In this episode, we explore why one trend has taken the marketing industry by storm: anime. Once a niche subculture, anime is now a powerful tool for brands aiming to connect with Gen Z and younger audiences in a visually striking and culturally resonant way. 📌 Dive deeper into the topic on our blog: 👉 Anime is the new trend in marketing. And it’s …

In this episode, we explore the deliciously creative world of food-themed marketing. Discover how brands are infusing food elements into non-food products to evoke nostalgia, comfort, and emotional connections. 📌 Dive deeper into the topic on our blog: 👉 Food-themed marketing just got even tastier. 📲 You can also find us here: 🌐 Website: subsign.co…

In this episode, we explore the blurred lines between tech platforms and publishers and why it matters. As Facebook faces scrutiny over its power to filter communication, we dive into the societal and business implications of content control at scale. Is it just a neutral platform, or something more? Let’s unpack the real issue beneath the headline…

In this episode, you’ll discover how Wrexham has masterfully woven its traditions, dark history, football legacy, and a Disney+ documentary into a powerful city branding strategy. From grassroots passion to global attention, it’s a fascinating case of place marketing done right. 📌 Dive deeper into the topic on our blog: 👉 Wrexham: A Tale of Communi…

In this episode, you’ll learn more about the comeback of mascots in marketing and how brands can leverage nostalgia to reach challenging audiences like Gen Z. 📌 Dive deeper into the topic on our blog: 👉 Unhinged Mascots in Marketing 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: ⁠medium.com/@subsign 💼 LinkedIn: ⁠linkedin.com/company/…

In acest episod am discutat cu Gabriel Dumitriu despre scrisul creativ, putin despre experienta de self publishing si self promo de carte, cat, printre altele. Link-uri de interes invitat: https://pupazadmt.ro/ https://www.facebook.com/pupazadinmortiitei https://www.facebook.com/gabriel.dumitriu.1 Ne poti gasi aici: subsign.co/ www.facebook.com/sub…

In acest episod am discutat cu Alecsandru Grigoriu despre (UX)User eXperience, putin despre (CX)Client eXperience, (UI)User Interface si Lidl 😂. https://www.facebook.com/leonnade.studio/ https://www.youtube.com/c/TheUXRecipeShow https://www.instagram.com/leonnade.studio/ https://www.instagram.com/uxrecipe Cu siguranta vom face tot posibilul sa avem…

Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgi…

Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Madalina: https://www.instagram.com/madalina27iordache/ subsign.co/ www.facebook.com/subsign/ medium.com/@subsign www.instagram.com/subsign/ www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si…

Link-uri de interes: Youtube: shorturl.at/buGLR Clubhouse: https://www.joinclubhouse.com/ TikTok vs Instagram: https://www.manafu.ro/2021/01/tiktok-a-depasit-instagram-in-romania/ Whatsapp: https://globalnews.ca/news/7570323/whatsapp-facebook-privacy-policy-explained/ Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: ht…

Despre branding se vorbeste de cele mai multe ori doar din perspectiva de logo, astfel esenta in sine a unui brand fiind omisa. Despre Brand-ul de Angajator se vorbeste si mai putin, dar Bogdan a incercat sa corecteze asta in cadrul The Marketing Experience 2019. Varianta video poate fi gasita aici: https://www.facebook.com/watch/?v=268622134468078…

Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…

Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…

Link-uri de interes: Startup-ul care plasează reclame în spațiile goale din filmele de pe Netflix sau HBO Go: https://www.startupcafe.ro/marketing/startup-reclame-spatii-goale-filme-netflix-hbo-go.htm?fbclid=IwAR1X6qCTAMJHAEUm8nc_WNC9uKQheTlcW6GgFGK-NU9JcQYqNT83DVOgHE4 Superbowl ads: https://adage.com/article/special-report-super-bowl/super-bowl-co…

In acest episod vorbim despre impactul lansarii Cybertruck si intreaga strategie de marketing din jurul sau. Link-uri de interes: Lansare rezumat: https://www.youtube.com/watch?v=m7atGkba-Z8 Cybertruck vs. Ford: http://tiny.cc/n1p1gz Lego: https://www.facebook.com/LEGOAustralia/photos/a.1108944629176871/3238472009557445/?type=3&theater Ne poti gasi…

