Let’s say you were invited to a big networking event for entrepreneurs and startup businesses, I guaranty you you’ll be asked the same question over and over again, the question is: What do you do?
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Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
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Marketing Horizons, a series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Marketing Legends, another series in the WVU Marketing Communications Today podcast, features marketing thinkers, innovators, practitioners and founders — legends of the marketing world — who will talk about their careers and share their wisdom with the marketers of today. Hosted by Cyndi Greenglass and Ruth St ...
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Center for digital marketing & communications (CDMC) is a Podcast about everything digital happening in the world of digital Markeitng . We bring you the best minds and news from the business of Digital and keep you updated and inspired
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SuperPotion™ | Le podcast communication et marketing dans l'univers de la boisson
Ludovic Mornand, fondateur de Studio Blackthorns
SuperPotion™ est un podcast destiné à aider les entrepreneur·e·s, startupers, créateurs et créatrices de la filière Boissons, Bières, Vins & Spiritueux. 🔮⚗️🌕 → Site officiel (https://superpotion.fr) → Ebook "Lance ta SuperPotion avec succès" (https://superpotion.fr/lance-ta-superpotion-avec-succes-un-guide-branding-complet-pour-developper-consciencieusement-ta-marque-de-boisson/) → Ebook "Le guide complet des 12 archétypes de personnalité pour créer ta marque archétypale" (https://superpotio ...
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A podcast on church marketing, communications, and technology to help leaders communicate with greater effectiveness.
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Our podcast features tip and tricks on search engine optimization, online advertising and otherwise how to maintain a great online presence. We also like talking with business owners about their tricks to manage the digital landscape.
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Podcast by TIME MKTG
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communic ...
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Préparez-vous à briser les codes : les secrets de la révolution des Vins et Spiritueux 2024-2025 !
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Vous êtes professionnel des vins et spiritueux ? Anticipez les attentes des consommateurs et prenez une longueur d’avance grâce à notre rapport exclusif 📓 → En savoir + : https://blackthornsdesign.com/offres-et-services/decryptage-tendances-consommation-vins-et-spiritueux/ → Commander : https://buy.stripe.com/8wMg1T6pLak14z65kF Vous êtes producteur…
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School marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis o…
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51 - Le secret des embouteilleurs indépendants pour créer des whiskies d'exception !
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💥 COMMANDEZ VOTRE RAPPORT TENDANCES VINS & SPIRITUEUX 2024/2025 💥 → https://blackthornsdesign.com/offres-et-services/decryptage-tendances-consommation-vins-et-spiritueux/ Plongez dans les coulisses du métier d'embouteilleur indépendant avec Pierre Tissandier, à la tête du Whisky Lodge à Lyon. Vous découvrirez tous les secrets de cet artisan passion…
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217: Boosting conversions and why so much advertising is a waste of money
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School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street…
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Why Customer Service Deserves More Respect
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Amas Tenumah explains why customer service is broken and what we, as marketers and as consumers, can do to help fix it. The reasons range from the industrialization of the customer service function, where it became all about efficiency and cost-cutting, to the difficulty in demonstrating quick results from investments in happier customers. But he e…
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216: Is your post-tour process up to scratch?
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School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalis…
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Tendances Soft-Drinks 2024 — Boissons fonctionnelles (collagène, électrolytes), energy drinks, sodas craft, café, thé, textures...
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💥 PRÉCOMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 → https://blackthornsdesign.com/rapports-strategiques-boisson-biere-et-spiritueux/ Tendances Soft 2024 : nos prédictions dans le secteur des boissons sans alcool Dans cet épisode spécial soft-drinks, nous abordons les tendances incontournables dans l'univers des boissons sans alcool en 2024 ! Ludovic Mor…
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Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat. Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes. In fact, according to Jay, email is only dead for those marketers who failed to adapt to the new realities…
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Tendances Spiritueux 2024 — Hédonisme, consommation responsable, sans alcool, tequila, cocktails prêt-à-boire, innovations technologiques
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💥 PRÉCOMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 → https://blackthornsdesign.com/rapports-strategiques-boisson-biere-et-spiritueux/ Alcool 2024 : nos prédictions dans le secteur des boissons alcoolisées Découvrez dans cet épisode les grandes tendances spiritueux et alcool qui vont marquer 2024 ! Nous passons en revue les principaux mouvements et innova…
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Do B2B Marketers Really Care About Branding?
