Today’s guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand. As their website makes clear, the team behind King of Pops knows how to make an impression. They’ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their …

Today’s guest is in the midst of building her dream. Magic Coffee Truck is about to hit the streets of Atlanta, thanks to the hard work of owner Sharon Turner. Many of my guests on the FoodTruckr School Podcast are already living the dream: Their trucks are up and running, and the hurdles of getting their business on the road are behind them. Sharo…

What does it take to cater to hundreds of hungry pizza lovers at one time? No one knows better than Joshua Goldstein, head chef and owner of The Pizza Wagon. Josh’s trailer serves up delicious pizzas to the Pennsylvania area, all cooked inside a wood-burning brick oven. The Pizza Wagon doesn’t follow the traditional food truck route, however—it’s a…

Does the thought of buying and maintaining a traditional food truck seem daunting, expensive, or simply not your style? You might be interested in this radical food trucking alternative: cargo bikes. My guest today is Phillip Ross, owner of Metrofiets, a Portland-based company that creates cargo bikes. When food vendors first approached him about c…

You just might recognize this episode’s special guest. That’s because Carol Rosenberg competed on Food Network’s The Great Food Truck Race with the unforgettable Military Moms. After being a stay-at-home mom for ten years, Carol (whose husband serves with Special Forces) decided it was time to try something new. For her, that meant culinary school.…

This episode is one every FoodTruckr should hear. Today, we’re digging in deep on how to market your food truck. My guest today is Brandon Lewin, a marketer and strategist with a special place in his heart for food trucks. Brandon has taken his digital marketing training all over the country, sharing his wisdom with Fortune 500 companies and small …

Correction from the Editor: During the interview, Pat mistakenly said that Shiel Worcester is from Richmond, Virginia, and that her website is jam-bakery.com. Shiel is actually from Richmond, Vermont, and she has a brand new website up at http://www.jambakerymobile.com. We apologize for the incorrect information. Please be sure to visit Shiel’s web…

In today’s episode, we’ve got another amazing food truck alternative for you: Taco Bike. Cayla Mackey brings organic, local, sustainable breakfast tacos to the Nashville community, all from the back of a bicycle. Not only does Taco Bike produce absolutely zero waste, but it’s also the first certified organic restaurant in the South. Sustainability …

I’m very excited to introduce Nathan Beck, founder of Natedogs. Nathan’s here to talk about something we haven’t covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, rather than a food truck. Nathan also shares his approach to building a memorable, high-quality brand for his cart. Nathan’s cart allows him to have an…

This week’s guest has taken San Francisco by storm with his ingenious food truck, Bacon Bacon. That’s right—one food truck, twice the bacon! Jim Angelus started out in the restaurant world, but when he and his wife started a family, Jim started looking for a way to escape the difficult hours so common in the restaurant industry. Bacon Bacon was his…

Warning: Your mouth might water just hearing about this food truck. Brown Shuga Soul Food has been serving up pulled pork, ribs, mac-n-cheese, and more for nearly four years, and Chef Yvonne Anderson-Thomas is here to share how she’s done it. Yvonne started out in the restaurant industry running her own brick-and-mortar restaurant. She left that be…

I’m so excited to introduce you to the mastermind behind some of the best-designed food trucks I’ve seen. He’s Jeremy Adams, founder of Prestige Food Trucks. The folks at Prestige design and build custom food trucks and mobile kitchens, working with each aspiring food trucker to create a totally unique truck experience every time. They’ve tackled s…

I’m thrilled to bring you this very special episode of the FoodTruckr School Podcast, where I interview Jacquie Berglund, CEO of FINNEGANS and mastermind behind the FINNEGANS Reverse Food Truck. That’s right, a reverse food truck. Instead of selling food, FINNEGANS collects it. This mobile food bank accepts non-perishable food, cash, and even credi…

If you’re thinking about funding your food truck with a Kickstarter, listen up. I’ve got Malcolm Bedell with me on this episode of the Foodtruckr School Podcast, talking about his up-and-coming food truck ‘Which Please. When I say up-and-coming, I mean it: his Kickstarter is happening right now. He’s got just two days to go in his campaign. In this…

Smooth starts are rare in the food truck world, as Conor and JP know all too well. As owners of Copper Chefs Food Truck and Catering, they’ve endured their share of trials and tribulations bringing their French-American bistro cuisine to the Houston community. This week, we reap the benefits of their hard-won wisdom! In this episode of the FoodTruc…

Welcome to a special episode of FoodTruckr school! Today, we’re happy to welcome Tommy Marudi to the show, one of the three chefs on the champion food truck from this past season of The Great Food Truck Race. After seven weeks on the road, Middle Feast took home the gold (and their food truck + $50,000!) in a well-deserved win in front of food truc…

Imagine having a job that you’ve worked hard to earn, making great money, and then quitting entirely to do something completely brand new. Well, that’s exactly what today’s guest, Jeremie Banet has done. He has recently quit his full-time job as a successful fund manager on Wall Street to go full-time with a brand new food truck. Alongside Jeremie’…

