Step into the fast-paced world of online business with 'The Checkout Point,' a dynamic, 20-minute podcast that wraps up the week's must-know eCommerce news, trends, and strategies. Powered by the visionary team at blikket.co and narrated by the AI-driven voice of Max, this podcast is your shortcut to staying ahead and informed in the digital marketplace. Perfect for entrepreneurs, digital marketers, and eCommerce enthusiasts keen on making smart, data-driven decisions. Subscribe to 'The Chec ...
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Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!
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Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experience ...
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Week 26: AI, Eco Shifts, and Labor Pivots: The Future of eCommerce Unveiled
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Welcome to week 26 of The Checkout Point by Blikket.co! I'm your host, Max, and this week, we’re diving deep into the transformative trends in the eCommerce world. From the latest technological advancements in AI to groundbreaking shifts in sustainability and labor laws, we’ve got a packed episode brimming with insights for anyone who wants to stay…
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Week 25: Retail Showdown: Walmart vs. Amazon, Global eCommerce Surge & AI Shopping Revolution
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Welcome to week 25 of The Checkout Point, brought to you by blikket.co! I'm your host, Max, and today, we invite you on an exhilarating expedition into the vibrant world of eCommerce. Whether you're a seasoned marketer, a keen manager, or a visionary founder, this episode is packed with indispensable insights to keep you ahead of the curve. We're k…
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Week 24: Breakthroughs Shaping eCommerce: AI, Legal Battles, and the Future of eCommerce Tech
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🌟 Get ready to embark on a riveting journey through the cutting-edge realm of eCommerce on this week's episode of "The Checkout Point" by blikket.co. Our host, Max, is set to unravel how Artificial Intelligence is dramatically reshaping how we shop and sell online. Whether it's AI's role in enhancing product quality on platforms like Amazon or the …
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Week 23: The eCommerce Future is Now – Drone Delivery and eCommerce Titans’ Battle
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Welcome to a new episode of The Checkout Point, your rapid insight into the ever-evolving world of eCommerce. Host Max brings you another 20 minutes packed with the latest developments that are shaping the digital shopping landscape. This week’s journey through industry week 23 promises cutting-edge dialogue and explorative discussions that no eCom…
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Week 22: AI Meets eCommerce: Harnessing AI, Navigating Retail Shifts, and Innovating in Supply Chains
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Embark on a thrilling journey into the beating heart of the eCommerce industry with this week’s episode of The Checkout Point, presented by blikket.co. Hosted by Max, this dynamic 20-minute exploration unveils the most influential trends, developments, and strategic turning points that are shaping today’s eCommerce landscape, offering unique insigh…
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Week 21 - Market Moves & Tech Trends: Navigating New Rules in eCommerce
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In today’s pivotal episode, your host Max is steering you through the dynamic waters of eCommerce, spotlighting the latest shifts and strategies that could redefine the way you engage with online marketplaces. Whether you’re a small business owner, a tech enthusiast, or just keen on keeping up with digital trends, this episode is packed with essent…
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Week 20 - Dynamic Deals and Digital Dilemmas: Dynamic Pricing, USPS Changes, Google SEO, and the AI Revolution
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Welcome back to The Checkout Point, the essential podcast for e-commerce enthusiasts and professionals alike. In this fully packed episode, your host Max, along with industry experts, will guide you through the complex world of online commerce, breaking down the latest trends and what they mean for your business. Unveil the Secrets of Dynamic Prici…
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Week 19 - Revolutionizing Retail: Amazon’s Surge, Tech Trends, and New Global Norms Unveiled
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Welcome to this week's episode of The Checkout Point, brought to you by Blikket.co, where we're your navigators through the bustling universe of eCommerce. Join our host, Max, for a riveting 20-minute journey into the significant changes and developments during week number 19 in the eCommerce landscape. In today's episode, we begin by examining the…
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Week 18 - Prime Time Plays: Unpacking eCommerce Evolution, AI Integration, and SEO Shifts
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Get ready to ride the thrilling currents of eCommerce with today's episode of The Checkout Point, brought to you by blikket.co. Join Max, your expert guide, as we dissect the most significant developments and lesser-known nuances of the eCommerce universe—all in just 20 action-packed minutes. Today, you'll embark on a comprehensive journey through …
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Week 17 - AI to TikTok Trends: Navigating the Future of eCommerce
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In this jam-packed 20-minute episode, your hosts Max and the visionary team at blikket.co embark on an exhilarating journey through the evolving landscape of eCommerce. Episode 17 of "The Checkout Point" is tailored for the digitally savvy - whether you're an eCommerce marketer, a manager steering your brand through the digital marketplace, or a fo…
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Week 16 - eCommerce Evolved: Unveiling Mercari's Bold Move, Amazon's Secrets, and AI's Shopping Revolution
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On this week's riveting episode of The Checkout Point, hosted by the ever-energetic Max and brought to you by the visionaries at blikket.co, we're taking you on an exclusive voyage into the heart of the eCommerce universe. Get ready for a thrilling ride through the latest revelations, strategies, and technological advancements that are reshaping th…
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Week 15 - Riding the Digital Wave: Amazon's Future to AI's Retail Revolution
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In this captivating episode of The Checkout Point, presented by blikket.co, join our steadfast captain, Max, for a 20-minute expedition into the heart of digital commerce like never before. As we set sail on week number 15 of our journey, we invite you to discover the latest and most impactful trends, news, and strategies reshaping the world of onl…