In acest episod am discutat cu Mircea Muresan (Initiatorul East European Comic Con) despre marketing-ul de conventii, evenimente si desigur despre promovarea filmelor. http://comic-con.ro/ https://www.facebook.com/eeccon https://www.instagram.com/comiccon.romania/ A ramas ca vom face si partea a2a cu Mircea cand se intoarce din Japonia si vom discu…

Exemple: https://www.facebook.com/medaland.ro/ https://www.facebook.com/vinurilezaz/ https://www.facebook.com/tikivillageiasi/ https://www.facebook.com/Mihai.Traistariu/ Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/…

In episodul cu nr 44 din Subcast, avem un invitat special: Madalina Ferchiu, Social Media Manager la Subsign. Am vorbit despre sfaturi pentru cei care doresc sa urmeze o facultate cu specializarea de marketing, cum a fost experienta noastra in cadrul FEAA (licenta si master), dar si greseli pe care le-am facut. Ne poti gasi aici: subsign.co/ www.fa…

In acest episod vorbim despre o noua platforma de social media, care are parte de o crestere rapid. Link-uri de interes: https://www.manafu.ro/2019/03/tiktok-romania/ https://blog.hootsuite.com/what-is-tiktok/ https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html Lil Nas X http://newsroom.tiktok.com/lil-nas-x-takes-the-old-town-road-from-ti…

In acest episod vorbim despre reclamele care se aseamana ca si concept si despre cum ar putea brand-urile sa capitalizeze spre alte zone de business. Link-uri de interes: 1. Reclame Similare KAFUNE https://www.youtube.com/watch?v=t7wCPOIvpkk https://www.youtube.com/watch?v=kOF_oiTP-E0 Lapte Maresi https://www.youtube.com/watch?v=Mc32BisXu-4 Heinz h…

Alex Dona: https://www.facebook.com/AlexDonaPage/ Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Subiectele din acest episod: 1. Volkswagen : https://adage.com/article/cmo-strategy/why-vw-bringing-its-emissions-scandal-again-new-ad/2175451?fbclid=IwAR3InuWOwv-8I4Prc7s6loIVQAjBl327XIe1MyULCkBdxak1GyZKwXhVRIE 2. H&M Colectia #LoveForAll : https://www.facebook.com/hmromania/posts/2252934474947646?hc_location=ufi 3. Lidl pe LinkedIn: https://www.l…

Subiectele din acest episod: 1. The North Face - Wikipedia : https://www.youtube.com/watch?v=CtU1uEESmJM&feature=youtu.be https://fstoppers.com/news/north-face-caught-gaming-wikipedia-after-they-bragged-about-it-378165?fbclid=IwAR3kvTSBP49bWHRgIh6s7ZnpYZACubjl1a_Rp_Kjx8hifkYQpN9DGptjPcM 2. Coca-Cola Billboards: https://adage.com/creativity/work/coc…

Despre ce alt tip de afacere ai vrea sa vorbim in aceasta mini serie de Digitalizarea a unui Business? Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes: Instagram ascunde numarul de Like-uri: https://later.com/blog/hidden-likes-instagram/ Burger King Unhappy Meal: https://www.youtube.com/watch?v=PjxRUEA0Tdo Facebook redesign: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019 Masti Traditionale si Netflix: https://virginradio.…

Am revenit cu un nou episod, unde am discutat despre rolul marketing-ului si tipurile de agentii. Speram sa fi clarificat astfel putin din "misterele" domeniului. Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co Ne poti ajuta sa fim in Podcasturile de top din Romania votand aici: https://cristianchinabirta.ro/2019/04/12/top-10-podcastu…

In acest episod am discutat cu Valentin Pintilescu, Development Manager la LooLooKids & TraLaLa, despre YouTube, cum au conturat un business in jurul generarii de continut, cum poate un brand capitaliza pe aceasta platforma si desigur despre reusita lor de a primi primul Diamond Play Button din Romania pentru cei aproape 15 milioane de subscribers.…

