Podcast Fitspo terbaik (2023)

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fitSpot Guru

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Episode 212: Is Specialization Key in Boutique Fitness 23:08

14h ago23:08

23:08

What We Cover In This Episode: News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54] How Nick defines “specialization” as it pertains to the boutique fitness industry [3:18] What Megan sees trending in the industry as far as specialization goes [4:34] A look at how clients have opened themselve…

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fitSpot Guru

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Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)! 28:10

6d ago28:10

28:10

What We Cover In This Episode: Epifany’s integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55] The way it works with clients who understand the importance of opening lines of communication with their customers [6:25] What types of questions and information can be leveraged by using Epifany [8:54] A look a…

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fitSpot Guru

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Episode 210: How Does Technology Impact Studios? 23:36

8d ago23:36

23:36

What We Cover In This Episode: News with Nick and a look at Amazon’s healthcare journey [0:47] Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? [3:07] Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content [8:37] W…

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fitSpot Guru

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Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication 37:05

13d ago37:05

37:05

What We Cover In This Episode: A look at Danny’s personal journey and what’s led him to where he is today [1:36] What sets NetGym apart from other fitness platforms and the benefits you’ll see by using it alongside fitDEGREE [17:38] The direct and indirect nuances that exist when a studio uses NetGym besides their communications [23:01] How it allo…

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fitSpot Guru

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Episode 208: Is Boutique Pricing Justified? 24:59

15d ago24:59

24:59

What We Cover In This Episode: News with Nick and a snack movement that is on the rise [0:57] Whether your price point should be earned or be determined by other factors [4:02] If the cost of instructor education will impact the cost per class [5:44] Why you need to consider your competition when crafting your pricing models [13:03] The reasons tha…

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fitSpot Guru

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Episode 207: Industry Tea with Partner Merchynt - Ways to Generate Reviews 17:13

20d ago17:13

17:13

What We Cover In This Episode: How online reviews really impact the digital presence and credibility of fitness studios [2:53] A better way for studios to get reviews organically [4:52]= Effective strategies studio owners can be using right now to bump up their Google reviews [5:49] What to do, and not do, if you get a low star rating and review on…

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fitSpot Guru

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Episode 206: The Power of the Front Desk Employee 22:40

22d ago22:40

22:40

What We Cover In This Episode: News with Nick and a look at “rucking” [0:43] Why front desk staff is such a vital piece for your business to thrive [5:09] What type of employee you should be looking for when hiring front desk staff [6:13] The gamble you’re taking by not having a front desk staff member [10:5] Tips on how to deal with the issue of n…

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fitSpot Guru

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Episode 205: Industry Tea with Partner Merchynt - SEO for Fitness Studios 22:15

27d ago22:15

22:15

What We Cover In This Episode: A look at what Merchynt does and the services that the platform offers [1:19] Some of the benefits local fitness studios will see from having a solid understanding of SEO [4:11] Strategies that local studios can use for keyword research [6:16] What types of content you should focus on to improve your SEO ranking [15:3…

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fitSpot Guru

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Episode 204: Enhancing Member Engagement with Community Building Tools 29:48

29d ago29:48

29:48

What We Cover In This Episode: Some big news regarding F45’s financials [1:00] The tools in fitDEGREE you can use to help maintain a successful community at your studio [3:53] How to personalize the frequency and targeting of your announcements [7:53] A few ways the friends feature can be leveraged to created engagement in your studio space [12:24]…

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fitSpot Guru

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Episode 203: Industry Tea with Partner The Sales Arms - MEMBER MANAGEMENT 37:16

1M ago37:16

37:16

What We Cover In This Episode: How feedback ties into the client journey as a support tool [3:23] The point in the client journey where you start using client feedback to gauge your client avatar [5:51] Why you need to ensure you have a proper tracking system for client outreach [8:18] Advice on outreach cadence for members [12:27] Why developing a…

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fitSpot Guru

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Episode 202: Creating Personalized Member Journeys with Tags and Segmentation 21:22

