Podcast Mike Linton Jeff Culliton terbaik (2024)

1
Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential 33:35

5h ago33:35

33:35

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving te…

1
Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler 33:08

8d ago33:08

33:08

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Off…

1
The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm 35:18

15d ago35:18

35:18

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is m…

1
Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential 34:41

22d ago34:41

34:41

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the …

1
Style, Luxury and Mentorship with aspireTV’s ‘Style Kings’ stars Justin Q. Williams and Dedrick Thomas - Behind the Scenes in Hollywood 14:51

29d ago14:51

14:51

aspireTV launched its Power Players programming hour block earlier this month with the premiere of Style Kings and Cut To It, the former of which follows the daily goings-on of interior designer Justin Q. Williams and custom clothier and stylist Dedrick Thomas, showcasing their entrepreneurial endeavors and “elevate the discourse on Black men's con…

1
Legends & Leadership - Nexstar Media's Michael Strober 30:41

29d ago30:41

30:41

In an engaging Legends & Leadership conversation, series host Jack Myers and special guest Michael Strober, Chief Revenue Officer of Nexstar Media Group, discussed the transformative journey of the media industry and Strober’s dynamic career and influences. Strober, who joined Nexstar in 2023 after several years of consulting with Nexstar managemen…

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Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network 32:13

29d ago32:13

32:13

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception th…

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Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential 29:27

1M ago29:27

29:27

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" wh…

1
Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective 32:23

1M ago32:23

32:23

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key …

1
Legends & Leadership - Carat's CEO Mike Law 41:31

1M ago41:31

41:31

Mike Law, the CEO of Carat, a dentsu company, has spent nearly 25 years in the media industry, growing alongside Carat and shaping its evolution. In a recent conversation with Jack Myers, Law shared insights into Carat's journey, its relationship with dentsu, and the broader advertising and television industry through the lens of his experience. Hi…

1
Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL) 36:24

2M ago36:24

36:24

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to th…

1
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV 35:48

2M ago35:48

35:48

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…

1
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It 32:37

2M ago32:37

32:37

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…

1
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace 34:27

3M ago34:27

34:27

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …

1
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential 36:18

3M ago36:18

36:18

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership. Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidentia…

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What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential 31:19

3M ago31:19

31:19

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to man…

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The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen 29:47

3M ago29:47

29:47

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …

1
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential 39:48

4M ago39:48

39:48

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…

1
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential 32:30

4M ago32:30

32:30

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…

1
Legends & Leadership - Screenvision Media's CEO John Partilla 17:33

4M ago17:33

17:33

In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack's "Legends and Leadership" series, highlighted the irreplaceable …

1
Legends & Leadership - Mike Linton & Jeff Culliton 41:20

4M ago41:20

41:20

In this week's episode of Jack Myers' "Legends & Leadership," I hosted an insightful and controversial conversation with Mike Linton, renowned Chief Marketing Officer, and former agency President Jeff Culliton, now host and Executive Producer of the CMO Confidential podcast. Jack Myers' conversation with Mike Linton, and Jeff Culliton provided a we…

1
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman 28:48

4M ago28:48

28:48

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…

1
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles 30:35

4M ago30:35

30:35

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…

1
Legends & Leadership - CBS' Radha Subramanyam 41:20

5M ago41:20

41:20

In a Legends & Leadership conversation hosted by Jack Myers, Radha Subramanyam, the Chief Research and Analytics Officer of CBS and President of CBS Vision, shared profound and even surprising insights into the robustness and enduring appeal of network television, specifically highlighting CBS's leadership in primetime programming.…

1
WomenAdvancing - ScreenVision Media's Christine Martino 25:57

5M ago25:57

25:57

In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional…

1
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential 31:34

5M ago31:34

31:34

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…

1
Legends & Leadership - dentu's Shirli Zelcer 26:30

5M ago26:30

26:30

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation. With over two decades of experience in analytics, AI, and technology, Zel…

1
An Update From the the B2B Marketing Front Lines | Carilu Dietrich 29:59

5M ago29:59

29:59

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to…

1
Legends & Leadership - aspireTV's Angela Cannon 29:48

5M ago29:48

29:48

In this week's episode of Legends & Leadership, Jack Myers is joined by Angela Cannon, the dynamic Senior Vice President of Multicultural Networks and General Manager of aspireTV. Their conversation covered a range of engaging topics, from the Harlem Globetrotters to the impressive growth and success of aspireTV. Angela shared her diverse responsib…

1
Legends & Leadership - Simulmedia's Dave Morgan 30:44

5M ago30:44

30:44

In a riveting video conversation hosted by Jack Myers for his Legends & Leadership series, Dave Morgan, the founder and CEO of Simulmedia, explores the implications of the continuing transformation across the media and advertising ecosystem. The conversation not only reflects on Dave's career at the forefront of innovation but also explores the pre…

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A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall | 36:11

5M ago36:11

36:11

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get s…

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What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah 37:37

6M ago37:37

37:37

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artifici…

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Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer | 35:04

6M ago35:04

35:04

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "strin…

1
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | 28:05

6M ago28:05

28:05

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leade…

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Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential | 37:43

6M ago37:43

37:43

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the genera…

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The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | 40:47

7M ago40:47

40:47

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics i…

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Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil 36:00

7M ago36:00

36:00

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "bor…

1
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth 33:32

7M ago33:32

33:32

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence…

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Marketing - The Battle Between Believers & Non-Believers - Part 2 21:30

7M ago21:30

21:30

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO…

1
Marketing - The Battle Between Believers and Non-Believers: Part 1 25:19

8M ago25:19

25:19

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including…

1
Sean Peters: A Report From the Media Front Lines of Publicis Media 28:55

8M ago28:55

28:55

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Ke…

1
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing 34:46

8M ago34:46

34:46

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" e…

1
Seth Matlins: Is the CMO Position the Hardest Job in Business? 34:15

8M ago34:15

34:15

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than …

1
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2 31:25

8M ago31:25

31:25

A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an …

1
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2 37:15

9M ago37:15

37:15

Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome" Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from acro…

1
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2 19:35

9M ago19:35

19:35

PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a diff…

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Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2 20:30

9M ago20:30

20:30

A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiato…

1
Bob Liodice: The ANA CEO Talks About the Future of Marketing 31:24

9M ago31:24

31:24

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth …

1
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues 32:53

10M ago32:53

32:53

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dy…

1
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO 34:14

10M ago34:14

34:14

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…

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