Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.
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Welcome to Bodywork Therapists, designed as a forum to disseminate knowledge, experience and skills gained and developed from successful bodyworkers.
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Aloha! Welcome to Massage, Bodywork and You! Our goal is to provide insight into the massage profession by making it accessible for everyone, passing along information about what we do and who we are, dispelling the myths and misconceptions, and hopefully having fun doing it along the way! If you have any questions or comments, feel free to e-mail us at kahaleolamassage@gmail.com or visit our website at www.kahaleolamassage.com
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In this podcast we will discuss the hidden treasure of bodywork during pregnancy. The benefits go so much deeper than relaxation only! I found the most renown experts in the field of bodywork and pregnancy, and asked them about their experiences. Why do they think it is time to give bodywork a well deserved place in prenatal care, child birth preparation and postnatal care? I am Loes Madern, and I work as a Thai massage practitioner with pregnant women. I am mesmerized by the intricacies of ...
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This podcast is a series of recorded trainings on the unique way we think about massage and bodywork at Oak Haven Massage. We approach the work from a unique vantage point developed over 33 years of treating clients. This material covers the way we approach communicating with clients, how we determine the style of bodywork we will use, and how we actually implement the advanced massage procedures.
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My mission here at Successful Bodyworker is to provide you the therapist with the resources so you can stay in the game for the long haul. From CE courses like the MT Injury Roadmap and the MT Hybrid Athlete Program to our active community of therapists that all want to see you succeed, we are single-handedly crushing the burnout rate, one therapist at a time. Don't wait for an injury or limiting self beliefs to take the wheel, level up your strength, self-care and longevity today!
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EP 184: LISTENER QUESTIONS -- Should I give my clients homework after their sessions?
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In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us. Tune in to find out why that’s not always a good idea. This week on the Do It With Intention Podcast: Learn why as bodyworkers it’s not our job to suggest extra work for our clients. Find out some sa…
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EP 183: LISTENER QUESTIONS -- How do I tell my clients they'll need more than one session?
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"How do I tell my clients they'll probably need to come in for more than one appointment?" In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists. Listen in as we delve into how to explain to your clients why multiple sessions may get them the results th…
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EP 182: LISTENER QUESTIONS -- Why aren't my clients rebooking?
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In this week’s episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point. Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session. This week on the Do It With Intention Podcast: Find out some easy ways to open yourself — and your business…
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EP 181: How to stop feeling gross about marketing (and maybe even get excited about it)
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In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good …
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EP 180: How to get motivated to work on your massage or bodywork business
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This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification …
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EP 179: The 2 biggest mistakes bodyworkers make with their websites (and what to do instead)
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This week’s episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mir…
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EP 178: Three things you can do today for a website that works
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In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you’re not 100% happy with your website, it can be…
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EP 177: What to say when people give you (bad) business advice
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This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad …
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EP 176: STUDENT SUCCESS STORIES - Gaining traction in your bodywork business with Heather Longoria
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In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals. Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural…
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EP 175: How to find support that's right for you
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This week’s episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business. Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach. “If you make the decision that you want to get support for your bodywork business, the…
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EP 174: So you got certified... Now what?
