You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur! The Everyday VOpreneur Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields. Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the task ...
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Turn AI into Your Personal Assistant with Donna Vincent Roa
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Donna Vincent Roa, a certified prompt engineer, discusses the application of AI in the voice over industry. She shares her experience using AI tools to enhance her voice over business and emphasizes the importance of embracing AI to stay competitive. Donna provides examples of how she uses AI for brainstorming, creating social media content, and ge…
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Master Medical Narration with Debbie Irwin
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Are you ready to find out just how wide-ranging of a genre medical narration is? Debbie Irwin joins the show to talk about her transition from Wall Street (she has thoughts on $TSLA) to voice over and the rise of medical narration as a huge and lucrative genre. She breaks down all the sub-genres that fall under the medical narration genre, gives ti…
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If your marketing strategy in has been to write generic messages and blitz them to as many leads as possible, your world is about to get blown up! Coaches are still teaching voice actors this method for growing their businesses. It's never worked great, and it's about to become even less effective courtesy of new AI tools that will change the game.…
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How to Land An A List Agent and Grow Your Business like a VOpreneur with Carrie Olsen
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Booking national commercials and landing an A List agent in her first year. Growing her business with a true entrepreneurial mindset and approach. A perspective on eLearning from someone who's been on the creation and development side. Carrie Olsen shares ALL the things in this incredibly insightful interview which really could be considered a coac…
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What Producers Think of Marketing and Other Tips for Voice Actors with Jeff Savage
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Few things cause voice actors more stress and anxiety than their marketing. What if I send the wrong message? What if I reach out to the wrong person? What if I annoy them? Get out your iPad and Apple Pencil, friend. In this interview we're going to pull back the curtain on voice over marketing by speaking to a talent who works both sides. He's a s…
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The Real Reason Online Casting Isn't Working For You with Brad Hyland
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Maybe Online Casting sites don't hate you after all? We may hate the algorithms and the business practices and the Terms of Use on some of these sites, but what if that's not the real reason you're not booking and finding success with these platforms? Brad Hyland is a very successful voice actor, and online casting is one of the places he's booking…
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Online casting sites have been taking advantage of voice actors for years. How do we respond? By continuing to fork over membership fees. These same casting sites are only getting worse in their practices. Part of me feels like they're just testing the boundaries. "How much can we get away with before the voice actors catch on and take action?" Wel…
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Marc Scott discusses five important changes that have occurred on LinkedIn in 2024. He highlights the new 'People You May Know' feature on the profile page, the limitation on personal notes for free users, the introduction of AI capabilities for premium users, the changes to hashtags, and the impact of posting external links. He also mentions a bon…
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Boost Your Marketing With AI: Elevate Your Graphics And Images with Mandi Kaye
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Mandi Kaye joins Marc Scott to discuss AI Image Generation and how voice actors can use it in their marketing efforts. Mandi shares her experience and insights on using various AI tools for image generation, including Dall-E, Ideogram and Leonardo. They discuss the evolution of AI technology, the benefits and limitations of different tools, and the…
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Voice Over Trends & AI Developments with Anne Ganguzza
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In this conversation, Marc Scott interviews Anne Ganguzza, an award-winning demo producer and voiceover coach. They talk about the trend of authentic and conversational voice over reads, using the example of the popular Poppi Superbowl commercial. Anne emphasizes the importance of channeling authenticity and creating a story in voice over performan…
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How to Use Voice123 with the V123 Pros
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In this conversation, Marc Scott chats with the V123 Pros, Katherine Tole and Natasha Marchewka. They address issues such as the relationship between voice actors and online casting platforms, the importance of understanding the Voice123 algorithm, and the effectiveness of upgrading membership tiers. They also discuss the role of audition Likes in …
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How to Get Better at Networking with Haeley Porter