1M ago21:22

21:22

What We Cover In This Episode: A look at big moves Nike is making in the strength training equipment space [0:39] What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42] The benefits segmentation provides when it comes to member preferences [8:00] How to work with tags a…

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fitSpot Guru

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Episode 201: Industry Tea with Partner The Sales Arms - LEAD MANAGEMENT 34:45

1M ago34:45

34:45

What We Cover In This Episode: What is a recommended follow-up cadence and the relationship this has to sales data [2:42] Tips and tricks to modernize and automate client follow-up [11:18] How to approach using tasking automation inside your studio for your instructors and employees [15:28] The way to re-engage with cold leads [25:52] Why it’s impo…

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fitSpot Guru

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Episode 200: Spot Booking Chat 30:05

1M ago30:05

30:05

What We Cover In This Episode: A look at what’s new in the sports and energy drinks market [1:24] Rapid fire questions with our CTO Daniel so you can get to know him a bit better [5:57] What is happening with the exciting new spot booking feature in fitDEGREE [8:04] Things you can expect with spot booking and some of the features that will be avail…

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fitSpot Guru

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Episode 199: Industry Tea with Partner The Sales Arms - IN STUDIO SALES PROCESS (PART 2) 34:49

2M ago34:49

34:49

What We Cover In This Episode: What the transfer of trust is all about in the sales process [2:46] Ways to ensure you are able to relay customer information to the instructor [6:56] Thoughts on perfecting “prescriptions” in the studio [10:52] Tools to prepare for the three biggest objections most often faced in the sales process [17:33] How Chris f…

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fitSpot Guru

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Episode 198: Understanding Your Customer Lifetime Value (CLV) 21:01

2M ago21:01

21:01

What We Cover In This Episode: Introducing Lenzvu and our exciting partnership with them [0:50] Megan busts a common myth around today’s topic [3:10] Defining customer lifetime value, or “CLV” [4:53] The big reasons why calculating the lifetime value of a customer is critical in your business [6:19] The ways in which you can continue leveraging fit…

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fitSpot Guru

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Episode 197: Industry Tea with Partner The Sales Arms - IN STUDIO SALES PROCESS (PART 1) 39:19

2M ago39:19

39:19

What We Cover In This Episode: Strategies for making initial connections with a prospect as the leads start coming in [3:55] Why asking question that help you understand the prospects “Why” is key [6:42] How to set clients up for success once they step through your doors by offering the right information [11:29] Ways to implement an impactful sales…

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fitSpot Guru

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Episode 196: Maximizing Class Utilization for Higher Revenue 23:07

2M ago23:07

23:07

What We Cover In This Episode: Nick shares some exciting news on upcoming integrations we will have available soon [0:45] What is class utilization and why it is something a studio owner needs to be focusing on in order to generate more revenue [3:22] A few tools in fitDEGREE that can help studio owners learn more about this key metric [7:44] Tips …

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fitSpot Guru

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Episode 195: Industry Tea with Partner Pixality - The 3 Stages of your Website Evolution 17:25

2M ago17:25

17:25

What We Cover In This Episode: Why it shouldn’t be all about the aesthetics when it comes to website design [2:17] The reasons that it is crucial for new fitness businesses to create an online presence before even opening [3:09] Connie’s thoughts on using “Coming Soon” signage and a landing page to create buzz before opening [5:17] Her tips for hav…

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fitSpot Guru

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Episode 194: How to Filter Reports by Tags 22:19

2M ago22:19

22:19

What We Cover In This Episode: A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE [2:14] Megan debunks a common myth around how to organize your tags [6:00] The filtering capabilities that come with tags now that the new suite is live [7:05] Where you can leverage the new tagging featur…

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fitSpot Guru

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Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners 20:00

2M ago20:00

20:00

What We Cover In This Episode: What true SEO is really about and some frequent misconceptions about SEO that exists [2:14] Key things to be aware of with your Google Business Profile [5:29] Why it’s important to get clear about your services, location and the keywords you use on your website [12:01] Tips for interweaving the keywords you want to us…

