Getting sneakers onto the feet of people who love them most, one drop at a time.
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Jillian Discusses her Jordan 6 Design for Doernbecher Freestyle 20 - Episode #213
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We interviewed Doernbecher Freestyle 20 patient designer Jillian who designed her own Air Jordan 6. She discusses what inspired her and why it was important to put "Give Life" on her sneaker.Oleh Sole Savy
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What Happens Next in the Sneaker Industry? - Episode #212
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SoleSavy co-founders discuss where the sneaker industry is heading next now that Nike has a new CEO. What brands will have a strong 2025? Will Nike get their hype back? Will the Kobe business grow even more?Oleh Sole Savy
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Nike To Replace John Donahoe With Elliott Hill As CEO - Episode #211
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In this episode, we react to the news that Nike CEO John Donahoe is stepping down. We talk about Donahoe's tenure and what went wrong, including his lack of sneaker industry experience, Silicon Valley background, mass layoffs, and emphasis on DTC (direct to consumer.) We also discuss Nike's new CEO, Elliott Hill, his background, and where Nike goes…
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A Conversation With The Authors Of Sneaker Law Volume 2 - Episode #210
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1:20 How has the Sneaker Law Volume 2 Book Launch been? 4:40 How did the first book impact your lives and careers? 5:48 How did that impact the second book? 7:28 What were some of the hardest chapters to cover? 9:59 What was the most surprising thing you learned? 16:35 What was the inspiration behind the book theme? 24:24 Why did you include the NY…
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Why Kendrick Lamar's Super Bowl Sneaker Moment Could Be The Biggest One Yet - Episode #209
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In this episode, we look at the Kendrick Lamar x Super Bowl LIX news from a sneaker industry perspective. We recap the recent history of sneaker moments at the Super Bowl and speculate what Kendrick's may look like. We discuss Kendrick Lamar's sneaker history and recent love for Nikes. Later, we look at how Drake's longtime deal with Nike could imp…
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Why Cooper Flagg Signing With New Balance Is A Big Deal - Episode #208
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In this episode, we discuss how and why Cooper Flagg chose to sign with New Balance over Nike. We talk about his history playing for Nike teams and how Duke has historically been a pipeline for future Nike signature athletes. We touch on the decline in signature sneaker sales and why brands stopped investing millions in rookies. We break down the i…
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Continuing The Legacy Of The 1st Athlete Owned Sneaker Brand with Jonas Guerrero From Ewing Athletics - Episode #207
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In this episode, we are joined by Ewing Athletics designer Jonas Guerrero to talk about his work with the brand. We discuss Ewing's legacy as the first athlete-owned footwear brand, Patrick's involvement, and the all-new SL33 silhouette. Jonas shares his journey in the footwear industry, his NYC upbringing, and how Virgil Abloh inspires him as a cr…
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A Ma Maniere Celebrates 10th Anniversary With Historic Nike, Jordan, & Converse Collection - Episode #206
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0:41 Initial Reaction to the While You Were Sleeping Collection 4:04 How did A Ma Maniere get here? A rundown of all of their Nike and Jordan collabs. 14:03 Looking at the While You Were Sleeping CollectionOleh Sole Savy
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Union & Jordan Brand Are Revisiting Their Iconic Air Jordan 1 Collaboration In 2025 - Episode #205
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0:50 Reactions to the news 2:12 What details do we know right now? 5:05 Looking back at the 2018 Union x Jordan release 21:27 What does this mean for Jordan Brand's 2025 release year? 27:43 What kind of conversations will we be having about Jordan Brand a year from now?Oleh Sole Savy