Link-uri de interes: Google Stadia: https://youtu.be/IP40ZasO5Lg Amenda Google: https://goo.gl/1PdYfE Schimbari Facebook Ads: https://goo.gl/vpYwny Instagram checkout: https://techcrunch.com/2019/03/19/instagram-checkout/ 5 To Go vs Starbucks: https://www.paginademedia.ro/2019/03/campanie-virala-5-to-go Ne poti urmari si aici: subsign.co/ www.faceb…

Link-uri de interes: https://www.facebook.com/1272272526262950/videos/407060960058216/ https://www.iqads.ro/articol/45638/romania-vrea-autostrazi-iar-stefan-mandache-antreprenor-satul-de-promisiuni-ne Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/c…

Link-uri de interes: https://subsign.co/stories/linkedin-ui-case-study/ www.linkedin.com/company/subsign Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@s…

Saptamana aceasta am decis sa vorbim despre McDonald's vs Burger King, totul pornind de la campania celor de la Burger King din Suedia ‘Not Big Mac’s’. Va lasam aici o lista de articole/video-uri interesante despre McDonald's si Burger King. https://www.youtube.com/watch?v=NLAInm6kEhs https://www.investopedia.com/articles/markets/111015/mcdonalds-v…

DEVOUR: https://youtu.be/wVHzdVQ0VTg KIA: https://youtu.be/hC2_gyp_X1M MICHELOB ULTRA: https://youtu.be/kM3mn-NRsXY WALMART: https://youtu.be/oGrSw7wK4no M&Ms: https://youtu.be/5CCRNmmnG3c BUMBLE: https://youtu.be/PQcXpoWIwxo HYUNDAI: https://youtu.be/B5FzKB5TW0Y OLAY: https://youtu.be/3KuQ4i_VSso TURKISH AIRLINES: https://youtu.be/C5CbPzfzhnw EXPE…

Discutia de saptamana aceasta are ca subiect campaniile de PR realizate de brand-uri atat la nivel national cat si la nivel international.Informatii campanie H&M:https://www.facebook.com/hmromania/videos/324830441572588/https://www.facebook.com/hmromania/videos/318984395389088/https://www.facebook.com/hmromania/videos/298068237519415/Informatii cam…

Link-uri de interes: Articol Vlad: https://goo.gl/93eXA8 GaryVee Content model: https://goo.gl/Tr8XyM https://planable.io/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne pot…

Buna si bine ne-am regasit in 2019! Fiind o perioada de evaluari si planificari (in business si nu numai) am zis sa va dam o mana de ajutor. In acest episod va oferim o structura si cateva sugestii despre cum sa realizati planificarea de marketing pentru noul an. Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsig…

Link-uri de interes: Youtube Rewind 2018: https://goo.gl/cJQKRwReview Ethan H3H3: https://goo.gl/8XPjhhReview PewDiePie: https://goo.gl/1F5Zc1Articol Forbes: https://goo.gl/69pK8rNe poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.yout…

Poti sa ne dai follow pe YouTube aici:https://www.youtube.com/channel/UCkNztJzytMXh8gIf3DKWG2whttps://www.youtube.com/user/subsignLink-uri de interes: https://www.youtube.com/watch?v=QG0zqaUDOEEhttps://www.youtube.com/watch?v=WxfZkMm3wcghttps://www.youtube.com/watch?v=xUf2-sjGqQw&list=PLDs0tNoNYTz05R0xo7PCVc-RgL2fsJnGgNe poti urmari si aici:subsign…

Pentru acest episod ne-am gandit sa reluam discutia despre continut, dar de data aceasta cu un invitat: Irina Rusu (Coffentropy). O gasesti pe Irina aici: https://coffentropy.com/ https://www.instagram.com/coffentropy/ https://www.youtube.com/channel/UCBsiy3j9euOmTEyjG7GYMXA Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagra…

