Podcast Business Research terbaik (2024)

1
Oh, the Humanity! Relating to Robots May Change Us. But How? With Szu-chi Huang 28:50

11d ago28:50

28:50

Whether or not robots can feel is a question that, at least for now, might be better left to the philosophers. But what’s becoming increasingly clear, says Associate Professor Szu-chi Huang, is that robots do have the capacity to make us feel. In this episode of If/Then: Business, Leadership, Society, Huang delves into the effect that robots can ha…

1
Unlocking the Secrets of Customer Satisfaction at the Point of Purchase 20:37

11d ago20:37

20:37

On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business. Key Takeaways: (01:39) Georgina’s journey from psychology to law. (03:00) Reliable consumer data is…

1
Cashless: Is Digital Currency the Future of Finance? With Darrell Duffie 19:07

25d ago19:07

19:07

Digital currency — whether privately-developed or government-issued — seems like an inevitability to Stanford Graduate School of Business finance professor Darrell Duffie. “Virtually all countries are exploring a central bank digital currency for potential use,” he says. An expert on banking, financial market infrastructure, and fintech payments, D…

1
Behind the Success of Field Agent with Co-Founder Rick West 38:43

1M ago38:43

38:43

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid…

1
Is Money Really the Best Measure of Value? with Mohammad Akbarpour 25:00

1M ago25:00

25:00

A dollar is a dollar, right? While most conventional economic theories view money as an objective store of value, Mohammad Akbarpour says this misses a subtle but important fact: different people value money differently. Many economists assume that the price someone is willing to pay for a good or service is equivalent to the utility they get from …

1
Leading Through Innovation and Insight with Chris Havemann of RealityMine 28:15

2M ago28:15

28:15

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection. Key Takeaways: (01:18) The beginnings of C…

1
More than a Feeling: The Power of Emotional Decision-Making, with Baba Shiv 24:05

2M ago24:05

24:05

If we want to make better decisions, then we need to think more like an artist. Rationality is often seen as the gold standard when it comes to making decisions, but Professor Baba Shiv prompts us to consider: “Is a good decision based on reason? Or is it based on emotion?” Shiv is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduat…

1
Restech with Patrick Comer and Sima Vasa 22:40

2M ago22:40

22:40

On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods…

1
The Brain Gain: The Impact of Immigration on American Innovation with Rebecca Diamond 24:04

2M ago24:04

24:04

Immigrants’ contributions to America include culture, cuisine — and groundbreaking ideas. “No one is that surprised that immigrants play a disproportionate role in innovation,” says Rebecca Diamond, a professor of economics at Stanford Graduate School of Business. But, she notes, “Innovation in itself is an elusive thing to measure.” By studying pa…

1
Leading the SaaS Analytics Revolution at Qrvey with Arman Eshraghi 28:55

2M ago28:55

28:55

On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced e…

1
So Crazy, It Might Just Work: How to Foster Innovation That Will Change an Organization, with Bill Barnett 24:57

3M ago24:57

24:57

If we want to seriously address the climate crisis, then we need to encourage foolish business ideas. When it comes to seemingly impossible problems like the climate crisis, Professor William Barnett says we need to reach for equally impossible solutions — ideas so crazy, they just might work. “Foolishness,” he says, “is the price of genius.” A pro…

1
You're In Control: How and When AI Can Be a Powerful Decision-Making Tool, with Kuang Xu 23:44

3M ago23:44

23:44

If we can manage our emotions about AI, then it can be a powerful decision-making tool. Artificial intelligence’s surge in power and accessibility has inspired polarized reactions. Some people are flocking to the technology with feverish excitement. Others can’t stay far enough away. Yet according to Kuang Xu, both of these responses might be the w…

1
A Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of Zappi 22:53

3M ago22:53

22:53

On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality. Key Takeaways: (01:10) The origin of Zappi for efficient consumer insights. (02:22) Zappi’s evolution toward quality and meta analytics. (03…

1
Navigating Workplace Power Dynamics with Deborah H. Gruenfeld 27:00

4M ago27:00

27:00

If we want to change power structures, then we need to understand the animal forces that drive our behavior. As Stanford Graduate School of Business professor of organizational behavior Deborah H. Gruenfeld observes, wherever there are humans, there are hierarchies. “People have a tendency to form hierarchies almost instantly in all kinds of organi…

