Podcast Tess Mccabe terbaik (2024)

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Pursuing multiple interests and taking risks with multifaceted business owner Zee Scott 33:45

11M ago33:45

33:45

Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'! In this episode, you’ll hear: How Zee pursues multiple interests without feeling overwhelmed or overworked Where Ze…

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Helpful ways to prompt ChatGPT for a good result 13:54

12M ago13:54

13:54

* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you…

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How to market your small business without relying on social media with Tess McCabe 40:25

12M ago40:25

40:25

Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and…

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12 ways to thrive – not just survive – in small biz at the end of the year 14:42

1y ago14:42

14:42

Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’ You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimi…

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Navigating uncertainty as a small business owner with Kaylene Langford of StartUp Creative 35:07

1y ago35:07

35:07

Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. Kaylene has over a decade of experience coaching, educating an…

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How to own any stage or Zoom room with public speaking coach Jacqui Maloney 48:10

1y ago48:10

48:10

Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on. With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your m…

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Real talk: Behind the scenes of my recent campaign – the good, the bad, the ugly 17:10

1y ago17:10

17:10

~ Register for my Quarterly Content Planning Workshop ~ I believe being honest about small business life serves us all. So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time. Curious? Let’s div…

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How creating strategic content can help you hit your small business goals 13:48

1y ago13:48

13:48

~ Register here for my Quarterly Content Planning Workshop ~ The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you. So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking…

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Get visible in your business with podcast producer Cass Ponton 27:36

1y ago27:36

27:36

Cass Ponton is the founder of podcast production group, Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked …

1
7 simple lead magnet ideas for service businesses 15:49

1+ y ago15:49

15:49

* Register for my Membership Open Day here * Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive …

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How to craft a small biz bio you’re proud to share 14:52

1+ y ago14:52

14:52

As a small business owner, the thought of writing your own bio can feel like a daunting task. What to share, what to hold back, first or third person? Cue analysis paralysis. In this episode, we’ll delve into the art of crafting a small biz bio that truly represents you and your business. You’ll get loads of practical tips you can put in place righ…

1
How systems and structure can support creativity in your small business 38:07

1+ y ago38:07

38:07

Nicole Smith is a virtual COO, business operations specialist, procedures & systems designer and ‘ClickUp Queen’ from The Artisans Business Solutions. In 2019, Nicole moved away from a corporate career as chief of staff to support business owners to develop their unique working style and design a business that aligns with the life they want to be l…

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How to get the most from a co-writing session 13:47

1+ y ago13:47

13:47

* Join the membership waitlist here. * Solo business life can be lonely, so one of my favourite ways to create content is in co-writing sessions. It’s especially great for tackling those bits of copy I’ve been putting off for a while (sound familiar?). In this episode, you’ll find out exactly how to get the most out from a co-writing session or arr…

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Making content creation a priority with Viren Thakrar 34:05

1+ y ago34:05

34:05

Viren Thakrar is the Founder of In The Game. He works with businesses to increase engagement in a hybrid world by getting teams to work better together. He's most interested in supporting teams to come together more frequently in a meaningful way using games. Viren has more than 15 years of experience using applied psychology to improve team cultur…

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How co-writing can supercharge your content writing productivity - and confidence 18:37

1+ y ago18:37

18:37

** Join the membership waitlist here. ** As a small business owner, it’s hard to make your own content a priority. Time constraints, confidence and perfectionism can all get it the way - but there’s an opportunity cost. If you’re not creating and sharing content regularly, you’re not communicating with your audience - to build know, like and trust.…

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Making sense of the world through language with Morgan Cataldo 43:16

1+ y ago43:16

43:16

Morgan Cataldo dedicates her professional life to developing and advocating for participatory practice and peer education as essential levers for creating true, lasting, powershifting systemic change in services for historically excluded communities. In her independent consultancy practice, morgan&co, Morgan advises, coaches and consults with organ…

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Ch-ch-ch-ch changes & introducing Not Just About Copy: The Community 13:44

