"Promote Your Brand, Transform Your Business" Welcome to The PromoMinds Podcast, your business boosting companion. If you are a solopreneur or small business owner who is looking for creative marketing strategies, or wants to learn from other entrepreneurs on how to overcome challenges and build a thriving business, then this podcast is for you. There are many reasons people dive into entrepreneurship; some have exceptional skills, others take the plunge out of necessity. Regardless, a cruci ...
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Jughead's Basement is hosted by Screeching Weasel, Mopes, and Even In Blackouts' co-founder John Jughead Pierson. The podcast has three subcategories: Dissections of punk records. Long-form interviews of punk & alternative musicians, comedians, and underground performers. Plus, lastly, an old fashion radio adventure that tells the twisted tale of two men attached to one body roaming an unknown mansion meeting and interviewing different guests every episode.
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THOUGHT HACK WAS BORN OUT OF THE IDEA THAT WE COULD REVERSE ENGINEER THINKING & METHODOLOGY OF PEOPLE FROM ALL WALKS OF LIFE. SUCCESS BEING SUBJECTIVE WE PUSHED TO SIT DOWN WITH EVERYONE FROM ARTISTS, TO ENTREPRENEURS & PHILANTHROPISTS. WE TALK TO THEM ABOUT NOT ONLY ABOUT THEIR LIVES AND PERSONAL PERSPECTIVES, BUT ALSO WHAT DRIVES THEM AND HOW THEY NAVIGATE IT.
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Episode 204: Episode 204: Dan Vapid of Sludgeworth and The Cheats on Catching Up With Friends
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204: Dan Vapid of Sludgeworth and The Cheats has been my friend since the late 80s. We have been through a lot together and apart. And it was nice to chat with him about Sludgeworth, The Cheats, What's up next, The Postal Service and the status of mail, and the Northwest Suburbs of Chicago. Sludgeworth at Red Scare Jughead's Basement Patreon…
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Ep37 | Branding: How Do People See You? | The PromoMinds Podcast
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Send us a text In this milestone episode celebrating the first anniversary of The PromoMinds Podcast, host Steve Leslie reflects on a year of podcasting and introduces exciting updates, including his upcoming speaking gig at the Canadian Pool & Spa Expo in December. Steve also dives into branding, sharing personal stories and practical strategies o…
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Episode 203: Episode 203: B.A. of Sloppy Seconds on LoFi Interviews with HiFi Guests
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Episode 203: B.A. of Sloppy Seconds talks to us about wearing band shirts, early rock influences including KISS and Queen, road to punk, Sloppy Seconds' strange song writing process, the affect of tv on our punk scene, using sound clips, pros and cons of maturing musically, I wanna and Don't wanna be a homosexual, working with Paul Mahern, band as …
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Ep 036: Helping Solopreneurs Generate More Leads with Almost No Budget | The PromoMinds Podcast
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Send us a text In this solo episode of the PromoMinds podcast, host Steve Leslie shares valuable insights tailored for solopreneurs and small business owners on effectively generating leads with limited budgets. He emphasizes the importance of understanding the sales funnel, particularly the stages of awareness, interest, consideration, and decisio…
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Episode 202: Episode 202: Glen Herman of Impulse Manslaughter on Catching Up With Friends
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Glen Herman was an important part of Screeching Weasels introduction into the world of Chicago punk friendships. And on this podcast we talk about such things as Chicago Music Venues and the band Articles of Faith, Being the Band Nazi, MRR and its reach, Russ Forster and Underdog Records. Wakthrufyre Records, Durty Nellies - Punk in the Suburbs, pl…
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Ep 035: Building Your Brand: What Is YOUR Story? | The PromoMinds Podcast
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Send us a text In this episode of The PromoMinds Podcast, host Steve Leslie discusses the importance of building a personal brand and crafting one's unique story. He shares his journey in the swimming pool industry and how he leveraged his interests, such as running and real estate, to create a distinctive brand identity. Steve mentions influential…
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Episode 201: Episode 201: Blag Dahlia Part II of Dwarves, Introducing Ralph Champagne, and Author on LoFi Interviews with HiFi Guests
