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Keep It Moving

Alison Bell, Melissa Arlena

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Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to re ...
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Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business. Since making the leap into photography in 2010 and quickly scaling her business t ...
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265 - Ready to take your photography business to the next level? In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography. Whether you’re just starting out or looking to improve your online visibility, Melissa shares her s…
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266 - Are you hesitant to share your photography with the world? You’re not alone! In this episode, I’m chatting with Heather Lahtinen and we’re digging into the reasons why photographers often hold back from sharing their work. Whether it's fear of judgment or worry about being copied, they share actionable advice on how to overcome these mental r…
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One of Alison’s FAVORITE Topics - How to Adapt. This is a super interesting convo about how we’ve adapted our businesses over time as we’ve relocated, pivoted & raised our prices. Every business changes over time. It may be because you pivot niches, rice your prices, change the business model, switch Industries altogether or move across the country…
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Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner pivoting, relaunching or relocating her business. We’re walking them through the steps to keep it moving! Susannah is a family and lifestyle newborn photographer moving from Minnesota to Knoxville, Tennessee this fall. We give her the nitty gritty on la…
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264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That’s exactly what today’s guest, Cassidy Brooke, did! Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business. Join us as Cassidy walks through her journey of building a career she loves and shares advice on ever…
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What is the Pareto Principle and how can we make it work for us? On this episode, Alison & Melissa share how they use the 80/20 rule to: Problem Solve Prioritize Increase Profitability Streamline Productivity Links: Tave is the CRM we both use Google Analytics Google Search Console Leave a review in Apple Download Move Your Business Checklist Downl…
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263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone! In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time. Get ready to dive deep into everything from pricing strategies to creating unf…
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Do you have a marketing PLAN? With so many forms and outlets, it’s easy to get overwhelmed and do nothing. On this episode we’re talking with Annemie & Dayna about what it means to have a marketing plan and why consistency matters. How often you should email your waitlist How to tag your waitlist when you move or pivot The domino effect in marketin…
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262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible. In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy. Listen in as we explore how to chal…
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We’re sharing our highest performing blog posts, when and why we created them and how they’ve worked for our marketing, SEO strategies & clients. This is all about set it and forget it. We’re helping you generate your own evergreen content that will keep working FOR you. Links: Leave a review in Apple Download Move Your Business Checklist Download …
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261 - If you’ve ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever. Get ready for some game-changing tips that will help you attrac…
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Download your funnel worksheet! Walk through your own marketing plan with us! This episode came from a listener. If you have questions about anything we’ve mentioned on the podcast, reach out to either of us and it could be a whole show! Funnels - a marketing term used to describe how we get clients aware that we exist all the way down to happy, re…
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You’re probably thinking about blogging all wrong… as a last minute effort instead of the primary marketing strategy it should be. In this episode we go over all the major places you need to be sharing your blog post links and several ways to rehash that article into multiple posts, carousels and reels. Your blog posts should be the foundation of y…
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260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding yo…
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259 - In this episode of the Freedom Focused Photography podcast, I sit down with the incredibly talented Rebecca Hunicutt from Rebecca Hunnicutt Photography to explore a topic that’s essential for every photographer—diversifying your income. Rebecca shares her unique journey from a pediatric nurse practitioner to a full-time photographer and educa…
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Quarterly check ins are a inside look on how Alison & Melissa's photography businesses are going. Alison moved from Virignia to Hawaii just one year ago and Melissa moved from Miami to Virginia at the same time. On this episode, we review our summer plans and reality. What did we expect from the summer months and what actually happened? (hint: they…
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258 - In this episode of the Freedom Focused Photography Podcast, we're thrilled to welcome back Jeff Brown, The Photographer's Mentor, for an insightful conversation on how to elevate your photography business by harnessing the power of positivity, gratitude, and strategic visibility. Jeff shares his unique journey from military photographer to re…
