In this episode, Alay and Phillip discuss: Taking action on opportunities. Proactive communication. Creative solutions to legal issues. Setting policies and proper training. Key Takeaways: Ask questions and take chances. You don’t know what’s possible if you never try anything new. Communication is key. Clients want to know when a problem happens, …

How Law Firms Will Win in 2025 Part 2 — Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond. Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market Connect with Eric on LinkedIn: https://www.linkedin.…

In this episode, Alay and Jeremy discuss: How to structure, value, and sell a law practice with a book of business. Transferring trust and transferring referral sources. Vetting potential law firms that want to grow by acquisition. Ensuring successful mergers through listening, adapting, and then growing. Key Takeaways: Trust can build via video ca…

How Law Firms Will Win in 2025 Part 1. Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond. Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market Connect with Eric on LinkedIn: https://www.linkedin.c…

Kyle Hebenstreit is the CEO of PMP (PracticeMadePerfect). For more than 15 years, PMP has partnered with consumer law firms to help them reach more clients through our marketing and website management services. They focus on the business of law, so their clients can focus on the practice of law. From Broadcast TV and Paid Search to Streaming, Websi…

In this episode, Alay and Julia discuss: Why a virtual law firm administrator can help your firm. Limitations of virtual law firm staff and paralegals. When to add someone to your team. Key Takeaways: Law firm administrators can help with tasks that aren’t necessarily billable but are revenue-generating like case management, newsletters, marketing,…

Jeff Hampton is the Owner of YouTube Rainmakers and the Founder of Fulgham Hampton Criminal Defense Attorneys and STR Law Guys. Jeff is a seasoned entrepreneur and YouTube growth strategist with a passion for helping lawyers, financial experts and professional service businesses thrive. With his expertise in managing two successful law firms and tr…

David Matthews is the Firm Founder of Matthews and Associates. David has been chosen through US News & World Report as one of the Best Lawyers in America from 2016-2023 and repeatedly voted by his peers as one of the top trial lawyers in the country. He has tried more than 175 cases to verdict and helped injured people across the country attain som…

In this episode, Alay and Julia discuss: Preparing the attorney to work with a virtual paralegal. Hiring someone who understands your practice area. Properly utilizing tools and technology. Mistakes made in delegation. Key Takeaways: There are many tools, such as Otter, Loom, or Office 365, that can help to improve employee training and management.…

Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist. Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics. She delves challenger-deep until the…

Mike Mellor is President and Founder of 742Advisors. With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line. He is passionate about reducing marke…

In this episode, Alay and Julia discuss: The benefits of fractional and virtual paralegal services. The value add of bringing on a paralegal. Having a vetting process in place during the hiring process. Key Takeaways: Paralegal duties can vary from law firm to law firm which makes it difficult to hire. While there may be some need for a paralegal i…

RJon Robins is the Co-Founder of How To Manage A Small Law Firm. RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in…

David Klein is the Director of Business Development for ConsulTV. David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner w…

In this episode, Alay and Michelle discuss: The benefits of using a flat fee vs. the billable hour. Tracking your time to understand your costs and capacity. Utilizing AI and other technologies to better serve your clients. Key Takeaways: Not knowing if the law fee is going to be $1,000 or $10,000 is what often keeps people from calling a lawyer. T…

Alay Yajnik is the Founding Partner of Law Firm Success Group, Host of the , and author of Staffing Up: The Attorney's Guide to Hiring Top Talent. Alay’s firm enables law firms and attorneys to grow their income, take more time off, and reduce their stress. They equip their clients with the clarity, capabilities, and confidence to build their Perfe…

In this episode, Alay and Eric discuss: Smart, online marketing to capture the market in your niche and your geographical area. Standing out and setting up a unique marketing campaign for your firm. Creative ways to use social media and build a following. No niche is too small. Key Takeaways: For the attorneys who don’t want to commit to doing soci…

Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting. Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike. She brings that expertise in business strategy, combined with…

In this episode, Alay and Ryan discuss: The four financial positions your firm needs as you grow. Adding on advisors as your firm grows and taking a tiered approach. Challenges your firm will face as you approach 7+ figures. Communication between your financial advisors. Key Takeaways: During your law firm’s growth, you must have a bookkeeper, a go…

Ivy Grey is the Chief Strategy & Growth Officer for WordRake. Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession. WordRake is the instant, secur…

In this episode, Alay and Ryan discuss: CFO versus accountant versus bookkeeper. Trust fund collection procedures and utilization. The importance of regular meetings on your law firm’s financials. Addressing new metrics and financial problems as you clear up the primary issues. Key Takeaways: When trying to figure out where you’re having a cash flo…

Ron Latz is the Founder of LegalFenix. During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms. LegalFenix is a consulting and fractional CMO firm exclusively helping …

In this episode, Alay and Ryan discuss: How much do you pay new hires? Profitable versus scalable when looking at new employee expenses and incomes. Properly building cost centers into your business. Specific guidelines and benchmarks for hiring different positions in your organization. Key Takeaways: Look at what a competitive salary in your area …