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fitSpot Guru

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Episode 192: Mass Tagging in fitDEGREE 16:27

2M ago16:27

16:27

What We Cover In This Episode: Our weekly “News With Nick” segment, including interesting stats about functional training [1:04] The initial problem we are trying to solve with the mass tagger [5:28] How you can use mass tagging to help improve your reports [8:42] A challenge for this week that you can take action as you prepare to use tagging in f…

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fitSpot Guru

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Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works 23:59

3M ago23:59

23:59

What We Cover In This Episode: Some common misconceptions that exist about website copy [1:36] Connie shares the top three things that make a good website [2:57] How to approach writing to connect while also leaving room for SEO importance [6:39] The significant impact SEO has on the visibility your website will have [12:23] Tips and best practices…

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fitSpot Guru

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Episode 190: How to Prepare for Tag Management - Part 2 19:13

3M ago19:13

19:13

What We Cover In This Episode: Our weekly “News With Nick” segment on making sleep a part of the conversation at your studio [0:52] “Myth busting with Megan” - why more tags doesn’t mean better structure [5:58] More details on conditional tagging in fitDEGREE and what preparation you can do now for this new feature [6:59] Our Quick Wins for this we…

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fitSpot Guru

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Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!) 25:11

3M ago25:11

25:11

What We Cover In This Episode: Some of the big misconceptions around building a website that Connie sees [1:54] The problems that come from using a dated or uneditable platform [4:37] Why she says to keep away from the "free is the price for me" mentality [9:11] Connie’s thoughts on why are websites looked at as a liability rather than an investmen…

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fitSpot Guru

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Episode 188: How to Prepare for Tag Management - Part 1 17:38

3M ago17:38

17:38

What We Cover In This Episode: Our “News with Nick” segment and some interesting research on accountability [0:46] The big reason we are introducing tag management and the main characteristic of this new feature to be aware of [5:27] How to start preparing now to use this concept of colors and categories in fitDEGREE [8:53] Specific questions to be…

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fitSpot Guru

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Episode 187: Inner Circle: Tag Management Coming Soon 28:45

3M ago28:45

28:45

What We Cover In This Episode: The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business [2:12] A look at the new tag management screen and the color code system that will make it easy for you to manage [9:50] An additional overlooked advantage that this new tag system brings [13:04] …

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fitSpot Guru

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Episode 186: How to Improve Your New Member Onboarding Experience 20:24

3M ago20:24

20:24

What We Cover In This Episode: Our “News with Nick” segment [1:00] The importance of having a well-structured onboarding process in place and how this will help you with member retention [3:43] Megan’s recent experience with a new class type that puts things into perspective with this topic [5:55] Some effective onboarding strategies you can start …

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fitSpot Guru

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Episode 185: Industry Tea with Partner Telomere Consulting - Which email automations to have 18:35

3M ago18:35

18:35

What We Cover In This Episode: How to begin defining your customer journey by establishing your mission and vision [2:40] What you can do to start mapping out the touch points that move your clients through the journey [4:29] The key phases of the client journey funnel [12:08] Putting it all together with “must have” campaigns [14:14] Quotes: “The …

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fitSpot Guru

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Episode 184: What Is Studio Performance Tracking (and How You Can Use It) 27:10

3M ago27:10

27:10

What We Cover In This Episode: Why offering more classes doesn’t equal higher member retention [1:08] What a recent study about the fitness habits of Gen Z tells us about the future of the industry [5:05] Both Megan and Nick’s “Quick Wins” for the week [10:12] Why member progress tracking is such an important thing to do in your studio [13:19] The …

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fitSpot Guru

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Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio 24:01

3M ago24:01

24:01

What We Cover In This Episode: How you are leaving money on the table right now by not utilizing email automations [2:20] The way that radically personalizing email automations drives revenue to your studio [4:41] “Must-haves” for automations and a free resource you can get from Telomere and refer to [7:38] The very first steps to getting started w…

