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Konten disediakan oleh Catt Fields White and Farmers Market Pros. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Catt Fields White and Farmers Market Pros atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/cloud-realities">Cloud Realities</a></span>

Exploring the practical and exciting alternate realities that can be unleashed through cloud driven transformation and cloud native living and working. Each episode, our hosts Dave, Esmee & Rob talk to Cloud leaders and practitioners to understand how previously untapped business value can be released, how to deal with the challenges and risks that come with bold ventures and how does human experience factor into all of this? They cover Intelligent Industry, Customer Experience, Sustainability, AI, Data and Insight, Cyber, Cost, Leadership, Talent and, of course, Tech. Together, Dave, Esmee & Rob have over 80 years of cloud and transformation experience and act as our guides though a new reality each week. Web - https://www.capgemini.com/insights/research-library/cloud-realities-podcast/ Email - cloudrealities@capgemini.com
Tent Talk
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Konten disediakan oleh Catt Fields White and Farmers Market Pros. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Catt Fields White and Farmers Market Pros atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers' markets as a source of income. Please join us as we interview farmers' market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers' market business. Tent Talk is produced by Farmers Market Pros.
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361 episode
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Konten disediakan oleh Catt Fields White and Farmers Market Pros. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Catt Fields White and Farmers Market Pros atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers' markets as a source of income. Please join us as we interview farmers' market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers' market business. Tent Talk is produced by Farmers Market Pros.
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361 episode
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×1 Ep 358: Survive and Thrive | SNAP To It! 7:36
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Our theme for this season of Tent Talk is Survive and Thrive and boy does it feel relevant now more than ever. Between nearly a million government workers currently on furlough and 40 million people going without access to SNAP benefits, our customers, our farmers, and our communities are staring down the neck of truly dark and difficult times.That's why we're reaching into our toolkit and pulling out a word that guided us through the pandemic: PIVOT. It's time to lean on each other, get creative and resourceful, and mobilize quickly and efficiently to ensure our neighbors remain fed and our vendors balance their bottom line. Join us TODAY as we do exactly that during SNAP to It! a FREE live Zoom call with market managers across the country. What: SNAP to It! Supporting Your Market Family Today When: Monday, November 3rd, 2025 at 9:30 AM PT / 12:30 PM ET Where: Zoom How: Register at https://us06web.zoom.us/meeting/register/HALavysyRe6F09xnmrFtdQ#/registration This episode of Tent Talk, the farmers market podcast, is supported by the National Farmers Market Coalition.…
1 Ep 357: Survive and Thrive | Harvesting Support 30:01
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Every year the last quarter never fails to creep up on us and 2025 is no exception. As we reflect on the year and look ahead at what's to come, everywhere we turn we're haunted by budgets. How can we continue to ensure that our market business is turning a profit? How can we create a safety net so in times of stress we're still financially secure? The answer is simple: sponsors! This week on Tent Talk, we're calling back to an old, but ever so relevant episode and are revisiting creative ways to harvest support. Tune in as we discuss: The importance of budgeting for your market Why you should be connecting with potential sponsors now, rather than waiting for "charitable giving" season Helpful tips on the most effective ways to reach out to sponsors Listen along and then get excited about making 2026 more profitable and less stressful.…
1 Ep 356: Survive and Thrive | Opening New Doors 23:37
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Uncertainty often breeds innovation and periods of economic instability are no exception. Job insecurity can be the tipping point to that pushes makers to think outside the box and embrace the adventure of farmers market entrepreneurship. Suddenly there's space to turn that recipe into a money making reality. In this episode of our Survive & Thrive series, we're focusing on an unexpected benefit that markets sometimes see during times of turmoil: an influx of business start ups. As people part ways with corporate America and dip their toes into farmers market life, it's up to market managers to ensure those new vendors are informed, prepared, and properly supported. Listen in as we discuss: Why shifts in the economy and employment offer opportunities Resources that benefit new business owners Incubating new vendors to increase success How to determine if a farmers market business is right for you This episode of Tent Talk: The Farmers Market Podcast is supported by Vendor-101.…
1 Ep 355: Farmers Market Strategies | On Pricing, Scaling & When to Walk Away 48:45
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Farmers Markets offer food founders the chance to capture high margin sales, but it only matters if you know how to make them profitable. In this episode, Sarah Delevan sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market Conference, to answer real questions from Good Food CFO listeners about maximizing farmers market revenue. What You'll Learn: Why Catt told one cookie vendor to raise prices five times before adding production capacity The margin advantage of farmers markets vs. wholesale distribution (and why it matters for cash flow) Logistics for selling at 7+ markets weekly: staffing, delivery, and storage solutions Simple display changes that directly impact sales (including the pricing psychology most vendors miss) What to do before walking away from an unprofitable market, and more…
