

Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.
She joins us to discuss athletes vs influencers following a piece she wrote recently.
(00:00) Introduction
(03:03) David’s Training
(06:00) Xylon’s Documentary Work
(11:52) Interview Starts
(13:10) How did Allison get into Marketing?
(14:27) How did Allison End up Joining Whoop?
(18:14) How did Allison Start Working with Coros?
(20:58) What was Whoop’s Initial Strategy?
(26:07) How do Brands Think About Elite Athletes vs Influencers?
(29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?
(33:08) What are the Ethics of Influencers?
(37:28) Why Do People Relate to Infleuncers?
(42:00) What Are Elites vs Influencers Earning
(43:20) What Do Companies Value from Elite Athletes?
(46:16) What Would a Company Expect in Return from an Influencer?
(50:33) Are We Seeing A Reduction in Influencer Marketing?
(54:25) Where is Sports Marketing Heading?
(63:22) Solving Elite Running’s Marketing Problem
(69:35) Advice for Athletes Working with Brands
(78:20) Outro and Review
Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:
https://visit.pfandh.com/theonepercentbetterpodcast
If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):
https://visit.pfandh.com/onepercentfuelplanner
Links to Allison:
Instagram: @allimary_
Website: https://www.allisonmary.com/
Article on Athletes vs Influencers
https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble
Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com
Follow us on Instagram:
https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==
Follow us on X:
@PodOnepercent
Join the Strava Group:
https://www.strava.com/clubs/onepercentbetterpod
Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/
56 episode
Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.
She joins us to discuss athletes vs influencers following a piece she wrote recently.
(00:00) Introduction
(03:03) David’s Training
(06:00) Xylon’s Documentary Work
(11:52) Interview Starts
(13:10) How did Allison get into Marketing?
(14:27) How did Allison End up Joining Whoop?
(18:14) How did Allison Start Working with Coros?
(20:58) What was Whoop’s Initial Strategy?
(26:07) How do Brands Think About Elite Athletes vs Influencers?
(29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?
(33:08) What are the Ethics of Influencers?
(37:28) Why Do People Relate to Infleuncers?
(42:00) What Are Elites vs Influencers Earning
(43:20) What Do Companies Value from Elite Athletes?
(46:16) What Would a Company Expect in Return from an Influencer?
(50:33) Are We Seeing A Reduction in Influencer Marketing?
(54:25) Where is Sports Marketing Heading?
(63:22) Solving Elite Running’s Marketing Problem
(69:35) Advice for Athletes Working with Brands
(78:20) Outro and Review
Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:
https://visit.pfandh.com/theonepercentbetterpodcast
If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):
https://visit.pfandh.com/onepercentfuelplanner
Links to Allison:
Instagram: @allimary_
Website: https://www.allisonmary.com/
Article on Athletes vs Influencers
https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble
Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com
Follow us on Instagram:
https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==
Follow us on X:
@PodOnepercent
Join the Strava Group:
https://www.strava.com/clubs/onepercentbetterpod
Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/
56 episode
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