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Episode 201: Featuring Blag Dahlia of The Dwarves, Author and Singer of Introducing Ralph Champagne talks to us about Sleep & Gluttony, Introducing Ralph Champagne, Self And External Criticism And Editing, Working with Mad Mark Rude & Blag's First Novel, Holding Music Copyrights, Nina & Highland Falls, Blag's New Upcoming Podcast, Patron Questions …
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Ep 034: Selling In A Recession with the Hybrid Road Warrior Randy Chaffee | The PromoMinds Podcast
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Send us a text Guess who's back, back again, Randy's back! Tell a friend! Randy Chaffee, aka The Hybrid Road Warrior, joins the podcast once again to discuss his approach to economic down turns and recessions over his 4+ decades in the roofing industry (which is closer to 5 as we find out in this episode). Find out how a manufacturer's sales rep tr…
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Episode 200: Episode 200: Mass Giorgini - Producer, Musician, Academic on Catching Up With Friends
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Mass Giorgini is a Producer, Mixing & Mastering Engineer, Musician from bands such as Squirtgun, Screeching Weasel, and Common Rider. Jughead and Mass have been friends since the late 80s. That's a long time. And their catchups are always sprawling, referential, and we believe fun and interesting. Give it a listen.…
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Ep 033: Exploring The Financial Markets and Outlooks From Prior Predictions | PromoMinds Podcast
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Send us a text In 2021, I had an article published as the feature in Pool & Spa Marketing Magazine's "State Of The Industry" edition. I spoke on the underlying economy and what may be happening beneath the chaos. Today, we take a look back at this article, and how it aligns with today's markets. I also speak on the Repo Markets in the Canada and th…
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Episode 199: Episode 199: Shawna Potter of War On Women on LoFi Interviews with HiFi Guests
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Episode 199: Shawna Potter of War on Women talks to Jughead's Basement about Current Activity and Quietly Working, Valuing Art, Anti Harassment Activism and Working on Movies and Theater, Classic Punks Dig Shawna's Band, Fair Verona to Meeting Brooks, Line Up Talk, Relationship with Bridge Nine, Anger is an Emotion, On Being Outspoken and its Impli…
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Ep 032: Interest Rate Changes and What Lays Ahead for Ontario's Housing Crisis | PromoMinds Podcast
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Send us a text Taking a look at the Canadian Housing Crisis and what a lower interest rate means as compared to the US Dollar. Looking at the turmoil that Ontario could see in the coming few years. Steve shares what he's been seeing in real-time with the markets, new listings coming on, as well as the record breaking condo inventory in the GTA. Ste…
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Episode 198: Episode 198: Larry Livermore on Catching Up With Friends
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Larry Livermore is a Novelist, Essayist, Record Producer, Musician and founder of Lookout! Records. He is my friend and we talk about a lot of stuff in this free form episode. If you enjoy thoughtful conversation this will be up your alley. https://www.jugheadsbasementpodcast.com/ https://larrylivermore.com/ https://www.patreon.com/jugheadsbasement…
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Meet Your Contractor | Ep. 017: Mastering Construction Contracts w/ Ralph Lembcke
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Send us a text In this episode, Ralph Lembcke, owner of R. Lembcke & Associates, provides an in-depth look into the intricacies of managing construction projects and navigating contract negotiations. Ralph shares his expertise on planning, risk mitigation, and maintaining financial health in construction projects. The discussion also touches on eff…
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Episode 197: Episode 197: Steve Albini's Life Celebration Reissue of Big Black's Episode
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Steve Albini's Life Celebration Reissue of The Big Black Episode from October 2014. Interviews with Steve Albini, Santiago Durango, Jeff Pezzati, Camilo Gonzalez, Jim DeRogatis, and Russ Forster. July 22nd is the date of Steve Albini's Birthday. I never do rebroadcasts of past episodes but I was informed of the idea for a life celebration of Steve …
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Meet Your Contractor | Ep. 016: Building Your Online Presence as a Contractor w/ Wes Mann & Chris Mackey from Blue Collar Marketing