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Mini mentoring is a series we’re doing where we take a real life photographer who is moving their business and give them the next steps for restarting. Courtney Houk is a newborn, maternity and family photographer in Nashville, TN. Listen in as we help her attract her ideal clients. ‌ Moving? Plan it out with the FREE Move Your Business Checklist f…
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256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling. If you’ve ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I’m joined by Karen Bartos, a certified StoryBrand Guide, who’s her…
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Aside from photo session shares, you should be establishing yourself as a local expert in your area. How do you do that? We’re telling you! ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmov…
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In this bonus episode Alison chats with fellow milspouse, Kasie Purvis with Gather the Scattered, about how I use Marco Polo to connect with people all over the globe both personally and professionally. You know, Keep It Moving was born out of years of Marco Polos, but I use it for so much more too! Hear how I use this app on a regular basis in my …
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256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan. She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products…
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255 - If you’ve been feeling the weight of a slow season or just need a little boost in your business (and mindset), this episode of the Freedom Focus Photography podcast is for you. I’ve got Johl Dunn back on the podcast, and we’re diving deep into some game-changing strategies that can help you navigate tough times, overcome stress, and shift you…
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254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you’re interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre! Dan sh…
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253 - In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business. Discover the challenges and rewards Kerry faced during this transition and gain valuable insights …
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252 - In this final installment of our travel hacking series, we're diving into the art of redeeming points. Now that you've accumulated a collection of points and miles, it's time to learn how to use them to unlock unforgettable travel experiences. From booking long-haul flights in business class to scoring luxury hotel stays for free, this episod…
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This episode originally aired on the Creative Moms Focus Podcast. This is the second part of an interview Melissa did about SEO. Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You ha…
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251 - Welcome back to the Freedom Focus Photography podcast! In this second episode of our three-part series on travel hacking, we're diving into the exciting world of earning points. If you love to travel and dream of doing so for free or at a significantly reduced cost, this episode is a must-listen. I'll be sharing my tried-and-true methods for …
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This episode originally aired on the Creative Moms Focus Podcast. Alison & Tara chat about what its like to move a business 7 times - across the globe and back again. Alison shares the challenges of how different each move is, and how her business has grown rapidly with every move. Moving? Plan it out with the FREE Move Your Business Checklist from…
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250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place. Today, we'll explore how to leverage credit card poin…
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249 - In this episode of the Freedom Focus Photography Podcast, we’re jumping into our imaginary DeLorean and time traveling to share the ultimate 3-step success formula we wish we had known from the start! Join Heather and me as we reveal how making decisions, taking action, and trusting yourself can transform your photography business. We also sh…
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248 - In today's episode of the Freedom Focus Photography Podcast, I'm flexing my superpower – digging into a photographer's pricing and helping them make quick and easy changes that result in majorly elevated sales! Today, we're chatting with Michaela from BMac Photography in San Diego, who was running a very successful business with a $1,700 aver…
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How you organize your blog can make a world of difference in how you use your website to help clients. We organize all our posts with tags & categories. Its not a sexy topic but it can make a big impact in serving your clients well. Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @‌keep.it.moving.podcast Mo…
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247 - In today's episode of the Freedom Focus Photography Podcast, we're diving into the art of raising your prices in your portrait photography business without losing your clients. Whether you're just starting out with a low-cost all-inclusive model or you're already seeing high sales and aiming to break into an even more luxurious market, we’ve …
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Mini Mentoring is a series where we take real life photographers and give them the next steps to move their business so they can restart and relaunch faster. Victoria is a military spouse currently in Mississippi with orders to move this fall. She photographs family, maternity and newborns. Listen in how we advise her to make the most of this SUPER…