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Week 14 - Market Shockwaves & AI Revolution: Navigating eCommerce's Wild Week
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Ever wondered what keeps the world of eCommerce spinning? Join us in this week's eye-opening episode of The Checkout Point, sponsored by blikket.co., where your host, Max, takes you on an exhilarating journey deep into the heart of digital marketplaces and the latest trends that are reshaping the way we buy and sell online. From the bustling street…
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Week 13 - Retail Rumble: Innovations, Titans, and Tomorrow's Ecommerce Landscape
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Welcome to an enthralling episode of *The Checkout Point*, the essential listen for every eCommerce enthusiast seeking to navigate the dynamic terrain of online retail. Hosted by Max, courtesy of blikket.co, this week we dive deeper than ever into the pulsating heart of eCommerce, unraveling stories of innovation, strategy, and future-focused pract…
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Week 12 - Future-Proofing Retail: AI, Security, and Sustainability in E-Commerce Evolution
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Welcome back to “The Checkout Point,” where each episode is a treasure trove of insights and inspirations from the bustling world of e-commerce, brought to you by blikket.co. This week, in episode 12, join your indefatigable host, Max, as we delve into an enlightening exploration of the latest trends, groundbreaking tools, and strategic maneuvers t…
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Week 11: eCommerce Innovations, Ad Revolutions, and the Future Marketplace
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Step into the exhilarating realm of eCommerce innovation with this week’s episode of The Checkout Point, where we fuse the thrill of discovery with actionable insights, exclusively brought to you by the forward-thinkers at blikket.co. Join your charismatic host, Max, for an 11th-week exploration that promises not just to enlighten but to exhilarate…
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Future-Proof Your E-Commerce: Innovations, AI Magic, and Global Tech Tussles
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Welcome to this week's episode of The Checkout Point, presented by blikket.co, where we soar through the vast expanse of eCommerce, guided by the brightest stars and latest innovations in the industry. I'm your host, Max, and today marks our thrilling 10th journey together through the digital cosmos. This episode is not just another orbit around th…
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Navigating the Waves of Google's Latest Innovations: A Deep Dive into AI, Ads, and Shopping Experiences
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This week on 'The Checkout Point,' we embark on an explorative journey through Google's most recent updates and breakthroughs in the eCommerce sphere, marking week 9 of 2024 with a plethora of insights and strategies. Dive into the details of the improved Google Ads Change History Page, ponder the implications of a potential Google Search Ranking A…
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Revisiting And Refreshing Our Company Values - Jon MacDonald and Natalie Thomas
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What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations. In this episode, you’ll learn things about: What being a B Corp-certified com…
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How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai
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Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a b…
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The Power of Email Automation (And Personalization) - Lexie Bennet
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Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content. We also discuss flows versus broadcast emails…
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Creating a Work Environment for Success - Q&A with Jon MacDonald and Natalie Thomas
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In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them. We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to workin…
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The Power of Social Proof and Data-Driven Decisions - Kate Cannova
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In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast. We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the …
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Effective Email Marketing for Abandoned Cart Recovery - Dave Rodenbaugh
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In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and ta…
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Why Brands Should Invest In Content Marketing - Kameron Jenkins
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In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing s…
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How To Scale Ecommerce Growth With SMS Marketing - Lisa Popovici
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In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences. In this episode, you'll learn abo…
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Effective Email Marketing Strategy For Ecommerce Brands - Nikki Elbaz
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In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that el…
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Award-Winning Sustainable Fashion - Beth Esponnette
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In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful…
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How To Effectively Use SMS and Email Marketing - Dylan Kelley
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In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples…
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How To Retain Customers With Email And SMS Marketing - Joanne Coffey
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In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses. In this episode, you'll learn about: What is the relationship…
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Leveraging Ecommerce Email Marketing To Drive Revenue - Chase Dimond
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In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue. During the interview, we cover topics like: What are the most common mistakes and misconceptions about email m…
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A No-Brainer Way to Increase Ecommerce AOV and LTV with Kiril Kirilov
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Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money. Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase …
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How To Grow Your Brand Faster With Podcasting - Erik Jacobson