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fitSpot Guru

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Episode 182: Enhancing Client-Studio Communication with fitDEGREE 22:39

4M ago22:39

22:39

What We Cover In This Episode: Introducing Industry News with Nick: Is In-Person Boutique Back? [2:31] How to now add home buttons to your fitSpot [7:25] What to know about fitDEGREE’s chat feature settings [9:47] Ways to be using the communication tools to establish regular contact with your members [11:59] How announcements inside fitDEGREE can b…

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fitSpot Guru

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Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share? 21:13

4M ago21:13

21:13

What We Cover In This Episode: What to consider when deciding on the type of email content you’ll be creating to promote your business [3:32] Why it’s so important to open up and sharing you, your studio and your values [5:21] Different ways that you can offer validity and social proof to your audience through your email content [10:09] A look at t…

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fitSpot Guru

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Episode 180: Creating a True Sense of Community in Your Studio 20:51

4M ago20:51

20:51

What We Cover In This Episode: The key role that creating a sense of community plays in member retention for your business [4:04] A look at the “buddy system program” and how it can help build community in your studio [7:14] The importance of having an actual space dedicated to the building of community at your physical location [10:39] The real ma…

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fitSpot Guru

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Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices 23:12

4M ago23:12

23:12

What We Cover In This Episode: What is the ideal email frequency to be using as a fitness studio owner [4:18] Catalina’s thoughts on whether all types of emails are created equal [7:46] How to approach segmenting audiences using scheduled emails [11:24] When you should automate your email campaign transition to a scheduled email sequence [13:09] A …

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fitSpot Guru

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Episode 178: How to Harness the Power of Member Data (Like Never Before)! 10:51

4M ago10:51

10:51

What We Cover In This Episode: How to optimize your intro offer using the intro offer conversion report inside of fitDEGREE [1:46] Some ways that you can create a more personalized member experience by leverage the membership list report [3:46] The various fitDEGREE reports that will give you insights on past trends and future projections [5:24] Ho…

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fitSpot Guru

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Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business 17:57

4M ago17:57

17:57

What We Cover In This Episode: Stephen’s pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner [1:54] How to begin understanding customer segmentation and automation through survey triggers and real time information [3:30] Why surveys aren’t just nice to have, they are needed, especially in the bou…

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fitSpot Guru

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Episode 176: Boutique vs Franchise 26:51

4M ago26:51

26:51

What We Cover In This Episode: A look at ownership and management differences between these two business models [4:12] The main differences with instructor programming in boutique and franchise locations [6:39] What to be aware of in terms of brand consistency and flexibility [9:58] How the scalability and reach varies between boutique and franchis…

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fitSpot Guru

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Episode 175: Industry Tea with Partner LoopSpark - Using LoopSpark’s Customized Insights in Your Fitness Business 26:08

4M ago26:08

26:08

What We Cover In This Episode: The ways that LoopSpark allows you to take all the necessary tools and combines them into one easy intuitive dashboard [2:45] How to approach leveraging trigger points and data points with LoopSpark that you cannot get in other CRM’s [6:34] Why an “all-in-one” software platform cannot promise and deliver on everything…

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fitSpot Guru

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Episode 174: Boutique Studio vs Commercial Gym 12:19

4M ago12:19

12:19

What We Cover In This Episode: Identifying the difference of focus in boutique versus commercial gyms [2:01] Why class sizes in boutique fitness are smaller and what this allows for more of [3:47] The power in community that is built by smaller class sizes, regular attendees and camaraderie [5:09] What to be aware of with the instructors in boutiqu…

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fitSpot Guru

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Episode 173: Industry Tea with Partner LoopSpark - How LoopSpark can Actually Reduce Your Spend 26:39

5M ago26:39

26:39

What We Cover In This Episode: The cost efficiency that can be realized by using LoopSpark versus hiring a new team member to perform specific tasks [4:19] How to use LoopSpark to start getting your time back so that you can focus on building your business, instead of just maintaining it [8:32] The ways that their dashboard capabilities can help wi…

