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Creating Impactful Narratives From Data with Tim Hoskins and Brett Townsend of Quester

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Konten disediakan oleh Sima Vasa. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Sima Vasa atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling play critical roles in creating impactful business decisions.

Key Takeaways:

(03:45) Empathy and emotion are vital for creating successful consumer insights.

(07:22) It’s not just about data — turning it into actionable insights is where the magic happens.

(10:15) Business strategy should go hand in hand with insights to drive meaningful results.

(13:55) Consumer conflict is what drives great storytelling and effective solutions.

(17:05) Data-driven decision-making requires a shift in mindset and processes.

(21:30) Asking challenging questions can push companies to innovate and break from the status quo.

(24:12) High-end consultative insights are critical to providing value in a fast-evolving market.

(27:45) The future of insights is in combining talent, empathy and technology to deliver impactful stories.

Resources Mentioned:

Insights on the Brink” on Amazon

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

236 episode

Artwork
iconBagikan
 
Manage episode 445266714 series 2112138
Konten disediakan oleh Sima Vasa. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Sima Vasa atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling play critical roles in creating impactful business decisions.

Key Takeaways:

(03:45) Empathy and emotion are vital for creating successful consumer insights.

(07:22) It’s not just about data — turning it into actionable insights is where the magic happens.

(10:15) Business strategy should go hand in hand with insights to drive meaningful results.

(13:55) Consumer conflict is what drives great storytelling and effective solutions.

(17:05) Data-driven decision-making requires a shift in mindset and processes.

(21:30) Asking challenging questions can push companies to innovate and break from the status quo.

(24:12) High-end consultative insights are critical to providing value in a fast-evolving market.

(27:45) The future of insights is in combining talent, empathy and technology to deliver impactful stories.

Resources Mentioned:

Insights on the Brink” on Amazon

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

236 episode

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