We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
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E453 - How to Use AI and Your Customers' Personalized Content to Accelerate Agency Growth (Jeff Coyle, MarketMuse)
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We all know about AI. We know that it can really accelerate agency growth. And it can, but not in the way that you're thinking. Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it. Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive…
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E452 - Selling Your Services as an Agency Owner (Tony Dowling, Real Inbound)
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As an agency owner, you have probably done your share of selling. After all, who knows your agency as well as you? But are you the best person to be doing it? On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpo…
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E451 - How to Avoid and Fix a Google Ads Suspension (John Horn, StubGroup)
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SUSPENDED! Your Google Ads account has been suspended. Now what?? On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions! StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, l…
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E450 - Marketing Agility is the #1 Factor in Success (Brooke MacLean, Marketwake)
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Habits and routines are great, right? That is, until they stop serving you. Many times you don't even notice that your habits are no longer serving you. You're only hurting yourself by not evaluating this regularly! On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services t…
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E449 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging)
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Is your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs …
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E448 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media)
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Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.…
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E447 - How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto)
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Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder o…
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E446 - How To Do SEO The Right Way (Ryan Whitfield, SparkLaunch Media)
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You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For th…
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E445 - The Key Laws to Agency Growth (Michael Wark, Trimline)
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Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this epis…
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E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)
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Account Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and s…
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E443 - How to Navigate Relationships with Enterprise Clients (David Veldt, Interactually)
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If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of …
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E442 - AI and Marketing in 2024 (Matthew Silverman, Silverman Consulting)
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Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a…
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E441 - The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble)
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On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winn…
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E440 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)
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On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired e…
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E339 - Building Out Your Systems for Success as an Agency (Moustafa Moursy, Push Analytics)
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You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is …
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E338 - Transform Your Agency from a Generalist to a Vertical Market Specialist (Corey Quinn, Corey Quinn, Inc.)
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You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agen…
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E337 - Strategies to not get Caught in Spam Filters (James Elliman, Elliman Technologies LLC)
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On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and secur…
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E336 - Incorporating Automation and AI into Your Business (Alicia Branham, Bran Marketing)
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On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free fr…
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E335 - Bridging the Gap Between Earning Clients NOW and Investing in SEO for the Future (Nick Baird, Nick of Time Search)
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On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to wor…
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E334 - How to Diagnose and Sell Branding Using Brandscience (Staeven Frey, Quantum Branding Agency)
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On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —t…
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E333 - Why Prospective Clients Don't Want to Work With Agencies (Jarod Spiewak, Comet Fuel)
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On this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies. Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash. He spent a year working in corporate America and two with a digital marketing agency b…
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E332 - Mastering the Sales Funnel: Strategies for Tech Companies (Kevin McCann, Lead Launcher)
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On this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies." Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion. Kevin McCann is…
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E331 - How to Offer Long-term Brand Management to Your Existing Clients as an Add-on Service (Allison Conway, Sealevel Agency)
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As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management. It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company. On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to o…
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E330 - All About Video Marketing (Komal Chaturvedi, Co-Founder and CEO of MotionGility)
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Video marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you’ll soon see why it’s so important. That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing. Komal Chaturvedi is a co-fo…
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E329 - Knowing Your Internal Labor Rate is More Important Than Your Profitability or Revenue (Jake Hundley, CEO of Evergrow Marketing)
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There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy. With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer. On this episode, we …
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E328 - Starting a Marketing Agency Part 6 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
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On today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today’s episode is called: Forward Momentum: Becoming the Marketing Expert. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses…
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E327 - Using Identity Aligned Branding to Move Out of Imposter Syndrome (Laura Hulleman, Creator/Owner of the Endotype Branding System)
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Have you ever had that moment with a client when you nailed their branding, and they said, "That's me!" It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment. Then, they can move out of impo…
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E326 - How to Write a Marketing Plan in the Real World (Damien Cabral, Partner and CoFounder of Tribal Vision)
