In this episode of Build Your Salon, I delve into a crucial topic: how to keep our salon teams motivated and performing at their best. As your host, Phil Jackson, I share insights from my extensive experience in the industry, addressing the challenges faced by employers in keeping their teams engaged and productive. We discuss the importance of eff…

In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the mo…

In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees. Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics. We explore the detrimental effects a negative attitude can have on team morale and bu…

In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners. With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services. I share practical strate…

In this episode of Build Your Salon, I dive into your burning questions in my monthly Q&A session. Join me as I share insights on motivating your team to sell retail, the intricacies of setting a salon membership model without resorting to discounts, and tackling recruitment challenges. We discuss the importance of aligning your product offerings w…

Join me, Phil Jackson, your steadfast ally in the world of salon management, as I delve into the essentials of effectively running your salon business in this episode of "Build Your Salon." Drawing from years of experience, I’m sharing my top five tips that will help you streamline your operations, enhance customer experience, and ultimately grow y…

In this episode, I delve into the challenges salon owners face in maintaining balance amidst the chaos of daily operations. Drawing upon feedback from my listeners, I share practical tips for regaining control, focusing on the importance of systems and processes. You’ll discover how implementing clear procedures can elevate professionalism and stre…

Join me as I dive into the crucial topic of team meetings and how they can make or break your salon's success. Through my own experiences, including some rather tumultuous early team meetings, I share practical tips on how to turn these gatherings into powerful tools for communication and motivation. Discover how to create an agenda that fosters en…

In this episode, I dive into the importance of crafting an exceptional customer journey within the hair and beauty industry. As more businesses compete for client loyalty, it’s crucial to understand how to make the salon experience enjoyable, memorable, and uniquely tailored to each customer. I share my top four tips on personalisation, enhancing c…

As we gear up for Q4 with Halloween, Black Friday, Christmas, and New Year just around the corner, it’s the perfect time to maximise your salon’s productivity and profitability. In this episode, I’ll share practical tips and strategies to help you on your way to salon success. First, we tackle the feeling of overwhelm that often accompanies salon o…

In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices. I'll share practical advice on basing your pricing on a realistic assessment of your recent expens…

Hello, salon friends! Have you ever wondered how to secure a steady revenue stream for your salon, even during the most unpredictable times? In this episode, I'll share my personal journey of pioneering salon memberships since 2014 and how this strategy has evolved into a lifeline for many, especially post-pandemic. We’ll explore why relying on tra…

Feeling the pinch of lost clients and stagnant growth? Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains r…

In this episode, we unlock the secrets to cultivating unwavering customer loyalty in your salon business. Join me as I share tried-and-true strategies that will not only keep your clients coming back but also forge deeper, more meaningful connections with them. Discover the power of regularly updating your ideal customer avatar and how this can ele…

Can you really strike the perfect work-life balance as a salon owner? Join me, Phil Jackson, as I delve into the intricate juggling act of maintaining harmony between professional demands and personal well-being. In this episode, I share actionable insights on setting boundaries and managing client expectations without compromising your energy or a…

Hello, hello, hello, my salon friends! How on earth are you? Achingly well, I hope. Phil Jackson, your Queen of Salons, here with another dose of Wise Owl wisdom in this episode of the Build Your Salon podcast. Today, we're diving into how you can maximise your salon's social media presence without the dreaded burnout. Social media has become a vit…

Hello, my salon friends! Phil Jackson here, your Queen of Salons, welcoming you to another insightful episode of "Build Your Salon." In this episode, we're diving into the essential topic of why relying solely on social media for your salon's marketing can be a risky strategy. Join me as I reveal the secrets to diversifying your marketing approach …

Transform Your Salon: Focus on Profitability, Not Revenue Hello, my salon friends! Phil Jackson here, your Queen of Salons, ready to transform the way you think about your business. In this episode, I’m diving deep into why chasing higher revenue might actually be steering your salon off course. Instead, I'll show you how focusing on profitability …

Hello, salon friends! It’s Phil Jackson, your queen of salons, coming in your eyes and ears with another episode of the Build Your Salon podcast. This week, we’re diving deep into the world of salon retail and how you can skyrocket your profits with my expert advice and actionable tips. In this episode, I’ll be sharing my personal experiences and p…

