Why is SEO important for politicians? According to studies, search rankings can actually influence voters. Search engine optimization (SEO) is a way to make your campaign website more attractive to search engines. When targeted and implemented correctly, it can significantly impact your website rankings and the amount of traffic that your site gene…

If you are a political candidate, you will certainly face some sort of abuse online. It may be in posts, comments, or even through memes and imagery. Cyberbullying has always been an issue, but social media has taken abuse to a whole new level. In this episode, we talk about some ways to address the negativity that political campaigns and candidate…

Running for any political position is a challenge, but some are easier than others. Without experience, many first-time political candidates have no idea where to begin. In this episode, we discuss what offices first-time candidates might consider. Running for office? Sign up for our Online Political Campaign Tips guide to help get a head start wit…

The last few election cycles has seen a surge of people interesting in seeking elected office. If you've never run for office before, you're going to need help learning what it takes to get elected. In this episode, we discuss who you can reach out to first when deciding to seek political office. Resources Who Can You Contact If You Want To Run For…

And as a political candidate, you will want influence over what people see, hear and read about you online. To do that, you need to create a personal brand for yourself. In this episode, we discuss a few online campaigning mistakes that we see all too often. Mistake Number 1 : Limiting your online campaigning to Facebook Mistake Number 2: Slate web…

Even local candidates must campaign online to reach voters. How much a political campaign should budget for digital advertising depends on a variety of factors. In this episode, we lay out a formula for budgeting your online advertising spend. Running for office? Sign up for our Political Campaign Tips Guide for a head start with your digital campa…

There are plenty of factors that can hurt a political campaign. Here are some top candidate mistakes that often contribute to an election day loss. Running for office? Sign up for our Political Campaigning Tips guide to help get a head start with your digital campaigning. Visit OnlineCandidate.com to start your campaign website. Original post: http…

Every two years in the United States, there are over 500,000 public offices up for election. During that time, more than a million and a half candidates will seek elected office. For many candidates, it will be their first race. In this episode, answer a few frequently asked questions for first-time political candidates. FAQ topics covered: Is it i…

Running for elected office is one of the best ways you can give back to their community. Whether you want to run for city council, county representative or school board, every political candidate must begin by making the decision to actually run. Getting yourself on the ballot takes time, effort and money. Running for office takes personal sacrific…

Our guest started building web pages in the mid 1990s. She has over 20 years experience in print and web design, and she's worked with hundreds of political campaigns in website design and development. In this episode we talk with Carol Daley, Partner of Daley Professional Web Solutions and Online Candidate. Carol shares how she started in web, wha…

With candidates these days having limited options in reaching out to voters, IP Targeting is a form of advertising that allows candidates and campaigns to directly target online ads to mobile devices and computers at an individual household level. In this episode we cover: How does IP targeting work? When to run IP targeting campaigns. Strategies f…

In other words, why are you running for office? Summarize your campaign’s main message or narrative into a concise statement that explains why voters should support your campaign, organization or political party. The message should be short enough to not only tell a story, but also to be broken down and used as talking points that can be used by a …

Local political campaigns need to reach fewer voters and typically campaign for a shorter period than larger campaigns. But that does not make local campaigning any easier for the candidates or their supporters. In some ways, small campaigns have it even tougher. Here are a few major challenges local candidates face when starting a run for office: …

The 2020 election accelerated the convergence of politics and technology. In this episode, Shane Daley discusses our take on how the pandemic affected our client's political campaign efforts - and why online campaigning will never be the same. In this episode we cover: The pandemic changed everything Political campaigning goes virtual Online advert…

In this episode we cover: Using email marketing for local political campaigns. Email marketing vendors. Email best practices, including tracking your success. Running for office? Sign up for our newsletter to get a head start with your digital campaigning. For more campaign articles and resources, visit us at Online Candidate.…

In this episode we cover: How online fundraising is an important way to bring in campaign donations. Opening a political campaign bank account. Using online fundraising tools. How trigger events create online fundraising opportunities. Visit our blog for more information about online political fundraising.…

In this episode we cover: Choosing a web developer for your campaign website. Hosting considerations. Potential dangers and pitfalls in project development. Sign up for our Online Political Campaign Tips guide to help you get a head start with your digital campaigning. Visit Online Candidate to start your own campaign website.…

In this episode we cover: The creation of your campaign website. Choosing the best domain name. Content considerations. The best tense in which to write. Running for office? Sign up for our newsletter for campaigning tips and ideas. Visit OnlineCandidate.com to build your campaign website.Oleh Online Candidate

In this episode we cover: Social media for yourself personally and as a political candidate. Best practices in building your campaign's social media presence. Potential dangers and pitfalls to online campaigning. Running for office? Sign up for our Online Political Campaign Tips guide to help you get a head start with your campaign's digital market…

In this episode we cover: How candidates, as individuals, can lay the groundwork for their online political presence. Creating a personal brand when running for office. Search result page domination. Sign up for political campaigning tips to help you get a head start with your digital campaign. Learn more about getting yourself ready for a politica…