A show about purposeful growth for the marketing community. Connecting with marketing leaders to explore how they’ve found success in delivering growth for businesses, teams and careers. Hosted by Michael Fasciano, an integrated marketing, brand and global content leader. Tune in for learnings, insights, inspiration and community
…
continue reading
1
Building Connected Brands & Teams with Alyse Schwartz of Digitas
30:11
30:11
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
30:11
In this episode we’re joined by Alyse Schwartz, Executive Vice President and Head of Account Management for Digitas, a full-service digital agency for connected brands. Alyse has worked with some of the most recognizable accounts in the world, including Coca-Cola, Delta Air Lines, L'Oreal, Verizon Wireless, BlackRock and FIS. Alyse is also a certif…
…
continue reading
1
Quality Content Matters Even More Today with Chris Gillespie of Fenwick Media
42:30
42:30
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
42:30
Chris Gillespie is founder and CEO of Fenwick Media, a studio for uncommonly clear writing and design – backed by research. Chris began his career in sales and marketing at B2B and technology companies, such as AT&T and Marketo. He’s a unique mix of business strategist, creative writer and entrepreneur. We sat down to discuss trends in marketing an…
…
continue reading
1
Strategic Messaging with Jeffrey Pease of Message Mechanics
41:48
41:48
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
41:48
Is a long, boring brand message stunting your growth? Jeffrey Pease is an expert in cutting your brand messaging down to grow your business up. He founded Message Mechanics to help businesses simplify their positioning to drive growth. His marketing career kicked off in top firms like Business Objects acquired by SAP and Oracle, where he created th…
…
continue reading
1
Next Generation Audiences with Zach Rozga of Thece
25:24
25:24
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
25:24
Zach Rozga shared his entrepreneurial growth journey as founder and CEO of Thece, a streaming platform for the Gen Z gaming community. Zach is a serial entrepreneur and marketing veteran who observed during COVID that media behaviors were changing and accelerating. His conclusion: Gen Z and gaming was maturing as a massive opportunity for relations…
…
continue reading
1
Intelligent Tools for Content Marketers with Matt Cross of Knotch
23:44
23:44
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
23:44
Matt Cross leads Growth Marketing, Social and Community at Knotch, a content marketing intelligence platform and consultancy. If you’re a member of Knotch’s content marketing community, Pro’s and Content, you’ve likely seen Matt in action. Matt has also worked in roles at tech startups, and even as a trained chef. We sat down to discuss how testing…
…
continue reading
1
Brand Strategy and Creative Breakthroughs with Zach Foster of Foster Brands
44:24
44:24
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
44:24
Zach Foster recently joined the pod to discuss trends in brand strategy, building flexible A-teams of marketers, modern approaches to research and more. Zach is founder of Foster Brand Strategy, a strategic collective helping brands and agencies use agile research and insights to shape brand strategy that sticks. Zach has led strategy teams at top …
…
continue reading
1
Strategy as a Catalyst for Content Growth with David Brown of Knotch
36:39
36:39
Putar nanti
Putar nanti
Daftar
Suka
Menyukai
36:39
For this episode we’re joined by an incredible marketing and content strategy leader who I’ve admired through my career. David Brown is SVP and Head of Strategy at Knotch, a content intelligence platform, consultancy, and community. David’s leadership track record is impressive – having played executive leadership roles at Ogilvy, Meredith Corporat…
…
continue reading