back in gear for school, making lunches, taking them to all of their after school activities all while you are trying to run a business! As a new empty nester, I am wishing those days were back, but remember all too well the hustle it took g…
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I met with a client the other day who was questioning continuing their social media content posting. They had gotten over 45,000 impressions on their posts in the last couple of months but weren't sure if it was converting to buyers. I get it, when you don't see a return on something you are investing in, it can get frustrating. They weren't doing …
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In this episode, I sat down with LaTonya Pratt, leader of the nonprofit "In Tulsa," which connects job seekers to opportunities. LaTonya shares her journey from aspiring to be the next Oprah to becoming a leader in HR and a champion for women. She discusses her role as a mom, wife, and career woman, fashion influencer, and the importance of finding…
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I was reminded of why it is so important to give more than you receive yesterday when I got a call from an attorney out of L.A. that I talked to back in 2020. He saw something I posted on LinkedIn when we were in the thick of Covid and things weren't looking so good for business owners. I felt helpless myself, but decided that I had knowledge that …
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Courtney Bullard is a dynamic speaker, accomplished author, and dedicated mentor with a passion for making a difference. As a mother and wife, she balances her personal and professional life with grace and determination. Courtney is also the visionary behind The Pearl House, a life-changing nonprofit organization that empowers teenage girls in Ghan…
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We all face adversity from time to time and it can be a real downer! It has taken me some time, but I have learned to turn my adversity into motivation! One of the hardest things I have lost was the Tulsa Spirit Award competition for my business start up idea: a niche website for moms in the Tulsa area. I can't remember if it was a $10,000 or $15,0…
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My 19-year-old son, Jace, is an intern at D2 Branding this summer and he had his friend come with him one day. They are fresh out of high school and learning how a digital marketing agency works. At the end of the day, his friend said to me, "You mean you don't do any of the work?" It made me laugh because he thought I was a genius creating website…
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I recently hired a sales rep and we spent a day cold calling local businesses, which is walking in without having an appointment or knowing who to talk to. It reminded me that you can never stop cold calling! Remember people have to get to know you, like you and trust you to buy. You have to start somewhere! We talked to 15 different business owner…
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Tulsa-based digital creator, Teresa Forehand, started her career as a physician’s assistant and loved her job until she had a baby and realized her priorities were changing. She began sharing her workouts online and documenting her journey while growing a large following on Instagram. She eventually left her PA job, and now is a mom of three little…
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Someone asks you to speak as an expert in your industry but you would rather die than get in front of a group. I know you are probably thinking no, but the next time you get asked, you need to say YES! It is a great way to get your personal brand out there and be seen as the expert in your industry. You can also get sales leads added to your list. …
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We've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personal brand, but I just don't know where to start! After coaching female CEOs and entrepreneurs on creating personal brands, I came up with the seven things that make su…
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If you are thinking of starting a business, listen up! Business startups are not for the faint at heart! I recently met with a client who had just spent $250k on a build out for their business and they were out of money and ready to give up. Find out the six options I coached her on and quitting was not one of them!…
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We took the DO IT MY WAY Podcast on the road to my alma mater, Oklahoma State University, to chat with the university’s first female President, Dr. Kayse Shrum! She started as a pediatrician, became Dean of the medical school at OSU, and now is the President! Not to mention a wife and mother to SIX KIDS! She has set an incredible example for young …
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Tina Parkhill is a community leader who has been recognized for her amazing contributions in community service and business. She’s been recognized as ‘Woman of Distinction’ and ‘Volunteer of the Year,’ and ‘Fastest Growing Company,’ just to name a few. Tina shares with us her story of leaving the corporate world to become an entrepreneur, while pri…
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Shea Roach is the Co-Founder of Freeform, a global marketing automation company for people to get the most out of their digital marketing efforts. They developed their own software, Profithack that is known as the Quickbooks of marketing. Shea has worked with celebrity clients like Odell Beckham Jr., Duck Dynasty, and ESPN. She worked in corporate …
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Tulsa entrepreneur, Teresa Knox, wears many hats. Teresa shares how she started her career as a dental assistant, then went on to teach others, specifically women, about the career and started Community Care College. She explains how she grew the college, opened two more, and now owns some of the most iconic spots in Tulsa, like the Church Studio a…
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Kay Koziol is one of the healthiest 50-year-olds you will ever meet, but she wasn’t always that way. She was a former CEO who put so much time into her work that she neglected her health. Before she knew it, she was 80 pounds overweight and disgusted with herself. Breaking away from her corporate role, she decided to take control of her health and …
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A third-generation Tulsan, Paula Marshall has served as CEO of Tulsa-based international food manufacturer, Bama Companies, Inc. since 1990. Paula has served, started or partnered with numerous organizations and causes in the Tulsa area, including Tulsa Chamber of Commerce, Tulsa Area United Way, the Margaret Hudson Program, DVIS, Food On The Move …
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Tulsa native, Teresa Gawey, left her corporate job and did not know the direction her career path was going in. She graduated college with a journalism degree, worked in the corporate world, then pivoted to get her master’s degree in social work and worked as an executive director at local nonprofit, Tulsa Area United Way. After having a premature …
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I had too much fun interviewing lifestyle photographer, Amy Herndon, on the DO IT MY WAY Podcast this week! Amy explains how she started her business at the perfect time when her style was rare and Instagram was just becoming popular. She shares how to stay relevant in industries that are constantly evolving. Find out how Amy went from stay at home…
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Sometimes it's hard to look at the good life when things are crumbling around you, but mindset is everything! Mia Fleming is a highly accomplished and captivating TV host, known for her magnetic personality, infectious energy, and strong journalistic background. At the height of her career, Mia had a paralyzing realization that success doesn’t alwa…
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Several years ago my goal was to have Fridays off. It would be the day where my kids were still in school, my husband was working and I had free time to do whatever I wanted. It was a great “errand day” to get things done while other people were working, picking up my dry cleaning or getting my hair done without having to stress about work. Most Sa…