Poti sa ne dai follow pe Pinterest aici: https://ro.pinterest.com/subsign/https://ro.pinterest.com/bogdanapetrii/https://ro.pinterest.com/bobugeorgiana/Link-uri de interes pentru topic:https://goo.gl/z6pfSghttps://goo.gl/mAkQogNe poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@s…

Link-uri de interes pentru topic: https://traiascacapravecinului.ro https://goo.gl/HZtR5q https://goo.gl/n8m35u https://goo.gl/UhCJgg https://goo.gl/h2XMFU Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign…

Poti sa ne lasi un DM sau sa ne dai follow pe Instagram aici: www.instagram.com/subsign/ Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes pentru topic:https://www.facebook.com/BestJobs/photos/a.204511852912846/2427253697305306/?type=3&theaterhttps://razvanbb.ro/pe-bune-ne-revoltam-ca-o-companie-privata-nu-a-vrut-sa-ia-bani-si-sa-difuzeze-un-anumit-clip-publicitar/?fbclid=IwAR3NPfLrcu8PeLgcHALl6yLL8-ixXx0AkT-TIANnrzPHOOhQqC_j-gqmGScLogo: https://i.pinimg.com/origin…

Link-uri de interes pentru topic:- https://www.agerpres.ro/economic-intern/2018/10/08/problema-operationala-la-ing-tranzactiile-realizate-in-weekend-de-unii-clienti-au-fost-dublate--189348- https://psnews.ro/protectia-consumatorilor-amenda-de-cateva-mii-de-euro-pentru-ing-bank-romania-235285/https://www.facebook.com/INGWebCafe/photos/pb.16891626980…

Link-uri de interes pentru topic:- https://www.pocket-lint.com/ar-vr/news/145861-oculus-connect-5-2018-all-the-announcements-that-matter- https://www.forbes.com/sites/lauraheller/2018/09/26/amazon-and-snapchat-form-a-powerful-partnership/- https://techcrunch.com/2018/09/24/instagram-founders-leave/- https://nylon.com/articles/netflix-black-mirror-i…

In episodul din aceasta saptamana vorbim despre situatia actuala a pietei de munca in Romania si cum va poate ajuta un brand de angajator. Link-uri de interes pentru topic:- https://subsign.co/stories/employer-branding-technical-sector/Ne mai auzim la CodeCamp si ITDays in Iasi si Cluj:https://codecamp.ro/https://www.itdays.ro/Ne poti urmari si aic…

In acest episod vorbim despre sezonul 2 al campaniei Coca Cola "Next Big Vlogger" si asocierea cu influenceri controversati.Link-uri de interes pentru topic: - https://www.gaben.ro/2018/09/16/coca-cola-despre-responsabilitatea-sociala/- https://telegraph.md/gluma-se-ingroasa-un-copil-a-furat-bani-de-la-parinti-ca-sa-i-doneze-lui-ilie/- https://www.…

In acest episod vorbim despre campania aniversara Nike "Just do it".Ce impact a avut, de ce au ales aceasta strategie si ce poti invata tu din asta. Link-uri de interes pentru topic:Ad: https://www.youtube.com/watch?v=Fq2CvmgoO7Ihttps://www.marketwatch.com/story/nikes-kaepernick-ad-to-provide-a-long-term-gain-after-some-near-term-pain-analyst-says-…

Pacatul cardinal din marketing, este acela de a fi plictisitor. Link-uri de interes pentru topic:- https://www.adweek.com/creativity/how-a-bacon-brand-charmingly-responded-to-supremes-appropriation-of-its-logo/- https://www.facebook.com/IubescBerea/videos/322774324951730/Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.youtube.com/u…

Este bine sa iei o pauza de la internet si platformele de socializare?Link-uri de interes pentru topic:- https://us.blastingnews.com/lifestyle/2018/04/social-media-detox-the-new-health-trend-002513461.html- https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/- https://qz.com/quartzy/1354651/shoppers-are-buying-clothe…

Pornind de la un experiment Google, discutam mai mult despre cum sunt si ar trebui luate deciziile de marketing si advertizing. Link-uri de interes pentru topic:https://techcrunch.com/2018/08/20/google-doctor-fork/?guccounter=1Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitte…