Mark and Adam take a look back at three years of podcasts to reflect on their favorite episodes—and the friends they made along the way. They discus Metamuse’s origin story, walk through the production process, and wax nostalgic on some of their favorite episodes. Plus: a look at what the future holds for our hosts and the podcast. Discuss this epi…

Bittersweet news is the topic of this episode. Adam Wulf and Adam Wiggins discuss the end of an era for Muse, leadership transitions, and what the future holds for Muse 3.0 and beyond. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes An end, and a beginning Ink & Switch Adam Wulf Loose Leaf Here, File File prosumer…

Is virtual reality useful for productivity software? Yiliu is the founder of Softspace, a VR/AR tool for thought. He joins Mark and Adam to discuss the human brain and body as inherently spatial systems; the question of whether information is fundamentally 2D; and why social comfort is the biggest challenge facing VR today. Plus: how to avoid a dys…

Quotes from famous people or books can turn a feeling or a concept into a memorable chunk of text—how can we do the same for our own ideas? Stephan is the CEO of Obsidian, and he joins Mark and Adam to discuss notes as personal memes, the balance between freedom and cohesion in plugins, and why it's so hard to be messy in digital tools. Plus: why “…

Planning might have a reputation for being boring, but Adam and Mark believe it can be one of the most exciting moments in your team’s work. They discuss the importance of inspiration and collective knowledge; the musical rhythm of planning cycles; and how to “draw the line” when prioritizing. Plus: the importance of revisiting the plan in times of…

How can software improve the practice of reading? Tristan and Dan are the founders of Readwise. They join Adam to talk about the history of read-later apps like Pocket and Instapaper; the difference between reading for betterment and reading for entertainment; and the cat-and-mouse game of web parsing. Plus: how the personal knowledge management ex…

It's been a year since Muse 2.0 launched. To help commemorate this anniversary, Adam Wulf once again joins Mark and Adam Wiggins to do a technical deep-dive on Muse's sync architecture. They discuss the benefits such as less ops burden and good developer experience; and challenges such as event vs state based data, handling different app schema ver…

Twitter has created a whole new generation of internet writers. Francesco is the co-founder of Typefully, and he joins Adam and Mark to talk about the evolution of blogging, the importance of diversifying your platforms, and how Twitter can be used as a beacon to invite like-minded people into your conversations. Discuss this episode in the Muse co…

Great leadership is imperative to creating a successful company. Adam and Mark talk about setting up a healthy work environment, the importance of conviction and belief, and the role models who inspire Adam and Mark on their own leadership journeys. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Muse for Teams Me…

Better tools and techniques for collective intelligence could be a path to building a more democratic society. Conor is the founder of Roam, and he joins Adam and Mark to discuss his motivations for working on a tool for collective intelligence, why knowledge doesn’t always equal articulated thoughts, and a vision for how to program your own mind. …

Linking has a rich history as a way of connecting, building, and sharing—creating the hive mind of all human knowledge. Adam and Mark talk about the origins of hyperlinks, the untitled boards problem, and measuring importance by citation or backlink count. And Julia joins to talk about the technical implementation of Muse’s linked cards. Discuss th…

Folk practices, such as screenshots of text, offer insight into user preferences and can be a basis for building better software. Omar is the creator of ScreenMatcher, Screenotate, and TabFS. He joins Adam and Mark to discuss the impact of Dynamicland; what it means to create “wiggly” computer systems; and the idea of trying to unlock latent demand…

It's been possible to have all-remote teams for at least a decade, but in many ways this approach to knowledge work is still in its infancy. Adam and Mark talk about the pros of remote work like the ability to hire from the global talent pool and life flexibility for team members. They also touch on cons like limited tools for creative group thinki…

What would be possible if hand-drawn sketches were programmable like spreadsheets? James and Szymon are researching this question at Ink & Switch. They sit down with Adam to talk about the unlikely duo of informality and coding, the future of digital ink, and the role of feelings in research. Discuss this episode in the Muse community Follow @MuseA…

A command line and a GUI are two completely different ways to operate a computer—but quick launchers and command palettes have found a way to bring them together. Thomas is building Raycast, an extensible quick launcher for macOS. He joins Mark and Adam to discuss the evolution of launchers from Quicksilver to Spotlight to the Chrome address bar; r…

In the world of tech journalism, a well-crafted narrative is part of conveying truth about the world. Mario writes weekly briefings at The Generalist, and he joins Adam and Mark to discuss his creative process for writing; what Michelin, Stripe, and WeWork have in common; and flaws in the now-popular Silicon Valley narrative of hubris and excess. P…