1 Ep 354: Survive and Thrive | Doing The Math 32:59
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In this episode of our Survive & Thrive series, we're going back to the basics when it comes to maintaining a financially stable market. While grant funding feels unstable and uncontrollable, when your passion meets profit, you're prepared to weather even the most unpredictable of storms. A strong P&L around the core function of supporting farmers and incubating small businesses is almost like tent weights for your market operation. Listen as we discuss doing the math on: Venue Equipment Operating costs Staff Marketing This episode of Tent Talk, the Farmers Market Podcast, is supported by the Catamaran Resort Hotel & Spa.…
1 Ep 353: Survive and Thrive | Stronger Together 58:23
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When your job is weird, it's easy to feel isolated. Who do you ask for help when all of your friends work desk jobs? How do you advocate for the importance of markets in your community when you're a team of one? Where do you go to brainstorm city specific issues? Well the solution just might be in your own backyard. In this episode of our Survive & Thrive series, we're emphasizing the importance of hyper-local coalitions on the success and longevity of markets in your city, county, or region. Because no one understands markets better than other market managers. Listen in as we discuss: The effectiveness of collaborative problem solving Why it helps to lean on fellow market managers How to collectively navigate changes to local permitting and safety protocols The benefits of exchanging farmer and vendor information This episode is supported by MarketWurks, making market management easier.…
1 Ep 352: Survive and Thrive | Support Your Local Farmer 46:59
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In this episode of our Survive & Thrive series, we're speaking with Dana DiPrima. She's built the For Farmers Movement on consumer education and thousands and thousands of small donations. Her organization's simple grant application creates solutions for one challenge at a time and ensures small farms can keep farming. Listen in as she shares all about her story, the movements role in sustaining local food systems, and the importance of investing in everyday farming infrastructure. Because no farms, no farmers markets. This episode of Tent Talk, the Farmers Market Podcast, is supported by SQUARE. Dana's farmers market guide can be found here: https://www.forfarmersmovement.com/farmers-market-guide…
1 Ep 351: Survive and Thrive | The Next Fresh Thing 7:55
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Tent Talk has returned with a new series, Survive & Thrive! Before we dive deep into our scheduled content, we're sharing a quick preview of this season and a few reminders. Tune in as we talk about: Next weeks episode featuring Dana DiPrima from the For Farmers Movement Our new online community, the Farmers Market Forum Early bird ticketing for the 10th annual inTents conference ends September 15th, 2025 RFP deadline for inTents 2026 extended to September 19th, 2025 Voting period for America's Farmers Market Celebration by American Farmland Trust closes September 30th, 2025 Interested in more Farmers Market Pros content? Subscribe to our newsletter at farmersmarketforum.com…
1 Ep 350: Survive and Thrive | Once Again, P is for Pivot 53:36
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The leaves aren't the only thing changing this fall! We're shaking things up with an adjusted schedule, a fresh new Tent Talk season, and an updated interactive platform. In our upcoming series, Survive & Thrive, we're focusing on how to operate a successful market business during unprecedented times. In this episode, we're taking a look back at where we've been and forward to where we're going. From 2020 to 2026, tune in as we reflect on all things farmers markets, Farmers Market Pros, and inTents: The Farmers Market Conference. Listen closely for a few important dates and deadlines. To keep growing your market business, subscribe to our newsletter at farmersmarketforum.com . This episode of Tent Talk, the Farmers Market Podcast, is supported by American Farmland Trust.…
1 Ep 349: Summer Updates | Diversifying Our Offerings 21:51
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Almost 350 episodes in, we're making some changes to Tent Talk. We're still here, that big archive is still bingeable and new episodes are on the schedule. We're also moving our newsletter to a more interactive platform, making it weekly and adding related offerings. Watch for upcoming webinars, live calls and later this year additional private podcast episodes just for members. Tune in to hear what we're doing on our summer not-a-vacation. Pop over to farmersmarketforum.com to subscribe to the newsletter. Let's keep growing community. #farmersmarketpodcast #farmersmarketsdontjusthappen #farmersmarketforum farmersmarketforum.com…
1 Ep 348: Sagdrina Brown Jalal | Building A Bigger Tent: Rooted in Resilience 42:10
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We're talking this month about Building a Bigger Tent at our farmers markets. Let's remember that the more people and communities we welcome to markets, the deeper our variety of produce, products and personalities. Exclusion, whether purposeful or just thoughtless, means we miss out on all the richness that comes with diversity. Sagdrina Brown Jalal is back with us for this episode, just in time for Juneteenth. While that day of historic remembrance is coming up next week on June 19th, observances and events will start this weekend and extend into next. We're talking about how your market can support that holiday. And we're looking at how organizations like the West Georgia Farmers Cooperative are working to level the playing field and lift up small farmers all year round. Tune in while we discuss: Support can be more appropriate than leadership The exhausting history of resilience Bridging urban and rural division Looking beyond Federal funding Partnership and collaboration as strength #Farmersmarkets #Juneteenth #Blackfarmersmarkets #Cooperatives #Belovedcommunity #SageDCollective…