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The "Shattered Backboard" Air Jordan 1 Returns In 2025 - Episode #204
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1:14 Initial Reactions 3:53 What are your memories of this release? 11:51 What was the sneaker landscape like back then? 20:44 Follow-up Colorways 29:50 Is this the best non-OG Jordan 1 colorway?Oleh Sole Savy
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The Best USA Olympic Sneakers In History With Drew Hammell - Episode #203
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1:51 '92 Olympics 14:07 '96 Olympics 20:24 '00 Olympics 27:05 '04 Olympics 31:13 '08 Olympics 37:00 '12 Olympics 42:23 '20 Olympics 46:35 What can we expect from the '24 OlympicsOleh Sole Savy
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Why Nike Is Suing The Shoe Surgeon - Episode #202
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1:47 Does this lawsuit come as a surprise? 7:28 What took Nike so long to file this lawsuit? 15:22 What does Nike want from the lawsuit?Oleh Sole Savy
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Jordan Brand Has Been Here Before - Episode #201
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4:14 2016 Sneaker Era 12:04 How did Jordan brand change the narrative? 27:52 Where is Jordan brand today? 32:15 What can Jordan brand do now?Oleh Sole Savy
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Spike Lee x Jordan 'Do The Right Thing' Spizike Scavenger Hunt BTS - Episode #200
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1:38 Do the Right Thing 30th Anniversary Scavenger Hunt Recap 7:45 First Hidden Location - Sal's Pizzeria 11:02 Second Hidden Location - Bedstuy Mural 15:35 Third Hidden Location - Ebbets Field 21:55 Fourth Hidden Location - Viand Coffee Shop 29:23 Fifth Hidden Location - Korean Grocery Store 32:38 Final Hidden Location - Record Store…
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The Good And Bad Of June's Sneaker Releases: Action Bronson, Nina Chanel, HUF - Episode #199
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2:25 Action Bronson Drop Recap 19:56 Nina Chanel Drop Recap 26:21 HUF Drop RecapOleh Sole Savy
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Why It's the Right Time For Air Jordan 15-18 Retros - Episode #198
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1:46 First initial reaction to Retroing Later Jordan Models 4:53 Reasons why Jordan Brand is bringing back the later Jordan Models 11:54 Does the Wizards era still matter to consumers? 15:41 Declining sales for popular Jordan models 19:03 Will these releases be limited? 23:08 Will these drops create a conversation around Jordan brand? 25:29 Is the …
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2024 NBA Finals Sneaker Matchups & Storylines - Episode #197
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2:41 Jordan Brand signature Athlete will win a championship ring 5:59 Thoughts on Luka and Tatum Sneakers? 14:27 Kyrie potentially winning a championship in Anta Sneakers 19:36 Jalen Brown and Nike differences 23:03 Jason Kidd could become the first former signature athlete to win a championship since Bill Russell 27:26 Former Nike Exec, Nico Harri…
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A Complete History Of Air Jordan 3 Collaborations - Episode #196
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0:45 J Balvin Early Access Release Recap 2:19 Air Jordan 3 Collaborations 4:45 Air Jordan 3 x Atmos Pack 8:03 Air Jordan 3 x Anna Wintour 10:54 Air Jordan 3 x Justin Timberlake 15:12 Air Jordan 3 x Fragment Design 16:53 Air Jordan 3 x A Ma Maniere 19:41 Air Jordan 3 x J Balvin 2023 24:22 Air Jordan 3 x Doernbecher 25:28 Upcoming Air Jordan 3 Collab…
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The Biggest Sneaker Storylines Of The WNBA Season - Episode #195
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1:33 WNBA League Expansion 4:34 What are your expectations for the 2024 Season? 6:12 Caitlin Clark entering the league 8:00 Do you think the league is ready for all the energy coming this season? 11:40 WNBA Signature Sneakers 20:55 What do you expect to see from Candace Parker now? 24:41 What about WNBA signature sneakers retros? 27:28 What is your…
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How Travis Scott Became Jordan Brand's Biggest Endorser Since Michael Jordan - Episode #194
