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80. Pain-free PR for freelancers (with Melissa Hobson)
Manage episode 344069210 series 2860147
Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR?
My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:
- Why you shouldn't overlook PR as a strategy to attract clients
- Melissa's "tea and biscuits" PR strategy
- How to identify the right outlets and prepare your pitch
- How to get over the fear of speaking to journalists
- Planned vs spontaneous PR tactics
Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
Mentioned in the episode:
HARO: https://www.helpareporter.com/
Help a B2B Writer: https://helpab2bwriter.com/
#prrequest: https://twitter.com/hashtag/prrequest
Say hi to Melissa:
Website: www.melissahobson.co.uk
LinkedIn: Melissa Hobson
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
Ask a question for a future episode via voice note on memo.fm/15/
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
93 episode
Manage episode 344069210 series 2860147
Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR?
My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:
- Why you shouldn't overlook PR as a strategy to attract clients
- Melissa's "tea and biscuits" PR strategy
- How to identify the right outlets and prepare your pitch
- How to get over the fear of speaking to journalists
- Planned vs spontaneous PR tactics
Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
Mentioned in the episode:
HARO: https://www.helpareporter.com/
Help a B2B Writer: https://helpab2bwriter.com/
#prrequest: https://twitter.com/hashtag/prrequest
Say hi to Melissa:
Website: www.melissahobson.co.uk
LinkedIn: Melissa Hobson
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
Ask a question for a future episode via voice note on memo.fm/15/
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
93 episode
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