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In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting. During the episode, we cover topics like: On-demand audio is changing and how it is affecting the media landscape How does a business benefit from having a podcast W…
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Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski
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Do you struggle to maximize customer acquisition for your SaaS company through paid advertising? Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode. Aaron talks through the ad strategies his company uses to generate more qua…
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Boost Your Revenue through Clear-Cut Ecom Marketing Attribution with Chris Mercer
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In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on. Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce. Chris also shares his company’s best measurem…
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Conversion Rate Optimization Tactics with Justin Christianson
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While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients. Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice. Justin shares…
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Mats and Marketing: Ecom Lessons from a Yoga Doctor Turned Highly-Acclaimed Marketer
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Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry, to show us how setting your own business breakthroughs is possible. Alanna and I talk through her journey t…
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Scale Your Ecommerce Store the Badass Way With Jessica Totillo Coster
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Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive. Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a …
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IOS 15’s Impact on Attribution and Tracking
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Is iOS 15 really the death of attribution and tracking? For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers. I also share how you can gain a significant advantage over your competitors from this update. Find out how you can get ahead by tuning in now! Episode Highlights: 1.Introduction [00:00] 2. Th…
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Improve Your Customer Retention Through SMS and Email Marketing With Jimmy Kim
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Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches. Today, I have with me the best person to consult on this important subject - Jimmy Kim, CEO of the email and SMS marketing platform, Sendlane. Jimmy gives his takes on marketing challenge…
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Automated Sense of Urgency: Increasing Customer Conversion with Deadline Funnel
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Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear. So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity? Today, I have Jack Born, founder of Deadline Funnel, to discuss the…
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Shopify-Powered Sales Machines: Setting Your Ecom Store Up for Success
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While putting up a Shopify store is not rocket science, making your shop and products stand out can be very difficult. In today’s episode, I have Chase Clymer who co-founded Electric Eye, a company that helps businesses thrive by turning strategic design, development, and marketing decisions into Shopify-powered sales machines. Chase shares with us…
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Writing Product Page Copy That Converts - Rishi Rawat (Frictionless Commerce)
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In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days. With over a decade of experience in the laser-focused world of ecommerce product page design, Ris…
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Crafting Ads That Convert: What Ecom Brands Need To Know About Revenue-Generating Ads
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Today’s Ecommerce Insights episode focuses on creating top-performing ads. As an ecommerce brand looking to turn cold traffic into warm leads, a carefully crafted ad that considers both the creative and data is key. Creative advertising expert Lauren Schwartz positions her strategies as the ‘creative that drives the click’. She helped personal care…
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What Ecom Can Learn from this Media Buyer Who Achieved 20x Growth with Petar Mitrovic
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While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries. I have one such man with me in today’s episode. Petar Mitrovic is an independent media buyer who has worked with over 50 clients in the past 9 years. He brings into…
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Multiply Your ROIs with Conversion Funnels and Strategic Ad Budgeting with Josh Marsden
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A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. For today’s episode, I have marketing expert, entrepreneur, and ARM5 Formula CEO Josh Marsden to share with us his approach to getting lead…
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Why Data Mining and Ad Tracking is the Key to Scaling Your Ecommerce Business
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Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your advertising investments is to learn how to use data to direct your business strategies. In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital…
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Are You Making These Deadly Mistakes with Facebook Ads? with Bill Pescosolido
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Cold traffic is an altogether different animal from warm traffic. When you want to run Facebook ads, using the same offer and messaging you use with warm traffic won’t convert. In today’s Ecommerce Insights episode, I have back Bill Pescosolido from The Lido Agency. This time he’s going to walk us through his process for helping small businesses sc…
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How Data Analytics Can Help With Your Ecommerce Strategies with Raj Sheth
27:52
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27:52
An essential aspect of every ecommerce website is data analytics. Without it, it will be difficult to measure and boost the ecommerce site’s revenue. In this episode, we discuss the data that comes into ecommerce sites such as trends, customer preferences, buying patterns, and several other metrics. Raj Sheth, Founder and CEO of Flydata.com, talks …
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What are GCLIDs and how important are they to your marketing? You may have heard about GCLIDs or Google Click IDs, but aren’t entirely sure what they do and their impact. Which is why I’m dedicating this entire episode to everything about GCLIDs. At the end of this, you’ll know whether they’re important to you, what’s their impact on your bid strat…
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