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Sometimes it's good to get out of the voice over booth and actually meet people... face to face... in real life!! Haeley Porter has been making in-person networking a bigger part of her overall marketing strategy for a while now and it's really paying off in multiple ways. In this episode she shares some networking wins, experiences with her local …
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Imagine my surprise when I showed up to watch The Famous Online Casting Panel at VO Atlanta recently and found Jay O'Connor, the Interim CEO of Voices.com sitting on stage preparing to take questions. The panel did NOT disappoint. Thank you, J. Michael Collins for organizing it, and the Anna Collins for making it a part of the VO Atlanta lineup. A …
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Protecting Your Money Maker; Vocal Warmups with Shana Pennington-Baird
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When you earn your living with your voice, it only makes sense that you should do everything possible to protect it. But many voice actors aren't doing enough, if anything. Shana Pennington-Baird suffered a vocal injury early in her career, and to ensure it never happened again, she's become "religious" about both warming up and warming down. It's …
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Building a Door to Sports Promo for Women with Christy Harst
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Why aren't Sports Promos accessible to female voice actors when the statistics show sizeable female audiences? (44% NFL / 47% MLB / 37% NHL / 37% MLS) That's the question Christy Harst is asking, and it's the mission she's taken on for herself. She says females can't kick down the door to this genre because right now, the door doesn't even exist. C…
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Business Fundamentals for Voice Actors with Tom Dheere
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The voice over business is just that... a business. Yes, you need to act. You need to be in the booth. You need to know how to edit. You need your demos and coaching and studio. But you also need to know how to run a small business. That's the VOpreneur side of the deal! In this episode, I welcome Tom Dheere (aka the VO Strategist) to talk all thin…
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What Every New Voice Actor Needs to Know with Patrick Kirchner
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When you're starting your voice over journey, there's a lot of information to process and a lot of very important decisions to make. What should I coach with? Who produces quality demos? What equipment should I buy? What classes are worth it? What does it even look like to set up a small business? And the list goes on and on and on and on. Another …
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Demystifying Contracts with Lynn Norris and Karen White
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Like them or not, contracts are part of the voice over business, especially when you think and work like a VOpreneur. It's in your best interests to know how to read them and be willing to respond to them when you see things you don't understand or don't like. Voice Actor Lynn Norris, and her sister, Attorney Karen White, have come together to crea…
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Stay at Home Mom to Full Time Voice Actor with Jennifer Clark
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At the beginning of 2020, Jennifer Clark was a stay-at-home mom with a dream to do voice over. A week before the pandemic hit, she booked her first paid voice over job. Things moved quickly from there. More jobs. Big clients. Respected brands. Award nominations. Along the way, one particular practice has been important to Jennifer, and it's the mai…
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From Part Time to Full Time VO Through Outsourcing with Bryson Carr
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For many voice actors, the dream and goal is to turn a part-time passion into a full-time career. That can be a challenge when you've only got limited time to devote to your voice over business though. For Bryson Carr, the solution was outsourcing. With a limited number of hours to give to voice over because of a day job, outsourcing aspects of his…
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What Every Voice Actor Needs to Know About A.I. with NAVA
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A.I. isn't coming to the voice over industry. It's already here. The challenge for voice actors now is, how will we engage and respond as a community and industry. One of the organizations speaking on our behalf is NAVA (National Association of Voice Actors). They are deeply engrained in numerous conversations including with SAG/Aftra and various l…
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Social Media Trends for Voice Actors in 2024
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Social media can be a very powerful marketing tool for voice actors. Imagine having access to global audiences for the grand price of... free! Not a bad deal, if you ask me. With the start of the new year, I'm keeping an eye on new trends for social media in 2024. Things that could have an impact in how the platforms are used and how to we, as voic…
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Marketing Trends for Voice Actors in 2024
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As we head into the new year, and look to accomplish an entirely new list of goals, it's important to pay attention to where the industry is going, and what actions are the ones moving the needle. That includes in your self marketing efforts. Some strategies work better than others. Some tactics are more effective than others. In this episode, I sh…
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How Voice Actors Should Respond to A.I.