The Great Food Truck Race on Food Network is in the middle of it’s fifth successful season. That tells you something about this industry – it’s growing, and it’s becoming more mainstream. It’s growing so much, The Food Network has decided to air a second show about food trucks called Food Truck Face Off! We couldn’t be more excited! Food Truck Face…

Starting a food truck is a dream that is very much alive in today’s world, and many chefs and entrepreneurs are making that dream come true. Like with anything awesome, however, it’s not always the easiest thing in the world to do, which is exactly why we published our brand new book, How to Start a Food Truck: The Definitive Guide. Beyond the righ…

Over the last few months, the team here at FoodTruckr.com has been working overtime getting things ready for something very special: the launch of our brand new book, How to Start a Food Truck: The Definitive Guide! That’s right! Due to popular demand for a convenient, all-in-one how to start a food truck guide, the FoodTruckr team has been putting…

On July 1st, 2014, a horrific and tragic event happened in Feltonville, Philadelphia when a food truck exploded, injuring 13 people, including 2 critical injuries. Sadly, the two people who were in critical condition died on July 24th. From all of us here at FoodTruckr.com, our prayers, thoughts and condolences to all who were involved in the explo…

In this episode of FoodTruckr school, we’re happy to welcome Patrice Perkins, a Chicago-based attorney who blogs at Creative Genius Society and also Creative Genius Law. Patrice gives us the low-down on all things legal when it comes to your food truck. Although law isn’t a topic food truck owners typically love to discuss (primarily because it’s t…

Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general! Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LA, a marketing and PR group…

In this episode of FoodTruckr School, we welcome Felix and Scott from Kitchens On Wheels, a company that has been helping build food trucks for over a decade! We talk about a lot of important things when it comes to your actual truck, including how to get the right truck, what equipment you need, and we even get into a little bit about the branding…

Food trucks live and often rely on social media, but what about a food truck’s website? How important is a website for your truck, and what are the best practices for running a useful site that actually helps your business? In this episode of FoodTruckr School, I’m happy to welcome Brian Casel from RestaurantEngine.com, a website and platform dedic…

The most popular article on FoodTruckr is one titled: 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck”. In fact, this was the very first post ever published on the blog! In today’s podcast, I wanted to re-highlight some of the those insights for you. If you’re thinking of starting a food truck of your own, or yo…

In this episode of FoodTruckr School, we’re very happy to welcome Tony Fumarolo, owner of Rig-a-Tony’s, a relatively new Italian food truck that serves the community of Fort Wayne, Indiana. As a young and new entrepreneur on the scene, Tony shares a ton of invaluable information about his recent start, including some of the road blocks that food tr…

In this episode of FoodTruckr School we have a very educational chat with Jessica Capistrant, one of the co-founders of the Phoenixville Food Truck Festival in Pennsylvania. Food Truck festivals are events that are not only a great way to sell a ton of food in a short period of time, but they’re also an amazing way to grow and introduce your busine…

In this episode of FoodTruckr School, I’m very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina. Craig’s background in the catering industry became very useful after starting his food truck, because his business has since expanded into a very successful catering company. Beyond that, Craig and his …

On today’s episode of FoodTruckr School, I’m happy to welcome Matt Finkenbiner from the Minnesota Department of Health. Matt is here to help us understand more about the process of health codes and inspections and requirements for your truck – because before you can get your truck on the street to sell your food, you will be submitting information …

In this episode of FoodTruckr School, we’re very excited to welcome Jessica and Liza from Bowled and Beautiful, a food truck you may recognize from Season 4 of The Great Food Truck Race! Jessica and Liza went home early from the competition, but after the show they couldn’t imagine life without a food truck any more, and their passion and drive hel…

In this episode of FoodTruckr School, we chat with Brett Chiavari from BC Tacos, one of the most popular food trucks to reign South Florida! He’s also recently opened up a brick and mortar restaurant of the same name, and we get the insider scoop on how and why that happened, and how he’s able to manage both his truck and his new restaurant at the …

This episode of FoodTruckr School is a bit different—Pat’s not here, so the team at FoodTruckr HQ took over! Matt Gartland, Nicole Farley, Jonathan Wondrusch, and Mindy Holahan held a roundtable discussion just for you where we shared insights on everything from developing customer relationships to the origin story behind the FoodTruckr brand. If y…

In this episode of FoodTruckr School, we talk with Matt Berkland from Truckily.com about best practices and tips for sharing your location on social media. How often do you share your location? How much time do you give your customers to locate you? What do you include in a tweet versus what do you share on Facebook? All of these questions, and mor…

In this third episode of FoodTruckr School, I don’t have a guest on the show with us this time around, however I pose a very important question to all food truck owners out there: Why aren’t you asking your customers for their email addresses? The only logical answer here is that you just don’t know how important it is, which is why I’m here to tel…

In this second episode of FoodTruckr School, we chat with Chris Adams from Rocketman Creative, a branding expert and strategist who helps food trucks new and old establish their identity and focus or re-focus their branding efforts for maximum impact. It’s so much more than just designing a cool logo – there’s an entire culture that can be created …

We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the next level. Whether you’re just starting out or you’re a veteran in the business, we’ve got a whole lineup of incredibly valuable, entertaining, motivational…