Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diversity within the beauty community. Soon after, readers asked her to create her own products. In this…

Crowdfunding lowers the barrier to entry for budding entrepreneurs by solving the problem of startup capital.With Kickstarter being the leading platform, however, have you ever wondered what else is out there?On this episode of Shopify Masters, you’ll learn from two entrepreneurs who successfully launched the same product on Kickstarter, then Indie…

"Fake it 'til you make it." That's what they sometimes say about succeeding in business. But there's an argument to be made for embracing the small in your small business.It comes across as genuine, your customers connect more with you, and your passion for your product becomes your brand.In this episode of Shopify Masters, you’ll learn from an ent…

From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers.In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that help…

A brand is more than a logo or a catchy slogan. It's the entire experience your customers have when interacting with your business, down to the tiny details. Nick and Alessia Galekovic are the "King and Queen" of The Beard King, a lifestyle brand and line of grooming products, who attribute the success of their 7-figure business to the time and pla…

When it comes to influencer marketing, common sense says, "Go big or go home".But sometimes it's smarter to go small to grow big.In this episode of Shopify Masters you’ll hear from Brad Westerop of Thuggies who believes the key to success is to work with micro-influencers rather than big-time celebrity influencers.We'll discuss:—How to validate a p…