Welcome to another exciting episode of Build Your Salon! I'm Phil Jackson, your queen of salons, and today we’re diving into the art of unlocking salon success by setting clear, achievable goals and reigniting your passion for the business. In this episode, we'll explore how to align your salon's business objectives with your personal life aspirati…

Hello, salon friends! It's Phil Jackson, your queen of salons, back with another dose of wise owl wisdom. In this episode, we’re diving deep into innovative marketing strategies that go beyond the crowded world of social media. If you’ve been feeling stuck or uninspired with your current marketing efforts, this episode is for you! Relive the excite…

Welcome to another insightful episode of "Build Your Salon"! I'm thrilled to share with you some groundbreaking ideas that could revolutionise the way we run our salons. In this episode, we dive into the concept of a universal skin test for all hair and beauty services. Imagine the simplicity and efficiency of having one standardised test that coul…

Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth. We kick things off by discussing the importance of goal setting an…

In this enlightening episode of the podcast, I had the absolute pleasure of delving into the intricacies of salon pricing and the empowerment of freelancers with the exceptional Ruth Lundstrom. With over twenty years of hands-on experience in the beauty industry and as the pioneering mind behind the Freelance Suite, Ruth offered a treasure trove of…

Hello, my salon friends! It's Phil Jackson here, your go-to Queen of Salons, bringing you another episode packed with pearls of wisdom on 'Build Your Salon'. This time, I have a question from the marvellous Roz Ingleby, director of Pamper Me Beauty in Clifton, Bristol. I dive into the world of salon success, discussing how to turn the summer breeze…

In this compelling episode of the podcast, I had the distinct honour of welcoming Liz McKeon, an esteemed salon business expert and founder of the International Salon Business School. We delved into a subject that resonates deeply with me – the critical role salon professionals can play in recognising and responding to domestic abuse. Liz shared he…

Join me, Phil Jackson, as I guide you through another enlightening episode of our Build Your Salon podcast, where this time we're tackling the tricky topic of discounting within the salon industry. Have you ever considered the real impact of those seemingly harmless discounts on your profits? It's a common strategy, but one that could be silently e…

In this insightful episode of the Build Your Salon podcast, I, Phil Jackson, your guide to salon profitability, take you beyond the allure of the latest equipment and revenue numbers to explore what truly constitutes profit in the salon industry. We delve into the hidden costs of salon investments and how to make choices that don't just inflate you…

In this episode, I delve into the essential topic of profit margins, a vital component for any salon business aiming for financial success. We often overlook the importance of understanding profit, sometimes even feeling uneasy discussing it. But here, I lay out the reasons why it's absolutely crucial for not just personal gain but for the resilien…

In this enlightening episode, I have the absolute pleasure of engaging in a deep dive with the remarkable Kerry Beavis. We explore the multi-faceted nature of success within the solo therapy business, where prosperity isn't just measured in financial terms but also in the joy and personal fulfilment one derives from their work. From Kerry's humble …

In this latest episode of our podcast, I dive into the transformative journey from living a high-flying lifestyle to facing the humbling experience of queuing at a food bank. The narrative often paints life as a sequence of tough times, but I'm here to question that notion and offer a fresh perspective on resilience and opportunity. It's about play…

Emma Jarvis, a name synonymous with salon success, has carved out an empire from her early dreams of hairdressing, and she joined me to spill the secrets behind her thriving business. In this episode, we dived deep into the nitty-gritty of salon industry trends, particularly post-Covid. Emma shared her anticipation of a return to employed salon mod…

Hello there! I'm Phil Jackson, the queen of salons, and I've got a treat in store for you in this episode of the podcast. If you've ever felt overwhelmed by the relentless to-do lists and administrative tasks that come with running a busy salon, then you're in the right place. In this insightful episode, I respond to Chantelle, a salon owner who's …

In this captivating episode, I had the absolute pleasure of sitting down with the remarkable Donna Clayton, a beauty therapist turned educator who has truly transformed the landscape of beauty industry training. Our conversation was a delightful journey through Donna's career, starting from her early days as a budding hairdresser to becoming a reve…

In this episode, I'm diving deep into the realm of salon success, where I explore the intricacies of client retention, membership models, and the financial strategies that can elevate your salon from good to great. We kick things off with a candid Q&A session, discussing how the first quarter has been shaping up for salons. Despite a bumpy February…