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Send us a text This episode features Chris and Wes, the founders of Blue Collar Marketing, a digital marketing agency specializing in the blue-collar sector. We dive into their entrepreneurial journey, exploring the challenges they faced in scaling their business, the valuable lessons learned from their first venture, and the importance of finding …
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Episode 196: Episode 196: Eddie Pignataro of The Kobanes, Noodle Brain, and The Mitochondriacs on Catching Up With Friends
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Episode 196: Eddie Pignataro of The Kobanes, Noodle Brain, and The Mitochondriacs on Catching Up With Friends The Kobanes Noodle Brain The Mitochondriacs
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Episode 195: Episode 195: Blag Dahlia of The Dwarves on LoFi Interviews with HiFi Guests
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Hello and Welcome to Jughead’s Basement Episode 195 Sub Category LoFi Interviews with HiFi guests. This week with Blag Dahlia from The Dwarves. In this episode we talk about such things as Dwarves and Screeching Weasel overlap or lack of overlap in the Chicago Suburbs, Discovering the Cramps and the Ramones and all the music before and after, Self …
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Meet Your Contractor | Ep 15: Fixing Post-Pandemic Customer Service w/ Leigh Hinsperger of HPI
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Send us a text Feeling frustrated with customer service? You're not alone. In this episode, Steve Leslie chats with Leigh Hinsperger of Hinspergers Poly Industries Ltd. about the challenges businesses face in the post-pandemic world. Leigh shares his experiences from both sides of the counter, offering valuable tips on how to improve customer exper…
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Meet Your Contractor | Ep. 014: Changing Trends & Environmental Concerns w/ Chris & Marette of Majestic Pools Barrie
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Send us a text Thinking of transforming your backyard into a stunning oasis? This episode focuses on the world of backyard design and construction with Chris Bowman and Marette Sharp, the creative minds behind Majestic Pools of Barrie, Ontario. They'll share their expertise on crafting unique pools and landscapes that perfectly suit your needs and …
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Meet Your Contractor | Ep. 013: Showcase Your Construction Business Like Never Before w Bri Wardle from Elevated Productions
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Send us a text In this episode of Meet Your Contractor, we explore the power of video marketing for contractors and landscapers with Bri Wardle, a passionate videographer and founder of Elevated Productions. Bri shares her journey from film studies to launching her own business, specializing in creating high-quality video content for the constructi…
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Meet Your Contractor | Ep 012: Community, Rosco The Dog, and Swimming Pools | Cory Eagles
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Send us a text In this episode of the PromoMinds Podcast, we sit down with Canada's only recipient of the Pleatco Perfect Pool Guy Award - Cory Eagles of Eagles Pool Service in Riverview, New Brunswick. in 2015, Cory also won Pleatco's Big Heart Award after constructing an indoor pool to help save a young dog's life. Cory shares the journey of what…
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Meet Your Contractor | Ep. 011: Building Trust and Protecting Consumers with Angelo Jr of Pools By Angelo
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Send us a text In this episode, we delve into the world of contracting and consumer protection with Angelo Jr of Pools By Angelo in Windsor, Ontario. A seasoned professional in the pool industry. Angelo shares invaluable insights into how contractors can build trust with homeowners, emphasizing the importance of transparency, communication, and rep…
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Meet Your Contractor | Ep 010: Innovating, Connecting, and Standing Out in Business w Rhett Bradshaw of Vantage LeisureScapes
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Send us a text Join us as we delve into the world of business innovation and connection with Rhett Bradshaw, owner of Vantage LeisureScapes. In this episode, Rhett shares his insights on the importance of fostering connections with younger minds, constantly innovating to stand out in a competitive market, and creating memorable customer experiences…