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In today’s episode I do a deep dive into certification — why to pursue it and how it will (or won’t) affect your massage or bodywork business. Tune in to learn the pros and cons of certification and whether it is for you. This week on the Do It With Intention Podcast: Find out how getting certified in a modality can build confidence, which often le…
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EP 173: Why bootstrapping your massage or bodywork business isn't a smart idea
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You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help. In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business. This …
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EP 172: Making a commitment to your massage or bodywork practice
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In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice? Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024. This week on the Do It With Intention Podcast: Learn h…
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EP 171: How building your practice is like a bodywork session
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In this week’s podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path. This week on the Do It With Intention Podcast: Learn how to use integrity to enhance your bodywork sessions AND your business. Find out how to identify “imposter syndrome,” and how…
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EP 170: Defining success in your bodywork business
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It’s time to reflect on your massage or bodywork business — where it’s going, where you want it to be, and how you’re going to get it from here to there. Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you. “Once you’ve thought about this question and you have the c…
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EP 169: What to do when things are slow in your massage or bodywork business
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This time of year is often a challenge for bodyworkers, but it doesn’t have to be. As we approach the holiday season, in this week’s episode I explore a few ways to respond when times are rough — in your massage and bodywork business, and in the world in general. “I wanted to give you a couple of things you can do — and a couple of things you shoul…
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EP 168: What to say when you follow up with people
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In this bonus episode of my series on Networking with Authenticity, I talk about what happens after you make a strong connection. Tune in to find out how to approach following up with other massage and bodywork practitioners. This week on the Do It With Intention Podcast: Learn why massage and bodywork business connections sometimes fail to materia…
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EP 167: Don't try to get new clients at networking events. Do this instead.
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In Part 3 of our series on Networking with Authenticity, let’s talk about what to say to make effective business connections for your massage or bodywork business. Believe you me — I’ve had some awkward situations in my early days of networking. But I learned from them, and so can you. Tune in to hear 3 ideas about effective networking that you can…
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EP 166: Networking with authenticity for your massage or bodywork practice
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In this episode we start an exciting new series about making business connections, aka networking, using genuine personal communication. Tune in to find out why businesses are trending away from digital platforms and toward IRL interactions. “How do you start networking if you’ve never really done it before? Here are 3 things that you can start doi…
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EP 165: The one question that can shift the energy of your practice
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In this end of summer episode, I delve into what type of client YOU are. Are you the kind of client you’d like to see walk through your door? Tune in to learn concrete ways to improve your massage or bodywork business — starting by looking in the mirror. This week on the Do It With Intention Podcast: Find out important questions to ask yourself tha…
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EP 164: Reflecting your values in your bodywork business with Candace Pantoga
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In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga, who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy. Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to ma…
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EP 163: How to say thank you when you get a referral
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In this episode I share with you the best way to get new, quality clients for your massage and bodywork business. Give it a listen to find out 3 ways to thank a person who referred clients to you. And a couple of things you’ll want to avoid. “There’s no higher act of respect for you and your work than a referral. The client believes in you and your…
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EP 162: Using AI to market your business (or not...)
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In this episode I pit real intelligence against the artificial kind so much in the news these days. Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend. This week on the Do It With Intention Podcast: Learn how AI generated…
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EP 161: The downside to high tech in your bodywork business
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In this state of the art episode I delve into the hot topic of the latest and greatest technology — AI, platforms, digitization — and whether they can help your business. Listen in as I get up on my soapbox and declare that high tech is not necessarily the answer to the question: Do I need to use the most recent scientific knowledge to improve my m…
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EP 160: Do you need an elevator pitch? (and other quandaries)
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In this Welcome to Summer episode, I delve into The Elevator Pitch. What is it? Where did it come from? How do you create one? Is it even necessary? Choose your floor number and tune in for some up and down commentary on a common business tactic. This week on the Do It With Intention Podcast: Find out why The Elevator Pitch isn’t vital for massage …
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EP 159: SELLING WITH INTEGRITY -- Re-framing the sales conversation
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In the final installment of the Selling With Integrity series, I share more mythbusters around the sales conversation and fresh ways to re-think this often icky topic. Join me as I talk about how inviting a person to work with you is a savvy approach, detachment from the outcome is crucial, and why it’s so important to be prepared when a client acc…
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EP 158: SELLING WITH INTEGRITY -- Truly connect.