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246 - In today’s Freedom Focus Photography Podcast, join Nicole Begley as she chats with financial expert Mel Abraham to break down the ins and outs of financial planning for creatives. In this episode, Mel demystifies the process of building your own "money machine"—a system designed to cultivate financial independence and long-term security. This…
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We are not telling you to work at Taco Bell! Hear us out, you have so many skill sets as an entrepreneur that people WANT. This is part 3 in a series on making up that loss of income in creative ways while you relaunch your business in a new location. Getting a part time job sounds really lame, but hear us out - there’s more options than you realiz…
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245 - Welcome back to the latest episode of the Freedom Focus Photography podcast! Ever had one of those moments where you think, “Is this actually happening?”. I had one of those moments early in my photography business that I’ll never forget. Picture this: I'm standing in the bank, clutching my first check for $105 and change, ready to open my sh…
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Loss of income is the WORST part of this process. We love photography, but we WORK at it for the money. #amiright? Part two in our series to stabilize your income while moving your business. Both Melissa & Alison have personal experience in associate programs and second shooting. Listen in to hear our experiences & precautions. ‌ Rate & review us r…
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244 - Welcome back to the Freedom Focus Photography Podcast! I'm your host, Nicole Begley, and today we have a very special guest, Daniel Usenko, the creative force behind Pixellu, developers of my favorite album design software, Smart Albums. Whether you're a seasoned pro or just starting to explore the possibility of adding albums to your service…
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Short & sweet episode comparing the major players for website design & hosting. A bit on the boring side, but its a major decision to make that can impact your SEO efforts. Rate & review us right now! Pretty please :) Want to apply for Mini Mentoring?! Dm Alison @keep.it.moving.podcast Grab your free Move Your Business Checklist from Alison Blog Po…
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243 - Welcome to this exciting episode of the Freedom Focus Photography Podcast! Today, we're diving into a unique and impactful marketing strategy with our guest, Michaela Trujillo from BMAC Pet Photography in San Diego, CA. She’s masterfully combined art, community engagement, and philanthropy through her innovative Gallery Wall Contest - creatin…
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Get the firehose ready! We're offering rapid fire next steps for these real-life photographers moving their real-life businesses. Alison Hatch is a family film photographer out of Alberque, New Mexico. Listen in as she shares a scary SEO story! Interested in being ON the podcast for Mini Mentoring? Reach out to Alison on IG @‌keep.it.moving.podcast…
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242 - Welcome back to the latest episode of the Freedom Focus Photography podcast! In this session, we dive deep into some intriguing personal revelations with Heather, who unexpectedly found herself discussing ME with her business coach! 😳 Talk about our mind jumping to conclusions! Imagine what I was thinking when I found this out! In this episod…
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Twelve episodes ago we shared how our own businesses are faring from our own big moves in the beginning of 2024. Each of us were not quite 6 months into our new locations - Alison on Oahu and Melissa in Virginia. We’re another 3 months into building up our photography businesses and things have changed! Listen in to hear all the goodness and what w…
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241 - Welcome to our final episode of The Offline Photographer! Throughout this series, we've explored the art of in-person marketing, empowering photographers to step away from screens and cultivate genuine, face-to-face connections in their local communities. By focusing on offline engagement, we've helped photographers find innovative ways to bu…
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Blogging is SO important! Don't roll your eyes, hear us out as we explain why. Melissa is going to problem solve a blogging conundrum for Alison & share some exciting news! ‌ Grab your free Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials w…
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240 - In today's episode, we're diving into the realm of marketing automation and its incredible benefits for photographers. Whether you're juggling multiple roles in your business or looking for effective ways to streamline your marketing efforts, this episode is packed with insights and practical advice. Joining us is special guest Dayna Schaaf, …
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Affiliate marketing is everywhere! Take some down time to generate some income while your build your business. Get Alison’s free Move Your Business Checklist. Make the most of each blog post with Melissa’s Where to Share Your Latest Blog Post Checklist! Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have quest…
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239 - Welcome back to the Freedom Focus Photography Podcast! As emerging photographers, many of you might be grappling with the question: "Am I ready to start charging for my services?" It's a hurdle that every new photographer faces at some point. You might feel like your skills aren't polished enough or your portfolio isn't vast enough to justify…
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