The Muse team has begun work on multiplayer features, so Mark and Adam are pondering how groups of people can best co-develop ideas. They discuss the ad-hoc workgroups vs durable teams; the Wisdom of the Crowds; and the implications of local-first on sharing permissions. Plus: TV writer’s rooms. Discuss this episode in the Muse community Follow @Mu…

What if we could start with a plaintext note and gradually evolve it into an app? That’s the question asked by Max and Geoffrey in their latest research at Ink & Switch. They join Adam to discuss data detectors, language models and personal text, and the creative process on a research project. Plus: why Stable Diffusion is like a slot machine. Disc…

Selling software via the App Store has unique benefits and challenges compared to selling on the web. Markus joins Mark and Adam to talk through the 13-year history of MindNode on Mac, phone, and iPad sold via freemium, paid upgrades, and finally subscriptions. They discuss early inspiring Mac apps like NetNewsWire; the distribution benefits of the…

As a product creator, how do you prevent confusion with other similarly-named products in the market? Josh is an intellectual property attorney specializing in trademark law. He joins Mark and Adam to discuss why trademarks exist to protect consumers, not businesses; the legal differences between ™️, ®, wordmark, and logomark; patent trolling and t…

Your company exists to build a product, but the meta-project is to build a team. Adam and Mark discuss hiring managers and job descriptions; the benefit of pilot projects over lengthy interviews; and the “dream candidate” exercise. Plus: hiring lessons we can learn from Zappos and Ghostbusters. Discuss this episode in the Muse community Follow @Mus…

Building your business on a platform like iOS, Wordpress, or Shopify gives you access to that platform’s customers, but comes with many tradeoffs. Joe helped to create the GitHub Marketplace and built his most recent startup as a Slack bot, so he knows both sides of this experience. He joins Adam and Wulf to discuss the power asymmetry between plat…

A renaissance is happening in productivity tools—and that goes beyond the software itself and into online gathering places for users passionate about those tools. Ramses is the community manager for Logseq, and he joins Mark and Adam to discuss language learning communities and the great flashcard debate; platform options like Discord, Discourse, a…

All your questions about Muse, answered! Mark, Adam, and Wulf discuss the purposes of search in knowledge tools; the need for an infinite canvas file format; the many facets of board archival; and how to fund a research lab. Plus: the dangers of iPad use in a darkened plane cabin. Discuss this episode in the Muse community Follow @MuseAppHQ on Twit…

Designers use general-purpose vector editors like Sketch and Figma to mock up mobile UIs. Play is a design tool that offer a different approach: designing directly on an iPhone or iPad. Dan from Play joins Mark and Adam to talk about the problem with mirror apps; how much time you should spend on sketching before “getting your hands on the clay”; a…

A new foundational document type is on the rise: the so-called infinite canvas. Steve is the creator of tldraw, an open-source canvas toolkit. He joins Mark and Adam to discuss why the canvas might be the ultimate fully-generalized form of all digital documents; why “infinite” refers to openness and possibility rather than just available space; and…

If you’re on a team responsible for a mature and beloved product, how do you decide what to build next? Paulo is a product manager at Sketch, and he joins Mark and Adam to talk about managing the ever-growing backlog of feature requests and how to balance that against long-term product vision. They also explore the evolution in the design tools mar…

Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its bra…

The foundational technology for Muse 2 is local-first sync, which draws from over a decade of computer science research on CRDTs. Mark, Adam Wiggins, and Adam Wulf get technical to describe the Muse sync technology architecture in detail. Topics include the difference between transactional, blob, and ephemeral data; the “atoms” concept inspired by …

Pro apps on macOS have a look and feel unlike apps on any other platform. Julia and Lennart join Adam to get into the details of designing and implementing Muse for Mac. Topics include the pros and cons of building with Catalyst, how the Muse canvas mixes with system conventions and UI chrome, and our experimental approach to developing the keyboar…

Customer support is sometimes an afterthought for tech product companies, but it can be one of the most important parts of user experience. Mark and Adam discuss using support as a type of user interview; how to balance long-term product vision with listening to customers; and support reputations of companies like Zappos, IBM, and Comcast. Plus: th…

Your career is more than just a way to earn a living—it's a foundation for leading the kind of life you want. Shawn joins Mark and Adam to talk about navigating the non-linear course of a career; whether to correct weaknesses vs investing in strengths; salary negotiation; brag documents; and how to create luck. Plus: the Spinal Tap scale for rating…

If you’ve built a great product, a launch is how the world can find out about it. Adam and Mark discuss the anatomy of a product launches, including creating a “moment” in your social graph; why you should decouple product releases from your marketing launch; and mechanics like waitlists, feature flags, and press. Plus: how sharing your work with t…

Meeting potential collaborators online is easier when you represent yourself through a personal brand. Brian Lovin is a designer at GitHub, a podcaster at Design Details, and a prolific online maker. He joins Mark and Adam to talk about personal websites; the pros and cons of cold contact over the internet; whether follower counts matter; and how t…

