Today, we’re diving into an often overlooked but incredibly impactful topic – signage. Effective signage is crucial to your success, whether you’re a brick-and-mortar store, a service-based business, or even an online brand with a physical presence. It’s not just about putting your name out there; it’s about attracting customers, reinforcing your b…

It’s not the big things you do; it’s the small things. Help your business reduce its environmental footprint, enhance its reputation, and attract socially conscious consumers. Books mentioned in this episode: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty an…

Many small business owners are concerned about maximizing ROI with a tight marketing budget. Whether you’re just starting out or looking to get more bang for your buck, we’ve got you covered. Books mentioned in this episode: Building a StoryBrand by Donald Miller Content Inc. by Joe Pulizzi

Mentorship can be a pivotal factor in the growth and success of your small business. By identifying the right mentor, setting clear goals, staying proactive, and applying what you learn, you can harness the full potential of this powerful relationship. Books mentioned in this episode: Mentor to Millions: Secrets of Success in Business, Relationship…

The world is constantly changing, your marketplace is ever-evolving, and those who can’t keep up will be left behind. Today, we’ll cover four actionable steps to help your business stay ahead of the curve and recommend two insightful books to deepen your understanding. Books referenced in this episode: The Lean Startup by Eric Ries Blue Ocean Strat…

As entrepreneurs, our to-do lists never end, and finding ways to manage our time effectively is crucial to our success. The relief that comes from effective time management can significantly reduce the stress of our daily tasks, leaving us feeling more in control. Here are six actionable tips to help you maximize your day. Books referenced in this …

Today, we’re exploring the future of small businesses and the trends every entrepreneur should watch. We’ll discuss four key topics shaping this future and recommend two must-read books that provide deeper insights into these trends. Books referenced in this episode: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Ra…

Negotiation is a critical skill for small business owners, and mastering it can mean the difference between surviving and thriving. Books referenced in this episode: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton Never Split the Difference: Negotiating As If Your Life Depended On It by Chri…

Testimonials are more than just nice words from happy customers—they are powerful tools to drive your business forward. We’ll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding. Books referenced in this episode: Made to Stick: Why Some I…

These tips can help you effectively leverage local SEO, increasing your visibility and attracting more customers from your local area. Books mentioned in the episode: The Ultimate Guide to Local Business Marketing by Perry Marshall, Talor Zamir, and Richard Lindner Local SEO Secrets: How to Get Your Local Business to Rank in Google Maps by Roger Br…

Today, we’re exploring a fascinating trend that is reshaping how small businesses create a company culture that attracts and retains the right talent.

What is Quiet Hiring? It’s when your company fills job openings with current employees without publicizing vacancies. This approach can also mean asking employees to expand their roles, enhance their skills, or take on new responsibilities, effectively “hiring” them beyond their original job descriptions. Quiet hiring can be both a challenge and an…

Managing clients and employees effectively is crucial to success as a small business owner. Let’s dive into four actionable steps to help you strike the right balance, and we’ll finish with two book recommendations that can provide deeper insights.

Today, we're diving into how podcasting has transformed our businesses. With nearly seven years and 350 episodes under our belts, we've experienced firsthand the incredible impact consistent podcasting can have on a business.

Success doesn’t happen overnight. Whether you’re just starting out or looking to enhance your entrepreneurial journey, this episode is packed with insights and actionable steps to help you thrive.

Creating a brand that sticks in consumers' minds doesn’t happen by chance. It results from strategic thinking, creative execution, and consistent behavior. A memorable brand can elevate a business above its competition, making it a first choice in consumers' minds. From understanding your audience to delivering your brand promise, we will help you …

Whether you’re a seasoned executive or a budding entrepreneur, finding the right fit for your team can feel like searching for a needle in a haystack... on a windy day. But fear not! We’ve got some foolproof steps to keep the process streamlined and sane.

In this episode, we dive into the art of crafting articles that captivate readers and drive sales. Whether you're a small business owner looking to boost your content marketing strategy or an entrepreneur aiming to establish thought leadership in your industry, mastering the skill of persuasive writing is key.…

We delve into the essential steps of creating a dynamic email strategy, from crafting compelling stories for various audience segments to leveraging the power of Customer Relationship Management (CRM) systems for sustained growth. Additionally, we explore how different email formats can cater to diverse audience expectations, ensuring every communi…

In today’s rapidly evolving job market, employers are facing significant challenges in attracting, retaining, and motivating employees. Factors such as shifting generational values, the rise of remote work, and changing expectations around work-life balance have transformed what it means to be an engaged and productive member of the workforce. This…

Today, we're setting our compass toward one of the most delicate navigational challenges: managing price hikes without losing the trust and loyalty of our valued customers.

Discover the art of launching a business while employed full-time and maintaining secrecy at work. Learn practical strategies for validating business ideas discreetly, managing time and finances, and preserving confidentiality in the workplace. Tune in for actionable advice on navigating the dual roles of employee and entrepreneur.…

Building, growing, and managing a remote team requires strategic planning, clear communication, and implementing practical tools and processes to maintain productivity and cohesion among team members who may be spread across different locations.

Navigating crises is an integral part of running a small business. Being prepared can mean the difference between a minor setback and a major disaster when the unexpected occurs. Here's an informative guide to managing when things go south, covering the four most common scenarios and providing actionable strategies for each.…

Embarking on the entrepreneurial journey is like setting sail into uncharted waters. The excitement of launching your own business is often accompanied by a mix of hope, anticipation, and a fair dose of anxiety. Today, we want to discuss the ‘aha’ moments and mistakes we made early in our careers as entrepreneurs.…