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As agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approach to prove that we know what we are doing. However, that isn't the most productive way of getting results quickly. And it could result in a lot of mo…
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E325 - How to Build Affinity With Clients (Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing)
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In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients. Build strong client relationships, and you will have a thriving agency. On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients. Katy …
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E324 - The Importance of Building a Personal Brand on LinkedIn (Nigel Thomas, CEO of Alpha Inbound)
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Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage? What does that mean? Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not. And there's no way to know who is actually consuming y…
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E323 - How to Set Your Agency Up for Success With PR (Chrissy Bernal, Founder of Be A Better Brand)
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Did you know podcasts are a type of PR you can utilize for your agency? PR isn't just articles and press releases. It is a way to build your brand's reputation. On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR. After suddenly ending up in the global spotli…
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E322 - How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B (Janet Mesh, CEO + Co-Founder of Aimtal)
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On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B. Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who,…
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E321 - How Agency Owners Can Mitigate and Lessen Burnout as They are Scaling 321 (Beth Carr, CEO of Fortified Branding)
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Burnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves. On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling. Beth Carr, Messaging Architect, Brand Strategis…
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E320 - Starting a Marketing Agency Part 5 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
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On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today’s episode is called: Balancing and Refining Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing e…
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E319 - The Biggest Mistakes Agency Owners Make When It Comes to Money (Lauren Colson, CEO and Founder of Colson Strategies)
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On today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money. Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most inf…
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E318 - Askia Underwood, Chief Growth Officer
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2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience. How frustrating is it when you see an ad, click on it, and it takes you to a different product or service? As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clie…
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Becoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space. Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency. On today's podcast, we have Da…
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E316 - Vladimer Botsvadze, Speaker and Digital Marketing Influencer
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In today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen. But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there. On t…
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E315 - Starting a Marketing Agency Part 4 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
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On today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today’s episode is called Niching Down. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert stra…
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E314 - Meg Clarke Owner at Clapping Dog Media
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Building trust with our audience and clients is a large part of what we focus on as agency owners. But did you think about building trust even in the SEO process? On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO. Meg is a master …
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E313 - Sarah Loughry, Founder CEO of Emdash Content Studio
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Work environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients. On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment…
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E312 - How to Modernize Your Agency’s Business Model With AI
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AI isn't going anywhere. In fact, it is going to become more and more a necessity for agency owners to adopt and understand. Just like in 2020, we have to adapt or get left behind. There are so many benefits to how AI can modernize your business. On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How t…
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E311 - Starting a Marketing Agency Part 3 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
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On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 3 of our 6-part series: Running Up That Hill. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small bu…
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E310 - How to Build Your Brand With the PAGER Method
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In today's fast-paced digital world, establishing a memorable brand while navigating the ever-evolving social media landscape can be a daunting task. But fear not because we've got a game-changing solution for you! On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER m…
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E309 - The Power of Niching and Specialization in Agency
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Does your agency focus on a specialization or a niche? Niching is what industry you serve. Specialization is what type of services you offer. The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space. On today'…
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E308 - How to Have a Successful Marketer to Business Relationship
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Creating and maintaining good relationships with our clients is crucial to growing our marketing agencies. There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer. On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Markete…
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E307 - Starting a Marketing Agency Part 2 of 6 (Julie Nichols, Owner of Julie Nichols Marketing)
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The Honeymoon is over! Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface. On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join …
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E306 - From Resistance to Success: 5 Steps to Roll Out Time Tracking in Agencies
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Time tracking can be difficult to get compliance on when it is presented as micromanaging and feels like monitoring. However, when you present the value of having that data WITH context, employees will more likely get on board with it. Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well…
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E305 - How to Use AI to Improve Overall Team Efficiency and Client Experience
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On today's podcast, we have Melissa Jones, CEO and Founder of 3816 Creative, to share with us How to Use AI to Improve Overall Team Efficiency and Client Experience. With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off…
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E304 - How Content Marketing and Social Media Marketing Tie in With Personal Branding and Storytelling
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On today's podcast, we have Danni White, CEO of DW Creative Consulting, to speak with us about how content marketing and social media marketing tie in with personal branding and storytelling. Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow…
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