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Marketing Against The Grain

Hubspot Podcast Network

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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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History Against the Grain

Josh Weiner & Chris Padgett

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Hosted by two historians, History Against the Grain is about developing an approach to history that challenges the dominant narratives, tears down the tired myths, and upends traditional assumptions. Historyagainstthegrain@gmail.com
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Acclaimed program of ideas, in-depth analysis, and commentary on a variety of matters — political, economic, social, and cultural — important to progressive and radical thinking and activism. Against the Grain is co-produced and co-hosted by Sasha Lilley and C. S. Soong.
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Against the Grain is your key to the latest news about libraries, publishers, book jobbers, and subscription agents. Our goal is to link publishers, vendors, and librarians by reporting on the issues, literature, and people that impact the world of books and journals.
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"Against the Grain" isn't just another podcast – it's a gateway to a realm of diverse perspectives, unconventional wisdom, and deep exploration. From global events to the enigma of crop circles, from ancient megalithic monuments to the mysteries of the paranormal, we invite you to embark on a journey where curiosity knows no bounds. With a philosophical lens, we navigate through these subjects, shedding light on their nuances and offering a deeper understanding of the world around us. Join u ...
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If theres anyone that will stand up for the H, its gonna be me. Telling it like it really is, David Sanchez goes Hard on Hot topics in Houston and the Hottest topics in sports. Get ready to turn up, and get BIG MAD! This pod aint' for the Weary!!!
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Welcome to the “Against the Grain Parenting” podcast, where Dr. Michele White discusses parenting from a Christian perspective. She hopes you will respond to the topics via her social media just search Dr. Michele White (that’s Michele with one “L”). Feel free to send her questions as well. Guests will also be a part of the podcast. They will speak on chapters of Dr. White's book, "Against the Grain: Raising Christ-focused Children from A to Z" and other parenting topics. We look forward to ...
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Cutting Against The Grain