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fitSpot Guru

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Episode 172: If You Can’t Beat them, Join Them 20:28

5M ago20:28

20:28

What We Cover In This Episode: Why having a clear understanding of your niche and what your brand represents before developing your online branding is essential [5:17] How to approach defining a clear content strategy [6:50] Ways to begin thinking about using other avenues to build rapport outside of your social media presence [10:56] Our thoughts …

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fitSpot Guru

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Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management 28:54

5M ago28:54

28:54

What We Cover In This Episode: The idea time when clients should join the LoopSpark ecosystem platform to integrate into their business [8:43] How LoopSpark provides an enhanced customer experience, no matter the lifecycle that client has with your business [12:44] Some of the many relevant data points that LoopSpark can identify to ensure you are …

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fitSpot Guru

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Episode 170: How to Overcome the Influencers 22:45

5M ago22:45

22:45

What We Cover In This Episode: An update on what is happening right now in the industry regarding online fitness influencers [1:54] Why as studios you must continue proving your value so customers won’t be lost to social media influencers that may not have any credentials [4:37] Our thoughts on using personalized experiences in studio for your clie…

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fitSpot Guru

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Episode 169: The Inner Circle - Tag Management in fitDEGREE 17:25

5M ago17:25

17:25

What We Cover In This Episode: An introduction to the tag management screen inside of fitDEGREE [1:24] How we’re taking tags to the next level by using conditional tags [5:57] A look at the transitional phase of updating your tag when the new feature is released [7:51] Mass tagging 101 [10:17] The way that multi-tag select is making things easy and…

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fitSpot Guru

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Episode 168: Best and Worst Practices for Chatting Clients 23:05

5M ago23:05

23:05

What We Cover In This Episode: It’s here! A look at our new feature, Chat! [1:24] The importance of using clear and concise communication when chatting, plus tips on how to use the “Grandma Test” [3:14] Why you need to always be personal and empathetic in your responses [6:40] How including special nuances in your chat communication is key, since p…

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fitSpot Guru

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Episode 167: Industry Tea with Partner Studio Scale - Getting New Members 25:59

5M ago25:59

25:59

What We Cover In This Episode: How to avoid the pitfalls and common mistakes a lot of studio owners make with the marketing techniques they use to get new members [2:04] The biggest problem the Studio Scale team is seeing on a macro level when it comes to studios using paid marketing [5:35] A look at the type of groundwork that needs to be done pri…

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fitSpot Guru

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Episode 166: The Return of the Clients 21:14

5M ago21:14

21:14

What We Cover In This Episode: Why it’s important to realize that September often marks the return to “back to normal” for clients after the summer season [3:23] How to prepare for your clients to come back and restart with the need and desire to get back into a routine [4:04] Tips for leveraging what makes sense to you and your studio and to set u…

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fitSpot Guru

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Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution 24:42

6M ago24:42

24:42

What We Cover In This Episode: What inspired Studio Scale to use and promote the “End-to-End Solution” [1:20] The elements you should be assessing to see if you’re on the right track and when to level up [6:20] Tools or software to use in order to get yourself heading in the right direction and specific strategies to then implement [11:40] Why some…

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fitSpot Guru

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Episode 164: Why Clients Fall Off in the Summer 22:05

6M ago22:05

22:05

What We Cover In This Episode: Reasons to consider offering a freeze option to your customers that travel in the summer [4:34] Ways you can give your clients a unique experience by offering vacation packages for them to take on the road and do anywhere [7:47] The importance of combating the heat and humidity in your studio by ensuring everyone stay…

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fitSpot Guru

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Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas 24:18

6M ago24:18

24:18

What We Cover In This Episode: The opportunity that exists by following up on leads that are coming into your studio with a process or automation or special offer [4:00] How you can provide incentives to current members for referring their friends to your studio [6:27] Ways to use an on-going referral program with free guest passes [7:15] Why lever…

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