1+ y ago13:44

13:44

LIMITED OFFER: Become a founding member of Not Just About Copy: The Community here. Quite a personal episode for you this week. An update on changes at Emma McMillan Copy HQ, your exclusive invitation to join me for something very special and some of my latest reading and listening recommendations. You might also enjoy: Ep #70 How to know when it’s…

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Social media for small biz made simple with Jenn Donovan 38:13

1+ y ago38:13

38:13

Jenn Donovan is a marketing thought leader, change-maker, coach and mentor for small businesses, international keynote speaker, best-selling author and podcaster. She is the founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the co-…

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How to know when it’s time to take a content writing break in your business 13:29

1+ y ago13:29

13:29

I don’t know if it’s something about the colder weather in Melbourne, a growing disenchantment with social media or what but I’ve been finding it harder and harder to carve out time to create content for my business. Perhaps you can relate. Today I’m going to unpack whether taking a content writing break is ever a good idea and what to put in place…

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An SEO strategy for your small business just makes sense with Remi Audette 40:52

1+ y ago40:52

40:52

Remi Audette is a former corporate SEO specialist turned SEO agency owner. Her agency Sunday Best Digital, helps SMEs across Australia grow their online visibility through brand-building SEO. In this episode, Remi explains how SEO can help small business owners build their brand. She unpacks ‘topical authority’, the metrics that matter - and, frank…

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Ask me anything 14:40

1+ y ago14:40

14:40

Recently I talked about using FAQ as a secret content weapon. So, today I’m taking my own advice! This is an ask me anything episode prompted by what my audience has been asking me to talk about on the podcast. Listen up because there are some juicy questions ahead… Plus, your chance to win! Leave a podcast review between now and the end of April a…

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Small business minus the burnout with Kristy Robinson 35:48

1+ y ago35:48

35:48

Kristy Robinson is a small business coach & consultant, speaker and podcast host. She’s also a lover of podcasts, personality tests and pounding pavements with her dog, Chia. Through her coaching programs and the Run Your Business Like a Boss podcast, Kristy helps small business owners wade through the messy middle to create a sustainable business …

1
FAQ - Your secret weapon 11:23

1+ y ago11:23

11:23

Do you find yourself answering the same things over and over again for your prospects? If so, there’s a chance you’re not maximising the power of the humble frequently asked question (FAQ). Writing FAQ for your business will lead to a better user experience, but that’s just the beginning. In this episode, you’ll find out why you need FAQ (including…

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Choosing your own adventure with Sarah Harney 46:57

1+ y ago46:57

46:57

Sarah Harney is an entrepreneur, creative business consultant and audio producer. She offers coaching, consulting and publishing services that support small business owners to create and build with curiosity, courage and self-kindness. Sarah is your creative director, your action partner and your biggest cheerleader. She is a self-adventure guide, …

1
Content pillars 101: Everything you need to know 15:08

1+ y ago15:08

15:08

Are you flying by the seat of your pants when it comes to creating content for your business? There is another - better - way. Content pillars are the tool you need in your small biz copy toolkit to make the content writing process infinitely more purposeful and fun. In this episode, I’ll cover what content pillars are, why you need them, how to cr…

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Learn to love LinkedIn with Kate Merryweather 43:35

1+ y ago43:35

43:35

Kate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can transform lives — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads. Her focus is on a 0% hustle strategy. Instead, she teaches clients to share content that turns fans into followers and followe…

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Create an irresistible marketing campaign with Mia Fileman 35:02

1+ y ago35:02

35:02

Besides having earned the nickname "The Campaign Lady", Mia Fileman is an expert global marketing strategist and the founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smar…

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Your new favourite 20-minute tone of voice hack 9:45

1+ y ago9:45

9:45

I often hear this from my community: ‘I’m stuck on my tone of voice.’ As a small business owner, it’s important for you to have a tone of voice that’s clear and consistent. It’s what helps you create a personal connection with your audience and prospects across all your communication channels. In this episode, I’ll share my super simple 20-minute t…

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Content experiences designed for humans with Tait Ischia 38:09