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2:19 How did Travis Scott become the most important endorser of Jordan Brand? 6:09 A timeline of Travis Scott's sneaker releases 11:35 Is Travis Scott's sneaker influence built on limited stock? 16:30 Is Travis Scott an influencer or is he beyond that? 17:37 Drake and Jordan Brand Collab Attempt 27:48 Jordan 1 low Mocha 31:05 Jordan 6 Marketing 41:…
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How the Sneaker Retail Landscape Changed in 5 Years - Episode #193
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1:04 Major Sneaker Retail Acquisitions 6:08 JD Sports enters the US Market 10:06 Footlocker aquires Atmos 14:44 JD Sports other aquistions 25:27 What does this mean for sneaker retail? 31:48 What does this mean for sneaker consumers?Oleh Sole Savy
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The Biggest Sneaker Storylines Of The 2024 NBA Playoffs - Episode #192
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0:52 Basketball Sneaker Storylines going into the NBA Playoffs 2:07 Oklahoma City Thunder Sneaker Storylines 7:53 What is happening with Under Armour and the Currys? 9:14 New Orleans Pelicans Sneaker Storylines 12:04 Denver Nuggets Sneaker Storylines 19:58 Los Angeles Lakers Sneaker Storylines 22:02 Clippers vs Mavs Sneaker Storylines 32:24 Timberw…
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When Did The "Military Blue" Air Jordan 4 Become A "Grail?" - Episode #191
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1:18 Industrial or Military Blue? 2:55 Is the Military Blue AJ4 a grail? 6:38 History of Military Blue AJ4 9:30 What was the 2012 era like? 18:54 Fabricated Nostalgia of AJ4 Military Blue 21:17 What colourways have led to this? 30:15 New shape of AJ4 32:15 What does the stock look like for this retro?…
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Episode #190 - How Jordan Made People Care About The Forgotten Air Ship
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0:58 Reaction to recent Air Ship Releases 4:25 Banned colorway 10:39 2022 Air Ship Releases 15:29 The collab stage of the Air Ship 21:47 Recent Air Ship Releases 32:45 Favorite Air Ship so far? 34:15 What do you want to see from the Air Ship?Oleh Sole Savy
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Episode #189 - Previewing The Best Air Jordans Releasing This Summer
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1:37 Jordan Brand Summer Lineup 1:58 Air Jordan 4 "Oxidized Green" 3:40 Air Jordan 6 "Oreo" 5:26 WMNS Air Jordan 1 High "Latte" 8;37 Air Jordan 1 High "Artisinal Red" 11:26 Air Jordan 12 "Gym Red" 14:16 Air Jordan 1 High "Green Glow" 16:26 Air Jordan 1 Low "silver" 19:09 Air Jordan 11 low "pink" 23:40 Air Jordan 11 low "Space Jam" 25:06 Air Jordan …
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Episode #188 - Why Savvy Sneakerheads Have Stopped Paying Resell
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1:04 Is it worth paying resell right now? 5:20 Are sneakers actually selling out? 12:55 Case Study: Mettalic Vomero 5 18:35 Limited runs of first signature of sneakers 21:44 Reliance on nike snkrs app to get the sneakersOleh Sole Savy
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Why Aren't Sneaker Trades More Common? - Episode #187
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0:50 Introduction 4:26 What are your personal experiences with trades? 6:19 What's the biggest roadblock for trades? 9:39 What about authenticity with trades? 10:45 Legitmark Founder Jacob Roscoe joins the podcast to discuss digital authentication. 12:35 How does digital authentication make trades easier? 16:44 How does Legitmark authentication wor…
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How adidas Basketball Won The 2024 NBA All-Star Weekend - Episode #186
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1:31 All-Star Weekend Recap 3:34 Was this Adidas' best All-Star Weekend? 6:03 Adidas Basketball design language 11:56 Sneaker Moments from All-Star Weekend 15:22 Dame 9 Reaction 18:18 DON 6 Reaction 19:12 Adidas Basketball Roster 22:57 Harden 8 Reaction 25:46 Trae 3 Reaction 27:03 What was missing from All-Star Weekend?…
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The Air Jordan 3 "Black Cement" Returns In 2024 - Episode #185
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1:30 Black Cement 3 Coming Holiday 2024 6:12 Should we purchase if we have a 2018 BC3? 9:04 Prediction on elephant print 10:28 Stock Predictions 12:12 Release Date Predictions 21:50 Retro Cycles 25:26 Final Thoughts/ State of LeaksOleh Sole Savy
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How Kith Got It Right With Its Loyalty Program - Episode #184