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Can you think of a time in your life when money played a factor in an important decision you made? Or maybe you couldn't make the right decision because you did have the money to do so. My mom got pregnant in high school with my older brother and had to quickly get married because my dad’s family was Catholic and lived in a small town in Kansas whe…
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A strong company culture is the most important thing to grow your business but it often gets overlooked. Companies with a positive culture have more employee engagement and fulfillment in their jobs, which makes them work harder and results in higher revenue. Culture is your employee’s beliefs and attitudes about the way things are done in your wor…
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I can’t believe I am on my 100th podcast! What a fun learning experience with ups and downs. I originally wanted to write a book, but realized I am a much better talker than I am a writer, so I shifted my focus to launching a podcast. I have several coaching clients that I have helped launch podcasts so I also thought I better practice what I preac…
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One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you money! That is a lot to ask from a brand name! The process of coming up with a brand name is one of the most important steps in establ…
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I have a coaching client I am working with that has an amazing e-commerce product. The founder is an inventor who created an incredible patented one of a kind product that solves a massive problem in their industry. They recently attended a highly visible trade show and got a ton of traffic to their website. Sales were good, but when they looked in…
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If you have been listening to this podcast for a while, you know I love Google. If you can get to the top of Google for key terms in your industry, you will win! I get asked all of the time if it’s better to do Google Ad Words or SEO. It all depends on your specific business goal, target audience, and budget. Google is not a gamble in marketing. If…
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Producing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention? To create a…
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I do a lot of personal branding coaching and one thing I always say when they are starting is, “You’ll never regret launching your personal brand!” It will follow you wherever you go! Let’s just say you are a well known attorney and you are an expert in your field. No one outside of your field would know this unless you built a personal brand aroun…
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What if you could predict your customers' next move and improve their overall customer journey? You’ve probably been hearing a lot about artificial intelligence and how it is changing the world. The world of marketing is no exception! Maybe you’ve heard people talk about AI but aren’t sure what it is? AI marketing uses artificial intelligence techn…
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How present are you in your day-to-day interactions as a leader? Or as a mom, a friend or a spouse? I can tell you right now, this is one of the things I struggle with the most! Learning to be present in your day to day interactions with your team and with clients will up your leadership game! Often, many of us let distractions (online & offline) h…
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Working with entrepreneurs for the last 20 years, there are some common traits I have discovered that make them successful. No matter what their business is or what industry they are in, their age, sex or income level, I have found the most successful entrepreneurs possess the following traits on the latest episode of the DO IT MY WAY Podcast at (l…
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There are two reasons you can get people to buy your product or service: Get them out of pain Bring them pleasure Let’s talk about pain for a minute. Think of the weight loss industry. They are playing off of pain. It is painful to be overweight, unhealthy, have low self esteem and feel bad about the way you look and feel every day. They promise a …
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I was listening to some podcasts over the weekend that were talking about masterminds. This is getting a group of experts together to share what they are working on right now and what they are struggling with to get peer to peer help in all areas of their life. It is so important to have people around you to help you grow in business and in life! I…
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Well they don’t call it the January blues for nothing. This time of year can be very depressing for many people as the holidays are over, you probably spent more money than you wanted to, maybe even gained a few pounds with all of the parties and it all starts to set in. Maybe you aren’t where you want to be in life and the new year reminds you of …
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This is the time of year I am always re-evaluating my life and looking for ways to improve with the new year. This is a great exercise to do in business as well as your personal life. I also do this exercise with my coaching clients evaluating all areas of their life including their financial freedom, time freedom, health, relationships and their s…
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One of my favorite things to do is read up on the latest marketing trends. Things change so quickly in the digital space and it is fascinating to me to see what is working and what is phasing out as quickly as it came in. This is why you hire a marketing expert that can help you navigate the digital marketing world! I am sure you don’t have hours t…
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We are all looking to grow our businesses this next year. December is a great time to start looking at your expenses and looking at the revenue that is coming in to see what is working and what you need to pivot away from. Maybe it’s the people in your business or programs you are paying for that are no longer serving you. Everyone wants to see gro…
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I love working with startups, the energy and enthusiasm they have for their dream is contagious! It does take money to start a business and sometimes they do not realize the magnitude of what it will cost. Even if you are an online business, there are costs to create your brand, create your website, create a brand story video explaining the problem…
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I recently had the honor of speaking to digital marketing students at Oklahoma State University. I just love talking to students that age that are eager to learn and want to know what the real world is like for when they graduate! What you learn in the classroom will help you as you get into the real world, but there is nothing like real world expe…
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The older I get, the wiser I get when it comes to business, relationships, parenting, making money and living a happy, fulfilling life! What if you could give your younger self advice that would save you YEARS of stress and heartache? I don’t have all of the answers, but there are many things I wish I figured out earlier. Here are 6 Things I Would …
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If you flip on the news, it’s doomsday. The recession is here, gas and food prices are at an all time high, and interest rates have gone up. They want to scare you into a poverty mindset of staying home, not spending money, laying off employees, and preparing for the worst. I hate this mentality which is why I choose to not watch the news. I even w…
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I do a lot of personal branding coaching, it's one of the most rewarding parts of my job. I love to see the light bulb go off when someone discovers their brand by taking their skills, knowledge, expertise and life purpose and packaging it and selling it to the world. The first thing I always say to my clients is the only way for a personal brand t…
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