Jon Lassiter is the President of Lassiter Management Partners. With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering busine…

In this episode, Alay and Gina discuss: Differences between different types of assistants. How the tech layoffs have affected the […]Oleh Alay Yajnik

Colleen Joyce is the CEO of Lawyer.com. Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay L…

In this episode, Alay and Belle discuss: Why client onboarding is key to law firm success. Knowing when and why […]Oleh Alay Yajnik

Richard Tromans is the Founder of Artificial Lawyer. Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology. Connect with …

In this episode, Alay and Belle discuss: Benefits of having a process map for onboarding staff. How to document your […]Oleh Alay Yajnik

Haley Revel is the Managing Director and HR & Talent Management for Calibrate. With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities. Calibrate is a trus…

In this episode, Alay and Belle discuss: How process mapping can help a law firm’s operations. Many processes that now […]Oleh Alay Yajnik

Jesse Frye is a Legal Industry CMO and Client Experience Advisor. Jesse is a business coach and advisor who helps small and medium-sized law firms achieve their growth goals, overcome barriers that get in the way, and build the suitable systems, people, and finances in place for a sustainable law firm. His specialties include marketing, business op…

In this episode, Alay and Saja discuss: The benefits of public speaking. Best audiences to speak at for introverts. Choosing […]Oleh Alay Yajnik

Melanie Herschorn is the Founder of VIP Book Marketing & Publishing. Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most. Her experience as a cele…

In this episode, Alay and Saja discuss: Leveraging LinkedIn for success as an introvert. Garnering interest and engagement with your […]Oleh Alay Yajnik

Jordan Furlong is the Principal at Law21 and a Legal Sector Analyst, Forecaster and Consultant. Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to ad…

In this episode, Alay and Saja discuss: Networking as an introvert and with visible things that make you feel different. […]Oleh Alay Yajnik

Michele Ross is the Founder and Owner of M. Ross & Associates, LLC. Michele is an experienced business attorney and commercial litigator who focuses her practice in the areas of business law, real estate law and employment law matters. Having represented a wide range of commercial clients in the transactional arena, as well as in a litigious settin…

In this episode, Alay and Dominic discuss: Job hiring through LinkedIn. Building your dream team. Leveraging your network and your […]Oleh Alay Yajnik

Thomas Dunlap is a Managing Partner at Dunlap Bennett & Ludwig. As the Managing Partner at Dunlap Bennett & Ludwig, a law firm that handles intellectual property and government contracts matters, Thomas leverages his diverse and extensive experience to advise and represent clients across various industries and sectors. With over 22 years of legal p…

In this episode, Alay and Dominic discuss: Attracting the right talent when you can’t afford to pay them top salaries. […]Oleh Alay Yajnik

Ken Wahlster is the CEO of STAK 8. STAK 8 is Ken's forensic CFO firm that handles Bar audits, embezzlement investigations, accounting and finance department restructuring, lease negotiations and contract negotiations Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenwahlster/ On This Episode, We Discuss… The Critical Need for Accurate Fi…

In this episode, Alay and Dominic discuss: Problems most law firms have to overcome. Why hiring is a bigger problem […]Oleh Alay Yajnik

Joshua Brumley is the CEO of Brumley Law Firm. Joshua has practiced as an attorney with the Washington State Bar Association since 2015. He has served as a pro-tem Judge and is the owner of Brumley Law Firm whose mission is to empower their community by providing client-focused service, one car crash at a time. Founded on the principles of integrit…

In this episode, Alay and Belal discuss: Overcoming stress and challenges to grow. Taking advantage of the opportunities life offers […]Oleh Alay Yajnik

Pajman Jassim is a Trial and Principal Attorney at Jassim Law. Pajman was licensed in 2003. After 7 years of practice, Pajman decided the best way to serve clients and practice law was to establish a law firm where he can represent clients with a level of focus and commitment not possible at larger firms. Jassim Law’s focus is on creating a client …

In this episode, Alay and Gary discuss: Why you should be the CPO of your firm – the Chief Pain […]Oleh Alay Yajnik

Vera Zambrano is the Lead Attorney at the Law Firm Vera Zambrano & Associates. Vera founded her own first law practice in Berlin, Germany at the age of 28 and after only a few years she has expanded her legal practice internationally with a focus on national and international law. Visit Vera Zambrano & Associates: https://www.lawyer-berlin-miami.co…

In this episode, Alay and Gary discuss: Perception of leadership and authority. Building relationships for purposes other than growing your […]Oleh Alay Yajnik

Doug Burnetti is President and CEO of Burnetti, P.A. Doug started his firm in the 90’s with just a $10,000 loan. The firm has now been around for 30 years and is renowned for their financial resources, trial experience, and reliable legal counsel. Burnetti, P.A. is a full service personal injury law firm specializing in auto accident, medical malpr…