1+ y ago38:09

38:09

Join the Co-writing Content Crew (Doors close Feb 6!) Tait is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organisations with complex needs. He’s worked for gigantic multinationals,…

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Host in the hot seat: Why the Co-writing Content Crew? 26:43

2y ago26:43

26:43

In this episode, producer Sarah puts me back in the hot seat so you can find out why I developed my group program, the Co-writing Content Crew. We explore why it’s so different from other programs out there, what it’s designed to help you with and why I’ll always keep it at an accessible price point. I break down each of the five pillars in my fram…

1
Get the lowdown on ChatGPT 16:46

2y ago16:46

16:46

In this episode you’ll learn all about ChatGPT - what it is, why the hype and find out how it can help - and hinder - your writing. I delve into the pros and cons of this language model, answer the question of whether it will replace human copywriting, and share tips on how to best train the tool to understand your writing style. I’ll also share my…

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Feel good sales pages with Nami Clarke [Summer Series] 53:52

2y ago53:52

53:52

*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.* Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This is the final one of the five - and it’s my cracking chat with Nami Clarke all about feel good sales pages. Listening back to this conversation recently, there ar…

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Writing about ourselves is hard. Here’s how to make it easier [Summer Series] 18:07

2y ago18:07

18:07

*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.* Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s a solo coaching episode with me - all about you. See, I get that writing about yourself is hard. It can feel vulnerable, confronting, or even self-indu…

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On bravery and boundaries with Kate Toon [Summer Series] 41:44

2y ago41:44

41:44

Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s my frank and honest chat with digital entrepreneur Kate Toon. Listening back to this conversation recently, there are a few things that really stand out to me that I want to hone in on: The first is that it’s ok to keep on keep…

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Get to know your host, Emma McMillan [Summer Series] 50:40

2y ago50:40

50:40

*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.* Well, hello there and welcome to the podcast. Over the Australian summer break, I’m bringing you five of your favourite episodes from the past 12 months. This time it’s a little bit of a get to know you with me, your host. Back in June 2022, I invited my friend and collabor…

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Cultivating an explorer’s mindset with career coach Kate Richardson [Summer Series] 40:50

2y ago40:50

40:50

*Jump on the waitlist for the Co-writing Content Crew, next round Feb '23.* Over the Australian summer break, I am bringing you five of your favourite episodes from the past 12 months. The first of these is my interview with career coach Kate Richardson, which was an extremely popular podcast episode last year. Enjoy! Kate is a corporate runaway an…

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Why it’s really not just about copy 12:38

2y ago12:38

12:38

Today I’m reflecting on the overarching theme of the podcast this year - that it’s not just about copy. Solid copywriting skills are foundational, but there are four other pillars or principles that underpin effective written communication. Find out what they are and how you can use them to your advantage. Enjoy and happy writing! You might also en…

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The messy business of being a human with Dr Jacqueline Baulch 28:04

2y ago28:04

28:04

** The next round of the Co-writing Content Crew will be kicking off on Feb 10 for 8 weeks ** Today’s guest on the Not Just About Copy podcast is Dr Jacqueline Baulch. Dr Jacqueline is a clinical psychologist and the director of Inner Melbourne Clinical Psychology. She is passionate about shifting the "hush-hush" atmosphere surrounding mental illne…

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What’s better - slick or authentic copy? 10:00

2y ago10:00

10:00

Today I’m asking the question, what’s better - slick or authentic copy? And can you have both? You’ll hear about the pros and cons of each and explore what might work best for your business - whether you’re a company of one or part of a large team. Enjoy and happy writing! You might also enjoy: Episode 38 - Copy assets checklist for your small biz …

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Find your voice and tell your story - at any age - with Sandy Lowres 43:32

2y ago43:32

43:32

Today’s guest on the Not Just About Copy podcast is Sandy Lowres. Sandy is a pro-ageing advocate and the founder & Creative Director of the award-winning platform Wb40 - Women Beyond Forty, sharing the hard-won wisdom of women 40, 50, 60 and beyond. Sandy is the host of The Good Girl Confessional Podcast and the co-host of Alex The Seal Podcast. In…

