5 tips for building a magnificent salon marketing plan for 2024

Build Your Salon with Phil Jackson

Hello there, salon mavens! In this podcast episode, I offer you a foolproof plan to revolutionise your salon's marketing strategy for 2024. We start by exploring the hazards of last-minute, panic marketing and how it can turn your business into a frantic mess. I'll be offering practical tips on how to align your marketing strategies with your financial goals and how to instil a sense of calm in your business operations.

In this episode, I'll be guiding you on how to polish successful past campaigns rather than constantly chasing innovation. I'll help you tap into your customer's conversation, using events like Christmas, Valentine's Day and Mother's Day as promotional hooks. We'll be delving into the importance of identifying your target market before deciding on the product, and the necessity to build marketing campaigns on multiple pillars.

I'm going to reveal how to make the most of online, offline, and in-salon marketing to make sure your salon stands out in 2024. You wouldn't want to miss this chance to give your salon's marketing approach a complete makeover, would you? So, come along and let's set your salon on the path to success for 2024! Cheers!