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Continuing our Selling With Integrity series, today I share with you the most important and basic piece of the sales conversation — or any conversation for that matter. I’ll reveal some common misconceptions about selling and how you can make your sales conversations less stressful. This week on the Do It With Intention Podcast: Hear some things I’…
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EP 157: SELLING WITH INTEGRITY -- Listening with intention
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We continue this week with our Selling With Integrity series. Although we didn’t sign up as salespeople when we chose to be massage and bodywork practitioners, we still need to be able to have a solid, intentional conversation around sales. In today’s episode, I’ll share with you some mistakes I’ve made in the sales side of my business so you won’t…
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EP 156: SELLING WITH INTEGRITY -- The downside to upselling
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In this week’s installment of the Do It With Intention podcast, I begin a new series called Selling With Integrity. While most massage and bodywork therapists did not get into the business to generate sales, it’s still a crucial part of every practice. And it doesn’t have to feel gross. Listen in as I talk about some common myths around selling — m…
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EP 155: HEALTHY BUSINESS BOUNDARIES -- Your Wait List
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In this week’s episode we finish our series on healthy boundaries on the business side of your massage or bodywork practice. Even if you think your boundaries are strong, listen in because there’s always room for improvement — so you can honor your clients and yourself. You’ll learn what a Wait List is, when you’ll need one, and why it’s important …
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EP 154: HEALTHY BUSINESS BOUNDARIES -- Being available for clients
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Just as we need healthy boundaries on the therapeutic side of our practice — things like keeping our professional lives separate from our private lives — we also need solid boundaries in our business. In this week’s episode of the Do It With Intention podcast, I dive into honoring healthy business boundaries, specifically around your appointment sc…
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EP 153: HEALTHY BUSINESS BOUNDARIES -- Saying no
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In this week’s episode I share how creating and honoring boundaries teaches your massage and bodywork clients how to treat you with respect and integrity. There are several situations where clients can try to push boundaries, and you need a good way to say, “No.” Today, we’ll look at clients trying to get an appointment outside of your scheduled ti…
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EP 152: HEALTHY BUSINESS BOUNDARIES -- Starting and ending on time
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In this week’s episode, I answer a common question from listeners about massage and bodywork business boundaries — and how they can help create a safe container for your clients. And I share some surprising misconceptions about time management. If you’ve ever struggled with managing your time in your practice, this episode is for you! This week on …
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EP 151: BEST OF SERIES -- Making the pivot to open your own practice with Kori Frieling
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It takes a lot of courage to make the leap to start your own massage or bodywork practice when you’ve been working for other people for your entire career. But having a mentor and colleagues to help you throughout the process could be just what you need to start! I’m thrilled to have one of my students from The Bodywork Project, Kori Frieling, on t…
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EP 150: BEST OF SERIES -- Finding time to build your practice with Liz Allen
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Today on the Do It With Intention podcast, Liz Allen joins us for an insightful conversation about her journey to find direction and support for her evolving practice -- all while the outside world was changing with the pandemic, and her family was growing. Liz shares how she was able to translate her passion for her work into a more intentional bu…
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EP 149: BEST OF SERIES -- Creating new offers to serve your clients with Julie Taylor
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Over the past year it has been so inspiring to watch my Bodywork Project students pivot their businesses during the pandemic to continue being of service to their clients. I am thrilled to have Julie Taylor, an experienced nurse practitioner, herbalist and reflexologist, join me on today’s episode as she shares her experiences in doing what she has…
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EP 148: When you mess up in your business
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Have you ever made a big mistake in your massage or bodywork business that you thought you just couldn’t get past? I know I have, and it can be such a spiral of negativity! But it doesn’t need to be. On today’s podcast, we’ll talk about how to have integrity around mistakes and turn them into positives. This week on the Do It With Intention Podcast…
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EP 147: Making a plan for your bodywork business (when you're not sure what the future holds)
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In this first episode of the new year, I talk about simple steps you can take — today — to start planning for your massage or bodywork practice. Learn how reflecting back on your business in 2022 can help to make 2023 your best year ever, and find out what steps you can take every week to move into the direction of your dreams. This week on the Do …