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B2B marketers who put all their focus on lead generation are missing 95% of the market opportunity, says our guest Drew Neisser, founder of CMO Huddles and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. "Only 5% of your target audience is likely in the market and ready to buy. It’s essential to build awareness and a posit…
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BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland
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Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the mo…
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50 - ALCOOL & GEN Z : Comment s'adapter aux nouvelles tendances ?
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La génération Z oblige les marques d'alcool à repenser en profondeur leur stratégie. Dans cet épisode, découvrez comment séduire cette cible exigeante sans perdre les consommateurs historiques. Nous verrons le cycle de vie d'une marque face au temps, les erreurs à éviter, les tendances émergentes de la Gen Z, l'importance de rester fidèle à l'ADN d…
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215: Enrolment strategies and great recruitment ads
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School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what scho…
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50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next
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When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate ta…
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Tendances Bière 2024 [5/5] — Le défi du développement durable (RSE, consigne et réemploi, économie d'énergie, optimisation, avenir)
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💥 PRÉCOMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 → https://blackthornsdesign.com/rapports-strategiques-boisson-biere-et-spiritueux/ Dans ce dernier épisode de SuperPotion™ focus "Tendances Bière 2024", Ludovic explore avec Théodore Becquart les défis du développement durable auxquels sont confrontés les brasseurs et brasseuses en 2024. Ils passent en r…
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The Past and the Future of Branding
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David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management. Join us as he shares the progression of his career and the evolution of his thinking regarding the real sources of brand value. A suc…
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Tendances Bière 2024 [4/5] — Émergence de nouvelles boissons (Seltzers, hop water, hop tea, kombucha, CBD, bières fonctionnelles, ciders)
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💥 PRÉCOMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 → https://blackthornsdesign.com/rapports-strategiques-boisson-biere-et-spiritueux/ Dans ce quatrième volet des épisodes Tendances Bière 2024 de SuperPotion™, Ludovic explore avec Théodore Becquart les nouvelles boissons brassicoles qui pourraient faire fureur en 2024. Ils passent en revue le mouvement "B…
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Tendances Bière 2024 [3/5] — De nouveaux ingrédients stars (profil d'eau, malts, houblons, thiols, biochimie, levures, true hopping)
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💥 PRÉCOMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 → https://blackthornsdesign.com/rapports-strategiques-boisson-biere-et-spiritueux/ Dans le troisième épisode de SuperPotion™ spécial "Tendances Bière 2024", Ludovic explore avec Théodore Becquart les tendances ingrédients qui vont marquer la bière en 2024. Ils passent en revue les innovations autour du m…
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Tendances Bière 2024 [2/5] — L'engouement Craft est là pour rester (IPA, neipa, hazy, cold, lager, bières de fruits, radlers, adjonctions)
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💥 PRÉCOMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 → https://blackthornsdesign.com/rapports-strategiques-boisson-biere-et-spiritueux/ Dans ce deuxième volet de la saga "Tendances Bière 2024" de SuperPotion™, Ludovic explore avec Théodore Becquart les tendances craft beer qui vont marquer 2024. Ils reviennent sur l'engouement pour l'IPA et ses déclinaison…
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Tendances Bière 2024 [1/5] — Révolution des bières sans alcool (évolution techno, stabilité , nolow, diversification, règlementations)
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💥 PRÉCOMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 → https://blackthornsdesign.com/rapports-strategiques-boisson-biere-et-spiritueux/ Bienvenue dans les tendances bière 2024 🍻 Dans cet épisode de SuperPotion™, Ludovic reçoit Théodore Becquart, expert bière chez Brewing Theory, pour faire le point sur les tendances de la bière sans alcool en 2024. Ils exp…
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214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing
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School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication w…
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49 - Le cidre nouvelle génération, un renouveau en France ?
