Tent Talk podcast

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Konten disediakan oleh Catt Fields White and Farmers Market Pros. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Catt Fields White and Farmers Market Pros atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

We Have The Receipts

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Battle Camp S1: Reality Rivalries with Dana Moon & QT 1:00:36

19 hari yang lalu1:00:36

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Do you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

Tent Talk

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Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers’ markets as a source of income. Please join us as we interview farmers’ market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers’ market business. Tent Talk is produced by Farmers Market Pros.

347 episode

#Food #Arts #Business #Farmersmarket #Foodmaker #Local #Marketmanager #Profit #Smallbusiness #Entrepreneur #Farmers Market Pros #Catt Fields White #Farmers

Tent Talk

0-10 subscribers

updated 5 hari yang lalu

Beranda serial•Feed

347 episode

#Food #Arts #Business #Farmersmarket #Foodmaker #Local #Marketmanager #Profit #Smallbusiness #Entrepreneur #Farmers Market Pros #Catt Fields White #Farmers

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Tent Talk

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Ep 344: Recognizing Best Practices | Defining Farmers Markets: Certified Success 1:07:11

5 hari yang lalu1:07:11

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Continuing our series on defining farmers markets we like to wonder: what if everyone in a region or in the country agreed on one set of best practices and one set of rules for farmers markets? In this episode we're talking with Dr. Kim Hutchison and Meredith Ledlie Johnson about how the Virginia Farmers Market Association has done just that. Bringing in multiple stakeholders helped create consistent standards. Education and certification of managers and farmers markets provides validation and a sense of pride. Leveraging that recognition to negotiate managers' compensation and public policy are additional benefits. Listen in as we talk about: Creating consistent standards Recognizing our industry's strengths Bringing multiple agencies to the table Documenting the work we do How certification affects salaries Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by American Farmland Trust…

Tent Talk

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Ep 343: Farmer Jake Johannes | Defining Farmers Markets: Producers Take The Lead 36:13

12 hari yang lalu36:13

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Defining farmers markets starts with one common thread: the presence of farmers, selling to shoppers. From there all bets are off and protocols and structure can vary widely. This week we're looking back to a conversation with farmer Jake Johannes from the Sacred Sun Cooperative. He shares how the Brookside Farmers Market in Kansas City, Missouri is organized as an almost all-volunteer market. Farmers and vendors serve on the board, actively assisting a paid manager to maintain standards centered on local food and "radically sustainable practices". Listen in as we talk about: • Centering producers • Maintaining market integrity • Avoiding conflicts of interest • Supporting your market manager • Compassionate decision making Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by Farmers Market University.…

Tent Talk

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Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email 38:56

19 hari yang lalu38:56

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We’re wrapping up this month’s Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results? In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case for breathing new life into your email marketing campaigns. Listen in to this exclusive excerpt of Erika's presentation at the 2025 In Tents National Farmers Market Conference. We've skipped the parts of her session that relied heavily on visuals. Listen in for expert tips on how to keep your content in front of shoppers who will keep coming back to the market, as well as: Determining the best email platform Building and expanding your own contact list Including effective calls to action…

Tent Talk

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Ep 341: Hit Refresh | Marketing Methods: Winning Websites 30:02

26 hari yang lalu30:02

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Is anyone else going all in on the Spring cleaning vibes? It’s a great time to do a refresh, or even just a review of your market business website. We’ve been saying this a lot lately, but we’ll say it again: have you made it easy for your customers to find you? Is your location front and center? Your website is an opportunity for you to tell potential shoppers not only where you are, but who you are and why your business is unique. Whether you’ve got thousands of social media followers, or you’re just starting to grow your market business, your website is still often the first place a shopper will go to learn more about you. Tune in for another episode in this month’s Marketing Methods series, and follow along as we discuss: Making sure crucial information is front and center Landing pages and links Vendors and sponsors and maps, oh my! Who updates your website, and how often…

Tent Talk

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Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts 59:06

5 weeks yang lalu59:06

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Marketing is just one of a market manager's or vendor's full time jobs. So a cooperative effort that benefits multiple markets is invaluable. Add in centralized sales of gift certificates redeemable region-wide and everyone will be harvesting a bumper crop of additional income. Maine Federation of Farmers Markets director Jimmy DeBiasi joined us last year to explain selling employers on using market dollars as part of their workplace wellness programs. He dug even deeper into the how-to at last month's InTents Farmers Market Conference. This week in our Marketing Methods series listen as we chat with Jimmy about: The power of cooperative marketing The impressive total of sales generated How tough is tracking and billing? (Not as hard as you'd think.) The key selling points for big buyers…

Tent Talk

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Ep 339: Platform News | Marketing Methods: Social Status 49:47

6 weeks yang lalu49:47

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Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you’re posting, what you’re posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss: What types of content the algorithms reward When newer platforms are worth exploring Whether going viral should be the goal Why cooperation is the new competition…

Tent Talk

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Ep 338: Sina War Does it All | Sharing Our Stories: Farmers Market Advocate 46:57

7 weeks yang lalu46:57

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In the last of this month's series sharing farmers market stories, we catch up with Sina War about all the latest ways she's supporting our community. A multipotentialite, she's worn a lot of hats in our industry. She's been a hands-on farmers market manager and developed a food product made from peppers she grew herself. At the Minnesota Farmers Market Association she's shared recipes on local TV and advocated for local food systems at the state legislature. Sina has the heart of an educator, and nurturing new farmers comes naturally. Join us as we hear what Sina's up to next, and discuss: Why multiple roles are natural in the farmers market world All the ways to speak up for farmers markets The little seedling that Sina's focused on right now When Grow Your Green will start helping new farmers thrive…