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EP 146: BE INTENTIONAL -- Take Business Stillpoints
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In this week’s episode, Mindy reveals how getting out of your typical routine can lead to clarity and more energized business. Listen in to find out why time away from the office can be beneficial for both you AND your massage or bodywork practice -- and how business stillpoints can lead to new clients. This week on the Do It With Intention Podcast…
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EP 145: BE INTENTIONAL -- Your Networking
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In this installment of the Do It With Intention podcast, Mindy shares tips on how to be authentic and honest in your networking, leading to more success in your massage and bodywork business. Find out why networking works best as a 2-way street — back and forth, give and receive. And learn which types of questions to ask — and what NOT to do — when…
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EP 144: BE INTENTIONAL -- Your Treatment Space
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In this week’s episode, I describe 3 simple things you can do to take your workspace to the next level. Learn why baby steps are essential to creating the ideal working environment, and how you can begin improving your massage or bodywork treatment room TODAY. This week on the Do It With Intention Podcast: Find out the best ways to make your worksp…
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EP 143: BE INTENTIONAL -- Your Offerings
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On today’s episode, I share the three biggest mistakes bodyworkers make with their offerings, and what you can do instead to stand out from the crowd. Listen in and find out why pared down offerings are a good idea, and why upselling isn’t always the best strategy. This week on the Do It With Intention Podcast: Why it’s important to narrow your foc…
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EP 142: BE INTENTIONAL -- Your Pricing
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By far the most common issues massage and bodywork practitioners struggle with are setting and raising your rates. If you use intention and integrity you can still be of service to your clients while charging a rate that reflects the value of the services you provide. You CAN charge premium prices for the premium services you offer. Listen in to fi…
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EP 141: BE INTENTIONAL -- Your Business Model
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Do you even know what a business model is? I sure didn’t when I was starting out with my CranioSacral Therapy practice all those years ago! But implementing a smart business model will help you see fewer clients while still reaching your income goals. What business model should you use, and how can you use it to create your ideal, intentional pract…
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EP 140: BE INTENTIONAL -- Your Online Presence
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You need a simple, clear website — even if it’s just one page — to attract your ideal clients. But how do you create a cohesive, professional online presence? It’s not as hard as it seems, and you don’t have to spend a ton of money to make it happen. This week on the Do It With Intention Podcast: Why you need a great website How to clean up your so…
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EP 139: BE INTENTIONAL -- Your Branding
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In our new series — BE INTENTIONAL — we talk through how to go from the idea of being intentional in your business to the practical steps you can take to make your practice soar. Today, we’ll start with being intentional in your BRANDING. Do you need to invest thousands of dollars on names, logos, websites, and design to make your practice stand ou…
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EP 138: STUDENT SUCCESS STORIES -- Creating a practice that aligns with your values with Jessica McGrew
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Like so many of my students, today’s guest was ready to all in on her own practice when she joined The Bodywork Project, but she wanted to do it on her own terms. Today’s Student Success Story is an avid listener of the Do It With Intention podcast and Bodywork Project student who used her skills and talents to create a practice that aligns with he…
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EP 137: Check yourself before you wreck yourself -- Mindset and your bodywork business
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Recently inside The Bodywork Project, I’ve seen some patterns emerge around the mindset of my students around their practices. For me, usually talking about ‘mindset’ can make me cringe since it shifts so much blame onto ourselves, even though sometimes life just happens. As a bodyworker, it is your job to show up each day for your practice in ever…
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EP 136: Can you really recession-proof your massage or bodywork business?
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So many people in the business community are talking about ways to beat inflation and ‘recession-proof your business,’ but is that even possible? On today’s episode of the Do It With Intention Podcast, I share with you what I’ve done in my own bodywork business over the past 19 years that has helped me through hard times. There may be no quick-fix …
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EP 135: Should you list your prices on your website?
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As I’ve been exploring different bodywork practices on my cross-continent road trip, I’ve been noticing how people do bodywork and, just as importantly, how they run their businesses. Sharing your pricing on your website is such a key part of creating a safe container to be a Pro and CEO of your business. On today’s episode of the Do It With Intent…
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