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When it comes to A.I. and the voice over industry, there's a lot of fear. A lot of speculation. A lot of uncertainty. A lot of doubt. But there seems to be less hard data. Less actual information. Less real stories to back up all the fear, uncertainty and doubt. A.I. is here, whether we like it or not. It's going to be better as well. But that does…
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All About the #12VOGifts of Christmas
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The 12 Voice Over Gifts of Christmas (#12VOGifts) is the most wonderful voice over contest of the year. In this episode, I share the story of how the contest came to be and how it's grown over the years to where we are today... with over $19,000 in prizes to giveaway! Learn more about this years contest, who has donated prizes, and most importantly…
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Audiobooks and Acting with Sean Pratt
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When I reached out to Sean Pratt, my goal was discuss audiobooks. A genre of voice over that I know nothing about and an entirely intimidated by. I expected to learn a few things, and uncover some helpful nuggets for podcast listeners who are in the space. What I got instead, was a virtual acting master class that can be applied across basically an…
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Voice Over Gear Wish List with Jordan Reynolds
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With Black Friday / Cyber Monday right around the corner, perhaps you're going to be looking for some great deals on some new equipment to upgrade your studio. Or, maybe you'd like to add some new studio equipment to your Wish List for Santa? In this episode, Jordan Reynolds offers up plenty of new gear for your consideration and he does it across …
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Please Hold... Talking Telephony Voice Over with Liz de Nesnera
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Telephony is an often overlooked genre of voice over. Ok, so maybe it's not as fun or glamorous as video games or promo or animation. But it can actually be very lucrative. A nice foundational genre for your business to have consistent income landing in your bank account while you're pursuing some of those other genres. Mention the the words teleph…
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Recording From the Road with George the Tech
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Are you planning on traveling this holiday season, but still want to be able to do voice over recording? George the Tech joins me on the show to discuss all things travel recording and voice over. You'll get some very practical tips for making the entire road recording experience easier. From unplugging the refrigerator, to booking rooms away from …
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Finding Your Authentic Voice with Dave Walsh
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Every audition spec we see asks for genuine and authentic reads. But how do we get there? First, it may involve some tears! Dave Walsh is one of the most respected and admired coaches in the voice over industry. He has a gift for peering into the souls of voice actors, and helping us get past all "stuff" to be able to find our TrueTell®. When we ge…
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Talking Toys, Characters and Animation with Cristina Milizia
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Animation is a genre most voice actors dream about being a part of one day. Right alongside that would be character work in general, whether that comes in the form of animation, gaming or even children's eLeaarning. Many voice actors assume this work is only available to talent living in LA, and only accessible to those with elite representation. C…
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Straight Talk about A.I. in Voice Over with Bev Standing
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If you follow the current public narratives surrounding A.I. in voice over, it would be easy to draw the conclusion that we're all screwed and the industry is moments away from it's final breath. Every post about A.I. is negative and often rooted in fear. But is this an accurate representation of what's actually going on in the industry? Or is the …
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From Food Stamps to Six Figure Voice Actor with Chris McCann
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Many voice actors dream of earning six figures annually in their business, but statistics show few actually get there. Are there variables that determine who will achieve that level of success and who won't? Does it matter where you live? What your background is? How much you've got to invest? Where you get your start? In this episode, Chris McCann…
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How to Master YouTube with Hunter Peterson
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YouTube is the second largest search engine on the internet, and for the creative voice actor with a good idea and a niche audience, it offers a massive global platform you can leverage to build your brand, credibility and authority. Too many voice actors make the mistake of thinking their marketing can only be about voice over. That all the conten…
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How to Cash in on $10B in Political Ad Spend with Aya Maruyama
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As election campaigns become more hotly contested and election ad budgets increase, there are more and more opportunities for voice actors to get a piece of the estimated $10 BILLION dollar pie. But what does it take to be a successful voice actor in the political genre? What's booking? How do you find the the work? Are there risks associated with …
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Everett Oliver Speaks His Truth About the State of Voice Over
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Where do things stand in the voice over industry? What's trending in commercial? What do we need to know to book in animation? Are the robots going to take over, and if so, is there anything we, as voice actors, can do to fight them off? Everett Oliver is a successful director, coach and mentor and in this wide-ranging interview, he speaks his trut…
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Building Better Relationships using CRM with Jon Ferrara
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Get some CRM pro tips from one of the original CRM pioneers! The day I learned about CRM and signed up for my trial of Nimble is the day my marketing game leveled up for good. True story! Prior to discovering CRM my database was mostly non existent, my follow-up strategy was terrible at best, and I know I was costing my voice over business money. I…