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Fils de Pomme, c'est l'histoire de deux amis d'enfance, Théo et Valentin, animés depuis leur plus jeune âge par la passion du cidre. Théo est issu d'une longue lignée familiale de producteurs de cidre dans le nord de la France, tandis que Valentin a découvert cet univers chez ses grands-parents en Bretagne. Après leurs études, ils décident de s'ass…
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49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned
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At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to wor…
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Multicultural Marketing Goes Mainstream
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McGhee Osse is a trailblazer in multicultural marketing communications. As the Co-CEO of Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the country, she has both witnessed and influenced the evolution of diversity advertising in the U.S.—and the world. In our conversation, McGhee shares how under…
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160 packaging designs prêts à l'emploi ! [REPOST]
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Dans cet épisode [REPOST], on parle packaging design ! Que ta boisson soit liquide, solide, en poudre, conditionnée en canette, en bouteille ou en boite, plus besoin de te prendre la tête dans le choix du visuel final ! Choisis ton design favoris, reçois ta licence complète sous 7 jours et lance rapidement la production ! Frederic Roginska et Ludov…
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48 - La consigne et le réemploi des bouteilles, un modèle d'avenir pour la bière ?
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La Brasserie Meteor est une institution brassicole alsacienne. Fondée en 1640, elle est la plus ancienne brasserie de France encore en activité. Transmise de génération en génération depuis huit siècles, elle est dirigée aujourd'hui par Edouard Haag, descendant d'une lignée de brasseurs passionnés. Grâce à son indépendance farouchement défendue par…
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213: Fantastic surveys and where to find them
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School marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unf…
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48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves
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UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the…
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A Maverick’s Life in Marketing Data
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A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide. His advice to marketers? Trust your heart, not your head. Don’t put money ahead of fun and adventure. Join us to learn why…
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Diagnostiquez la meilleure stratégie de marque en minimisant les risques !
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Lancez vos nouvelles gammes de boissons sans risque pour votre marque principale grâce à la méthode HYDRE ! Diagnostiquez la meilleure stratégie d’architecture de marque Minimisez les risques avant d’investir dans le branding de vos extensions produits. Vous êtes à la tête d’une brasserie, distillerie ou entreprise de boissons et vous souhaitez éte…
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212: Preparing your best media plan, and do you have a 'clustomer' problem?
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School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the De…
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47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston
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Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to young…
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47 - Vendre sa distillerie : les étapes clés pour réussir sa transmission
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Aujourd'hui, nous allons explorer un sujet crucial dans la vie de tout entrepreneur de la filière boisson : l’éventualité d’une cession de son entreprise. Transmettre le fruit de toutes ces années de labeur représente un défi de taille, qui nécessite anticipation et préparation. Pour nous éclairer sur ce processus, j'ai le plaisir de recevoir Bapti…
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On a Mission to make you Remarkable
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Guy Kawasaki is an award-winning author, accomplished evangelist and world-renowned speaker. He did not invent secular evangelism, but he popularized it. This goes back to 1983 and his work with the Macintosh division of Apple. He is the author of fifteen books used in some of the finest academic institutions in the world and have been both New Yor…
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46 - Bière et sport : que dit la loi Évin ? La bière sans alcool, nouvelle star des événements sportifs ?
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La Coupe du Monde de Rugby 2023 a débuté en France et la bière coule déjà à flots dans les stades, malgré la loi Évin qui encadre strictement la publicité des boissons alcoolisées. Comment les brasseurs et les marques de bière s'adaptent-ils à ce cadre légal complexe ? Quelles sont les stratégies marketing et communication déployées dans le sport, …
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211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup
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School marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your …
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46. Why Are Wireless Emergency Alerts on Your Phone So Terrible? A Strategic Communication Conundrum
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On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones. "BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL." Those with a keen memory will recall that the Aloha State was NOT, in fact, wiped off the map by a missile strike. It was a false alarm. But what it revealed …
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Business is Here to Serve, to Respect, to Make the World Better
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Professor Kotler, recognized as one of the world’s leading marketing thinkers, has been called The Father of Modern Marketing. When in 1967 Professor Kotler published his groundbreaking book Marketing Management, now in its 16th edition, he changed the perception of marketing forever. He elevated the field of marketing, adding flesh and blood to wh…
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210: Perfect publications, Twitter or Threads and marketing to the mind’s eye
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School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Thread…
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45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence?
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The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…
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HS04 — L’intelligence artificielle en 2023 : le guide ultime pour comprendre et adopter l’IA
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L’intelligence artificielle révolutionne de nombreux secteurs en permettant aux utilisateurs de générer facilement des contenus personnalisés. De l’art à la musique en passant par la publicité, les capacités créatives de l’IA ne cessent de progresser. Les consommateurs et les entreprises expérimentent de nouvelles façons d’exploiter ces outils pour…
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