1
Zoom In... or Out? When Face-to-Face Meetings Matter Most with Jonathan Levav 32:40

4M ago32:40

32:40

If we want to generate better ideas, then we need to get people back to the office. Jonathan Levav, a professor of marketing at Stanford Graduate School of Business, details his study of remote work and creativity. “Pairs that worked face-to-face generated 15 to 20% more ideas than pairs that worked on Zoom,” he notes. What’s more, in-person brains…

1
Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter 29:36

4M ago29:36

29:36

On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights. Key Takeaways: (01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER. (02:17) Amishi’s career evolution, specifically her roles at …

1
Introducing If/Then: Business, Leadership, Society 1:41

4M ago1:41

1:41

How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems? On If/Then, experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cuttin…

1
Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group 19:59

5M ago19:59

19:59

On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sale…

1
Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight 31:57

6M ago31:57

31:57

On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights. Key Takeaways: (07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries. (13:49) Co…

1
Riding the Wave of Industry Evolution with Matt Britton at Suzy 24:49

6M ago24:49

24:49

On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it. Sima and Matt discuss: – The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer. – Generatio…

1
The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq 30:27

7M ago30:27

30:27

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.Key Takeaways:(03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.(12:22) How younger generations show greater willingness to use digital too…

1
Creating Value-Added Research Systems with Basel Fakhoury of User Interviews 19:49

7M ago19:49

19:49

On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity.During their conversation, Basel and Sima discuss:- Using data to uncover needs in the market to better cater products and services to a particular niche.- The …

1
Ethical Quandaries in AI Models with Dr. Loubna Bouarfa at OKRA.ai 26:34

8M ago26:34

26:34

On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology.Sima and Dr. Bouarfa discuss the following:- How different business models ca…

1
Building Predictive AI with Thomas Zoëga Ramsøy at Neurons 23:08

8M ago23:08

23:08

On this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior.In their conversation, Thomas and Sima discuss:- How a public methodology can build consumer trust in the data acquisition industry.- The intersection …

1
Purpose-Driven Data with Rob Pace at HundredX 21:13

9M ago21:13

21:13

On this episode, host Sima Vasa talks to Rob Pace, Founder and CEO of HundredX, about using data in a mission-driven organization to drive positive outcomes for both the business and the community.Rob and Sima discuss the following:- A business has to be profitable to provide the resources needed to pursue goals aligned with its mission.- Outcomes-…

1
Leveraging AI as a Research Tool with Chris Barry at The Evolved Group 32:22

9M ago32:22

32:22

On this episode, host Sima Vasa is joined by Chris Barry, CEO of HumanListening™ at The Evolved Group, who discusses the role of AI tools, specifically large language learning models, in data research.Chris and Sima discussed the following in relation to AI and data acquisition:- The ability of AI to elicit better responses from consumers than huma…

1
Exploring Online Industry Trends with Sima Vasa at Infinity Squared Ventures, John Bremer at Phantom 4 Solutions and Bob Fawson at Numerator 19:14

10M ago19:14

19:14

This episode features a conversation between Sima Vasa, CEO and Founder of Infinity Squared Ventures, and John Bremer, President of Phantom 4 Solutions, at a virtual event hosted by Numerator and moderated by Bob Fawson.John and Sima provide insights into the evolution of data collection and analytics in a rapidly-changing consumer landscape. They …

1
Leveraging AI for Insights Generation with Michalis Michael at DMR Group 23:20

10M ago23:20

23:20

In this episode, host Sima Vasa is pleased to welcome Michalis Michael, CEO at DMR Group, who shares the work his organization is doing with AI to be more efficient in both gathering and analyzing market data.Michalis shared some important insights on the evolution of AI:- AI can be categorized into different types: Narrow AI and Strong AI.- Narrow…

1
Predicting Demand Using the Key Principles of Behavioral Economics 29:30

11M ago29:30

29:30

On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation.Topics discussed include:- Anouar’s background and career path.- The evolution of economics from being strictly theoretical to being scientifically tested.- T…

1
Low Code – Data Pipelines | Ep. 203 19:15

12M ago19:15

19:15

Sima is delighted to talk with Gordon Allott today! Gordon is the President and CEO of BroadPeak Partners LLC, the company that developed the K3 software.Today's discussion takes a slightly different turn as we introduce Gordon, who is working on various aspects of data. The work done at BroadPeak brings a fresh perspective on the use of data in to…

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