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Meet Your Contractor | 009: Building Trust & Adapting in Construction w/ John | Action Home Services
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Send us a text In this episode of the PromoMinds podcast interview series, host Steve sits down with John from Action Home Services to delve into the world of construction and landscaping. From humble beginnings to managing a team of 150, John shares his journey and insights into navigating the industry's challenges. Discover how Action Home Servic…
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Meet Your Contractor | Ep 008: Navigating Pool Construction: Insider Tips with Adam Pink of Creative Pools Ltd
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Send us a text In this episode, we uncover the secrets to successful pool construction with Adam Pink of Creative Pools Ltd, a veteran in the industry with over 20 years of experience. Adam shares his wealth of knowledge on effectively managing contractors, streamlining the permit process, and choosing the right materials and equipment for your poo…
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Meet Your Contractor | Ep. 007: A Customer-Centric Approach w/ Mike & Erik of Riverside Pools
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Send us a text In this episode of The PromoMinds Podcast, Mike and Eric from Riverside Pools in the Winnipeg, Manitoba area delve into the intricacies of the pool industry, sharing insights from their years of experience and dedication to customer satisfaction. From their humble beginnings in a big box pool store to founding Riverside Pools, Mike a…
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Meet Your Contractor | Ep. 006: One Bold Move At A Time with Sara-Marie & Alan Blais of Bold Illumination
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Send us a text Serial entrepreneurs, Sara-Marie and Alan Blais of Bold Illumination, have a plethora of accomplishments under their belts. This includes Sara-Marie's recent nomination for the RBC Women's Of Influence awards, Alain's expertise in marketing and business consultation - even becoming the President of Les Brown Global for a few years, a…
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Episode 194: Episode 194: Marc Ruvolo of No Empathy, Fur Coats, Chia Pet, Author and founder of Johann's Face Records on LoFi Interviews with HiFi Guests
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Episode 194: Marc Ruvolo of No Empathy, Chia Pet, Fur Coats, and Johann's Face Records talks to us about his new novel Pieties, Childhood From City To Suburbs To City, First Shows With No Empathy And Ongoing Trouble with CASH (Chicago Area Skinheads), Rise And Fall Of Walkthrufyre Records, Working with Roadkill Records, The Formation of Mark's Reco…
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Meet Your Contractor | Ep. 005: Balancing Business and Family with Larry from Lanson Pools & Spas
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Send us a text In this episode, we sit down with Larry, the founder of Lanson Pools & Spas in the Winnipeg, MB area, to discuss the intersection of entrepreneurship & family life. Larry shares his journey of starting his own service business to prioritize quality time with his family. From nostalgic reflections on generational lifestyle changes, to…
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Meet Your Contractor | Ep. 004: Passion, Purpose, and the Challenges of Entrepreneurship with Johnathan Riehl of Passion Pools & Ponds
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Send us a text Join host Steve Leslie in a candid conversation with Jonathan Riehl, founder of Passion Pools and Ponds, as they delve into the intricacies of entrepreneurship. Jonathan shares insights into how passion and purpose drive every aspect of his business design, the challenges he faces in scaling his company while maintaining excellence, …
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Episode 193: Episode 193: Chris Wrenn of Bridge Nine Records and Sully's Brand on LoFi Interviews with HiFi Guests
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Episode 193: Chris Wrenn of Bridge 9 Records and Sully's Brand talks to us about Hardcore Passion to Business Hat, On The Road Representing His Bands As An Ambassador For Bridge Nine, Is There Talent In Creating A Roster, Sully's Brand And The Boston Red Sox, DYS And A Bands' Journey Through Years And Style plus much much hardcore more! Bridge Nine…
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Meet Your Contractor | Ep 003: Leveraging Digital Grants & Creating Memories with Kadison Hipel