Laura Spath and Judy Cho

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Cutting Against the Grain is a podcast from Judy Cho (Nutrition with Judy) and Laura Spath. Both Judy and Laura understand the struggle when it comes to balancing ideal eating and real-life. In this podcast, these two friends share real talk about the world around them, especially topics around meat-based nutrition, diet, wellness, mental health, and community. Weekly, they explore hot topics in the nutrition and wellness space while sharing their own, real experiences so that you feel empow ...
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Audio from the new Charleston Conference Leadership Interview Series. Meg White, Senior Consultant, Delta Think, and a Director of the Charleston Conference, interviews Roy Kaufman, Managing Director of Business Development and Government Relations, Copyright Clearance Center. In the interview, Roy talks about his professional history as an attorne…
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Critiques of conspiracy thinking abound—but what if our world needs a conspiracy, of people willing to confront institutional corruption? Joseph Dumit explains why large corporations knowingly engage in antihuman activities; he also draws from Adrian Piper’s insights into bullying institutions, the impact of bystanding, and the importance of blowin…
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Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing con…
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In Part 2 of this captivating discussion, Against the Grain host Gary King and special guest Veronica Goodchild explore the profound mysteries of the imaginal realm, diving deep into its connections to UFOs, mystical experiences, and the powerful symbolism of crop circles. With personal stories that reveal the emotional resonance of these phenomena…
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Like rock climbers scaling a big wall, Josh and Chris take on the towering crag of higher education. Josh finds perspective on this adventure in tackling a monumental read, Peter Heather’s Christendom, a story of how paradise was lost in the orthodoxies and power drive of the hulking monolith known as the Roman Catholic Church. Wary of such heights…
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For over half a century, Big Oil and the plastics industry, through their trade associations and front groups, have sold the public the false idea that plastics are recyclable. Recycling became the mantra of good ecological stewardship, promoted by the likes of city governments, school children, and environmental groups. Davis Allen lays out the ma…
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This episode is sponsored by Digital Science, a global leader in AI-driven technology, providing advanced software and data solutions that empower researchers, universities, and organizations across the research ecosystem. Born out of the research community itself, Digital Science was founded by researchers who sought to solve the challenges they w…
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Ep. 274 Can AI really scale your content creation while keeping your brand consistent? Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Ele…
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What can sex workers add to discussions around transformative justice, prison abolition, and labor organizing? Heather Berg has spoken with sex worker radicals whose perspectives on left theory and practice are informed by encounters with ever-present threats to their lives and livelihoods. (Encore presentation.) Heather Berg, “‘If You’re Going to …
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For decades after World War Two, the defense industry polluted the desert near Tucson’s Southside and poisoned the aquifer from which the largely Mexican American neighborhood got its drinking water. Sunaura Taylor, who was born there, reflects on lessons from the residents’ struggle — and asks what a genuine remedy might look like. She discusses a…
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Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features on our professional and personal lives. Learn more about the potential of Claude’s computer use API, the innovative abilities of Claude Sonnet 3.5, and …
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What are discarded materials from extractive activities like mining doing to life on the planet? According to Gabrielle Hecht, what’s happening in South Africa to and around mountainous piles of mining residues crystallizes a number of thorny environmental and sociopolitical issues faced by communities around the globe. (Encore presentation.) Gabri…
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Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are joined by Amanda Kahlow (CEO and Founder of 1mind). Amanda introduces them to Mindy, a virtual seller and avatar. Learn more about the strengths of AI av…
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It’s both a precious resource and a dangerous pollutant, exponentially increasing crop yields, while fouling our waterways with blue-green algae. The element phosphorus has played a crucial role in agriculture and war, while its reserves are unevenly distributed, with much of the world’s supply located in the occupied territories of Western Sahara.…
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In this enlightening episode of Against the Grain, host Gary King is joined by Dr Veronica Goodchild, author of Songlines for the Soul, for a deep dive into the mysteries of crop circles, consciousness, and the profound nature of subjective experience. They discuss Veronica’s spiritual journey, including a life-changing UFO encounter, and the role …
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More than two million farmworkers do the hard, sometimes backbreaking work of planting, growing, and harvesting crops in the U.S. Focusing on strawberry and grape pickers in California, David Bacon describes what the work involves, where the workers come from, and steps they’re taking to protect their rights and pursue justice. The Reality Check: S…
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Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round en…
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What lessons can we learn from the ways working class people in the U.S., many of them women and people of color, took collective action during the depression of the 1930s? Historian Dana Frank discusses experiments in mutual aid and cooperatives, battles over the expulsion of Mexican and Mexican American workers, small-scale sit down strikes, incl…
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Audio from the 2023 Charleston Conference from the session titled: Rubric Cubed: A New Method in Collections Decions-Making presented by Erin Gallagher, Chair, Acquisitions & Collections Services, University of Florida; Courtney Pyche, Public Health Liaison Librarian, University of Florida Health Science Center Library; Ariel Pomputius, Health Scie…
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Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation…
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Black parents worry about racism’s impact on their children. Jennifer C. Nash is interested in both the nature of racialized anxiety and the way it’s rendered visible to the general public. Among other things, she looks at how Black mothers have used the epistolary form to convey their concerns, fears, and hopes. Jennifer C. Nash, How We Write Now:…
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When we think of potentially dangerous and addictive drugs, most of us think about illegal substances like heroine or cocaine. And yet widely-prescribed drugs like Xanax, Ritalin, Adderall, and Vicodin are also addictive, but legal in the United States. Historian David Herzberg discusses the artificial distinction that has been created between addi…
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Ep. 269 Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content. Mentions Jenny…
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Dive deep into the mysterious world of crop circles in this captivating conversation with Gary King and crop circle expert Dan Vidler, author of Layers of Mystery. Together, they unravel the secrets behind these enigmatic formations, exploring everything from intricate designs to the unexplained anomalies found in laid crops. Throughout the episode…
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In the aftermath of the Vietnam War, the U.S. transported refugees from Vietnam to its colonial possession Guam. In that period, Israel did something similar, offering citizenship to Vietnamese refugees, in the wake of its expanded occupation of Palestine. Evyn Lê Espiritu Gandhi looks at the condition of refugee settlers, as well as solidarity bet…
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Today’s episode features guest host, Michael Upshall, Community and Outreach Manager at Core, who talks with Thomas Krichel, Founder, Open Library Society. Thomas Krichel is a digital librarian and a pioneer of scholarly repositories. In this conversation, Thomas discusses the development and significance of REPEC, a digital library for economics, …
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Ep. 268 "Is AI about to revolutionize storytelling forever?" Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently. Ment…
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Not one movement but a multiplicity of movements engaging in protest and direct action brought down France’s absolutist regime in 1789. Micah Alpaugh describes popular uprisings and insurrections in Paris and the provinces that operated without central leadership and later inspired anarchists around the globe. Micah Alpaugh, The People’s Revolution…
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Ayn Rand’s novels The Fountainhead and Atlas Shrugged have been called gateway drugs to rightwing ideas for so many Americans. And while the works of the writer and philosopher have seen a resurgence since the global economic crisis, her influence has been undeniably huge and sustained since those books were originally published in mid-century. His…
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Ep. 267 "How can AI take you from a novice to an expert in 13 minutes?" Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks in…
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Dive deep into the mysterious world of crop circles in this captivating conversation with Gary King and crop circle expert Dan Vidler, author of Layers of Mystery. Together, they unravel the secrets behind these enigmatic formations, exploring everything from intricate designs to the unexplained anomalies found in laid crops. Throughout the episode…
  continue reading
 
What is Mexican philosophy, and what are its guiding principles? According to Carlos Alberto Sánchez, Mexican philosophy is a byproduct of Western philosophy’s role in the colonization of the Americas. He lays out some of its central concepts and considers how they apply to everyday life. Carlos Alberto Sánchez, Blooming in the Ruins: How Mexican P…
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Ep. 266 What's the secret to solving customer problems in 30 minutes? Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in ma…
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Public schools have long been a battleground for the right. But since the Covid pandemic, the right has had the wind at its back, enlarging its ranks with parents frustrated by school closings and masking mandates. Education journalist Laura Pappano discusses how the far right has sowed panic over library books, gender neutral bathrooms, and the su…
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What did the abrupt transition from socialism to capitalism in the former Soviet Bloc mean for residents, radicals, and the social order? Helena Sheehan, a Marxist thinker, educator, and activist, devotes a portion of her latest book to the impact and legacy of the momentous events of 1989 and 1990. (Encore presentation.) Helena Sheehan, Until We F…
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