Podcast Smith And Crawford Company terbaik (2024)

1
Stop the Scroll: Post with Purpose or Get Lost in the Feed 36:58

4d ago36:58

36:58

Have you ever been stuck on what you should or shouldn't be posting on your social media accounts? In today's episode, Taleesa and Andrea are diving into the most effective and ineffective Instagram strategies for med spa accounts including what you need to be posting to gain connection with your followers and what you should avoid sharing. Join Ta…

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3 Powerful Questions to Hit Your Next Level 24:32

5d ago24:32

24:32

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you wa…

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The Algorithm Isn't Your Friend: Build a Content Calendar That Forces Its Hand 41:15

11d ago41:15

41:15

Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it’s important to have a clear strategy and to diversify when marketing. Listen to this episo…

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Content That Sells (And How To Avoid Being Friend-Zoned) 18:19

12d ago18:19

18:19

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I shar…

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Stop Discounting Your Worth: Build Promotional Packages That Get Results, Not Just Sales 40:05

18d ago40:05

40:05

Do you want to create captivating promotional packages that help you stand out from your competition? Today, Taleesa and Andrea are discussing the importance of having promotional packages as a Med Spa, and emphasizing why you should be focused on results rather than just discounts so you can create a base of loyal clients. Join Taleesa and Andrea …

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How to Transition from Technician to Owning Your Role as CEO 20:12

19d ago20:12

20:12

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and susta…

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Boss-Level Blogs: How to Command ChatGPT for Top-Tier Content 24:39

25d ago24:39

24:39

Have you been thinking about using ChatGPT for business content but you’re not sure how to use it? On today’s episode, Taleesa and Andrea are chatting about the significance of blogging for SEO and why it’s so important to create valuable content that addresses the needs of your target audience. They’re also chatting about how you can use Chat GPT …

1
The Secret Sauce to Establish Credibility and Become A Magnet for Premium Clients 17:55

26d ago17:55

17:55

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patient…

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Your Face, Your Brand-Why Going Live is the Secret Sauce You're Missing 41:15

1M ago41:15

41:15

Have you been holding back from showing up on your Instagram stories because you’re not sure what to post? Today, Taleesa and Andrea are talking about the importance of using Instagram stories and showing your face to build a connection and establish trust with your audience. In this episode, they’re providing tips on how you can fit stories into y…

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The Secret to Letting Go of Doubt and Run Your Business with Confidence 20:22

1M ago20:22

20:22

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clie…

1
How to Establish Yourself As an Expert and Stand Out in A League of Your Own 23:46

1M ago23:46

23:46

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab…

1
The Framework to Become a Magnet for Premium Patients 22:25

2M ago22:25

22:25

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that w…

1
How to Build A High-Performing Team 29:13

2M ago29:13

29:13

One of your most crucial roles as a business owner is being a confident leader. In this episode, I’m sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI’s, we’re covering ways to build a competent…

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The Simple Shift That Will Transform Your Business (and Profitability) 35:45

2M ago35:45

35:45

Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that’s not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your busine…

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10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company 47:25

2M ago47:25

47:25

Are you ready to supercharge your website and branding? I couldn’t be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They’ve done wonders for my brand and website, and t…

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3 Shifts to Achieve Weekly Premium Sales on Repeat 28:03

3M ago28:03

28:03

This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of …

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How to Sell Skincare with Confidence and Boost Your Med Spas Revenue 26:52

3M ago26:52

26:52

Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than op…

1
The #1 Trait That Sets Apart the CEO’s Who Succeed 30:05

3M ago30:05

30:05

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and …

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Transforming Weight Loss Shots to Premium Programs 18:41

3M ago18:41

18:41

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power o…

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10 Tips to Beat the Summer Slump and Sell More During Slow Seasons 23:04

3M ago23:04

23:04

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your …

1
Designing Your Practice's Brand Architecture 29:15

4M ago29:15

29:15

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical pract…

1
Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith 28:19

4M ago28:19

28:19

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ens…

1
Optimizing your Instagram Account 49:45

4M ago49:45

49:45

Have you been wondering how you can step up your Instagram account so it’s attracting your perfect clients? Today, Taleesa and Andrea are diving into the topic of optimizing your Instagram account from start to finish so you can use your profile to attract clients and showcase your services and expertise. They’re sharing all of the essential elemen…

1
How To Make Millions From Your Menu 10:00

4M ago10:00

10:00

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med…

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Part 3 of SCC Method - Throne of Influence: Crown Yourself as the Ultimate Community Leader 38:41

4M ago38:41

38:41

On today's episode, Taleesa and Andrea are sharing the third of their 3 part series- The Seekers, Clients and Community Method. In this episode, they’re sharing the details on why being an active part of your community and building community partnerships with other local businesses is so important to the success of your med spa. Taleesa and Andrea …

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Part 2 of SCC Method - Client Conversion: Turning Casuals Into Clientele for Life 45:03

5M ago45:03

45:03

Today, Taleesa and Andrea are sharing the second part of their 3 part series where they talk about their Seekers, Clients and Community Method. In this episode, they’re diving into how you can nurture your existing clients through email, social media marketing and SMS marketing. They also highlight the benefits of providing value and education to s…

1
Part 1 of SCC Method: The Seeker's Seduction: Hooking Those Hunting for Your Services 45:44

5M ago45:44

45:44

Today, Taleesa and Andrea are diving into the first part of a 3 part series where they’ll be teaching about their proprietary Seekers, Clients and Community method which they’ve used to successfully help med spa owners grow their online presence and business. They’re chatting about strategies you can use to enhance your online presence like SEO, Go…

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Video Content Strategy: Mastering your Instagram Reels and Tiktok Videos 38:20

5M ago38:20

38:20

Today, Andrea and Taleesa are joined by video content creator and strategist Meredith Krueger, who has been working with Smith and Crawford company since 2023. Meredith talks about her own experience growing her pet account to over 40,000 followers and shares her insights on creating engaging content for platforms like Instagram and TikTok. If you’…

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Going After Big Goals With Kris Pritchard of Deja You Medical 41:31

5M ago41:31

41:31

Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Flo…

1
From Dominated to Dominant: Strengthening Your Business through Local Partnerships. 32:26

5M ago32:26

32:26

Are you stuck when it comes to growing your practice through local partnerships? On today's episode, Taleesa and Andrea are talking about how esthetics businesses can build strong, mutually beneficial relationships with other local businesses to drive growth. Andrea shares the details of where to look for partnerships, how to nurture those relation…

1
Tip and tricks for a Successful Branded Photography Session 28:00

6M ago28:00

28:00

Hiring a professional photographer for branded photos can make a huge difference in your marketing and image. Today, Taleesa and Andrea are chatting about the importance of hiring a professional photographer to create branded photography for your aesthetics businesses. They’re providing tips on how you can find the perfect photographer and how you …

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TikTok Talk: Cutting through the Cringe to Cash In 50:04

6M ago50:04

50:04

Have you been thinking about starting to share content on TikTok but you’re not sure what to post or how to start? Today, Taleesa is sharing her experience of gaining over 23,000 followers on TikTok in six months through consistent content creation and giving you some tips on how you can start growing your audience on TikTok too as a medspa or aest…

1
Revenue Generating Teams with Lori Wimmer of Simplified HR 46:03

6M ago46:03

46:03

"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with accountability." "I don't know who to hire next?" If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa …

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Agencies vs. Virtual Assistants: Who Serves and Who Slays? 46:38

6M ago46:38

46:38

Are you stuck between hiring a virtual assistant or an agency? Maybe you need help figuring out the differences between the two. Then this episode is for you! Today, we’re talking about the key differences between hiring a virtual assistant versus an agency for social media management and business support when it comes to your aesthetics business. …

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Influencers Exposed: Separating the Chic from the Cheap 44:05

6M ago44:05

44:05

Have you ever wondered if working with an influencer is right for your business? In today’s episode, we’re talking about effective influencer marketing for aesthetic businesses. Taleesa shares her expertise in influencing and gives us the inside scoop on building large social media followings and how partnering with local influencers can help your …