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1:03 Overview of Kith Loyalty Program 13:11 Transparency of the Kith Loyalty Program 20:33 Thoughts on the Program 22:50 Sole Savy Rewards ProgramOleh Sole Savy
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How To Preserve Your Sneakers With CapSole Founder Darren Lee - Episode #183
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0:52 Introductions 3:23 What inspired you to start this business? 6:10 How did you test this product to make sure it worked? 8:12 What was the biggest challenge throughout development? 9:21 How do you describe how this product works? 11:17 Is it just for new shoes or would it help older shoes as well? 14:13 What other benefits does this product giv…
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Previewing Nike's Big 2024 Kobe Plans - Episode #182
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1:21 Kobe Line 2023 Recap 19:59 What is the current sentiment with consumers to the Kobe Line? 23:12 2024 Forecast for Kobe LineOleh Sole Savy
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How Sneaker Brands Are Reinventing Retro - Episode #181
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1:01 Nike Earnings Call Review 5:02 What other brands are capitlizing on retros? 10:02 Nike's Retros Reimagined Program 27:59 Jordan Remix line has surpassed 1 Billion in product 33:45 The rise of the Jordan 4'sOleh Sole Savy
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2023 Recap + 2024 Sneaker Predictions With K.O. From ATATF - Episode #180
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1:13 2023 Predictions Recap: #1 The Rise of Independent Shoe Designer 4:08 2023 Predictions Recap: #2 Creators having a moment 8:58 2023 Predictions Recap: #3 FCFS would make a comeback 10:54 2023 Predictions Recap: #4 Recent resellers would start to fall off 16:18 2023 Predictions Recap: #5 Air Jordan 2 will have a great year 18:37 2023 Prediction…
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The End of the Pre-Cart on Shopify - Episode #179
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1:28 The Pre-Cart is Dead 9:20 A fresh start for manual users 16:09 What's next for Shopify?Oleh Sole Savy
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Consumer Spending Trends In Sneakers With Ian From Kicks Deals - Episode #178
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1:40 "Breds and Royals on Sale" 3:56 Why do you think so many OG sneakers are on sale? 10:30 How is your audience responding to these deals? 11:40 Are people buying less? 20:45 Will the sales end soon?Oleh Sole Savy
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Bricks Don't Exist If You Buy What You Like - Episode #177
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0:55 What is Brick Culture? 17:05 Are classic shoes bricks? 26:36 What about tradebait? 30:28 Final ThoughtsOleh Sole Savy
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2023 Recap and 2024 Predictions - Episode #176
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SoleSavy co-founders Justin and DP sit down to recap 2023 and the predictions they made at the top of the year before diving into what you can expect in 2024. From collaborations, NikeSB, future discounts, Travis Scott and more, they touch on it all.Oleh DP, justin dusanj
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The Intersection of Basketball, Sneakers, & Advertising with Drew Ruiz - Episode #175
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1:29 Introduction to Drew Ruiz 2:15 What's in your sneaker rotation? 3:49 What kind of sneakers did you like growing up? 6:00 What are some hoop shoes from this year that have caught your attention? 9:40 What has basketball done for you? 11:31 How has coaching helped you in your career? 14:16 How did you start working at SLAM magazine? 18:36 How di…
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The Best Signature Sneakers In the NBA With The Sole Drop - Episode #174
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1:26 Introductions 3:56 What was the first sneaker that made you appreciate sneakers? 7:12 Any signature sneakers that have caught your eye this season? 11:27 Have you tried the Kyrie Anta yet? 15:52 What is a drop sole compared to a traditional midsole? 20:26 Thoughts on signature sneakers 39:59 Thoughts on Skechers joining the basketball space? 4…
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size? Team Discuss Their Exclusive 1906R Collaboration - Episode #173
