Kirk Wakefield Podcast

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Team Sports Marketing with Kirk Wakefield

Kirk Wakefield

4+ y ago4+ y ago

Bulanan

A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.

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show series

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Chapter 14: Affinity Transfer and ROI 46:38

4+ y ago46:38

46:38

Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing.

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Chapter 13: Affinity Transfer Model 36:01

4+ y ago36:01

36:01

Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing.

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Ch. 10 - Moving the Merchandise 29:13

5y ago29:13

29:13

Kirk discusses Chapter 10: Moving the Merchandise.

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Chapter 9 - The Sportscape 27:26

5y ago27:26

27:26

Kirk discusses Ch. 9: Managing the Sportscape.

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Chapter 8: Promotional Incentives 24:42

5y ago24:42

24:42

The author discusses key terms from Chapter 8.

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Chapter 7 - Setting Prices for Sports & Entertainment 36:10

5y ago36:10

36:10

Kirk discusses key terms from Chapter 7.

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Chapter 6 - Foundations for Setting Ticket Prices 29:51

5y ago29:51

29:51

Chief Marketing Officer for the Houston Dynamo professional soccer club, Katie Sarantakes Scallon, joins Kirk to discuss setting ticket prices.

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Chapter 5: Selling Season Tickets 34:27

5y ago34:27

34:27

Kirk joins Lane Wakefield of Mercer University in discussing key terms to aid students in learning Chapter 5: Selling Season Tickets. Read the textbook at www.teamsportsmarketing.com.

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Chapter 4 - Data Analytics 34:41

5y ago34:41

34:41

Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics.

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Chapter 3 - Customer Relationship Management 25:48

5y ago25:48

25:48

This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us.

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Chapter 1 - Intro to Team Sports Marketing 29:40

5y ago29:40

29:40

Dr. Wakefield discusses key terms and relevant examples in sports.

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Chapter 2 - Fan Identification and Passion 41:59

5y ago41:59

41:59

Dr. Wakefield discusses key terms and relevant examples in sports

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