Tent Talk

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Ep 337: Live from InTents 2025 29:08

8 weeks yang lalu29:08

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For our annual Live from InTents episode, Tent Talk producer Leandra Hays sat down earlier this month with almost 30 attendees of the hundreds at the national Farmers Market Conference in San Diego. They shared what keeps them going and what rewards them in the face of farmers market challenges. Tune in to hear all about it.…

Tent Talk

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Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers 41:01

9 weeks yang lalu41:01

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Lisa Herlinger is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. More than two decades later, it's a thriving business with wholesale grocery and convenience store distribution, spreading joy and dominating frozen novelty aisles nationwide. Tune in to hear about Ruby Jewel's growth as we share: Lisa's commitment to locally sourced ingredients Finding the balance between quality and price The value of sampling at markets Financial considerations of scaling to wholesale…

Tent Talk

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Ep 335: Michael Clark and Families Who Farm | Sharing Our Stories: Farmers 42:41

11 weeks yang lalu42:41

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Michael Clark is a third generation family farmer who grew up working at farmers markets and on the farm. Over the years JR (for Joe Rodriguez) Organics, his family's business, has expanded to include more than a dozen weekly farmers markets, a robust CSA program and wholesale customers. Mike manages sales and production and still works at several markets a week himself. Listen in as he explains: Why the farm has a CSA program How a CSA can work hand-in-hand with farmers markets Benefits of and obstacles to organic certification The charms and challenges of working with family…

Tent Talk

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Ep 334: Basket Case | Recruit & Retain: Shoppers 28:17

12 weeks yang lalu28:17

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Wrapping up our Recruit and Retain series, we come back to what makes it all come together: shoppers. Remember, we heard from Corinna Smith earlier this month that increasing market attendance is great, but what’s critical is how many of those attendees are buying something at the market. Are they filling those shopping bags and baskets? Then retaining farmers and vendors is a slam dunk. That income will allow you to retain staff. It's a whole ecosystem right there. In the final installment of this series, let's talk about some Farmers Market pro tips, including: Followers are fine, engagement is epic More attendees is good, more buyers is key Email lists may be more secure than social platforms Co-op marketing with local businesses is golden It's not QUITE too late to register for this year's InTents, the National Farmers Market Conference, in San Diego March 10th -12th and live online. Link in bio or click Register Now at FarmersMarketPros.com You need this.…

Tent Talk

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Ep 333: Food Intentions | Recruit & Retain: Market Vendors 45:01

13 weeks yang lalu45:01

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Every farmers market manager knows that curating a well-balanced market is both an art and a science. Whether you’re running a seasoned market or developing a brand new event, recruiting and vetting vendors that fit the needs of your individual community is key. Keeping things balanced so that everyone profits is essential. Maintaining long-term, mutually respectful relationships with each of your vendors creates that consistent set of offerings that will build a loyal customer base. Listen in as we go deeper and consider: Identifying a mission and holding fast to your values Walking the line between scouting and stalking Considering trends while prioritizing balance Matchmaking the perfect vendor and market fit Teaching vendors to help you help them Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego. Nothing beats the power of market people coming together.…

Tent Talk

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Ep 332: Grow Time | Recruit & Retain: Market Farmers 35:21

14 weeks yang lalu35:21

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By any reasonable definition, it's not a farmers market without farmers. Uniquely positioned to foster relationships between consumers and the people that grow their food, farmers markets help farmers thrive financially and feel encouraged and supported by their communities. Let farmers know about the advantages of selling direct, make them feel valued and help them develop sales skills and they'll stay with your market for years to come. Listen in as the Farmers Market Pros catch up with Corinna Smith of the Columbia Farmers Market in Missouri, where new farmers are blooming and some producers have been selling for over 30 years. Discover tips including: How to find new farmers for your market Ways to demonstrate the benefits of direct to consumer sales Making farmers proud to partner with your market Working with other farmers markets to create a local market culture There's still time to register for the 9th annual InTents the National Farmers Market Conference in San Diego, California 2025. Link in bio or register at farmersmarketpros.com…

Tent Talk

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Ep 331: Finding Your Keepers | Recruit & Retain: Your Market Team 44:32

15 weeks yang lalu44:32

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The team that helps you sell vegetables or granola at your farmers market booth makes all the difference in your income. The staff that sets up and manages the market makes the job productive and satisfying or just a whole lot of work. Learning to recruit the right people will make your market business more successful and just more fun. Creating systems to keep the band together are just as important. Employees with more knowledge and experience are more comfortable on the job and that trickles down. On this episode the Farmers Market Pros chat with Natalie Labejof Farm Habit about hiring and managing staff for multiple markets. Listen in as we discuss topics including: • Detailed job postings save everyone's time • Your team is a key part of the interview process • Vibes just might be as important as skills • Budgeting for training pays off big time Register today for the 9th annual InTents, the National Farmers Market Conference , coming March 10-12, 2025 in San Diego. Nothing beats the power of market people coming together.…

Tent Talk

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Ep 330: Better Together | How To: Nurture Community Connections 38:19

16 weeks yang lalu38:19

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Where do you start to develop and maintain relationships with your farmers maket's neighboring residents and businesses? Start with outreach, then add big portions of listening and cooperation. Working together will make your community happier and your market more successful. Listen in for how-to tips including: Taking your team on a local field trip Resolving complaints to gain loyal supporters Using surveys to prove rising tides float all boats Sharing stories and building friendships Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego. Hotel discounts end soon.…

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