1 Ep 347: Everybody Eats | Build A Bigger Tent: Better Together 3:59
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This month we're going to be talking about Building a Bigger Tent and keeping our commitment to making farmers markets a welcoming and opportunity filled place for everyone. We're also getting ready to launch some new ways to share information to make your farmers market more profitable and less stressful for farmers, producers and managers. Don't miss those upcoming announcements. Meanwhile, expect some shorter episodes this summer leading up to our next full season, and the occasional longer one. Dip into the archives anytime: there are currently almost 350 episodes there. Quick reminder: you have just a few days before registration closes on June 5th for the International Public Markets Conference in Milwaukee, Wisconsin this month. Our own Catt Fields White will be hosting a panel there on market operations. Click the PPS logo on the Resource Page at FarmersMarketPros.com to register.…
1 Ep 346: Are Farmers Present? | Defining Farmers Markets: Keeping Our Word 50:06
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Wrapping up our series on defining farmers markets, we're chatting in this episode about what a farmers market is, and what it isn't. Whether inadvertently or intentionally, a lot of places and platforms and events are identified as farmers markets that don't meet the definition. Tents alone do not a farmers market make and the same goes for fresh produce. Are there farmers present? Does it happen regularly? We're intent on keeping our word. Speaking up for farmers markets means reminding people what a farmers market really is, and why that matters. Listen in as we discuss What makes a farmers market Helping consumers know the difference Other platforms, other names Calling out greenwashing Keeping our word Today's episode of Tent Talk, the Farmers Market Podcast, is supported by TentCraft…
1 Ep 345: Shop Outside the Box | Defining Farmers Markets: Delivering Net Growth 44:57
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In this episode of our series on defining farmers markets we consider online ordering and delivery services by looking back to a June, 2021 conversation with Christine Farren, Executive Director of San Francisco's Foodwise. Back then, the organization formerly known as Cuesa was redesigning the curated boxes developed on the fly during peak Covid into a delivery service managed with a logistics partner. Tune in as we discuss how online ordering and home delivery fits into the definition of farmers markets as a place where farmers and eaters form relationships. Listen to our conversation about: Flexibility as a superpower Sharing other organizations' strengths Doing the math on delivery Keeping new systems equitable The importance of face time Today's episode of Tent Talk, the Farmers Market Podcast, is supported by Project for Public Spaces…
1 Ep 344: Recognizing Best Practices | Defining Farmers Markets: Certified Success 1:07:11
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Continuing our series on defining farmers markets we like to wonder: what if everyone in a region or in the country agreed on one set of best practices and one set of rules for farmers markets? In this episode we're talking with Dr. Kim Hutchison and Meredith Ledlie Johnson about how the Virginia Farmers Market Association has done just that. Bringing in multiple stakeholders helped create consistent standards. Education and certification of managers and farmers markets provides validation and a sense of pride. Leveraging that recognition to negotiate managers' compensation and public policy are additional benefits. Listen in as we talk about: Creating consistent standards Recognizing our industry's strengths Bringing multiple agencies to the table Documenting the work we do How certification affects salaries Today's episode of Tent Talk, the Farmers Market Podcast, is supported by American Farmland Trust…
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1 Ep 343: Farmer Jake Johannes | Defining Farmers Markets: Producers Take The Lead 36:13
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Defining farmers markets starts with one common thread: the presence of farmers, selling to shoppers. From there all bets are off and protocols and structure can vary widely. This week we're looking back to a conversation with farmer Jake Johannes from the Sacred Sun Cooperative. He shares how the Brookside Farmers Market in Kansas City, Missouri is organized as an almost all-volunteer market. Farmers and vendors serve on the board, actively assisting a paid manager to maintain standards centered on local food and "radically sustainable practices". Listen in as we talk about: • Centering producers • Maintaining market integrity • Avoiding conflicts of interest • Supporting your market manager • Compassionate decision making Today's episode of Tent Talk, the Farmers Market Podcast, is supported by Farmers Market University.…
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1 Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email 38:56
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We're wrapping up this month's Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results? In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case for breathing new life into your email marketing campaigns. Listen in to this exclusive excerpt of Erika's presentation at the 2025 In Tents National Farmers Market Conference. We've skipped the parts of her session that relied heavily on visuals. Listen in for expert tips on how to keep your content in front of shoppers who will keep coming back to the market, as well as: Determining the best email platform Building and expanding your own contact list Including effective calls to action…