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1:05 Introductions 3:26 Tell us a bit more about Size? as a brand 8:35 Tell us about your new collab on the New Balance 1906r 15:05 How long did this project take? 20:21 Any other details that we should look for on the sneaker? 24:11 Final thoughtsOleh Sole Savy
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The Inspiration Behind Macey's Doernbecher Freestyle XIX Collection - Episode #172
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Timestamps 1:20 - Intro to Macey & Her Hobbies 1:45 - Macey's Nike Dunk High Design 3:00 - Getting Involved with Nike x Doernbecher Freestyle 4:21 - Significance of the Ribbon on Macey's Nike Dunk High 5:10 - First Time You Saw Your Design 6:15 - What is Your Favorite Part of Your Shoe? 8:55 - What Do you Want to Be When You Grow Up? 9:39 - What Do…
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20(ish) Questions about Bot Protection on Shopify - Episode #171
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1:57 What are bots? 2:50 What is shopify plus? 3:52 What does it cost to implement shopify plus? 5:06 What does shopify plus include? 7:00 Is hCaptcha all through shopify as well? 11:35 What is the process for the secret site release? 13:45 Explain the fraud score to us 24:05 Gmail Success Screenshots, real or fake? 28:25 Releases Recap for 2023 42…
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Why Atmos USA and Hanon Closed Their Doors - Episode #170
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1:03 Recent Boutiques Closing 6:43 Economic Pressures 12:12 Why not just operate online? 18:38 Atmos USA Closing Thoughts 23:00 Final ThoughtsOleh Sole Savy
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A History of Basketball in 15 Sneakers w/ Author Russ Bengtson - Episode #169
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2:07 Stories from the past 6:42 What inspired you to write this book? 12:00 Can Converse even lean on the chuck anymore? 15:07 Did you find a lot of current innovation is just history repeating itself? 18:38 What were the hard decisions you had to make to make a list of the top 15? 25:16 With all the new brands competing in the space, do you think …
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Jesser Launches Bucketsquad 1 Sneaker - Episode #168
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0:46 Introduction 2:03 Why did you want to do a signature shoe? 3:40 What are some details you hid in the shoe? 9:43 Do you think this will change perception? 11:35 What has been your biggest takeaway from this process? 13:55 What would you say to those on the fence?Oleh jesser, bucketsquad, dp
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Corporate Owner Matt Tomamichel Talks Sneaker Culture, Jordan Collabs and more - Episode #167
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1:00 Introduction 3:22 Any advice for aspiring business owners? 5:14 How did you come up with your website URL 11:08 What has been the biggest change you've seen in sneaker culture recently? 14:55 Upcoming Air Ship Collab 35:28 Community Question: What would be the second model you would want to work on? 36:30 Community Question: Can we expect some…
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Union x Jordan 1 Release Live Reaction - Episode #166
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0:32 Reaction to Union Drop 10:02 Stock Numbers 17:22 Was this drop a success?Oleh justin dusanj, dp
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The Business Behind Augusts Yeezy Launches - Episode #165
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1:20 Second Yeezy Drop Recap 4:00 Why did they distribute to other retailers instead of just dropping on the confirmed app? 8:58 Why do you think the stores accepted this product? 11:20 What does Adidas do with the product that won't sell? 12:21 Community Comments 16:10 I like this product but I dislike the person that is behind it…
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Half Baked Ideas to Improve SNKRS App - Episode #164
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1:35 History of SNKRS app 3:41 VIP Loyalty Program 7:06 Entry Fees 10:37 Taking Selfies for Identification 12:40 Pre Orders 14:45 Membership 18:49 Boosting Releases 21:52 Budgeting 22:32 Boutique Stock 24:16 Trivia to Find the True Fans 28:00 Top Stars 29:38 Bundles 32:28 Trash Talking 36:00 Connecting Authorized Nike Dealers…
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