Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
Podcast Layak Disimak
DISPONSORI
Talking all things Brand Marketing and Performance Marketing / Growth Marketing; concepts, strategies, channel value, struggles, successes, tools, myths & scams. Most importantly, addressing your questions. Submit digital marketing questions here: https://westwardmarketinglab.com/brand-evolution-show
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6 - Geos Dems Psychos - Targeting Basics - Brand Evolution Show
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34:32This episode covers the basics of campaign targeting. Geographic targeting (aka 'geotargeting' or 'geofencing'), the 'where' of targeting, defines the geographic location(s) where your ads will run which aligns with where your audience is physically located. The goal is to run ads only in locations that make sense for your business. Demographic tar…
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5 - Digital Marketing Semantics - Brand Evolution Show
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30:31This episode focuses on digital marketing terminology in an attempt to clarify what marketers mean when they describe specific disciplines or tactics. I don't expect this episode to have a long shelf life as marketing terms shift quickly. If that's the case, expect an update, or several. If you have questions for future shows, visit our website (we…
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4 - Neural Branding - Part 2 - Brand Evolution Show
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25:33The human brain is wired to connect emotionally. When you promote your Brand from this standpoint, you actually align your Brand marketing with the way all humans connect at the deepest level. The neocortex of the human brain is where our logic and reasoning reside. Most companies appeal to the neocortex to prove they are better than their competit…
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3 - Neural Branding - Part 1 - Brand Evolution Show
16:44
16:44
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16:44The human brain is wired to connect emotionally. When you promote your Brand from this standpoint, you actually align your Brand marketing with the way all humans connect at the deepest level. The neocortex of the human brain is where our logic and reasoning reside. Most companies appeal to the neocortex to prove they are better than their competit…
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2 - Elemental Brandification - Brand Evolution Show
22:25
22:25
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22:25When defining or redefining your Brand it must be; • Authentic (include key people when creating this) • Emotional / Impactful / Influential • Integrated across all customer touchpoints • Considerate of your customers' journeys • Include key stakeholders in the formation process from the beginning • And more... If you have questions for future show…
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1 - Introduction to Brand - Brand Evolution Show
56:27
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56:27This is the pilot episode of the Brand Evolution Show, an introduction to Brand. If you have questions for future shows, visit our website (westwardmarketinglab.com), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).
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