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Send us a text In this episode of "Meet Your Contractor," Kadison Hipel, founder of Hipel Pools shares his expertise on a variety of subjects. From his journey in the sod industry to the intricacies of fiberglass pool installation, Hipel shares insights, pitfalls, and expert advice for homeowners and business owners alike. Tune in for actionable ti…
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Meet Your Contractor | Ep. 002: An Enlightened Guide To Pool Service with Danny Bechtel of PoolGurus.ca
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Send us a text Dive into the world of pool expertise with Danny, a seasoned industry veteran who has navigated the waters of entrepreneurship and innovation. In this episode, Danny shares how he revolutionized his pool business during the pandemic, offering insights on adapting to change and implementing cutting-edge strategies. Learn about his upc…
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Episode 192: Episode 192: Jonathan Anastas of DYS on LoFi Interviews with HiFi Guests
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Episode 192 with Jonathan Anastas of DYS and Slapshot talks to us about: On being a left handed bassist, Metal to Punk to Metal to Crossover to a hodgepodge of influences, Every punk band is a small business, Decadence - Newbury Comics - Slam Dance and MTV, Long time relationship with Dave Smalley, Entrance and exit of Slapshot, Dickie Barret and p…
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Meet Your Contractor | Ep. 001: From Solo Landscaper to Thriving Franchise Owner with Aaron Pritchard of Grounds Guys Newmarket
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Send us a text Ever wondered what it takes to turn a solo landscaping gig into a thriving franchise business? Picture this: from a 'chuck in a truck' to the owner of Grounds Guys of Newmarket, Aaron Pritchard spills the dirt on his 15-year journey in the landscaping realm. So, what does it really take to build a landscaping empire? Key Takeaways: T…
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Ep 031: How To Get Known In Your Space | The PromoMinds Podcast
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Send us a text In this episode of The PromoMinds Podcast, Steve shares a couple simple, yet effective strategies you can use to help build your audience and get known in your space. Key Takeaways: 1. Consider the line, "What's In It For Them?" as showcased in Joe Polish's latest book 2. Think of related businesses your customer also buys from and h…
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Ep 030: How To Create Simple, Consistent Videos | PromoMinds Media Master Class
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Send us a text In this special presentation, Steve shares insights on how to use video to build an authentic brand on social media, without worrying about having the "Hollywood" production. He shares tips, tools, and advice that he's used in his own career to help build an online reputation. You will understand how powerful creating consistent, sim…
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Ep 029: Mastering Emotions & Building A Business with Clarissa Paige
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Send us a text In this episode, Clarissa Paige shares how she launched her hypnotherapy business in Midland, Ontario, and how she crafted her unique approach with hypnosis and becoming a HeartMath practitioner, to help people move past their traumas and struggles. She introduces a unique way of thinking about emotions, and how the body physically r…
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Ep 028: How To Get Publicity on Super Bowl Weekend - The PromoMinds Podcast
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Send us a text The NFL is a $12 Billion industry. Taylor Swift has a net worth of over $1.1 Billion. The WWE reached over $1.3 Billion in 2022. All three will be trending over the next 4 days. How can you take advantage of nearly $15 Billion worth of publicity? In this episode, Steve shares tips on how your content can gain more traction when tied …
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Ep 027: Navigating Ontario's Latest Real Estate Changes with Megan Coxworth of Coxworth & Associates
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Send us a text In today's episode, we're delighted to have Megan Coxworth, a passionate real estate agent representing Coxworth & Associates, an esteemed arm of Sotheby's International Realty Canada. Megan brings a unique perspective, having spent five impactful years helping teenagers and young adults with mental health & addictions, before return…
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Episode 191: Episode 191: John Wright of nomeansno, Hanson Brothers, and Dead Bob, along with author Jason Lamb on LoFi Interviews with HiFi Guests