1
Basic Aims & Legal Claims Behind SMS Messaging 33:03

6M ago33:03

33:03

Have you heard about SMS messaging and maybe you’re curious about using it for your business? Today, we’re going over everything SMS messaging and Andrea shares her expertise on the best practices of how aesthetic businesses can use it to nurture their clients and build trust. Join us in this episode as we share how you can set up SMS messaging, an…

1
Pulse Check: Why Aesthetic Pulse is the Shock You Need 22:24

6M ago22:24

22:24

Welcome to the first episode of Aesthetic Pulse! We’re your hosts, Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company. Each week we’ll be sharing our expertise from years of helping our clients in the aesthetics business achieve major successes, including what marketing tactics have and have not worked throughout the years.…

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Leveling Up Your Med Spa with Andrea Ramirez 25:54

7M ago25:54

25:54

To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas. She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time. You're go…

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3 Systems for Rapid Growth 24:08

7M ago24:08

24:08

Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. Unfortunately, this is unsunstainable. In this episode, we chat about which 3 systems you need to focus on first for rapid growth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’…

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The #1 Thing Our Most Successful Clients Possess 22:45

7M ago22:45

22:45

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses. We're talking the type of growth that has them: ✔️ Go from $30K months to $200K months in just over a year. ✔️ Hit $300-400K months without overwhelm and craziness. ✔️ Hit $150K months in their first year of business. ✔️ Quickly star…

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The Psychology Behind Selling Comprehensive Packages 25:35

7M ago25:35

25:35

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans. If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that off…

1
My Word for 2024 21:18

8M ago21:18

21:18

I almost quadrupled my revenue from 2022 to 2023. With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024. For me, that word is “speed.” Not hustling harder. Not lacking intentionality. Speed to me is when I look at our gr…

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CEO Optimization To Hit Your Business + Personal Goals in 2024 22:44

8M ago22:44

22:44

I might be a CEO, but I’m human, too. So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business? In today’s episode, I get personal and review 12 items on how to allow you to grow your business and intentionally show up in my business while balancing your personal life. Ready to apply some of these impac…

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What To Do About Customer Acquisition for Med Spas 34:52

8M ago34:52

34:52

Today's episode we're diving into some of the most common questions I get asked about customer acquisition. What marketing channels are the "best?" What's currently working in 2024? Where would I invest my dollars (plus, the inside scoop on where I currently pay to play) if I were you. And so much more! Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’r…

1
Reinvention in 2024: Creating BIG Results 24:45

9M ago24:45

24:45

Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024. These are the KEY areas that will really move the needle faster than some other areas you could be focusing on. If you're looking to create BIG results in 2024 you won't want to miss the episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa…

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Finding Support for 2024 with Ashleigh Ramshaw 30:13

9M ago30:13

30:13

Looking for a BIG up level in your business in 2024? If so, you're going to need support in order to attain it. If you didn't, you would already have created those results in 2023. In this episode, I bring on our Strategy Consultant, Ashleigh Ramshaw, to talk about how to decide on what type of support is needed for big growth personally and profes…

1
Finish 2023 Strong 49:53

9M ago49:53

49:53

Today you're in for a treat. In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training. Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals! Master the art and science o…

1
Profitable Patient Ecosystem 20:27

9M ago20:27

20:27

Looking for more customers in the door of your med spa? Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy. Now if you’re a med spa in your first year, then yes, focusing on getting your first patients in the door is a must for you. But if you’re even a moderately busy med spa here’s…

1
The Cost of Being "Affordable" 25:06

10M ago25:06

25:06

"We care about being a cost-effective option for your aesthetic treatments," she said. In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think. How to recognize if this is showing up for you, your team and staff. Which ultimately limits your ability to grow profits and results for your patients or cl…

1
Leveling Up For Big Growth 27:26

10M ago27:26

27:26

Leveling up for big growth in your business takes courage. And courage doesn't always feel like rainbows and daises. In fact, courage means feeling the fear and doubt and taking massive action anyway. We're in the middle of a BIG level up year at The Med Spa Advantage. In this episode, we talk honestly about what it takes to level up and how you ca…

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