In this episode, I had the absolute pleasure of diving deep into the world of diversity, equity, and inclusion in the beauty industry with the fabulous Sam Marshall. We peeled back the layers of this multifaceted topic, exploring the transformation that salons are undergoing to become spaces where everyone, irrespective of their background or ident…

Hello there, my salon friends! It's Phil Jackson here, your trusted salon sage, bringing you another episode that's bound to transform your salon business. This time, we're diving deep into the world of salon guarantees and how they can be the golden key to unlocking a world of loyalty, sales, and ultimate client satisfaction. In this episode, titl…

Follow Ollie on instagram here: https://instagram.com/olliagency In this engaging episode of the podcast, I am delighted to welcome Ollie Johns, an incredibly talented self-taught brand and visual identity designer who has made substantial progress in the beauty industry. Our discussion delves deep into the crux of branding and its vital role in di…

Hello, my lovely salon enthusiasts! I'm thrilled to bring you an episode that delves into the heart of motivating your salon team and boosting profits with an artful approach to commissions. In this episode, titled "Achieve Salon Commission Excellence with These 5 Insider Tips," I unwrap the secrets behind creating a commission structure that perfe…

To connect with Sue, choose your route through her link tree here: https://linktr.ee/Sue_Davies Hello there! I'm thrilled to share with you the latest episode of our podcast, where we dive into the rich tapestry of the salon industry with the remarkable Sue Davis, CEO of Nabuno and the brains behind the Salon Education Journal. In this episode, we …

In our latest episode, I delve into the world of salon business, particularly focusing on how to navigate those quieter months that can often feel a little daunting. I discuss the power of small business flexibility, such as tweaking opening hours to align with customer patterns for a more efficient operation. I introduce the concept of 'winter ope…

Welcome to another insightful episode of the Build Your Salon podcast! I’m thrilled to share with you the secrets to maximising your salon's profits while managing the delicate balance between being a beauty professional and a savvy business owner. In this episode, we tackle the UK’s cultural hesitance towards discussing finances and uncover why tr…

In this captivating episode, I sit down with the phenomenal Heffy Wheeler, better known to her legion of followers as Heffy X. She takes us on her inspirational journey, sharing how she went from a directionless youth, grappling with undiagnosed ADHD, to becoming a multi-award-winning colour specialist and a beacon of entrepreneurship in the salon …

Hello, salon enthusiasts! I'm here to bring you our latest discussion. This week, we are focusing on a topic that might seem challenging at first - performance management. However, I urge you to stay with me, as we are about to make this subject a lot more engaging and beneficial. I understand that the idea of annual reviews and one-on-one meetings…

Buckle up folks, this episode is an enlightening rollercoaster ride through the ever-changing landscape of salon education. Join me as I chat with the charismatic hairdresser and education specialist, Chris Moody. He's the real deal, still working on the salon floor, yet leading the charge in revolutionising salon education. We dive deep into the i…

Oh hello there, salon enthusiasts! It's your favourite salon sage, Phil Jackson, ready to sprinkle a bit of magic on the sometimes knotty world of salon ownership. So, pull up a comfy chair, grab a cuppa, and let's have a chinwag about all things hair and beauty biz. In this episode, we're diving headfirst into Leah's pickle of a situation. She's b…

Blimey, have I got a cracker of an episode for you today! It's none other than the queen of wax herself, Marta Saczkowska, spilling the beans on her journey from Poland to the UK's beauty empire elite. This isn't just a tale of ridding the world of unwanted hair; it's a saga of sheer entrepreneurial spirit, resilience, and savvy business acumen. We…

Oh, hello there, you fabulous salon virtuosos! It's your ever-so-humble Queen of Salons, Phil Jackson, here to sprinkle a bit of sparkle on your business acumen. In this cracking episode, I'm dishing out my five top-notch resolutions to give your salon that much-deserved oomph for 2024. So, dust off your abacuses and get ready for a grand ol' time …

In this episode, I sit down for a vibrant chat with the dynamite Debbie Lewis, founder of Salon Angels and Salon Socials. Brace yourself for an invigorating journey into the world of strategic goal setting and how it can totally change your business game. We delve into Debbie's inspiring journey from a beauty professional to a business owner, unvei…

Hello there, salon mavens! In this podcast episode, I offer you a foolproof plan to revolutionise your salon's marketing strategy for 2024. We start by exploring the hazards of last-minute, panic marketing and how it can turn your business into a frantic mess. I'll be offering practical tips on how to align your marketing strategies with your finan…