The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply w ...
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Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
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Welcome to "eCom Pulse" – Your Gateway to the Heartbeat of E-Commerce Dive into the dynamic and ever-changing world of eCommerce with "eCom Pulse," a podcast dedicated to bringing you the latest trends, strategies, and insights from the digital marketplace. Hosted by Eitan Koter, co-founder and co-CEO of Vimmi, "eCom Pulse" offers a unique blend of informative discussions, expert interviews, and in-depth analysis, making it the perfect companion for anyone keen on understanding the intricaci ...
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91. The Omnichannel Queen Kait Stephens on Bridging Retail Gaps
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In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences. Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also host…
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97. Building Seven-Figure Brands with Steven Pemberton
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In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for…
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96. Scaling Luxury Brands with Natalia Chappell
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Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and …
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95. Mastering Link-Building: Greg Heilers’ Top Tips
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In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility. Greg brings a unique background to his role, having started his career far from the digital world, working in agricult…
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94. CMO Strategies Unlocked with Colin Lewis
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In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media. Co…
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SEO Quick-Wins for Shopify Sites To Get Free Traffic
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Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads He drops some huge nuggets on the call that you can implement right away on your Shopify Store. - Why SEO is one of the biggest leverage points to bring…
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93. Unlocking Niche Markets: David Popovich on E-Commerce Innovation
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Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce…
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92. Balancing Innovation and Operations in Retail with Scott Lux
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In this episode of eCom Pulse, our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment. We explore how companies ca…
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90. Musician Turned E-commerce Expert: Rusty’s Story at Caspari
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https://youtu.be/EWlvYgOnNM8 In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations. He shares his journey from being a mus…
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How to bridge offline and online sales with Kait Stephens
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If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, a…
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89. Expert Marketing Tips from Newton Baby’s CMO Aaron Zagha
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https://youtu.be/5UVqvk4aY2k Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce. Newton Baby, known for its innovative and breathable crib mattresses, has been r…
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Sydney Hamroff Discusses Retail Expansion and Impact at Tony’s Chocolonely
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In this detailed episode, Sydney Hamroff, the strategy and insights manager at Tony's Chocolonely, shares invaluable insights into the brand's journey from a mission-driven startup to a major player in the retail space. From starting in niche natural channels to scaling up to national distribution with giants like Walmart, Sydney unpacks the strate…
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88. Dr. Liraz Margalit: Psychology Behind Consumer Decisions
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https://youtu.be/1w4-v6l0CPU Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx. Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she ha…
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87. How IZEA Shaped the Creator Economy with Ryan Schram
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https://youtu.be/jlyVGa4F0-c We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field. In this episode, Ryan shares with …
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86. Future of Retail: Carol Spieckerman’s Expert Take
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https://youtu.be/QrX7AdhN6Fs Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space. Carol is renowned for her expertise in accelerating thought leadership and business development through her u…
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My Story - How I went from Kiwi Backpacker to 7 Figure Agency Owner
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For the first time ever - a solo episode from me - here to tell you my story of how I got here! From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story! Want to connect - find all my socials and my newsletter at www.jessiehealy.com…
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85. Maximizing Influencer Marketing ROI With Mike Newton
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https://youtu.be/Xm-1n3tA1o0 Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing. Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly. …
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84. The Secrets of Efficient E-commerce Shipping with Erez Sages
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https://youtu.be/9-WFP95QV8E Welcome to another episode of the 'eCom Pulse' podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us. Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensur…
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83. Mastering CLV for Profitability with Valentin Radu
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https://youtu.be/MvT1zBzmFHw Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability. Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We d…
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82. E-commerce Innovations with Oren Inditzky from Wix
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https://youtu.be/iwAQU-BxNU4 On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon. At Wix, Oren leads the charge in providing merchants with professional tools to…
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81. Marketeam.ai: The World’s First Fully Autonomous AI Marketing Team
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https://youtu.be/6wzNPvZekN0 In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and oppor…
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How To Get Your Products Featured in Christmas Gift Guides
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Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses. In this episode, we discuss about- ◾️How Christmas Gift Guides can grow your eComm store ◾️How early to plan for C…
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80. Sabina Campbell’s Guide to E-Commerce SEO Success
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https://youtu.be/kWLu0uo3WgE In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies. Du…
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79. Retention vs. Acquisition: Sachin Bhargava’s E-commerce Secrets
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https://youtu.be/eIGdnieYM_s In this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, empha…
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78. Mastering SEO for E-commerce Success with Josh Piepmeier
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https://youtu.be/FeMSQth9NwM Today I'm talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency. Josh's journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achiev…
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77. Customer-Centric Commerce: Lisa Scheps of Lancome
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https://youtu.be/0b5b0fB0F1s Welcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning …
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Ace Financial Planning & Management for your Ecom Brand With Jarrod Souza
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Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. In this episode, we talk about - How to figure out your CAC goal and lifetime value At what stage should a…
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76. The Power of Storytelling in Brand Building with Betsy Mello
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https://youtu.be/Mu-YplRJlcA It is my pleasure to welcome you to the latest episode of the eCom Pulse podcast! Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge an…
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75. Brandon Rael: Your Trusted Advisor on Digital Transformation
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https://youtu.be/qklxt9XNYFk Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives. We discuss the ne…
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74. Data-Driven Marketing with Katy Katz of Basic Fun!