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1 Ep 341: Hit Refresh | Marketing Methods: Winning Websites 30:02
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Is anyone else going all in on the Spring cleaning vibes? It's a great time to do a refresh, or even just a review of your market business website. We've been saying this a lot lately, but we'll say it again: have you made it easy for your customers to find you? Is your location front and center? Your website is an opportunity for you to tell potential shoppers not only where you are, but who you are and why your business is unique. Whether you've got thousands of social media followers, or you're just starting to grow your market business, your website is still often the first place a shopper will go to learn more about you. Tune in for another episode in this month's Marketing Methods series, and follow along as we discuss: Making sure crucial information is front and center Landing pages and links Vendors and sponsors and maps, oh my! Who updates your website, and how often…
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1 Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts 59:06
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Marketing is just one of a market manager's or vendor's full time jobs. So a cooperative effort that benefits multiple markets is invaluable. Add in centralized sales of gift certificates redeemable region-wide and everyone will be harvesting a bumper crop of additional income. Maine Federation of Farmers Markets director Jimmy DeBiasi joined us last year to explain selling employers on using market dollars as part of their workplace wellness programs. He dug even deeper into the how-to at last month's InTents Farmers Market Conference. This week in our Marketing Methods series listen as we chat with Jimmy about: The power of cooperative marketing The impressive total of sales generated How tough is tracking and billing? (Not as hard as you'd think.) The key selling points for big buyers…
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1 Ep 339: Platform News | Marketing Methods: Social Status 49:47
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Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you're posting, what you're posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss: What types of content the algorithms reward When newer platforms are worth exploring Whether going viral should be the goal Why cooperation is the new competition…
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1 Ep 338: Sina War Does it All | Sharing Our Stories: Farmers Market Advocate 46:57
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In the last of this month's series sharing farmers market stories, we catch up with Sina War about all the latest ways she's supporting our community. A multipotentialite, she's worn a lot of hats in our industry. She's been a hands-on farmers market manager and developed a food product made from peppers she grew herself. At the Minnesota Farmers Market Association she's shared recipes on local TV and advocated for local food systems at the state legislature. Sina has the heart of an educator, and nurturing new farmers comes naturally. Join us as we hear what Sina's up to next, and discuss: Why multiple roles are natural in the farmers market world All the ways to speak up for farmers markets The little seedling that Sina's focused on right now When Grow Your Green will start helping new farmers thrive…
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For our annual Live from InTents episode, Tent Talk producer Leandra Hays sat down earlier this month with almost 30 attendees of the hundreds at the national Farmers Market Conference in San Diego. They shared what keeps them going and what rewards them in the face of farmers market challenges. Tune in to hear all about it.…
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1 Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers 41:01
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Lisa Herlinger is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. More than two decades later, it's a thriving business with wholesale grocery and convenience store distribution, spreading joy and dominating frozen novelty aisles nationwide. Tune in to hear about Ruby Jewel's growth as we share: Lisa's commitment to locally sourced ingredients Finding the balance between quality and price The value of sampling at markets Financial considerations of scaling to wholesale…
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1 Ep 335: Michael Clark and Families Who Farm | Sharing Our Stories: Farmers 42:41
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Michael Clark is a third generation family farmer who grew up working at farmers markets and on the farm. Over the years JR (for Joe Rodriguez) Organics, his family's business, has expanded to include more than a dozen weekly farmers markets, a robust CSA program and wholesale customers. Mike manages sales and production and still works at several markets a week himself. Listen in as he explains: Why the farm has a CSA program How a CSA can work hand-in-hand with farmers markets Benefits of and obstacles to organic certification The charms and challenges of working with family…
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1 Ep 334: Basket Case | Recruit & Retain: Shoppers 28:17
