Writing Product Page Copy That Converts - Rishi Rawat (Frictionless Commerce)

The Ecommerce Insights Show

In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days.

With over a decade of experience in the laser-focused world of ecommerce product page design, Rishi shared a treasure trove of ideas during our conversation. In the episode we talked about writing your copy based on nine buyer psychology themes, which Rishi outlines in detail here.

During the episode we cover topics like:

• What makes a winning product detail page design
• Whether or not discounting is a good strategy on your product page
• Rishi’s framework for crafting product stories rather than product descriptions
• How to differentiate your product and the page it lives on
• A case study where personalization resulted in a 30.56% conversion lift

So if you’re interested in improving the conversion rate on your product pages and learning how to do it, then this is the episode for you.

Learn more about Rishi and Frictionless Commerce:

• Connect with Rishi on LinkedIn
• Sign up for his newsletter
• Visit the Frictionless Commerce website