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https://youtu.be/aKlR5SvJOTQ Hello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet…
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The Secret Sauce to Double your CRO With Will Lawrenson
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This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- The UAM method to increase your conversion - Usability, Anxiety & Motivation How social proof makes your product seem genuine Th…
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73. CRO Secrets by Will Laurenson from Customers Who Click
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https://youtu.be/TWi9F7KbdNw Will Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. Brands typically rea…
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72. Mobile UX and Technical SEO with Dekstech’s Luke Tull
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https://youtu.be/dRPvxag8N5U Welcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus. With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities…
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71. Expanding into Latin America with Michael Begg from AMZ Advisers
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https://youtu.be/FpiX1c8CBoo Greetings, listeners! Today we've got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance. Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecti…
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70. The Process of De-Commoditization with Jesse Wroblewski
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https://youtu.be/VrfXY8FMUb4 The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marke ting expert with over 25 years of experience in the field, shares his unique perspectives. Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his uni…
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69. North Star in E-commerce: Chris Hallisey of AW Chang Explains
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https://youtu.be/yCP-F1Iflww It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men's apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business…
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How this former Spotify exec uses data & consumer behavior to scale this subscription business. On the latest episode of the Omnichannel Marketer, I spoke with David Cutler, VP of Product & Design at Cook Unity. David started his career consulting with major CPG brands, helping them interpret big data sets to create better segmentation and advertis…
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68. Increase Brand Valuation with Jason Somerville of GW Partners
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https://youtu.be/T0OtpwWPfBg Welcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every …
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67. Katharine McKee‘s Guide to Navigating E-Commerce Complexities
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https://youtu.be/iVnDFwWvPms Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands…
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66. Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget
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https://youtu.be/KPCuFRtQcgY Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of …
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Ecomm Growth Secrets - What Sets Apart a Scalable Ecomm Brand?
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This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and i…
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65. The E-Commerce Guru of the Middle East: Meet Lina Gallagher
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https://youtu.be/gZS2B8aPXaE Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, …
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64. Online grocery innovation with Zvika Baida
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https://youtu.be/c6HWUi-sRAA On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares h…
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63. Omnichannel Insights with Matt Ezyk, Pet Supermarket
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https://youtu.be/OETdFQzWUUo Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and build…
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Retail & eCom, the one-two punch for evolving an entrenched category. On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs. Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mal…
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62. Selling the Idea, Not Just the Product with Alex Nyezhnyk
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https://www.youtube.com/watch?v=MDFUGHCfLXc Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensiv…
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Crack The Code To Getting The Perfect Investor With Andrew Leahy
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This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand! In this week’s episode we cover- What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for gett…
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61. Rare Coins Spotlight: Kate Ovodova on Collectibles
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https://www.youtube.com/watch?v=CLwVTBkeW9Y Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a u…
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The Future of E-commerce Logistics with Refael Elbaz of Unicargo
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https://youtu.be/7f_WhsgYGJY UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of re…
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59. Paid Media Secrets with Nikki Lindgren from Pennock
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https://youtu.be/XmUDEkSm8Vk Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach betw…
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