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Wrapping up our Recruit and Retain series, we come back to what makes it all come together: shoppers. Remember, we heard from Corinna Smith earlier this month that increasing market attendance is great, but what's critical is how many of those attendees are buying something at the market. Are they filling those shopping bags and baskets? Then retaining farmers and vendors is a slam dunk. That income will allow you to retain staff. It's a whole ecosystem right there. In the final installment of this series, let's talk about some Farmers Market pro tips, including: Followers are fine, engagement is epic More attendees is good, more buyers is key Email lists may be more secure than social platforms Co-op marketing with local businesses is golden It's not QUITE too late to register for this year's InTents, the National Farmers Market Conference, in San Diego March 10th -12th and live online. Link in bio or click Register Now at FarmersMarketPros.com You need this.…
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1 Ep 333: Food Intentions | Recruit & Retain: Market Vendors 45:01
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Every farmers market manager knows that curating a well-balanced market is both an art and a science. Whether you're running a seasoned market or developing a brand new event, recruiting and vetting vendors that fit the needs of your individual community is key. Keeping things balanced so that everyone profits is essential. Maintaining long-term, mutually respectful relationships with each of your vendors creates that consistent set of offerings that will build a loyal customer base. Listen in as we go deeper and consider: Identifying a mission and holding fast to your values Walking the line between scouting and stalking Considering trends while prioritizing balance Matchmaking the perfect vendor and market fit Teaching vendors to help you help them Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego. Nothing beats the power of market people coming together.…
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1 Ep 332: Grow Time | Recruit & Retain: Market Farmers 35:21
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By any reasonable definition, it's not a farmers market without farmers. Uniquely positioned to foster relationships between consumers and the people that grow their food, farmers markets help farmers thrive financially and feel encouraged and supported by their communities. Let farmers know about the advantages of selling direct, make them feel valued and help them develop sales skills and they'll stay with your market for years to come. Listen in as the Farmers Market Pros catch up with Corinna Smith of the Columbia Farmers Market in Missouri, where new farmers are blooming and some producers have been selling for over 30 years. Discover tips including: How to find new farmers for your market Ways to demonstrate the benefits of direct to consumer sales Making farmers proud to partner with your market Working with other farmers markets to create a local market culture There's still time to register for the 9th annual InTents the National Farmers Market Conference in San Diego, California 2025. Link in bio or register at farmersmarketpros.com…
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1 Ep 331: Finding Your Keepers | Recruit & Retain: Your Market Team 44:32
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The team that helps you sell vegetables or granola at your farmers market booth makes all the difference in your income. The staff that sets up and manages the market makes the job productive and satisfying or just a whole lot of work. Learning to recruit the right people will make your market business more successful and just more fun. Creating systems to keep the band together are just as important. Employees with more knowledge and experience are more comfortable on the job and that trickles down. On this episode the Farmers Market Pros chat with Natalie Labejof Farm Habit about hiring and managing staff for multiple markets. Listen in as we discuss topics including: • Detailed job postings save everyone's time • Your team is a key part of the interview process • Vibes just might be as important as skills • Budgeting for training pays off big time Register today for the 9th annual InTents, the National Farmers Market Conference , coming March 10-12, 2025 in San Diego. Nothing beats the power of market people coming together.…
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1 Ep 330: Better Together | How To: Nurture Community Connections 38:19
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Where do you start to develop and maintain relationships with your farmers maket's neighboring residents and businesses? Start with outreach, then add big portions of listening and cooperation. Working together will make your community happier and your market more successful. Listen in for how-to tips including: Taking your team on a local field trip Resolving complaints to gain loyal supporters Using surveys to prove rising tides float all boats Sharing stories and building friendships Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego. Hotel discounts end soon.…
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1 Ep 329: Good Form | How To: Manage Market Applications 1:00:30
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There's no one right way to manage vendor applications for your farmers market. Some managers prefer simple inquiry emails before a detailed form. Some market management platforms integrate applications with online maps and vendor profiles. We all need to know business names and exactly what will be sold. An origin story makes an application more interesting, permit and insurance information generally gets it processed more quickly. On this episode the Farmers Market Pros discuss our experiences and preferences, then we chat with Cara Mae Wooledge of Napa Farmers Market and Chloe Kuhn and SJ Osborne or the Riverside Arts Market. Listen in for a variety of opinions and tips on topics including: Longer applications lead to good decisions Detailed instructions save everyone's time Should vendors visit before applying? You don't want to miss Michael Jordan There's still time to sign up for Farmers Market University's live online market manager certification class starting January 24th. Use code FMPROS25 to save when you register at FarmersMarketUniversity.com Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego.…
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