What’s the best way for a solo entrepreneur to market their product? Pirijan is creating Kinopio, a spatial canvas on the web, and he publishes new features as screenshots or short demo videos on Twitter. He talks with Mark and Adam about how personality and building-in-public are a unique advantage of small teams; PC Magazine versus YouTube influe…

The great works of human civilization can last for centuries—but software often decays in just a tiny fraction of that time. How much should this concern us in this increasingly-digital age? And as software creators, what can we do about it? Adam and Mark discuss the durability of papyrus vs CD-Rs vs the cloud; open-source Quake and remix culture; …

Rich text editing is a foundational interaction in productivity software. Slim joins Mark and Adam to explain how rich text is more than just bold and italics for prose, but also includes math equations, diagrams, slideshows, and sheet music. Their discussion includes WYSIWYG versus markup languages for end users; how block-based editors change our…

Designing tools for creators is harder than consumer software, but also potentially more rewarding. David leads design at Webflow, and he joins Adam and Mark to talk about mental models, opinionated versus open-ended tools, and being true to the materials. Plus: why complexity is unfairly villainized in design. Discuss this episode in the Muse comm…

Since the early 2000s, Amit Sharma has worked with commerce giants like Walmart and Apple to build supply chain infrastructure. In 2012, he founded Narvar. If you've bought anything online in the past few years, you've no doubt interacted with Narvar. Brands like Sephora, Patagonia, Gap and Sonos, ship millions of products per year using Narvar's c…

Ink & Switch is a research lab inspired by Bells Labs and Xerox PARC. Peter is lab director, and he joins Adam and Mark to discuss DARPA-hard problems; the Ink & Switch academic-meets-web essay format; and how an independent research lab can fund itself through a spinout flywheel. Plus: Mendel and his peas, Thoreau and his ants, and the Arrakis att…

With Muse for Mac on the horizon, the team convenes to discuss the merits of native apps versus web technologies like Electron. Discussion points include the conflict between brand identity and apps that feel true to the OS; “proudly native” apps like Sketch and Nova; and the lost art of designing using system components. Plus: the business case fo…

Journalism is changing, as newspapers and magazines adapt to being online and internet-native media empires like Vox and Vice upend the status quo. Dan Shipper is part of this as a founder of Every, a writer collective for business writing. Dan chats with Mark and Adam about the paid newsletter boom; the impact of recommendation algorithms on creat…

What do the Bible, TED talks, superhero movies, and Steve Jobs’ product announcements have in common? They use stories to share ideas, culture, and worldview. Adam and Lennart discuss this, and the role storytelling can play in product marketing and design. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes the smell…

In a world dominated by mass-produced software, making your own tools is a way to take back agency in your digital life. Linus joins Mark and Adam to talk about his experiences building a personal software ecosystem; tools that are a reflection of the maker’s values and taste; and packaging/sharing solutions like Docker, CodePen, Replit, and Deno. …

Local-first is a set of principles that enables collaborative software without the loss of data ownership associated with the cloud. Martin is a computer scientist on the frontier of this movement, and he joins Mark and Adam to discuss how creative people put their souls into their work; a vision for a generic AWS syncing service; and why local-fir…

The Muse team worked with Max and his film crew on the pilot episode of a new documentary series. Max joins Adam and Mark to talk about how making films compares to making software; why creative trust is the core of a great team; and why we should hire based on networks, portfolios, and auditions instead of CVs and interviews. Plus: 40 people stuck…

Why are we driven to create, and to express ourselves online? Weiwei is the founder of Sprout, a collaborative creation space. She joins Mark and Adam to talk about how tools influence group communication and our sense of belonging; why we should make our online spaces feel more like bedrooms than stadiums or hotel lobbies; and why children’s tools…

As the world’s economy is remade via software, some founders are finding the one-way ratchet of venture capital too restrictive. Tyler Tringas is working to expand funding options available to entrepreneurs via the Calm Fund. He joins Mark and Adam to talk about a return to classic good business practices; how founders can maximize their optionalit…

Creating software is typically done in text-based environments—but would programming be more accessible with graphical programming tools? Maggie joins Mark and Adam to talk about the relative success of Scratch, Shortcuts, and Zapier; how to make the abstract visible; embodied metaphors; and the false duality of artistic versus logical thinkers. Pl…

Text blocks are a new beta feature for Muse. Mark and Adam use the opportunity to discuss the origins and philosophy of text in computing, including text as a datum in environments like wikis, REPLs, and social media; the writing workflow of collapsing spatially-arranged ideas down to a linear text buffer; and company memo culture. And Mark shares …