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Discovering Your Brand with Celia Siegel
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Have you uncovered your voice over brand yet? Have you ever actually spent time trying to determine what your brand is or how you could / should brand yourself? Creating a brand can be one of the most powerful marketing tools a voice actor can give themselves because once you have a clearly defined brand, it becomes even easier to tell people about…
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How I Choose My Books - Summer Series 2023
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It's no secret that I'm a reader. I often talk about and share about the books I'm reading. But Steven Blair wanted to know more. How did I choose my books? Where do I find them? We even talk about what I'm reading now, and how I take what I'm learning and apply it to my voice over business. BOOKS MENTIONED IN THIS EPISODE Shoe Dog - https://amzn.t…
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How to Prepare for Q4 and Finish the Year Strong - Summer Series 2023
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As summer draws to a close and we're into the second half of the year, now is a good time to start thinking about how you're going to finish the year strong. Are there strategies you can start deploying now to help you have a successful fourth quarter? What can you do to prepare for the holiday season and how that impacts voice over. Anna Lawrence …
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Ways to Vet Voice Over Leads - Summer Series 2023
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Are there easy ways to determine whether or not a potential voice over lead is worth reaching out to, of it's a lead that's better to just pass on? That's what Woody Scott wants to know. What signs and clues can we look for to help ensure our marketing efforts are as effective and efficient as possible? I offer up five different criteria to conside…
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What Part of My Voice Over Business Do I Outsource - Summer Series 2023
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Growing a voice over business is all about scale, and part of scaling a business is learning to scale time. The easiest way to do this is through outsourcing. Hiring out aspects of your business that need to get done, but you, as the talent, don't specifically have to do. But how do you decide what to outsource? That's the question Mary Anne Ivison…
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Building a Basic Social Media Marketing Strategy - Summer Series 2023
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Social media can feel very overwhelming. With so many platforms to choose from, so many different content mediums to consider (photo, video, text, etc...) and FOMO that if you're not everywhere, you're missing out on voice over opportunities and work. In this episode, Moose Warywoda wanted to talk social media and was little for a little help with …
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Can You Game the LinkedIn Algorithm for Reach - Summer Series 2023
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The more you understand how social media algorithms work, the better shot you've got at getting your content in front of more people organically... in theory anyway! In this episode Brandon Miller wants to discuss a strategy he's heard about for gaming the algorithm with an end goal of increasing reach and engagement. The question is... does the st…
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If I Could Start My Voice Over Career Over Again, What Would I Do Differently? - Summer Series 2023
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Hindsight, as they say, is 20/20. With the perspective granted by hindsight, it's always interesting to take a look back into the past. Are there things you'd do differently? Lessons you wished you'd learn sooner? Decisions you might go in another direction on? That's the question Anton Hill wanted to ask me. If I could go back to the beginning of …
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The Best Investment in Your Voice Over Business - Summer Series 2023
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It's really easy to spend a lot of money when you're starting and growing a voice over business. Some investments are obvious. You need great coaching, great demos, a great studio and a great website. Outside of some of those necessary items, what's the next best investment a voice actor can make in their voice over business? That's the question Te…
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Tips for More Effective Summer Marketing - Summer Series 2023
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Marketing during the summer can feel like a real slog, and for some, even a waste of time. It's frustrating when you put in the effort to send marketing emails to new leads as well as prospects and customers only to get a vacation notice auto-responder in return. That auto-responder is actually gift! Ally Murphy wanted to know if it was worth it to…
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Connecting with the Right Person at a Company - Summer Series 2023
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Has this happened to you... you're sending voice over marketing emails and you reach out to a company. You get a response and that response says, "I'll forward your info to my colleague who is responsible for hiring voice actors?" Great. Now what are you supposed to do? Is there even anything you can do? Or do you just sit back, wait, and hope for …
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How to AI Proof Your Voice Over Business - Summer Series 2023
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AI isn't really coming anymore. It's already here and it's disrupting everything. Not just voice over. How much of a disruption remains to be seen. How long that disruption takes to have a major impact on the industry also remains to be seen. In the meantime, what's a voice actor to do? How can we prepare ourselves and protect ourselves so that in …
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What’s the Biggest Mistake You Made in Your Voice Over Business - Summer Series 2023
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After over a decade running a voice over business full-time, I've definitely had some moments where I look back with the benefit of hindsight and see things I wish I had done differently. Part of the reason I host this podcast is to help voice actors coming up avoid the mistakes I made when I was getting started. In this episode, Shane Elsberry ask…
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