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Episode 191: John Wright of No Means No, and Author Jason Lamb talk to us about the book NOMEANSNO FROM OBSCURITY TO OBLIVION (an oral history), Jughead and John have a pre-interview discussion about topography and road atlases, how the book came to be, there is an underlying sadness alleviated by moments of joy, how does an oral history work and j…
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Ep 026: The Hybrid Road Warrior, Randy Chaffee, Showcases How To Integrate Social Media with Face-To-Face Sales (B2B)
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Send us a text Randy Chaffee has been around the Roofing Industry for over 4 decades. Like most sales reps, he focused on maximizing face to face meetings with customers from all across the country. But when the pandemic hit, he had to make a change. This is what led to Randy embracing the use of social media, video, and virtual meetings, as a tool…
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Ep 025: How Business Owners Can Navigate Through Ever Changing Legislation w Ethan Luong of Peninsula Canada
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Send us a text Have you ever struggled trying to understand how to stay up to date and compliant with the ever-changing rules and legislation for businesses? Ethan Luong of @PeninsulaCanada joins us today to share how business owners can protect themselves and their businesses in one of the more frustrating, but crucial, categories for entrepreneur…
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Ep 024: Will Gordon on Branding, Men's Health, and Throwing Axes!
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Send us a text On this week's episode, Will Gordon of THro Entertainment and Sports joins the show. We talk all about his work with municipal water treatment facilities, opening up an events business just in time for the pandemic, and how focusing on branding, the customer experience, and putting yourself in uncomfortable situations has helped his …
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Episode 190: Episode 190: Chris Fogal of The Gamits, Discomfort Creature, Dwayen, and Midrake on LoFi Interviews with HiFi Guests
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Episode 190: Chris Fogal of The Gamits, Dwayne, Midrake, Discomfort Creature talks to us about his late start to punk, drums a more natural but more often the guitarist on stage, metal band TAUNTAUN, the effect of pop punk in the mainstream, Black in Bluhm Recording Studio, the pitfalls of announcing your band's break up, working with Joey Cape, Ga…
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Ep 023: YouTube Video Lessons Learned From Mr. Beast
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Send us a text I recently took some time to study some of Mr. Beasts' most popular videos, and took note of all the different ways Mr. Beast grabs attention in his YouTube Videos. #videocontent #videomarketing #businesspodcast #marketingtips FOLLOW ME HERE: @Steve Leslie Hikes on YouTube @Steve.leslie.91 on Instagram Merry Christmas and Happy Holid…
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Episode 189: Episode 189: Mac McCaughan of Superchunk, Portastic and Co Founder of Merge Records on LoFi Interviews with HiFi Guests
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Episode 189: Mac McCaughan of Superchunk, Portastic, Brick and the co-founder of Merge Records talks to us about school in New York forming Bricks and studying lit and history, preserving a scene compared to growing a scene, melody with a nod to dissonance, Merge, Matador, and Touch & Go, creating a label and its job as a filter, the dire situation…
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Ep 022: How To Create Short Form Videos Using A.I. (Opus Clips)
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Send us a text In this episode, Steve walks you through the process of taking a long form YouTube video, and generating a bunch of short form videos for YouTube Shorts, Instagram Reels, and Tiktok. If you're overwhelmed by trying to constantly create a catalogue of short form videos, then this podcast is for you! One piece of advice I heard from Ro…
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Episode 188: Episode 188: Paul (Coyote) Fleischmann of The DeeCRACKS and The Ratcliffs on LoFi Interviews with HiFi Guests
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Episode 188: Paul (Coyote) Fleischmann of The Ratcliffs and DeeCRACKS talks to us about the universe expanding and owning a telescope, growing up in Innsbruck Austria, at university in Russia and speaking multiple languages to varying degrees, influences and similarities, Ratcliffs' history and the struggle to keep a line-up and the joining of the …
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