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Ask this one question to transform your copy 6:19

2y ago6:19

6:19

Today I’m sharing one of the most powerful questions you can ask when researching and writing copy. Prospects need to understand what problem your product or service solves, how it addresses their challenges, and supports their hopes or goals. Because if they don’t, they won’t take that action. Once you know the question, it will transform the way …

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The intimacy of storytelling with podcaster Sophie Walker 36:21

2y ago36:21

36:21

Today’s guest on the Not Just About Copy podcast is Sophie Walker. Sophie Walker is the founder and host of Australian Birth Stories, the podcast with over 10 million downloads that’s endorsed by the Australian College of Midwives. Sophie has a Masters in Public Health and a passion for encouraging women to actively prepare for birth and postpartum…

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8 tips for writing faster 11:53

2y ago11:53

11:53

Today I’m answering a listener's question. If you’ve got a copy or small business question on your mind, you can submit it via Instagram @emmamcmillancopy or my website contact form. In this episode, you’ll hear 8 tips that I hope will help you write faster and with more flow so writing doesn’t have to rule your day. Enjoy and happy writing! You mi…

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Kindness online & off: Speaking friendly digital with Marie Nadal Sharma 41:56

2y ago41:56

41:56

Today’s guest on the Not Just About Copy podcast is Marie Nadal Sharma. Marie is the founder and dedicated change-maker at Them You & Me, a digital marketing agency speaking friendly digital. She is passionate about using technology for good, emphasising the 'what' before the 'how’ when enabling business owners with the digital skills and confidenc…

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Pasta, pilates and pinot - a brand chat with Darby Lyndon 42:40

2y ago42:40

42:40

~ If you’re listening to this the day it comes out, doors are closing tonight October 10 for my 8-week online group copy coaching program, the Co-writing Content Crew. We’re kicking off this Friday, October 14. Will I see you there? Join here. ~ Today’s guest on the Not Just About Copy podcast is Darby Lyndon. Darby is a brand strategist and conten…

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What does good copy cost? 19:53

2y ago19:53

19:53

Ooh, it’s a juicy topic today. When it comes to the cost of copy for your business, there are many factors at play. In today’s episode you’ll find out how most copywriters charge, why - and for what. Whether you choose to outsource, or use that money to invest in your own skills, you’ll have a better understanding of the bigger picture. I’ll share …

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Is your mindset getting in the way? 12:47

2y ago12:47

12:47

* While you're here, register now for my Free Masterclass - Get copy confident * Since transitioning from copywriting into the copy coaching space back in 2020, I’ve noticed something that keeps cropping up. Mindset. Often the reason my clients don’t write - or share - content is because they talk themselves out of it. A lack of confidence can real…

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Getting curious about digital accessibility with Chrissy Chiodo 40:44

2y ago40:44

40:44

Today’s guest on the Not Just About Copy podcast is Christina Chiodo. Chrissy is a website strategist and copywriter with a particular interest in digital accessibility. She believes that proper 'human first' website design and copywriting means thinking through the access needs of your users as a core part of each project, not as an afterthought. …

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My favourite copywriting tools, apps and tech 16:13

2y ago16:13

16:13

Over the years, I’ve discovered, trialled, fallen in love with and ditched many tools, apps or pieces of technology. But I think I can safely say I’ve landed on my 15 favourites. In this episode, you’ll hear about all the tools, apps or programs I use that make copywriting easier to either write, edit, organise, share or repurpose. You might also e…

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Control is not a dirty word with Ilana Kosakiewicz 41:46

2y ago41:46

41:46

Today’s guest on the Not Just About Copy podcast is Ilana Kosakiewicz. Ilana first joined me on the podcast for Episode 28 - Get to know your host - where she interviewed me. Today, I’m turning the tables and interviewing my friend, peer and client, Ilana. Ilana is a leading Australian kinesiologist, women’s wellbeing mentor, and yoga and meditatio…

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