To coincide with Claritas' annual U.S. Hispanic Market Report, we sat down with Ron Cohen, SVP of Practice Leadership at Claritas, and one of the masterminds behind this nearly 40-page treasure trove of data surrounding one of the fastest-growing population segments in the U.S. Listen to this short and sweet, 15-minute episode of The Marketing Insi…

One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keep…

Digital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren't numbers you want to leave on the table for your competitors to enjoy, so if you're looking for new media channels to add to your marketing mix, or looking for ways to justify an incr…

Despite some kids already back in school, we're still in the middle of the summer, which means it's the height of the travel season. Even after summer ends, people will be booking or preparing for their holiday travel to take them away from their homes in just another couple of months. In fact, last year, AAA predicted there to be 115 million U.S. …

The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers. On this episode of The Marketing Insider | A Claritas Podcast, the EVP…

AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual. On this ep…

Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media. Listen to the 25…

This month on the podcast, we're joined by two repeat guests - Al Gadbut, CTO at Claritas, and Ben Isaacson, Principal at In-House Privacy, an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what…

This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of kn…

We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy. Listen to the episode to hear O…

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you m…

This month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc. to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to con…

Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to join us. He answers some of the biggest questions marketers have about making sure brand messa…

One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in 2023, but that actually happened in 2021. What used to be an industry dominated by startup and …

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Together, they share the details on the new consumer privacy legislations that go into effect this yea…

As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions? In our final episode of our 2022 season, podcast favo…

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for markete…

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers, like the brand we talk about in this month's episode of The Marketing Insider | A Claritas Podcast, are taking full advantage of this and look for partn…

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both e…

The metaverse. If you haven’t heard of it yet, don’t worry. It’s a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on The Marketing Insider, we’re joined by Claritas VP of Marketing, Cort Irish, who gives us the basics of what the metaverse is. He also explains why C…

Show NotesThe “Upfronts” may have just passed for this Fall’s lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in the U.S. is projected to reach nearly $77 billion this year. Securing ad space is important, but it’s equally important to make sure you’re reaching the…

Show NotesSpring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we hear from VP of Sales at Claritas, Robbin Allen, who shares the data behind the hardship this industry has faced since the beginning of the pandemic an…

Having just celebrated International Women’s Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Research and Promotions Specialist – a role that was created specifically for her – at the Midwest based broadband and cable company. She’s helped countl…

February marks the annual celebration of Black History Month, but it’s also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP of Practice Leadership at Claritas, is back to share how the market has changed over the past two years and even provides actionable advice for market…

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an upda…