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Konten disediakan oleh Petra Monaco. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Petra Monaco atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
5 minutes to freedom
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Konten disediakan oleh Petra Monaco. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Petra Monaco atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Embrace your inner Rebel through small and sometimes radical changes
…
continue reading
76 episode
Tandai semua (belum/sudah) diputar ...
Manage series 1606161
Konten disediakan oleh Petra Monaco. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Petra Monaco atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Embrace your inner Rebel through small and sometimes radical changes
…
continue reading
76 episode
Semua episode
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5 minutes to freedom
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You can’t be there for yourself if you are here for everything else
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5 minutes to freedom
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Choose your incredible gift to create change
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5 minutes to freedom
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Remove the assumptions
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5 minutes to freedom
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Let go of what no longer serves you
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5 minutes to freedom
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You can’t go around the pain only through it
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5 minutes to freedom
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Life is not a competition
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5 minutes to freedom
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Stop being and doing all the things
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5 minutes to freedom
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You never know where that first step will lead you
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5 minutes to freedom
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Transition can be painful and change can be hard to accept
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5 minutes to freedom
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But give yourself some space and see the expansion
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5 minutes to freedom
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It’s your choice and no one else’s
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5 minutes to freedom
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You are courageous and have the power within you!
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5 minutes to freedom
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Bend with the wind and see the calm in the storm
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5 minutes to freedom
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What your are seeking is already within you
Shed the belief that you’re the only one with challenges
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